Articles
<![CDATA[EMPLOYER BRANDING OF MICRO, SMALL AND MEDIUM ENTERPRISES (MSMES) IN INDONESIA ]]>
<![CDATA[Purusottama, Ambara]]>;
<![CDATA[Trilaksono, Teddy]]>;
<![CDATA[Ardianto, Ari]]>
<![CDATA[ Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019) ]]>
Publisher : <![CDATA[Economic Faculty, Attahiriyah Islamic University ]]>
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DOI: 10.36226/jrmb.v4i1.250
<![CDATA[This study attempts to narrow the gaps that exist in the literature about branding in the context of micro, small and medium enterprises (MSMEs). The research method used is a qualitative approach through in-depth interviews with Owners, Managing Directors, and Human Resource Managers in MSMEs. The results of this study indicate that the UMKM employer branding is still limited to intention. It can be seen from the absence of programs or activities that support employer branding programs that are felt directly by their employees. This is induced by the focus of MSME businessmen who are still on fundamental issues such as financial constraints and the absence of loyal consumers. The results of this study can be used by educators or stakeholders in Indonesian MSMEs as a reference for formulating employer branding approaches and strategies that are in line with the characteristics of MSMEs in Indonesia. Keywords: Employer branding, Human resources management, Micro, small and medium enterprises]]>
<![CDATA[Entrepreneurship Preference among University Students: an Evidence of Entrepreneurship Education Program ]]>
<![CDATA[Purusottama, Ambara]]>;
<![CDATA[Akbar, Teuku Fajar]]>
<![CDATA[ JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019 (DOAJ Indexed) ]]>
Publisher : <![CDATA[Department of Management, Faculty of Economics, Universitas Negeri Semarang ]]>
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DOI: 10.15294/jdm.v10i2.21066
<![CDATA[This study aims to answer the effectiveness of EEP toward entrepreneurial preference in Indonesia. Entrepreneurship Education Program (EEP) has become one of the main instruments of growth of many governments around the world, including the Indonesian government. Nevertheless, polemics and debates have arisen in Indonesia regarding its implementation effectiveness. Through this study, we also emphasize the utilization of family (parents’) work background to understand the effectiveness of EEP further. Surveys among university students were conducted in this research, particularly to those who were exposed to EEP during their studies. By using the Theory of Planned Behavior (TPB), the findings conveyed that EEP is indeed effective and in line with students’ entrepreneurial preferences. Of the three factors, only subjective norms have a contradicting relationship. Similar results occur using family work background, i.e., families with entrepreneurial-work backgrounds and families who do not have an entrepreneurial-work background. This research contributes to the behavioral theory, particularly in mitigating EEP polemics among researchers and practitioners, as well as assess the effectiveness of EEP.]]>
<![CDATA[REVISITING STUDENTS’ ENTREPRENEURIAL INTENTION IN INDONESIA: A THEORY OF PLANNED BEHAVIOR APPROACH ]]>
<![CDATA[Ambara Purusottama]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 1 (2019): MARCH 2019 ]]>
Publisher : <![CDATA[Management Study Program, Faculty of Business and Economics, Petra Christian University ]]>
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DOI: 10.9744/jmk.21.1.64-73
<![CDATA[The purpose of this study is to verify and measure entrepreneurial intentions among university students as affected by changes in the entrepreneurial environment in Indonesia. The researchers use the Theory of Planned Behavior and the concept of entrepreneurial intention to support the study. The unit of analysis is university students who are currently exposed to changes in the entrepreneurial environment. This study uses a quantitative approach with purposive sampling as the sampling technique. The questionnaire was distributed, and 631 sample responses were received from several universities. The findings show that attitude and perceived control behavior have a significant role in entrepreneurial intention. In addition, subjective norm plays no role in entrepreneurial intention]]>
<![CDATA[An Entrepreneurship Education Model for Promoting Students’ Entrepreneurial Intentions: The Case of Indonesian Higher Education ]]>
<![CDATA[Ambara Purusottama]]>;
<![CDATA[Teuku Fajar Akbar]]>
<![CDATA[ Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 5 No. 2 (2019): IJBE, Vol. 5 No. 2, May 2019 ]]>
Publisher : <![CDATA[School of Business, IPB University (SB-IPB) ]]>
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DOI: 10.17358/ijbe.5.2.138
<![CDATA[This study aimed to provide an understanding and evaluating the implementation of entrepreneurship education as a mandatory program in Indonesia. The study emphasizes the measurement of the effectiveness of different entrepreneurship education programs in higher education implementation, intracurricular and cocurricular programs. The study used the Theory of Planned Behavior (TPB) to measure students’ entrepreneurial intentions. The objects of the research were students who participated in the entrepreneurship programs. The study used quantitative approach and purposive sampling as the sampling technique. The survey resulted in 304 valid respondents from ten universities in Indonesia. The findings showed that intracurricular-based entrepreneurship education was unable to give a significant emphasis on students’ entrepreneurial intention. In contrast, cocurricular-based entrepreneurship education was able to give a significant emphasis on students’ entrepreneurial intention and emphasized on attitude as a single factor.Keywords: entrepreneurship education, theory of planned behavior, intracurricular, cocurricular, entrepreneurial intention]]>
