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Pengaruh Experiential Marketing Terhadap Keputusan Pembelian Smartphone Xiaomi Joni Budiarto; Erminati Pancaningrum
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 2 No 2: Juli (2019) - Desember (2019)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (579.544 KB) | DOI: 10.26533/jmd.v2i2.370

Abstract

Penelitian ini dilatar belakangi oleh semakin besarnya nama perusahaan Xiaomi di dalam pasar smartphone khususnya di Indonesia. Experiential marketing adalah salah satu strategi pemasaran yang saat ini digunakan oleh banyak perusahaan termasuk Xiaomi. Strategi pemasaran yang tidak sekedar menawarkan produk saja, tetapi juga dengan melakukan pendekatan pengalaman dengan memerhatikan unsur (sense, feel, think, act dan relate). Penelitian ini dimaksudkan untuk mengetahui dan menganalisa pengaruh dari sense, feel, think, act dan relate terhadap keputusan pembelian smartphone Xiaomi. Populasi dalam penelitian ini adalah mahasiswa pengguna smartphone Xiaomi di STIE PGRI Dewantara Jombang. Sampel dalam penelitian ini berjumlah 85 mahasiswa yang diambil dengan teknik accidental sampling. Metode analisis data dalam penelitian ini menggunakan analisis linier berganda. Hasil penelitian ini menunjukkan bahwa variabel sense, feel, think, act dan relate berpengaruh positif signifikan terhadap keputusan pembelian. Kesimpulan dari penelitian ini adalah semakin kuat variabel experiential marketing (sense, feel, think, act dan relate) yang dirasakan konsumen terhadap smartphone Xiaomi, maka akan semakin baik pengaruhnya terhadap keputusan pembelian smartphone.
Pendampingan Usaha BUMDes Maju Jaya Desa Sawiji, Kecamatan Diwek, Kabupaten Jombang Kristin Juwita; Erminati Pancaningrum
COMVICE: Journal Of Community Service Vol. 3 No. 1 (2019): April (2019)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.858 KB) | DOI: 10.26533/comvice.v3i1.348

Abstract

Program pengabdian masyarakat dilakukan di desa Sawiji pada badan usaha milik desa (BUMDEs) yang beroperasi dibidang usaha popcorn dan arum manis. Permasalahan yang ditemukan adalah produk belum memiliki ijin Produksi Industri Rumah Tangga (PIRT) sehingga konsumen masih khawatir terkait keamanan bahan baku dan higienitas proses produksi. Adapun permasalahan diselesaikan dengan membantu memfasilitasi pengurus BUMDes mendaftar ijin Produksi Industri Rumah Tangga (PIRT) setela sebelumnya ada perbaikan dalam hal pembuatan label da merk produk sebagai syarat kelengkapan pengurusan ijin. Setelah melakukan pendaftaran ijin, pengurus dapat menunggu jadwal sosialisasi dan survey lokasi
Pengaruh Kegunaan dan Kemudahan Penggunaan Situs Belanja terhadap Sikap Belanja Online yang Dimoderasi oleh Keahlian dan Kebutuhan untuk Berinteraksi bagi Pengguna Internet Erminati Pancaningrum; Andriya Risdwiyanto
Jurnal Maksipreneur Vol 2, No 2 (2013)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1733.174 KB) | DOI: 10.30588/jmp.v2i2.274

Abstract

In predicting acceptance of computers by users as a major tool in doing internet access, particularly on access to online shopping, using the measurement scale of the development of the theory of Technological Acceptance Model (TAM). In this study examines the influence of usability and ease of use of online shopping behavior. Also assess the expertise and the need to interact with consumers as a moderator variable in the relationship between usability and ease of use with online shopping attitude. The purpose of this study were (1) analyze the influence of expediency, (2) ease of use of online shopping behavior. (3) Analyze the variables will moderate the influence of expertise whether expediency of online shopping attitudes. (4) Analyze the variables will moderate the influence of expertise whether it easier to interact on online shopping attitudes need to interact. (5) to analyze the variable needs to interact whether to moderate the influence of expediency of online shopping attitudes. (6) to analyze the variable needs to interact whether to moderate the influence of ease of use of online shopping behavior. This research was conducted by taking samples of Internet users in the city of Jombang. The main instrument of data collection in the form of questionnaires and measured with a 5-point Likert scale. Questionnaires were sent to respondents via the internet cafe, free wifi areas, campuses, schools and offices. The number of respondents in this study 122 respondents. Data analysis methods used are Moderated Regression Analysis (MRA). From the analysis it was shown that the variable usefulness and ease of use significantly influences online shopping behavior. Variable expertise to significantly moderate the effect of the use of online shopping behavior, but did not moderate the influence of ease of use of online shopping behavior. While the need for interaction variables did not significantly moderate the effect of usefulness and ease of use of online shopping behavior.
VISUAL MERCHANDISE DAN ATMOSFER TOKO: PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN IMPULS Erminati Pancaningrum
Jurnal Ilmu Ekonomi dan Pembangunan Vol 17, No 1 (2017): Jurnal Ilmu Ekonomi dan Pembangunan
Publisher : Sebelas Maret University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.925 KB) | DOI: 10.20961/jiep.v17i1.8502

Abstract

This study aims to determine the influence of visual merchandising and store atmosphere against impulse buying on the visitors of  Matahari Department Store at City of Tomorrow, Surabaya. The method used is explanatory research; the data are collected through questionnaires and documentation. Those are analyzed using multiple linear regression statistical methods. The results of data analysis showed that the better visual merchandising and store atmosphere, the more it will increase impulse purchasing on consumers. Test hypothesis states that the visual merchandising and store atmosphere significantly influence consumers impulse buying in Matahari Department Store City of Tomorrow Surabaya. Visual merchandising is realized by a variety of stimuli, such as the arrangement of the product, the selection of beautiful colors for the outlets, lighting inside the store will make consumers comfortable shopping, which can result in unplanned purchases. Atmospheric stores increases the likelihood of impulsive behavior. Atmosphere fun and interesting stores can stimulate the purchase of the response of a sudden, so consumers tend to buy things without planned because of the atmosphere of interesting shops. Keywords: visual merchandising, store atmosphere, impulse buying