Claim Missing Document
Check
Articles

Found 1 Documents
Search

Analisis Strategi Pengembangan Usaha Minuman Sari Buah Sirsak Miftakhurrizal Kurniawan; Novi Haryati
Industria: Jurnal Teknologi dan Manajemen Agroindustri Vol 6, No 2 (2017)
Publisher : Department of Agro-industrial Technology, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (655.823 KB) | DOI: 10.21776/ub.industria.2017.006.02.6

Abstract

 AbstrakUsaha kecil menengah minuman sari buah sirsak termasuk dalam bidang pengolahan pangan. Dalam realitasnya usaha ini banyak mengalami permasalahan terutama dalam hal pengembangan usaha supaya mampu bertahan dalam persaingan bisnis. Perencanaan strategis untuk pengembangan usaha perlu dibuat agar operasional industri dapat berjalan efektif dan efisien. Penelitian ini menggunakan metode penelitian kualitatif deskriptif dengan bantuan analisis SWOT. Metode ini mampu menganalisis kekuatan, kelemahan, peluang dan ancaman. Data diperoleh dari hasil wawancara dengan pemilik usaha pengelolaan minuman sari buah sirsak serta konsumennya. Berdasarkan analisis SWOT, formulasi strategi yang cocok digunakan adalah strategi pengembangan pasar untuk menambah jumlah konsumen.Kata kunci: analisis SWOT, pengembangan usaha, usaha kecil menengah AbstractSmall and medium businesses soursop juice drink included in the field of food processing. In reality this business has many problems especially in terms of business development in order to survive in business competition. To develop its business hence need to be made strategic planning for operational of industry can run effectively and efficient. This research used descriptive qualitative research method by SWOT analysis. This method is able to analyze strengths, weaknesses, opportunities and threats. The data obtained from the interview with the business owner of soursop juice management and consumers. Based on the SWOT analysis, the appropriate strategy formulation is the market development strategy to increase the number of consumers.Keywords: business development, small and medium enterprises, SWOT analysis