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MODEL PERILAKU KEPUTUSAN PEMBELIAN PRODUK BERBASIS AGEN: FENOMENA PENGARUH MEDIA SOSIAL Ambara Purusottama
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 12 No 2 (2021): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.012.2.07

Abstract

Influencer media sosial dalam pemasaran digital telah menjadi fenomena baru karena mereka dapat menggantikan peran influencer tradisional. Namun, diskusi tentang fenomena ini masih kurang jelas dalam literatur akademis sejauh pengetahuan kita. Penelitian ini bertujuan untuk memahami peran social media influencer dalam interaksi sosial dan implikasinya terhadap keputusan pembelian produk kecantikan untuk memberikan gambaran suatu perusahaan dalam mengambil keputusan bisnis menggunakan Instagram. Simulasi pemodelan berbasis agen (ABM) digunakan untuk memahami fenomena ini. Simulasi tersebut merupakan kombinasi dari pendekatan deduksi yang memanfaatkan teori perilaku terencana (TPB) dan pendekatan induksi melalui observasi kehidupan nyata. Beberapa parameter digunakan untuk mendukung proses simulasi, antara lain jumlah pengikut, jumlah suka/komentar, jumlah posting, dan daya tarik influencer. Berakhir dengan memutuskan untuk membeli suatu produk atau tidak, yang diidentikkan dengan angka penjualan. Penelitian ini mengklasifikasikan tiga influencer yang berbeda dengan karakteristik yang telah ditentukan. Simulasi menunjukkan bahwa penjualan produk menggunakan Influencer [B] menghasilkan penjualan tertinggi melalui iterasi berulang, diikuti oleh Influencer [A] dan Influencer [C]. Beberapa parameter juga menjelaskan fenomena social media influencer dalam keputusan pembelian produk. Studi ini menemukan bahwa jumlah konten yang diposting merupakan parameter paling signifikan dalam keputusan pembelian produk. Namun, parameter lain juga memberikan kontribusi yang signifikan. Melalui kombinasi yang tepat, organisasi dapat mempertimbangkan parameter ini mengenai kontribusi influencer media sosial terhadap penjualan produk mereka. Keterbatasan penelitian dan rekomendasi disajikan secara lengkap dalam artikel ini.
Exploring the dimensions of local food tourism in Cirebon Sri Widya Wijanarti; Ambara Purusottama
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.7266

Abstract

The sustainability of a tourist destination can be achieved by correctly planning, exploiting, and growing the area's tourism potential. Local gastronomy is one of the potentials that can be cultivated. Local cuisine has evolved into a driving force in enticing tourists to a destination. The goal of this research is to better understand the consumption habits of local food tourists. A food tourism framework is defined in this study, which includes culinary attribute, culinary experience, and culinary atmosphere. A total of 337 people who participated in a cuisine tour in Cirebon were surveyed to test the framework that has been built. Data was processed using descriptive statistical methods, followed by cross analysis using the Independent Sample T-Test on measurement results that had been adjusted to the respondents' attributes. The data demonstrate a strong response to culinary attribute, culinary experience, and culinary atmosphere. This research provides practitioners and stakeholders with a new perspective on what should be a concern in the development of culinary tourism in Cirebon. This study adds to the food tourism literature by elaborating on the notion of local food tourism, which is articulated effectively in this study.
A Different Magnitude of SME Business Model Innovation: A Lesson From The Pandemic Ambara Purusottama; Ari Ardianto; Yohanes Berenika Kadarusman
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 2 (2022): IJBE, Vol. 8 No. 2, May 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.2.182

