Asnurul Novia Narendra
Universitas Sebelas Maret Surakarta

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KEPEMILIKAN SERTA PEMBENTUKAN MODAL SOSIAL OLEH WISATAWAN DALAM MEMILIH HOUSE OF SAMPOERNA SEBAGAI DAYA TARIK WISATA Asnurul Novia Narendra; Sri Kusuma Habsari; Deny Tri Ardianto
Jurnal Pariwisata Pesona Vol 4, No 1 (2019): Edisi Juni 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1858.509 KB) | DOI: 10.26905/jpp.v4i1.2503

Abstract

Everyone has social capital. Social capitals own by founding community of tourist locations and tourists. This study aims to prove the influence of social capital that is owned by each individual who then encourages them to choose House of Sampoerna  as a tourism attraction and tourism place. Furthermore, this study also looks at how changes in social capital tourists have after visiting the House of Samporna. The study used the voices of 10 tourism of House of Samporna Surabaya. The results of the study answer the research objectives and find that social capital does not only function as a driver of preservation of tourist culture and tourist attraction by tourist founders, but also as a driver for people to decide on tourist destinations. In addition, through the social capital that is owned, the turism will get new relationships, new experiences, new knowledge, or the new work that the writer call as new social capital. That social capital is able to become additional social capital to sustain life in the future.
FORM OF STANDARDIZATION AND STEREOTYPING PRACTICES THROUGH MESSAGE OF VIDEO ADS BUAVITA Asnurul Novia Narendra; Sri Kusuma Habsari; Deny Tri Ardianto
Capture : Jurnal Seni Media Rekam Vol 10, No 2 (2019)
Publisher : Jurusan Seni Media Rekam, Fakultas Seni Rupa dan Desain, Institut Seni Indonesia (ISI) Sur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v10i2.2243

Abstract

This research focuses on the symbols contained in the four Buavita video ads, namely Buavita Mix Berries, Buavita Kelapa, Buavita Mangga, and Buavita Jambu. These ad videos seem to be able to segment the community into a type of society. The research aims to prove the existence of certain symbols in the Buavita advertisement video as a practice of hegemony and perpetuating gender inequality. This research uses descriptive qualitative method with four theories of cultural studies as the theoretical basis. The results showed that Buavita's ad-style healthy lifestyle became a trick of capitalism in inviting people to consume symbols and make profits. The video presentation of Buavita's advertisement is also a medium for the perpetuation of the concept of the traditional gender role that positions women as domestic agents, passive and consumptive, while men as non-domestic, active, and productive agents.