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All Journal DIGEST MARKETING Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Karya Abdi Masyarakat
Sylvia Kartika Wulan Bhayangkari
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN KAWASAKI NINJA 250 CC: THE EFFECT OF REFERENCE GROUP ON PURCHASE DECISION OF KAWASAKI NINJA 250 CC Sylvia Kartika WB; Rosyid Sidig
DIGEST MARKETING Vol. 3 No. 1 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (48.926 KB)

Abstract

The purpose of this study is to examine the affect of reference groups on purchasing decision of Kawasaki Ninja 250 cc in the city of Jambi. Size of sample consist of 100 unit that chousen randomly. While data analysis used multiple regression analysis. The results showed that simultaneouly normative, value expression, and informative have significant role. But, based on partiall test normative has no significant affect. Hence, reference group has important rolel as marketing role. In this case, marekting tool should make good communication and relation to all the customer to make them parta of marketing tool. Keywords: normative influence, value expression, informative influence, and purchasing decisions
TATA KELOLA RANTAI NILAI GLOBAL PADA INDUSTRI Sylvia Kartika Wulan Bhayangkari
Jurnal Manajemen Terapan dan Keuangan Vol. 1 No. 1 (2012): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v1i1.1777

Abstract

Penelitian mengenai Tata kelola Rantai Nilai Global bertujuan untuk memberikan informasi berdasarkan hasil studi literatur dan kepustakaan mengenai Tata Kelola Global (Governance Global value chain) dan penerapannya pada industri serta bagaimana pendekatan yang digunakan dalam melakukan analisis terhadap rantai nilai global. Dalam Tata Kelola Rantai nilai Global terdapat dua sifat yang diterapkan pada industri yaitu bersifat tradisional dan non tradisional. Dari hasil studi literatur ini juga menghasilkan beberapa temuan yaitu bahwa ada beberapa pendekatan yang digunakan dalam melakukan analisis terhadap Rantai Nilai Global yaitu pendekatan distribusi nilai, pendekatan I-O (Input-Output). Studi perbandingan dari beberapa teori yang dikembangkan dalam Tata Kelola Rantai Nilai Global dapat dikembangkan dan bermanfaat sebagai alat kebijakan yang efektif bagi perluasan industri,pengembangan ekonomi, kratifitas para pegawai serta pengurangan kemiskinan.
PENERAPAN STANDARDISASI DAN ADAPTASI SEBAGAI UPAYA PENGEMBANGAN STRATEGI PRODUK PADA PEMASARAN INTERNASIONAL Sylvia Kartika Wulan Bhayangkari
Jurnal Manajemen Terapan dan Keuangan Vol. 1 No. 3 (2012): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v1i3.1842

Abstract

Pemasaran internasional dewasa ini semakin ketat sehingga menuntut pemasar untuk bisa menciptakan suatu keunggulan bersaing. Upaya para pemasar dalam memasarkan barang dan jasa agar unggul dalam bersaing maka para pemasar harus memiliki strategi produk yang bisa diterima oleh konsumen di seluruh dunia dengan latar kebudayaan serta pemikiran yang berbeda pula. Untuk itu peran standardisasi dan adaptasi sangat diperlukan agar produk bisa diterima secara internasional. Penerapan standardisasi pada masing masing negara memiliki cara dan keunikan sendiri. Beberapa pendekatan digunakan dalam melakukan standardisasi dan adaptasi barang dan jasa yaitu pendekatan modularity dan pendekatan platform. Dalam penerapannya standardisasi dan adaptasi dipengaruhi oleh beberapa hal antara lain demografi, kebudayaan, lingkungan alam, keadaan politik dan hukum.
PEMBINAAN SUMBER DAYA MANUSIA MELALUI DIKLAT SEBAGAI UPAYA MERUBAH BUDAYA ORGANISASI PADA BADAN PEMBERDAYAAN MASYARAKAT DAN PEMERINTATAHAN DESA (BPMPD) KABUPATEN SAROLANGUN SYLVIA KARTIKA WULAN BHAYANGKARI; . USMAN
Jurnal Manajemen Terapan dan Keuangan Vol. 4 No. 3 (2015): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v4i3.3140