Abstract

The COVID-19 pandemic has significantly affected SME businesses and forced them to respond to the situation. Business model innovation (BMI) is considered as a suitable choice of innovation mode for the sustainability of SMEs. The change in the business model (BM) in SMEs varies among organizations. Therefore, this study attempts to further explain the changes in BM for SMEs during the pandemic. Through this research, the understanding of BMI is expected to increase substantially, especially in the context of SMEs. The study performed a qualitative approach through multiple case studies to analyse the information and obtain factual findings to understand this phenomenon. Eight cases with different backgrounds were submitted and interviewed through semi-structured online interviews to obtain information about the BMI in SMEs. The findings show that although SMEs intervene through BM changes, the changes adjust to SMEs’ internal and external situations. In other cases, BM changes only focus on several sub-value systems (value capture, value creation, or value proposition). In certain other cases, SMEs were forced to radically change their value systems due to the extreme impact of the pandemic on their businesses and environment. This study conceptualizes BM changes in SMEs, as classified into type 1, type 2, type 3, and type 4, arranged based on the level of complexity (x-axis) and novelty of change (y-axis). The model can be justified through eight cases in this study. This study contributes to the scientific development of BM/BMI and justifies changes in BM empirically. For practitioners, this study clearly defines the direction of changing BMs in extreme situation. Keywords: BMI, multiple case studies, different magnitude, pandemic, SMEs
REVISITING STUDENTS’ ENTREPRENEURIAL INTENTION IN INDONESIA: A THEORY OF PLANNED BEHAVIOR APPROACH Ambara Purusottama
Jurnal Manajemen dan Kewirausahaan Vol. 21 No. 1 (2019): MARCH 2019
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.97 KB) | DOI: 10.9744/jmk.21.1.64-73

Abstract

The purpose of this study is to verify and measure entrepreneurial intentions among uni­ver­sity students as affected by changes in the entrepreneurial environment in Indonesia. The re­searchers use the Theory of Planned Behavior and the concept of entrepreneurial intention to support the study. The unit of analysis is university students who are currently exposed to changes in the entrepreneurial environment. This study uses a quantitative approach with pur­posive sampling as the sampling technique. The questionnaire was distributed, and 631 sample responses were received from several universities. The findings show that attitude and perceived control behavior have a significant role in entrepreneurial intention. In addition, subjective norm plays no role in entrepreneurial intention
Halal Tourism: Its Attractiveness to Domestic Tourists Based on Their Religious Perspectives Ambara Purusottama; Gregorius Dimas Hapsoro Prastowo
Journal of Indonesian Tourism and Development Studies Vol. 7 No. 3 (2019)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of Indonesia’s government programs to boost tourism as the basis of Indonesia’s economy is Halal tourism. This study aimed at exploring the behavior of domestic Muslim tourists when considering halal tourist destinations. It also looked at Muslim tourists’ behavior as they selected and recommended halal tourist destinations and compared the results according to the degree of taqwa in performing their religious rituals. This study used judgmental sampling in the selection of respondents and successfully collected 511 valid questionnaires. The theory of planned behavior (TPB) was used to analyze the study subjects, namely domestic Muslim tourists when they intended to select and recommend halal tourist destinations. It revealed that when domestic Muslim tourists intended to select and recommend halal tourist destinations, they influenced by Behavior Control. Attitude and Subjective norm did not influence the intention to select and recommend halal tourist destinations. Moreover, there was an adverse relationship between Attitude and Subjective Norm in the intention. The result of this study may contribute to the behavior theory and expand the use of TPB in the field of halal tourism study.Keywords: degree of taqwa, domestic tourists, halal tourist destinations, theory of planned behavior.
The Behavioral Intention of Blockchain Adoption Ambara Purusottama; Yos Sunitiyoso; Togar Mangihut Simatupang; Puteri Annisa Tsamrotul Fuadah
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.43991

Abstract

Despite the growing urgency, discussions about the diffusion of this technology are still challenging to identify and understand. This study attempts to investigate further the intention of blockchain adoption in society. This study used a survey strategy and was analysed using structural equation modelling. Furthermore, this study collected 96 respondents using a purposive sampling technique. The findings show that a few hypotheses diverged from the developed model. Blockchain adoption is suitable for today's problems and has a relative advantage over other technologies in influencing individual perceptions. However, the limited knowledge of society makes blockchain adoption only focused on a particular context. The role of the social environment is more visible in its significance on the intention to adopt blockchain technology along with individual perceptions. The research model attempted to extend the existing technology adoption behaviour theory widely used to understand technological adoption.