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PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SUPLEMEN KESEHATAN K-OMEGA SQUA (Studi Kasus pada Stokis PT K-LINK Nusantara Cabang Plaju Palembang) Heri Setiawan; Yusleli Herawati; Santi Asmarani
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 13 No. 1 (2015): Jurnal Orasi Bisnis XIII Mei 2015
Publisher : Politeknik Negeri Sriwijaya

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Abstract

   The aim of this research is to know the influence of  price and the quality of product on customer’s buying decision of health supplement K-Omega Squa. The data were collected from questionnaires to 98 customers, and interviews with buyer  of  PT K-Link Nusantara Plaju branch Palembang. Data were analyzed by Statistical Product and Service Solution with  linier regression formula, correlation and determination coefficient.  Independent variables in this research are price and quality of product, and dependent variable is buying decision. The result showed that determination coefficient (R Square) was 87,2 % affected by price and the quality of product then 12,8% were affected by other variables. The result shows that simultaneously price and quality of product have significant effect on customer’s buying decision. The result shows that partially price have significant effect on buying decision. quality of product have significant effect on buying decision. 
PENGARUH ORIENTASI PASAR, ORIENTASI TEKNOLOGI DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING USAHA SONGKET SKALA KECIL DI KOTA PALEMBANG Heri Setiawan
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 8 No. 2 (2012): Orasi Bisinis Edisi VIII November 2012
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This research aims to analyze effect of market orientation, technology orientation and product innovation on Competitive Advantage of Songket industry specially Small Enterprises in Palembang City. This study uses data collected by a survey on Small Enterprises of Songket Company using simple random sampling method. The sample of this research consist of 91 Small Enterprises of Songket. The data analysis using SPSS software with Linear Regression Analysis. Independent variables in this research are market orientation, technology orientation and product innovation, and dependent variable is Competitive Advantage. The result shows that simultaneously market orientation, technology orientation and product innovation have significant influence on Competitive Advantage. The result shows that partially market orientation have significant influence on Competitive Advantage. Technology orientation did not have significant influence on Competitive Advantage. Product innovation has significant influence on Competitive Advantage.
PENGARUH LINGKUNGAN FISIK, PERSEPSI NILAI DAN CITRA HOTEL TERHADAP NIAT KONSUMEN MEMILIH HOTEL DI KOTA PALEMBANG Heri Setiawan
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 1 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.246 KB) | DOI: 10.29259/jmbs.v14i1.8843

Abstract

This study aims to determine the influence of the physical environment, perceived value, and image of hotel on consumer behavioral intentions. Population of this research is all the people who've been stay at 3 and 4 star hotels in Palembang. Based on the number of existing populations obtained amount of sample is 183 respondents. The sampling method used in this study is non probability sampling technique with a type of accidental sampling. Based on  ANOVA test results F count is 82.420 and F table is 3.189 with significance 0.000 <0.05, so the regression model can be used to predict the influence of the physical environment, perceived value and image of hotel on consumer behavioral intentions to choosing hotel. Statistical analysis showed that physical environmental factors have not significant effect on consumer behavioral intentions to choosing hotel. Perceived value have significant effect on consumer behavioral intentions to choosing hotel. Image of hotel have significant effect on consumer behavioral intentions to choosing hotel. Therefore, 3 and 4 star hotels in Palembang need to pay attention to develop and maintain better physical environments so that positive perceptions of image and value can be developed to create customers’ positive behavioral intentions
Effects of Destination Image, Tourist Motivation, Service Quality and Perceived Value on Tourist Satisfaction and Loyalty Heri Setiawan
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 2 No. 3, September 2018
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.403 KB) | DOI: 10.29259/sijdeb.v2i3.225-236