Abstract

Pendidikan dan pelatihan dalam suatu instansi sangat dibutuhkan dalam pembentukan kualitas sumber daya manusia itu sendiri. Dengan adanya diklat sumber daya manusia sangat diperlukan dalam suatu organisasi yang dianggap semakin penting perannya dalam mencapai suatu tujuan yang diharapkan, diklat bisa merubah suatu budaya kerja menjadi lebih baik lagi sehingga dapat diterima di mata masyarakat. Peneliti menggunakan metode kualitatif dan kuantitatif sehingga dari hasil penelitian dapat memperoleh jawaban responden pada instansi Bapan Pemberdayaan Masyarakat Dan Pemerintahan Desa (BPMPD) Kabupaten Sarolangun mengenai Variabel Diklat dan Budaya Organisasi dengan rata-rata Skor jawaban 241 yang artinya Diklat dan Budaya organisasi Badan Pemberdayaan Masyarakat Dan Pemerintahan Desa (BPMPD) Kabupaten Sarolangun pada Indikator Diklat dan Budaya organisasi Ini termasuk dalam kategori Kurang Baik.
PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP KEPUTUSAN PEMBELIAN ABON IKAN PATIN PADA POKLASAR TUNAS BARU KECAMATAN KUMPEH ULU Sylvia Kartika Wulan bhayangkari; Yayuk Sriayudha
Jurnal Manajemen Terapan dan Keuangan Vol. 7 No. 1 (2018): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v7i1.4567

Abstract

Penelitian ini bertujuan mengetahui pengaruh komunikasi pemasaran terpadu pada keputusan pembelian abon ikan patin pada Poklasar Tunas Baru Kecamatan Kumpeh Ulu. Penelitian ini bersifat deskriptif verifikatif . Data bersumber dari hasil observasi dan wawancara melalui kuesioner yang telah diuji validitas dan reliabilitasnya. Data dianalisis dengan menggunakan analisis regresi berganda dengan variabel komunikasi pemasaran terpadu antara lain pemasaran langsung, promosi penjualan, hubungan masyarakat, penjualan personal, dan periklanansebagai variabel independent dan keputusan pembeli sebagai sebagai variabel dependent. Hasil penelitian memperlihatkan bahwa komunikasi pemasaran terpadu berpengaruh pada pengambilan keputusan pembelian abon ikan patin pada POKLASAR Tunas Baru Kecamatan Kumpeh Ulu. Diantara variabel komunikasi pemasaran yang diteliti, dua diantaranya yaitu  pemasaran langsung dan penjualan personal berpengaruh nyata terhadap keputusan pembelian abon ikan patin
ANALISIS INDIKATOR DISIPLIN PEGAWAI NEGERI SIPIL PADA KANTOR BUPATI KABUPATEN SAROLANGUN Sylvia Kartika Wulan bhayangkari; Dahmiri Dahmiri; DianMala Fithriani Aira
Jurnal Manajemen Terapan dan Keuangan Vol. 7 No. 3 (2018): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v7i3.5842

Abstract

This study aimed to find out the description of the discipline of Civil Servants at the Sarolangun District Bupati's Office and to analyze the discipline indicators of Civil Servants at the District Office of Sarolangun District. Research method  used was survey research. The activity carried out was to examine using a questionnaire as a tool to collect data. Model In this study were observation and documentation method, and a questionnaire using Interval Scale and with a total of 107 participants. The method used was descriptive qualitative. The data analysis were carried out using a frequency research scale. Result  showed that the employee discipline indicators at the Saroangun Regent's Office were influenced by several factors, namely goals and abilities, role models, remuneration, justice, referee, punishment, assertiveness, humanitarian relations. The indicator of employee work discipline at the Sarolangun District Head Office which had lowest value was factor of punishment sanctions that fall into the category of less discipline. Indicators of work discipline of employees which  had highest value were the factors of goals and abilities categorized as discipline. Keywords: discipline, civil servants
LAYANAN PURNA JUAL DALAM MEMBENTUK WOM (WORD OF MOUTH) PADA DAYA MOTOR CABANG PAYO SELINCAH KOTA JAMBI Sylvia Kartika Wulan Bhayangkari; Fitri Widiastuti
Jurnal Manajemen Terapan dan Keuangan Vol. 9 No. 03 (2020): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v9i03.12044

