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ANALISIS KINERJA STRATEGI PASAR DAN BAURAN PEMASARAN TERHADAP KEPUTUSAN MENGUNJUNGI OBJEK WISATA DI KABUPATEN KUNINGAN Angga Sucitra Hendrayana; Imas Maesaroh
Jurnal Manajemen Bisnis Performa Vol 14, No 1 (2017)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i1.2643

Tourism is one of the drivers of the world economy that proved able to contribute to the prosperity of a country. Tourism development is able to stimulate business activities resulting in significant benefits for a country. With the existence of regional autonomy demands regional independence in managing its own regional assets, one of which is the tourism sector. Each region in Indonesia has different characteristics in terms of demographic, geographical and cultural, it becomes the potential of the tourism sector of each region. So that each region will compete to get income to improve the welfare of each region and move the wheels of the economy. For that needed a market strategy to increase the number of tourist visits to the tourist object in the destination area. One of the market strategies as a product or service marketing strategy is STP (Segmentation, Targeting and Positioning). Objects studied is the performance of market strategies and marketing mix on the tourist attraction in Kabupaten Kuningan. This research was conducted with a research design to obtain a description of the performance of market strategy and marketing mix of the decision to visit the tourist attraction in Kabupaten Kuningan. Research method used in this research is explanatory survey method, that is research method done by explaining the causal relationship between variables through hypothesis testing. Surveys were conducted by taking samples from one population and using questionnaires as data gathering tools. The results of the study showed that market strategy performance had significant relationship with marketing mix with strong moderate relationship. The result of research shows that the performance of market strategy has a significant effect on the decision to visit tourist object in Kabupaten Kuningan with total influence of 31,4%, consist of direct influence equal to 20,6% and indirect influence equal to 10,8%. The results showed that the marketing mix significantly influenced the decision to visit the tourist attraction in Kabupaten Kuningan with a total influence of 34.8%, consisting of a direct influence of 24.0% and indirect influence of 10.8%. The results showed that the performance of market strategy and marketing mix together significantly influence the decision to visit the tourist attraction in Kabupaten Kuningan with a total influence of 66.3%, while the remaining 33.7% is the influence of other variables that are not observed in this research.

ANALISIS FARMAKOEKONOMI SIMPLISIA UNTUK HIPERTENSI DALAM SAINTIFIKASI JAMU Imas Maesaroh; Supriyatna Supriyatna; Hadiyana Sukandar
FITOFARMAKA: Jurnal Ilmiah Farmasi Vol 3, No 2 (2013): FITOFARMAKA
Publisher : Universitas Pakuan

Penelitian ini dirancang untuk mengetahui efektivitas biaya pada pasien hipertensi yang menggunakan simplisia jamu hipertensi yang selanjutnya dinamakan jamu hipertensi SJ, dibandingkandenganobat konvensional (obat generik) antihipertensi dan kombinasi keduanya. Data diambil secara retrospektif dari bulan Januari-Desember 2013. Analisis efektivitas biaya dilakukan dengan perspektif ASKES. Komponen biaya yang diukur adalah biaya medik langsung, mencakup biaya obat antihipertensi, biaya pemeriksaan medis dan biaya pendaftaran. Efektivitas terapiyang diukur adalah penurunan tekanan darah. Average cost effectivenes ratio ACER)dihitung berdasarkan rasio biaya dan efektivitas terapi pada kedua kelompok terapi.Incremental cost effectivenes ratio (ICER) dihitung berdasarkan rasio antara selisihbiaya dan efektivitas terapi pada kedua kelompok terapi. Kelompok terapi yangmempunyai nilai ACER dan ICER lebih rendah menunjukkan lebih costeffective.Berdasarkan parameter efektivitas terapi berupa % penurunan tekanan darah, nilaiACER pada kelompok jamu hipertensi SJ, captopril 25, kombinasi jamu hipertensi SJ+ amlodipin, dan amlodipinberurutan adalahRp 670,17; Rp 707,39; Rp 1.155,39danRp 1.163,27. Berdasarkan hasil penelitian dapat disimpulkan bahwa jamu hipertensiSJ lebih cost effectivedibandingkan obat generik captopril 25,amlodipin dankombinasi jamu antihipertensi + amlodipindalam menurunkan tekanan darah. NilaiICER menunjukkan bahwa terapi jamu hipertensi SJdan kombinasi jamu hipertensi SJ+ amlodipin perlu penambahan biaya sebesar Rp 554,35 dan Rp 1.121,32; untuksetiap 1% penurunan tekanan darah dibandingkan dengan captopril 25 dan amlodipin.