Abstract

This study aims to examine the causality relationship among destination image, tourist motivation, service quality and perceived value on tourist satisfaction and loyalty. Population in this study was tourists who had visited in four tourist destinations in Palembang namely: Jakabaring Sport City, Kemaro Island, Benteng Kuto Besak and Kambang Iwak Park. The analysis method used in this study is path analysis, with sample of the research were 180 respondents and type of sampling used was purposive sampling. The results indicated that there were significant effects  destination image, service quality, perceived value on tourist satisfaction. There was no significant effect tourist motivation on tourist satisfaction. Then, there was a significant effect destination image and tourist satisfaction on tourist loyalty. There was no significant effect  perceived value on tourist loyalty.
ANALISIS HUBUNGAN KAUSALITAS ANTARA COMPUTER ANXIETY, PENGALAMAN KOMPUTER (COMPUTER EXPERIENCE) DAN KEMAHIRAN KOMPUTER (Studi pada Mahasiswa Politeknik Negeri Sriwijaya) Heri Setiawan
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 7 No. 1 (2012): Orasi Bisinis Edisi VII Mei 2012
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This research was done at Polytechnic State of Sriwijaya and aimed at understanding the Influences of computer anxiety and computer experience on computer self-efficacy.. This study uses data collected by a survey on active student at Polytechnic State of Sriwijaya, using simple random sampling method with amount of sample 100 respondent. The data analysis using SPSS software and AMOS. The independent variables are computer anxiety and computer experience. Dependent variable is computer self-efficacy. The study results indicate that computer anxiety had significant and negative influence on computer self-efficacy. Then, computer experience had significant and positive influence on computer self-efficacy.
PENGARUH KUALITAS LAYANAN, PERSEPSI NILAI DAN KEPERCAYAAN TERHADAP KEPUASAN DAN LOYALITAS PENGGUNA LAYANAN MOBILE BANKING Heri Setiawan
Jurnal Keuangan dan Perbankan Vol 20, No 3 (2016): September 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.801 KB) | DOI: 10.26905/jkdp.v20i3.269

Abstract

This study aims to determine the determinant of customer satisfaction and loyalty implications for users of mobile banking. This study used Structural Equation Modeling (SEM) to test the hypotheses of the study and use the software AMOS 5.0 and SPSS 20.0. The population in this study are the mobile banking users in seven banks in Palembang City; Bank Mandiri, Bank BNI, Bank BRI, Bank Danamon, BCA, and Bank Permata. The research sample consist of 250 respondents to the provisions of the election to the mobile banking users. The results showed that the service quality, perceived value, trust and customer satisfaction has a strong effect on customer loyalty. Service quality have significant effect on consumer satisfaction. Perceived of value have significant effect on customer satisfaction. Trust have significant effect on consumer satisfaction. Service quality have significant effect on customer loyalty. Trust have significant effect on customer loyalty. Customer satisfaction have significant effect on customer loyalty. Banks should build strong relationships with customers and provide better service quality to reduce the behavior of customers to switch to another bank service.
Eksplorasi Keterkaitan antara Citra Destinasi, Personalitas Destinasi dan Niat Berkunjung Kembali ke Destinasi Wisata Heri Setiawan; Jusmawi Bustan; Abd. Hamid; Ummasyroh Ummasyroh
Inovbiz: Jurnal Inovasi Bisnis Vol 7, No 2 (2019)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (464.041 KB) | DOI: 10.35314/inovbiz.v7i2.1108

