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PERAN MEDIASI KAPABILITAS PEMASARAN PADA PENGARUH ANTARA ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA USAHA BUDIDAYA IKAN AIR TAWAR DI KECAMATAN MANGGALA MAKASSAR Umar Syarifuddin; Otto R. Payangan; Mahlia Muis; Muhammad Yunus Amar
Jurnal Mirai Management Vol 4, No 1 (2019)
Publisher : STIE AMKOP

ABSTRAK Tujuan dari penelitian ini adalah: 1) Untuk mengukur dan menganalisis pengaruh orientasi kewirausahaan terhadap kinerja usaha baik secara langsung maupun tidak langsung melalui kemampuan pemasaran 2) Untuk mengukur dan menganalisis seberapa besar pengaruh kemampuan pemasaran terhadap kinerja usaha. Metode penelitian yang digunakan dalam penelitian ini adalah dengan melakukan observasi, wawancara dengan membagikan kuesioner kepada responden budidaya ikan air tawar. Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) dengan pendekatan varians atau yang biasa disebut Partial least square path modelling (PLS-PM). Alat analisis yang digunakan adalah program aplikasi statistik XLSTAT. Penelitian ini dilakukan pada budidaya ikan air tawar di Kabupaten Manggala, Kota Makassar Hasil penelitian menunjukkan bahwa orientasi kewirausahaan tidak secara langsung mempengaruhi kinerja usaha. Tetapi orientasi kewirausahaan berpengaruh positif signifikan terhadap kinerja usaha secara tidak langsung melalui kemampuan pemasaran. Hasil penelitian ini juga memperoleh pengaruh positif signifikan dari kapabilitas pemasaran terhadap kinerja usaha. Kata kunci: “Orientasi kewirausahaan, kapabilitas pemasaran, kinerja usaha” ABSTRACT The objectives of this research are: 1) To measure and analyze the influence of entrepreneurial orientation on business performance both directly and indirectly through marketing capabilities 2) To measure and analyze how much influence marketing capabilities have on business performance. The research method used in this study is to conduct observations, interviews by distributing questionnaires to respondents of freshwater fish farming. The analytical method used in this study is Structural Equation Modeling (SEM) with a variance approach or commonly called Partial least square path modeling (PLS-PM). The analysis tool used is the XLSTAT statistical application program. This research was conducted in freshwater fish farming in Manggala District, Makassar Municipality The results showed that entrepreneurial orientation did not directly influence business performance. But entrepreneurial orientation has a positive significant effect on business performance indirectly through marketing capabilities. The results of this study also obtained a positive significant effect of marketing capabilities on business performance. Keywords: Entrepreneurial orientation, marketing capabilities, business performance.

MPLEMENTASI PROGRAM CSR DAN PENGARUHNYA TERHADAP CITRA PERUSAHAAN (STUDI KASUS PROGRAM CSR PT VALE INDONESIA, TBK PADA PROYEK PENYEDIAAN AIR BERSIH) Anasrul Anasrul; Muhammad Yunus Amar; Wahda Rasjid
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 4 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i4.124

In industrial activities in the mining sector usually cause good impact and not good in its implementation. This study aims to evaluate the Implementation of the CSR Program and its Influence on Corporate Image in CSR Program on Pt Vale Indonesia, Tbk on Water Supply Project. This research is explanatory research is research explanation of perception of respondent that aims to analyze the relationship between one variable with other variable or how a variable influence other variable. The results of this study indicate that the three variables ie benefits, welfare, and capacity development have a significant impact on the improvement of corporate image so that it can be concluded that the implementation of CSR program on clean water CSR program in Nuha, Towuti and Wasuponda sub-districts gives positive impact to the improvement of image company

ANALISIS STRATEGI BISNIS LOGISTICS & SUPPLY CHAIN SUKU CADANG TOYOTA PADA PT. HADJI KALLA Muhammad Firdaus; Muhammad Yunus Amar; Mursalim Nohong
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 2 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i2.199