ANALISIS FARMAKOEKONOMI SIMPLISIA UNTUK HIPERTENSI DALAM SAINTIFIKASI JAMU Imas Maesaroh; Supriyatna Supriyatna; Hadiyana Sukandar
FITOFARMAKA: Jurnal Ilmiah Farmasi Vol 3, No 2 (2013): FITOFARMAKA
Publisher : Universitas Pakuan

Penelitian ini dirancang untuk mengetahui efektivitas biaya pada pasien hipertensi yang menggunakan simplisia jamu hipertensi yang selanjutnya dinamakan jamu hipertensi SJ, dibandingkandenganobat konvensional (obat generik) antihipertensi dan kombinasi keduanya. Data diambil secara retrospektif dari bulan Januari-Desember 2013. Analisis efektivitas biaya dilakukan dengan perspektif ASKES. Komponen biaya yang diukur adalah biaya medik langsung, mencakup biaya obat antihipertensi, biaya pemeriksaan medis dan biaya pendaftaran. Efektivitas terapiyang diukur adalah penurunan tekanan darah. Average cost effectivenes ratio ACER)dihitung berdasarkan rasio biaya dan efektivitas terapi pada kedua kelompok terapi.Incremental cost effectivenes ratio (ICER) dihitung berdasarkan rasio antara selisihbiaya dan efektivitas terapi pada kedua kelompok terapi. Kelompok terapi yangmempunyai nilai ACER dan ICER lebih rendah menunjukkan lebih costeffective.Berdasarkan parameter efektivitas terapi berupa % penurunan tekanan darah, nilaiACER pada kelompok jamu hipertensi SJ, captopril 25, kombinasi jamu hipertensi SJ+ amlodipin, dan amlodipinberurutan adalahRp 670,17; Rp 707,39; Rp 1.155,39danRp 1.163,27. Berdasarkan hasil penelitian dapat disimpulkan bahwa jamu hipertensiSJ lebih cost effectivedibandingkan obat generik captopril 25,amlodipin dankombinasi jamu antihipertensi + amlodipindalam menurunkan tekanan darah. NilaiICER menunjukkan bahwa terapi jamu hipertensi SJdan kombinasi jamu hipertensi SJ+ amlodipin perlu penambahan biaya sebesar Rp 554,35 dan Rp 1.121,32; untuksetiap 1% penurunan tekanan darah dibandingkan dengan captopril 25 dan amlodipin.

FORMULASI SEDIAAN PATCHTRANSDERMALDARI EKSTRAK BONGGOL POHON PISANG AMBON (Musa paradisiaca var. sapientum) UNTUK PENYEMBUHAN LUKA SAYAT Arya Baharudin; Imas Maesaroh
HERBAPHARMA : Journal of Herb Farmacological Vol 2 No 2 (2020): Volume 2 Nomor 2 Desember 2020
Publisher : STIKes Muhammadiyah Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55093/herbapharma.v2i2.149