Abstract

Most countries try to develop tourism destinations with a variety of strategies to be able to compete with other destinations. This study is designed to explore the relationship between destination image, destination personality, and intention to re-visit tourists to tourism destinations. The approach used in this study is a quantitative approach to the design of causality research. The research sample is domestic tourists who have visited tourist destinations in Palembang such as Benteng Kuto Besak, Jaka Baring Sport City, Kemaro Island, Kambang Iwak Park, Punti Kayu Park, Siguntang Park, Taman Purbakala Sriwijaya totaling 192 respondents. The structural equation model is used to test the model developed using the maximum likelihood (ML) estimation method using AMOS 22.0. The results of the study explained that there is a linear relationship between destination images and destination personalities. There is no linear relationship between the destination images with the intention to visiting again. Then, there is a linear relationship between personalities of the destination with the intention of visiting again.
IMPLEMENTASI TECHNOLOGY ACCEPTANCE MODEL UNTUK MENGUKUR PENGGUNAAN SISTEM INFORMASI AKADEMIK KAMPUS (SISFOKAMPUS) Heri Setiawan
Orasi Bisnis : Jurnal Ilmiah Administrasi Niaga Vol. 10 No. 5 (2013): Orasi Bisnis
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aimed to measure use of the campus academic information system (Sisfokampus)  with implementation of Technology Acceptance Model. This study uses data collected through a survey of lecturers  and employees State Polytechnic Sriwijaya. Sampling method in this study using Simple Random Sampling with a sample of 88 respondents. Data analysis using SPSS for Windows version 19.00 with Path Analysis method. The independent variables were perceived usefulness, ease of use and the attitude of use. While the dependent variable is the behavioral intention and actual use. The results showed that perceptions of usefulness, ease of use simultaneously a significant effect on the attitude of the use of the system. Perception usefulness no significant effect on the attitude of the use of the system. Perceived ease of use significantly influence the attitude of the use of the system. Then, perceived usefulness, ease of use and the attitude of use simultaneously significant effect on system usage intentions. Perception usefulness significantly influence system usage intentions. Ease of use was not a significant effect on system usage intentions. Attitude use significant effect on system usage intentions. Perceptions of usefulness, ease of use, attitudes and intentions use the simultaneous use significant effect on actual usage. The perception usefulness and ease of use in partial no significant effect on actual use. The attitude of use and intention using system partially significant effect on actual usage.
Pengaruh Lingkungan Fisik Terhadap Keputusan Berkunjung Wisatawan Ke Desa Wisata Pulau Semambu Kabupaten Ogan Ilir Rahmahtika Fadillah; Heri Setiawan; Rini Rini
Jurnal Aplikasi Manajemen dan Bisnis Vol. 2 No. 1 (2021): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2021
Publisher : Politeknik Negeri Sriwijaya

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Abstract

This study aims to determine the effect of the Physical Environment on Visiting Decisions. This study uses descriptive quantitative research methods with data collection techniques in the form of survey techniques to visitors who have come or visited Semambu Island Tourism Village through interviews, questionnaires, and documentation, this study uses incidental sampling technique with a sample of 70 respondents. The research data uses Simple Linear Regression Analysis processed with IBM SPSS Ver 25. The results show that the physical environment and tourist attractions have a positive relationship and have a significant effect on visiting decisions.
Pelatihan Dan Pendampingan Pembuatan Proposal Pengajuan Kredit Bank Bagi Para Pedagang Pasar Tradisonal Sukawinatan Palembang Jusmawi Bustan; Divianto Divianto; Heri Setiawan
COMVICE: Journal Of Community Service Vol. 1 No. 1 (2017): Mei (2017) - Oktober (2017)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (181.698 KB) | DOI: 10.26533/comvice.v1i1.146

Abstract

Tujuan  dari  kegiatan  pengabdian  kepada  masyarakat  ini  adalah  untuk  memberikanpelatihandan pendampingan pembuatan proposal pengajuan kredit bank kepada para pedagang UMKM di Pasar Tradisonal Suwawinatan.    Permasalahan mitra yang diidentifikasi adalah banyak pedagang atau pelaku UMKM tersebut yang mengeluhkan mengenai ketidaktahuan atau ketidakpahaman mereka tentang proposal pengajuan kredit mikro ke bank. Mereka juga kurang tahu bagaimana pengembangan usaha dan manajemen permodalan yang  baik.  Hal  ini  dikarenakan latar  belakang pendidikan dan  kurangnya informasi yang mereka terima.  Prioritas  permasalahan yang akan dipecahkan solusinya adalah melalui metode pelatihan dan pendampingan pembuatan proposal pengajuan kredit bank. Disamping itu, memberikan penyuluhan mengenai pengembangan usaha dan manajemen permodalan. Kegiatan pelatihan dan pendampingan pembuatan proposal pengajuan kredit bank bagi para pedagang yang juga sekaligus pelaku atau pemilik UMKM Pasar Tradisional Sukawinatan dilaksanakan sesuai dengan apa yang diharapkan. Walaupun hasil tingkat pemahaman dan praktik dari 16 peserta aktif masih dalam skala 71%-80,99%, maka kegiatan pengabdian masyarakat ini dinyatakan “cukup baik” dan tersedia 4 proposal pengajuan kredit bank dari hasil kegiatan pendampingan.