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Raeni Dwi Santy
Universitas Komputer Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Journal : JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)

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PENDAMPINGAN PENGEMBANGAN UNIT USAHA MAKANAN DI RESTO PESANTREN DARUN NASYA DENGAN MENGGUNAKAN ANALISIS SWOT Raeni Dwi Santy
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 1 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.814 KB) | DOI: 10.58268/adidharma.v1i1.16

Abstract

Developing a business unit requires a strategic business to ease decision-making by considering many factors, both internal and external. The party who is a partner in the implementation of this Community Service is the Resto Pesantren Darun Nasya which is a business unit of the Darun Nasya Islamic Boarding School. The business unit is located in Desa Pagerwangi, Kec. Lembang, Kab. Bandung Barat. The purpose this Community Service is to find out the existing conditions and provide recommendations regarding the development of the business unit. The method used is SWOT analysis. The result of the analysis is to focus on the strength-opportunity (SO) strategy or on the aggressive quadrant which is implemented by obtaining capital injections and adding new online marketing channels.
Co-Authors Agus Riyanto Angga Setiadi Choi Wongyu Evi Sabila Suryani Fauzan Maulana Herry Saputra Horas Djulius Isniar Budiarti J. Juanim Karina Devi Murugesu Linna Ismawati Muhammad Iffan Muhammad Iffan* Rengga Radiaswara Revaldo Situmorang Sandy Itfilarasati Trustorini Handayani Windi Novianti