Transdermal patch adalah salah satu sediaan lokal yang dapat menghantarkan obat ketempat luka. Sistem penghantaran obat transdermal mempunyai banyak keuntungan yaitu memberikan pelepasan yang konstan, mudah digunakan, mengurangi frekuensi pemberian obat, mengeliminasi first-pass metabolism, serta mengurangi efek samping iritasi lambung dan meningkatkan kebutuhan pasien. Bonggol pisang ambon dapat membantu dalam proses penyembuhan luka. Bonggol pohon pisang ambon mengandung saponin, flavonoid, tannin dan vitamin A, vitamin C, lemak serta protein yang membantu dalam proses penyembuhan luka. Tujuan penelitian ini untuk mengetahui apakah ekstrak bonggol pisang ambon dapat diformulasikan sebagai sediaan patch transdermal dan hasil sediaan yang paling baik dari segi evaluasi. Formulasi sediaan patch transdermal menggunakan zat aktif ekstrak bonggol pisang ambon dengan konsentrasi 10% dengan mengubah basis konsentrasi HPMC dan PVP yang digunakan sebagai polimer dengan perbandingan yaitu formula 1 (100;300), formula 2 (200;200), dan formula 3 (300;100) kemudian dilihat kualitas sediaan dengan dilakukannya uji evaluasi. Dapat disimpulkan bahwa hasil evaluasi sediaan menunjukan bahwa F2 merupakan sediaan yang paling baik karena dari uji organoleptik memiliki warna kuning pucat, tekstur lembut dan elastis.F2 memiliki keseragaman bobot seberat 0,013. F2 memiliki pH 5, F2 memiliki ketebalan patch yaitu 0,16 mm dan memiliki ketahanan lipatan sebanyak > 300 kali lipatan.

GAMBARAN TINGKAT PENGETAHUAN SISWA KELAS XI TERHADAP BAHAYA PENYALAHGUNAAN OBAT TRAMADOL DI SMK “X” DI KABUPATEN KUNINGAN Imas Maesaroh; Retina Aghistni Rahmawati
Publikasi Penelitian Terapan dan Kebijakan Vol 1 No 1 (2018): Publikasi Penelitian Terapan dan Kebijakan
Publisher : Badan Penelitian dan Pengembangan Daerah Provinsi Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46774/pptk.v1i1.70

Tramadol is one of the drugs that is often misused by students or adolescents. Tramadol belongs to the peripheral analgesic group as a pain reliever and is obtained by prescription. Tramadol has an euphoria ef ect and causes dependence. One of the causes of drug abuse is lack of knowledge. This research was conducted with the aim to know the level of knowledge of class XI students against the dangers of drug abuse Tramadol in one of Vocational High School in Kuningan District. The research design used was descriptive quantitative research, with sampling using purposive sampling technique. Data collection was done by using questionnaire instrument. Of the 96 respondents, the average percentage of Students' Level of Class XI Knowledge on the Danger of Tramadol Drug Abuse in SMK "X" in Kuningan District is 76.61% of respondents’know' and 23.39% of respondent ‘ do not know'.From the result of data collection obtained the conclusion about the level of knowledge students class XI against the danger of Tramadol drug abuse in SMK “X” in Kuningan Regency be categorized good based the level of knowledge categories by Arikunto (2006) with the average result percentage in the amount of 76,61%. The result of hypothesis test showed revenue H0, it means the the average score of respondent ≥ 8.

ANALISIS DAMPAK COVID-19 DALAM KOMPENTENSI KETENAGAKERJAAN Eman Sulaeman; Bram Indra Maulana; Imas Maesaroh; Karmelita Nurhaida
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 9 No 3 (2022): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v9i3.323

This study aims to determine the impact of the Covid-19 Pandemic on human resources, the impact on unemployment, the effectiveness of work from home, the impact on workers' mental health, and the effect on the quality of the workforce. . The object of research focuses on employment. The method of collecting data from research was carried out through literature studies with gap analysis method and descriptive method. Namely, with data sourced from reputable journals and information media. The results showed that the Covid-19 Pandemic increased the unemployment rate, increasing the anxiety and stress level of workers and the existence of work from home decreases the productivity level of workers so that the quality of human resources decreases. Implementation work from home (WFH) during a pandemic caused unrest that working at home can mengurungi work productivity, make it increasingly difficult to be cooperation not directly, as well as the impact on pe declined an 'll salaries of workers .