<![CDATA[Unlocking the Business Model Innovation Potential on a Public Blockchain Ecosystem: A Critical Realism Approach ]]>
<![CDATA[Ambara Purusottama]]>;
<![CDATA[Yohanes Berenika Kadarusman]]>
<![CDATA[ Jurnal Internasional Penelitian Bisnis Terapan Vol 4 No 01 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Bandung ]]>
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DOI: 10.35313/ijabr.v4i1.143
<![CDATA[This study aims to explain the phenomenon of blockchain technology in business model innovation in the public ecosystem since it offers huge potential benefits for business activities to overcome existing problems, such as data ownership, security, and accessibility. This study uses the realism perspective for understanding the phenomenon. The multiple-case study strategy presents five blockchain experts who use the value system framework to find potential for public blockchain applications. The study finds that in the public blockchain ecosystem: (i) value capture is oriented to enlarge new potential income; (ii) value creation is carried out through partnerships with other entities; (iii) value delivery is delivered through decentralized application and smart contracts; and (iv) value propositions help to solve public problems. From the findings, this study proposes three types of added value. First, low value-added, i.e., blockchain exchange data/information exchange and security; second, medium value-added, wherein technology initiates collaboration performance among entities in the public ecosystem; and finally, high value-added, i.e., a blockchain encourages new market innovation. This study focuses on the literature on blockchain and business models as well as potential future research.]]>
<![CDATA[The presence and persistence of entrepreneurship education In Indonesia: a cross sectional study ]]>
<![CDATA[Ambara Purusottama]]>;
<![CDATA[Teddy Trilaksono]]>
<![CDATA[ International Journal of Evaluation and Research in Education (IJERE) Vol 8, No 1: March 2019 ]]>
Publisher : <![CDATA[Institute of Advanced Engineering and Science ]]>
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DOI: 10.11591/ijere.v8i1.16528
<![CDATA[This study aims to improve an understanding of the contribution of entrepreneurship education (EE) in Indonesia’s higher education. Even though the contribution of EE to global education is contested at the present time by many scholars, the evaluation of EE implementation in Indonesia is necessary in order to improve educated entrepreneurs. The study used a cross-sectional approach in the Universitas Prasetiya Mulya which is divided into the first, second, and third years. Valid questionnaire reached 924 respondents. The findings show that EE's contribution in Indonesia has more influence on attitudes and perceived behavioral control. However, other findings indicate that the contribution of EE is still not fully persistent due to a sharp decline in the regression coefficient, especially from subjective norm and perceived behavioral control in the students third year while attitude consistently contributes significant role and has an increasing contribution.]]>
<![CDATA[THE DIMENSION OF EMPLOYER BRANDING: ATTRACTING TALENTED EMPLOYEES TO LEVERAGE ORGANIZATIONAL COMPETITIVENESS ]]>
<![CDATA[Ambara Purusottama]]>;
<![CDATA[Ari Ardianto]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol 17, No 1 (2019) ]]>
Publisher : <![CDATA[Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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DOI: 10.21776/ub.jam.2019.017.01.13
<![CDATA[The challenge to meet the fulfillmentofthe workforce needs in Indonesia in the near future makes organizations immediately improve and use employer branding as an instrument of organizational competitiveness in “the war of talent”. This research invites us to explore the dimensions of employer branding and also examines the dimensions towards talented local employees (students) in Indonesia. Our findings, three of five dimensions of employer branding namely working environment, company reputation, and corporate vision provide a positive and significant influence on the interest of talentedlocal employee’s career. Therefore, compensation benefitsand corporate social responsibility as part ofthe employer branding’s dimensions are not considered by talentedlocal employees in their intention to join the organization despite having a positive relationship. These findings provide insight into the importance of employer branding in maintaining the competitiveness of companies by focusing more on the intangible dimensions.]]>
<![CDATA[MODEL PERILAKU KEPUTUSAN PEMBELIAN PRODUK BERBASIS AGEN: FENOMENA PENGARUH MEDIA SOSIAL ]]>
<![CDATA[Ambara Purusottama]]>
<![CDATA[ JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 12 No 2 (2021): Jurnal Riset Manajemen Sains Indonesia ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/JRMSI.012.2.07