Business strategy is very important in developing and optimizing future business potential. The aim of this study is to understand the condition of business performance Logistics and Supply Chain Toyota Spare Parts at PT. Hadji Kalla and to measure also to determine the business strategy of Logistics and Supply Chain Toyota Spare Parts at PT. Hadji Kalla. The study applied qualitative and quantitative descriptive, which conducted at PT. Hadji Kalla for ± 2 Months. Analysis method used SWOT analysis & TOWS Balanced Scorecard. Data were applied in research consist of qualitative and quantitative. Primary and secondary were source data. The results of study shows that 1) The performance of business Logistics and Supply Chain Toyota Spare Parts at PT. Hadji Kalla has different distribution of each kind and type of cars. 2) SWOT analysis of fourth BSC perspective indicates dominant position of company at quadrant I than progressive action should be taken through utilization of internal strengths for reaching a big enough marketing opportunity. 3) The business strategy determination of 4th perspective BSC: finance that is management in new business selection can be immediately prepared and socialized to the whole organization; customer that is to rais customer touch point to the customer; internal business process that is technological innovation to in facing digital era; and learning and growing that is to strengthen the position company’s employee in prosperity and completion. From this is condition of business performance with SWOT & TOWS BSC analysis application can be mapping the position of company and giving the output strategy of the fourth company business perspectives.

PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA (SATUAN POLISI PAMONG PRAJA PROVINSI SULAWESI SELATAN) Ahmad Muwaffaq; Muhammad Yunus Amar; Ria Mardiana Yusuf
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 1 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i1.296

The success or failure of an organization depends on the activity and creativity of its human resources. For this reason, the main thing to consider is the role of a leader. The role of leadership is very large in motivating employees to work in accordance with work programs that have been set by the organization, in achieving the goals and objectives set by the organization. This study aims to determine and analyze the effect of transformational leadership style, and work environment on job satisfaction, to know and analyze the effect of transformational leadership style and work environment on employee performance, to find out and analyze the effect of job satisfaction on employee performance, and to find out and analyze the influence of transformational leadership style and work environment on employee performance through employee job satisfaction in the Civil Service Police Unit of South Sulawesi Province. To achieve these objectives, data collection techniques are carried out through observation and questionnaire distribution, using data analysis techniques namely descriptive analysis, validity and reliability testing, classical assumption tests, and path analysis. The results prove that the transformational leadership style and work environment have a positive and significant effect on employee job satisfaction. The effect of transformational leadership style and work environment on employee performance. The effect of job satisfaction provides a significant influence in improving employee performance. Mediation test results of the influence of transformational leadership style and work environment on employee performance through job satisfaction which shows that employee job satisfaction can mediate the influence of transformational leadership style and work environment on employee performance of the South Sulawesi Province Civil Service Police Unit.

THE INFLUENCE OF MOTIVATION, COMPETENCE AND COMPENSATION ON EMPLOYEE PERFORMANCE IN THE FIELD OF MARKETING OF PT. BANK RAKYAT INDONESIA (PERSERO) TBK PANGKAJENE KEPULAUAN BRANCH OFFICES Budi Setia Nusa; Mahlia Muis; Muhammad Yunus Amar
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 4 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i4.374

The aim of the research is to analyze the influence of motivation, competence, and compensation on employee performance in marketing at PT. Bank Rakyat Indonesia (Persero) Tbk Pangkajene Kepulauan branch offices. Data were obtained from all employees of marketing in PT. Bank Rakyat Indonesia Pangkajene Kepulauan branch offices of 85 people. To fulfill the minimum requirements from the calculation of the Slovin formula, this study used 71 respondents. The data analysis used was descriptive statistical analysis with multiple linear regression analysis models. The results of the research reveal that motivation, competence, and compensation have a positive and significant effect on employee performance at PT. Bank Rakyat Indonesia (Persero) Tbk. Pangkajene Kepulauan branch office.

Evaluation Effectiveness of Information Systems Implementation At the Faculty of Engineering Hasanuddin University Minasari Minasari; Muhammad Asdar; Muhammad Yunus Amar
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 3 No 4 (2020)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v3i4.377

This study aims to determine the level of evaluation effectiveness application of information systems at the Faculty of Engineering, Hasanuddin University. This research is a qualitative descriptive study with a survey method, the sample used by 172 respondents from Lecturers, Employees, and Undergraduate Students in the Faculty of Engineering, Hasanuddin University. The research data was obtained from a questionnaire (primary), brainstorming, literature study, and direct interviews with relevant parties according to the research objectives. Analysis of the data used in this study is a SWOT analysis (strength, opportunity, weakness, threat) to formulate an academic information technology system development strategy. The results of this study indicate that the total score for internal strength factors is 3.02. This number is needed as a process to find out where the intersection point (E) in the SWOT Diagram is. The total score for the internal weakness factor is 2.55. This number is also needed as a process to find out where the intersection point (E) in the SWOT Diagram is. Based on the determination of the area, quadrant I is the most extensive, as well as the location of the intersection point located in quadrant I so that the main strategy of developing Information Systems at FT Unhas Makassar is the SO strategy. While alternatives to the development of Information Systems at FT Unhas Makassar are ST, WO, and WT.

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