Proposing a Strategic Framework to Accelerate Circular Economic Practices: Strengthening the Willingness to Participate of the Young Generations as Agents of Change Maya Maria; Imas Maesaroh; Ginta Ginting
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.1950

ABSTRACTÂ Indonesia's involvement in supporting the reduction of greenhouse gas (GHG) emissions (Conference of the Parties-26/COP-26) in overcoming economic, social and environmental problems through low-carbon development, requires the acceleration of the implementation of Circular Economy (CE) practices. Circular Economy (Reduce, Reuse, Recycle, Recovery and Repair) is an alternative to switch from a linear/traditional economy (take-make-dispose). This research is aimed at exploring the extent to which the role of the younger generation (in terms of preferences, mindsets, and expectations) to become agents of change to accelerate the implementation of good practices in the CE. Â A survey with a descriptive method involving 253 respondents (the younger generation) found that respondents did not mind being agents of change (with the range of answers agree and strongly agree was above 70%) to participate for the success of the CE practices, especially related to the desire to invite others to implement the CE economic practices (87%), willingness to dedicate time to set a positive example and be a part of a community that cares about the practices of Â CE (84%). The findings of this research are then used as the basis for building a comprehensive CE model to examine its 3 dimensions, namely: stakeholder management, community engagement, and knowledge creation.Â Keywords: Circular Economy, Agent of Change, Stakeholder Management, Community Engagement, Knowledge Creation.

Mengelola Konflik di Tempat Kerja: Apa dan Bagaimana? Imas Maesaroh
Fikroh: Jurnal Pemikiran dan Pendidikan Islam Vol. 14 No. 2 (2021): Fikroh: Jurnal Pemikiran dan Pendidikan Islam
Publisher : Program Studi Pendidikan Agama Islam (PAI) Sekolah Tinggi Agama Islam Al Azhar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37812/fikroh.v14i2.878

An organization cannot avoid conflict. Individual characteristics and the types and pressures of work can lead to conflict in organizations. Conflict occurs when the desires of two or more people are incompatible. Likewise, the will of one organization that is different from another can also lead to conflict. Some individuals or groups can benefit from confrontation if it is appropriately resolved. Conflict management refers to handling disputes or disagreements constructively and effectively. Conflict management aims to minimize negative consequences and maximize positive outcomes for all parties involved. Effective conflict management involves identifying the root causes of conflict, fostering open communication, and implementing strategies to deal with the problems. Successful conflict management can lead to improved relationships, increased productivity, and increased organizational performance. However, ineffective conflict management can lead to prolonged conflicts, damaged relationships, and reduced morale. Therefore, understanding and practicing practical conflict management skills is essential for individuals and organizations to succeed in today's complex and interconnected world.

Mengelola Konflik di Tempat Kerja: Apa dan Bagaimana? Imas Maesaroh
Fikroh: Jurnal Pemikiran dan Pendidikan Islam Vol. 14 No. 2 (2021): Fikroh: Jurnal Pemikiran dan Pendidikan Islam
Publisher : Program Studi Pendidikan Agama Islam (PAI) Sekolah Tinggi Agama Islam Al Azhar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37812/fikroh.v14i2.878

An organization cannot avoid conflict. Individual characteristics and the types and pressures of work can lead to conflict in organizations. Conflict occurs when the desires of two or more people are incompatible. Likewise, the will of one organization that is different from another can also lead to conflict. Some individuals or groups can benefit from confrontation if it is appropriately resolved. Conflict management refers to handling disputes or disagreements constructively and effectively. Conflict management aims to minimize negative consequences and maximize positive outcomes for all parties involved. Effective conflict management involves identifying the root causes of conflict, fostering open communication, and implementing strategies to deal with the problems. Successful conflict management can lead to improved relationships, increased productivity, and increased organizational performance. However, ineffective conflict management can lead to prolonged conflicts, damaged relationships, and reduced morale. Therefore, understanding and practicing practical conflict management skills is essential for individuals and organizations to succeed in today's complex and interconnected world.

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