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All Journal Jurnal Ilmiah Ekonomi Global Masa Kini Cakrawala Management Business Journal
Gina Khoirunnisa
Universitas Singaperbangsa Karawang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Sistem Antrian di Dinas Kependudukan dan Pencatatan Sipil Kabupaten Karawang Gina Khoirunnisa; Nelly Martini
Jurnal Ilmiah Ekonomi Global Masa Kini Vol 12, No 1
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiegmk.v12i1.1519

Abstract

This study aims to clarify the phenomenon of the use of service facilities and find the level of optimization of the queuing system and total costs. The queuing system is a process related to waiting for people to get services efficiently. The study was conducted at the birth certificate registration queue system using 2 (two) facilities at the Karawang Regency Population and Civil Registry Office using the multiple lane queue model (M / M / S). the population in this study were visitors who came to the birth certificate registration counter. The data collection time for one month is July 2019 at 10:00 - 11:00 WIB. Based on the results of research, simulations, and discussion it can be concluded that the actual condition queuing system in the Karawang Regency's Population and Civil Registration Service uses 2 (two) lane facility counters, the optimal queuing system at the Karawang Regency's Population and Civil Registration Service uses 3 (three) counter facilities following the M / M / S queuing model. the cost efficiency obtained is Rp. 75,531, - per hour or Rp. 13,897,667 per month with a percentage of 75%. 
PENGARUH IKLAN YOUTUBE TERHADAP MINAT BELI VIVO SMARTPHONE (Survei Pada Mahasiswa Universitas Singaperbangsa Karawang Jurusan Manajemen Angkatan 2016, 2017 Dan 2018) Hanna Arnianti; Gina Khoirunnisa; Hafizh Arzaqi; Geulis Geulis; Herlina Herlina
Cakrawala Management Business Journal Vol 2 No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v2i1.12

Abstract

The development of media applications has helped improve the way an organization or company advertises. How to advertise is very influential on the company's strategy in choosing the media used for marketing and promotional communications. Electronic advertisements include radio advertisements, television advertisements, film advertisements, internet media advertisements and so on. The media used by Indonesian Internet users is television and YouTube media, the types of advertisements on YouTube videos are streamvideo ads and video ads. Vivo is one company that uses YouTube services as a means of advertising or promotion. Huawei, Oppo and Vivo both experienced a relatively high increase in global sales compared to the previous year, but the lowest sales quantity of some Chinese smartphones was Vivo. This research was conducted with the aim of knowing the effect of YouTube advertising on the interest in buying Vivo Smartphone. This study uses simple regression to determine the effect of YouTube ad variables on buying interest. The results of this study are based on 211 respondents, where the YouTube advertising variable affects buying interest by 59.9%, while the remaining 40.1% is influenced by variables outside the research variable.
Co-Authors Geulis Geulis Hafizh Arzaqi Hanna Arnianti Herlina Herlina Nelly Martini