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Mapping the Competitive Advantage of SMEs in East Java, Indonesia Tobing, Diana Sulianti K.; Fathorazz, Moehammad; Wulandari, Gusti Ayu
JDM (Jurnal Dinamika Manajemen) Vol 9, No 1 (2018): March 2018 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i1.14649

Abstract

This article describes the situation and potential of SMEs in East Java Indonesia. Small and medium enterprises are essential to support the economic progress of a country. By using descriptive analysis and multiple regression then generated mapping. Mapping the characteristics and competitiveness of SMEs is done as a basis for gap analysis. If the current condition of Indonesian SMEs is known, benchmarking can be done by comparing ideal conditions or targets to be achieved in the face of global competition. The mapping generated from this research is expected to provide an overall picture of SMEs in disrict of Jember, Bondosowo, Situbondo and Banyuwangi, East Java Province, Indonesia, so that it can assist government and business actors in determining business strategies and policies. This study found the variables that significantly affect the competitive position are innovation ability, quality focus, customer loyalty, response to change, price advantage and marketing power. While the insignificant membership of the cooperative, it does not have a significant role for the creation of a strong competitive position. This is supported by the fact that most of the SMEs in eastern Java are not members of the cooperative. Similarly, business status with legal status and not and the use of intermediary traders is not a thing that affects the strength of competitive position.
Analisis Ekonomi Usahatani Lada di Desa Kondoano Kecamatan Mowila Kabupaten Konawe Selatan Wulandari, Gusti Ayu; Bahari, Bahari; Sadimantara, Fahria Nadiriati
Jurnal Ilmiah Membangun Desa dan Pertanian Vol 4, No 4 (2019)
Publisher : Department of Agribusiness Halu Oleo University Kendari Southeast Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.455 KB) | DOI: 10.33772/jimdp.v4i4.8104

Abstract

This study aims to determine the condition of pepper farming and the economic feasibility of pepper farming in Kondoano Village, Mowila Subdistrict, Konawe Selatan District by analyzing income between revenues and costs. Determination of the study area was carried out intentionally (purposive) and sampling was done by simple random sampling which was used to obtain 33 pepper farmers. Data were analyzed using R/C ratio data analysis. The average total income of pepper farming in Kondoano Village, Mowila Subdistrict, South Konawe Regency is IDR 4,265,813/planting season with a total cost of IDR 22,118,063 with an acceptance rate of IDR 26,383,875. The economic feasibility of pepper farming in Kondoano Village, Mowila Subdistrict, Konawe Selatan Regency shows that the yield of the R/C ratio of pepper farming is 1.19, which is greater than 1. This indicates that pepper farming is feasible and can be continued.
Media Kartu Uno Berbasis Multimedia Interaktif pada Kemampuan Kognitif Anak Usia Dini dalam Mengenal dan Berhitung Angka Wulandari, Gusti Ayu; Ambara, Didith Pramunditya
Jurnal Pendidikan Anak Usia Dini Undiksha Vol 9, No 2 (2021): Agustus
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/paud.v9i2.35500

Abstract

Penelitian ini dilakukan didasari oleh kesulitan yang dialami guru dalam pembelajaran daring. Guru memerlukan media pembelajaran yang kreatif dan menarik dalam pembelajaran daring. Penelitian ini bertujan untuk menciptakan rancang bangun dan mengetahui validitas media kartu UNO berbasis multimedia interaktif untuk kemampuan kognitif anak usia dini dalam mengenal dan berhitung angka. Jenis penelitian ini adalah penelitian pengembangan (research and development). Subjek penelitian ini berjumlah 5 yang terdiri dari 1 orang ahli isi pembelajaran, 1 orang ahli desain pembelajaran dan ahli media pembelajaran dan 3 orang anak usia dini pada uji perorangan. Data dikumpulkan menggunakan metode kuesioner. Data diolah menggunakan teknik analisis deskriptif kuantitatif. Hasil uji validitas yang dilakukan oleh ahli isi pembelajaran, ahli desain pembelajaran, dan ahli media pembelajaran memperoleh skor 86,45% dengan kualifikasi baik, serta uji coba perorangan memperoleh skor 92,50% dengan kualifikasi sangat baik. Jadi dapat dinyatakan bahwa media kartu UNO berbasis multimedia interaktif ini layak digunakan pada kemampuan kognitif anak usia dini dalam mengenal dan berhitung angka. Implikasi dalam penelitian ini adalah media kartu UNO ini dapat menjadi solusi atas kesulitan yang dialami guru dalam pembelajaran daring. 
MODEL INOVASI SISTEM PEMASARAN PERBANKAN SYARIAH BERBASIS FLOATING MARKET UNTUK PENCIPTAAN DAYA SAING (MODEL OF ISLAMIC BANKING MARKETING INNOVATION SYSTEMS BASED ON FLOATING MARKET FOR CREATION COMPETITIVENESS) Diana Sulianti K. Tobing; Moehammad Fathorazzi; Gusti Ayu Wulandari
Jurnal Keuangan dan Perbankan Vol 20, No 1 (2016): January 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.36 KB) | DOI: 10.26905/jkdp.v20i1.150