<![CDATA[Influencer media sosial dalam pemasaran digital telah menjadi fenomena baru karena mereka dapat menggantikan peran influencer tradisional. Namun, diskusi tentang fenomena ini masih kurang jelas dalam literatur akademis sejauh pengetahuan kita. Penelitian ini bertujuan untuk memahami peran social media influencer dalam interaksi sosial dan implikasinya terhadap keputusan pembelian produk kecantikan untuk memberikan gambaran suatu perusahaan dalam mengambil keputusan bisnis menggunakan Instagram. Simulasi pemodelan berbasis agen (ABM) digunakan untuk memahami fenomena ini. Simulasi tersebut merupakan kombinasi dari pendekatan deduksi yang memanfaatkan teori perilaku terencana (TPB) dan pendekatan induksi melalui observasi kehidupan nyata. Beberapa parameter digunakan untuk mendukung proses simulasi, antara lain jumlah pengikut, jumlah suka/komentar, jumlah posting, dan daya tarik influencer. Berakhir dengan memutuskan untuk membeli suatu produk atau tidak, yang diidentikkan dengan angka penjualan. Penelitian ini mengklasifikasikan tiga influencer yang berbeda dengan karakteristik yang telah ditentukan. Simulasi menunjukkan bahwa penjualan produk menggunakan Influencer [B] menghasilkan penjualan tertinggi melalui iterasi berulang, diikuti oleh Influencer [A] dan Influencer [C]. Beberapa parameter juga menjelaskan fenomena social media influencer dalam keputusan pembelian produk. Studi ini menemukan bahwa jumlah konten yang diposting merupakan parameter paling signifikan dalam keputusan pembelian produk. Namun, parameter lain juga memberikan kontribusi yang signifikan. Melalui kombinasi yang tepat, organisasi dapat mempertimbangkan parameter ini mengenai kontribusi influencer media sosial terhadap penjualan produk mereka. Keterbatasan penelitian dan rekomendasi disajikan secara lengkap dalam artikel ini.]]>
<![CDATA[The essential benefits of an enterprise blockchain in business model innovation ]]>
<![CDATA[Ambara Purusottama]]>;
<![CDATA[Yohanes Berenika Kadarusman]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Vol 24 No 2 (2021) ]]>
Publisher : <![CDATA[Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana ]]>
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DOI: 10.24914/jeb.v24i2.3746
<![CDATA[Teknologi blockchain mendatangkan perubahan dan disrupsi atas model bisnis yang sudah ada sehinga patut untuk dianalisis lebih lanjut. Atas dasar itu, penelitian ini bertujuan untuk menjelaskan fenomena teknologi blockchain pada inovasi bisnis model pada ekosistem perusahaan. Secara empiris, teknologi blockchain terbukti meningkatkan kinerja organisasi. Studi ini menggunakan konsep value system untuk menjelaskan fenomena tersebut. Melalui penalaran abductive, studi ini menggunakan multiple-case study untuk menjawab persoalan penelitian. Secara garis besar, hasil studi ini menemukan bahwa teknologi blockchain mendatangkan manfaat kepada organisasi denga cara: (i) value capture melalui peningkatan profitabilitas, (ii) value creation melalui private parnership, (iii) value delivery melalui smart-contract, dan (iv) value proposition yang mendorong nilai yang berbasis pada peningkatan nilai bisnis organisasi melalui perbaikan operasional. Selain itu, studi ini juga mengusulkan tipe ekosistem blockchain yang berbeda pada organisasi: privat dan konsorsium. Ekosistem privat berorientasi pada perbaikan internal kinerja organisasi dalam satu entitas bisnis. Sebaliknya, ekosistem konsorsium berorientasi pada kolaborasi bisnis.]]>
<![CDATA[Leadership change design: a professional learning community (PLC) project in eastern Indonesia ]]>
<![CDATA[Teddy Trilaksono]]>;
<![CDATA[Ambara Purusottama]]>;
<![CDATA[Ifa Hanifah Misbach]]>;
<![CDATA[Irfan Hary Prasetya]]>
<![CDATA[ International Journal of Evaluation and Research in Education (IJERE) Vol 8, No 1: March 2019 ]]>
Publisher : <![CDATA[Institute of Advanced Engineering and Science ]]>
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DOI: 10.11591/ijere.v8i1.15662
<![CDATA[A professional learning community (PLC) is a long-term sustainable program that can replace professional development (PD) to enable teachers to become teacher leaders and school principals to become instructional leaders. Using a case study from the establishment of the PLC project in 10 schools of Eastern Indonesia (Saparua island, Maluku), this research develops a progressive leadership change model through an ADDIE instructional design that changes school leadership. The research aims to investigate how to identify the most effective leadership change model by exploring differrent forms of learning communities between school principals and teachers. Using an action research approach to solve the problem, the data were collected over a 10-month period when the PLC project activities took place and embedded them as empirical materials that complement each other. The findings show that the leadership change design through PLC runs effectively if value alignment occurs between school principals and teachers after the open environment is established. The data also highlight that aligned values must be embedded as school identities, whereas a school principal must act as a change leader in order to ensure that these changes are sustainable. This study concludes by proposing policy recommendations for policy makers and education stakeholders on how to develop PD and PLC in Indonesian schools.]]>
