Sumekar Tanjung
Program Studi Ilmu Komunikasi, Universitas Islam Indonesia, Yogyakarta, Indonesia

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Journal : International%20Journal%20of%20Media%20and%20Communication%20Research%20(IJMCR)

Superiority and Mimicry in Korea Reomit Sumekar Tanjung
International Journal of Media and Communication Research (IJMCR) Vol. 3 No. 2 (2022): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijmcr.v3i2.9368

Abstract

This study aims to describe the hegemonic relationship between Jang Hansol and the other who initiate superiority and mimicry issues on the Korea Reomit channel. Jang Hansol's popularity clearly complements the hegemonic discourse of Korean colonialism in Indonesia, as obviously seen in the form of hybrid culture. The importance of this research lies in the absence of previous studies that examined the relationship between the colonized and the colonizer on YouTube. The researcher sees the presence of binary opposition between Jang Hansol and three content creators who play a role in their respective areas of subordination. This study uses a qualitative descriptive method by dissected three collaborative videos between Jang Hansol and Jerome Polin Sijabat, Alphiandi, and Natya Shina. It is readily apparent that the three videos serve as Jang Hansol's colonial strategy in maintaining his power as the superior while at the same time subjugating the position of the colonized. The findings show two hegemonic relations. First, the hierarchical relation shows that the colonizer expresses speech through native languages to strengthen his position as superior. Second, conflicting relations of the other show that the attempts to imitate the colonizer only produce imperfect imitation. These two relations show the Korean hegemony that has been built between Jang Hansol and the other along the surgin Korean Wave.
Fantasy Theme on the Replication of Yang Terdalam on TikTok Sumekar Tanjung
International Journal of Media and Communication Research (IJMCR) Vol. 4 No. 2 (2023): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ijmcr.v4i2.13244

Abstract

This study aims to explain the fantasy theme on the replication of the song Yang Terdalam. The background of this research is the high trend of the replication from December to January 2022 on TikTok. Users on TikTok have their own identity. Identity is an absolute requirement for a user to participate in social networking services. In addition, participation is an indicator of active users in digital culture or a culture where people can produce and consume, distribute and replicate memes in their own way. This shows that users as cultural prosumers do both production and consumption in replicating memes. They dramatize messages into fantasy chains to create effective, fun, entertaining communication and build relationships between users. The author applied a descriptive approach and a conversational analysis method with fantasy theme analysis techniques. User comments are narratives that explain the dramatic message conveyed by the user. The research object is three video replications on TikTok. The results showed three fantasy themes, namely resistance to performance hegemony which was built by two types of fantasy, there are constructive satire on ugliness and metaphors of anime characters, objectification of disabilities, and domestication of women. This suggests that a fantasy can be a situation where the rhetoric is repeated within the group. When fantasy becomes a rhetorical vision, users have created dramatization