Abstract

Abstract. This study was aimed to find out how the influence of After Sales Service in forming WOM (Word of Mouth). It was an explanatory research with quantitative approach. One hundred sample respondents were set by using conveinience sampling technique where the respondents were consumers of Daya Motor, Branch Payo Selincah in Kota Jambi. Data were analyzed descriptively and quantitatively. Quantitative analysis was performed by simple regression analysis. Results of descriptive analysis on consumers perception showed that sub variable reparation performed very well, while two others only performed well. Based on regression analysis, a model that explained relationship between after-sales service and WOM was meaningful. In other words, after sales services performed by Daya Motor encouraged consumers to do WOM. Key words: After Sales Service, WOM, Consumer.
Pendekatan internet marketing: strategi pengembangan industri kecil menengah kerajinan Dahmiri Dahmiri; Sylvia Kartika Wulan Bhayangkari; Wiwik Tiswiyanti
Jurnal Paradigma Ekonomika Vol. 16 No. 3 (2021): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v16i3.14343

Abstract

This study aimed to determine the obstacles handicraft SMEs face in business development and to analyze the development strategy of small and medium handicraft industries with an internet approach. The sample of this research is Handicraft IKM entrepreneurs in districts/cities in Jambi Province. The data collection tool is in interview guides with both craft IKM actors and critical respondents. The types of data required are primary data and secondary data. Preliminary data were collected utilizing interviews and direct observation of SMI actors, while secondary data was obtained from literature and reports from related institutions. The data and information obtained are processed using qualitative data processing methods, then further analyzed to develop priorities for the company. The analytical tools used are Internal Analysis, SWOT Matrix. The results of the study concluded that the craft IKM development strategy with an internet marketing approach could be done by: 1) marketing through the internet in the form of websites, social media (Facebook, Twitter, Instagram), and marketplace; 2) excellent service; 3) simplify the administrative process; 4) create easy hints; 5) Provide affordable fees; 6) Immediately respond to complaints and complaints.  
Kinerja pemasaran yang dipengaruhi oleh orientasi pasar, inovasi produk dan bauran promosi Dahmiri Dahmiri; Sylvia Kartika Wulan Bhayangkari
Jurnal Paradigma Ekonomika Vol. 17 No. 1 (2022): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to perform a simultaneous and partial analysis of marketing performance influenced by market orientation, product innovation, and promotion mix variables in food and beverage Small & Medium Enterprises (SMEs), members of the Association of Food and Beverage Entrepreneurs (ASMAMI) of Jambi City. The study population was all ASMAMI members, amounting to 160 people, and at the same time used as a sample. This study uses survey techniques, with data collection using a closed questionnaire. The research method used is quantitative with analysis tools in the form of multiple linear regression. The research findings are that the marketing performance of food and beverage SMEs of the members of the City of Jambi ASMAMI is influenced by market orientation variables, product innovation, and promotion mix both simultaneously and partially. The more dominant variable in influencing marketing performance is the product innovation variable.
Pengaruh Kualitas Produk dan Inovasi Terhadap Keunggulan Bersaing UMKM Kuliner di Masa Pandemi Covid-19 Dahmiri Dahmiri; Sylvia Kartika Wulan Bhayangkari; Idham Khalik
Ekonomis: Journal of Economics and Business Vol 5, No 2 (2021): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v5i2.401

Abstract

This study aims to analyze the effect of product quality and innovation variables on the competitive advantage of Culinary MSMEs during the Covid-19 pandemic. In this study, the population was 100 culinary SMEs in Jambi City. Primary data was obtained by giving a statement in the form of a questionnaire, while the technique used was simple random sampling. To analyze the data, descriptive and quantitative methods were used and the analytical tool used was multiple linear regression. The results of the study concluded that the product quality and innovation variables had a positive and significant effect on the competitive advantage variable partially. The results of the simultaneous testing of product quality and innovation variables showed that it had a positive and significant effect on the competitive advantage of Culinary MSMEs during the COVID-19 pandemic in Jambi City.
Co-Authors . USMAN Ade Octavia Ade Titinifita Ade Titinifita Dahmiri Dedy Setiawan DianMala Fithriani Aira F. Husni Hasbullah, F. Husni Idham Khalik Johanes Simatupang Johannes Lucky Enggraini Fitri Rosyid Sidig Sry Rosita Sumarni Suswita Roza Utomo, Pradita Eko Prasetyo Widiastuti, Fitri Wiwik Tiswiyanti Yayuk Sriayudha