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All Journal INFORMASI Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi KOMUNIKATIF AJIE (Asian Journal of Innovation and Entrepreneurship) MetaCommunication; Journal Of Communication Studies Communication Avant Garde International Journal of Media and Communication Research (IJMCR)
Sumekar Tanjung
Program Studi Ilmu Komunikasi, Universitas Islam Indonesia, Yogyakarta, Indonesia
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Asian Journal of Innovation and Entrepreneurship

 1 
Produksi Shrimp River Magz Sebagai Upaya Penguatan Eksistensi Komunitas Skateboarder di Yogyakarta Dweysa Wahabi Anas; Sumekar Tanjung
Asian Journal of Innovation and Entrepreneurship Vol 2 No 03 (2017): September 2017
Publisher : UII

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This article aims to explain the production process of Shrimp River Magz in an effort to strengthen the existence of skateboarder community in Yogyakarta. The lack of media reviewing skateboarding in Indonesia has become one of the causes of skateboarding in Indonesia. The method of project creation is carried out through five stages: creative planning, technical planning and equipment, planning of supporting resources, budget planning, and implementation stage. The author also conducted an interview on the skateboarder community to fill the article rubric in the magazine. Based on the results of magazine production, the authors hope that the skateboarder community in Yogyakarta more exposed. The author can also deepen the ability to do design and editing in a magazine production. 
OPTIMIZATION OF CYBER PR AT PRIVATE UNIVERSITIES IN YOGYAKARTA Mutia Dewi; Sumekar Tanjung; Shalma Nadira
Asian Journal of Innovation and Entrepreneurship Volume 04, Issue 02, May 2019
Publisher : UII

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This study aims to explain the optimization of cyber PR at private universities in Yogyakarta. High internet penetration in the community forces public relations to utilize communication technology. Thus, this research was conducted at five universities in Yogyakarta based on webometrics rank of 2016/2017 i.e., UII, UMY, UAD, UAJY, and Amikom through observation, interview, and physical and online document search. It is revealed that the public relations in universities not only connect institutions and students or government but also form the universities’ positive image to attract the public's attention. There are eight components played by private universities in their activities: credibility, context, content, clarity, channel, continuity and consistency, capability of the audience, and connectivity. Communication is the most influential key element in cyber-PR activity. Consequently, this should be managed maximally by universities to create a positive image.
Memaknai Poster Penyelamatan Satwa WWF Rezca Utama Arza; Sumekar Tanjung
Asian Journal of Innovation and Entrepreneurship Volume 05, Issue 01, January 2020
Publisher : UII

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The purpose of this study was to describe various messages contained in poster visual design on creative campaigns carried out by the World Wildlife Fund. In this study, researchers used semiotic analysis with a descriptive qualitative approach developed by Charles S. Pierce, where researchers classified the signs on the poster of the World Wildlife Fund into three parts, namely icons, index, and symbols. There are two visual poster designs analyzed. The results of the study showed that the poster designs made by the World Wildlife Fund discuss several important aspects that have relevance to this case. The first is the aspect of criticism of the government that criticizes the government's attitude towards the environment of wildlife damage. The second aspect is the social and cultural aspects that cause environmental damage because people still hold local culture and traditions in their hometown. The last aspect is the aspect of environmental preservation which is at the core of all movements carried out by the World Wildlife Fund to show that the animal extinction rate is even bigger and encourage the community to preserve the environment for the survival of animals.
Co-Authors Chyntia Devi Dweysa Wahabi Anas Efri Khoirunnisa Hartoyo Indra Ramanda ISADI, RENATA PERTIWI Mutia Dewi Nadra - Alfiati Nurmalita Natia Dewi Ponang Limpad Wirawan Puji Rianto Puji Rianto Rezca Utama Arza Rini Asmiyati Shalma Nadira Tesa Herowana