Abstract

AbstractGovernment in implementing policies dual banking system in fact is still unrealized, whereas considerablemarket potential with many established Islamic banks. One solution offered is a marketing system innovationin Islamic banking market floating base. The purpose of this study identifies spiritual and floating marketbehavior and determine the factors that influence the customers decision in choosing Islamic banks based onpersonal and social nature. The study population is Islamic bank customers located in the region of Jember,Bondowoso, Situbondo, and Banyuwangi with a sample of 200 people. The research method used logisticregression analysis. The results achieved are the majority of customers are female, in the productive age, andemployees. The majority of customers are in a group associated with Islamic banks and conventional.
CO-SHOPPER, MALL ENVIRONMENT, SITUATIONAL FACTORS EFFECTS ON SHOPPING EXPERIENCE TO ENCOURAGE CONSUMERS SHOPPING MOTIVATION Gusti Ayu Wulandari; Ika Barokah Suryaningsih; Roshinta Meta Abriana
Jurnal Aplikasi Manajemen Vol 19, No 3 (2021)
Publisher : Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.08

Abstract

Motivation at a shopping Centres can be influenced by a pleasant shopping experience caused by other factors such as the role of companion, the shopping environment, and other situational factors. This study aims to determine the effect of co-shoppers, shopping environment, situational factors on shopping motivation through shopping experience in Jember Shopping Centres in the Covid-19 pandemic era. The population in this study are consumers who shop in all shopping Centres in Jember. The research sample is 125 respondents who are deemed sufficient to meet the requirements of the PLS analysis method of this study with purposive sampling methods. The results showed that the coshopper had no significant effect on the shopping experience; the shopping environment has a significant positive effect on the shopping experience; situational factors have no significant effect on the shopping experience. Co-shopper has a significant positive effect on shopping motivation. The shopping environment has no significant effect on shopping motivation. Situational factors have a significant positive effect on shopping motivation, and the Shopping Centre’s shopping experience has a significant positive effect on shopping motivation. Shopping Centres managers need to create an attractive and comfortable shopping environment to provide a pleasant shopping experience. Meanwhile, to increase shopping motivation, managers need to consider creating a comfortable atmosphere for coshoppers and creating co-conducive situational factors in increasing consumer shopping motivation in the shopping Centres they lead.
Pengaruh Kepercayaan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pengguna Jasa Pengiriman Paket Pada PT. JNE Express Cabang Jember dengan Kepuasan Sebagai Variabel Intervening Frizky Yuniarta; Ika Barokah S.; Gusti Ayu Wulandari
e-Journal Ekonomi Bisnis dan Akuntansi Vol 6 No 2 (2019): e-JEBA Volume 6 Nomor 2 Tahun 2019
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v6i2.11160

Abstract

This study aims to knowing the influence of trust and service quality to customer loyalty users delivery service package in PT. JNE Express Branch Jember with satisfacton as intervening variables. This study is explanatory research. Population is all customer of PT. JNE Express whoever sent the package. The sampling method for this study was used with purposive sampling technique and it got 104 respondents as samples. Data analysis method is Path Analysis. The result of study showed that path analysis determined the influence of trust toward satisfaction showed positive relation. It indicates that the better trust could increase customer satisfaction. Path analysis determined the influence of trust toward customer loyalty showed positive relation. It indicates that the better trust could increase customer loyalty. Path analysis determined the influence of service quality toward satisfaction showed positive relation. It indicates that the better service quality could increase customer satisfaction. Path analysis determined the influence of service quality toward customer loyalty showed positive relation. It indicates that the better service quality could increase customer loyalty. Path analysis determined the influence of customer satisfaction toward customer loyalty showed positive relation. It indicates that the better customer satisfaction could increase customer loyalty. Keywords: Trust, Customer Satisfaction, Service Quality, Loyalty.
Pengaruh Customer Relationship Marketing Terhadap Customer Loyalty Melalui Customer Value Pada Bank Jatim Di Jember Diah Yulisetiarini; Rizal Syahrial Riadi; Gusti Ayu Wulandari
e-Journal Ekonomi Bisnis dan Akuntansi Vol 4 No 2 (2017): e-JEBA Volume 4 Nomor 2 Tahun 2017
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v4i2.5794

Abstract

This research is aimed to analyse the influence of customer relationship marketing and customer value to customer loyalty in Bank Jatim Jember. This reserach using explanatory research aproach, the population are those customers who of bank jatim jember with obtained 110 respondents as sample using ferdinand formulas .The analyse method in this research using path analyse .The result of this research is customer relationship marketing significantly influenced customer value, customer relationship marketing significantly influenced customer loyalty, customer value significantly influenced customer loyalty . Keywords: Instability of exports, instability indexes, non-oil, export
PENGARUH KUALITAS LAYANAN DAN BRAND IMAGE TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN MATAHARI DEPARTMENT STORE DI JEMBER Evi Nurul Jannah; Sudaryanto Sudaryanto; Gusti Ayu Wulandari
UNEJ e-Proceeding 2018: Prosiding Seminar Nasional Manajemen dan Bisnis III (SNMB3)
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstrakTujuan penelitian ini adalah untuk menguji dan mengetahui pengaruh signifikan kualitaslayanan terhadap kepuasan pelanggan, pengaruh signifikan brand image terhadap kepuasanpelanggan, pengaruh signifikan kualitas layanan terhadap loyalitas, pengaruh signifikan brandimage terhadap loyalitas, pengaruh signifikan kepuasan pelanggan terhadap loyalitas.Penelitian ini merupakan explanatory research, yaitu penelitian yang menjelaskan hubungankausal (sebab-akibat) dan pengujian hipotesis. Metode penelitian ini adalah metode purposivesampling dengan jumlah responden sebanyak 150 orang. Variabel yang digunakan sebanyak 4variabel dan alat analisis yang digunakan adalah analisis jalur (path analysis). Metode analisisdata yang digunakan dalam penelitian ini menggunakan aplikasi SPSS dengan melakukan ujivaliditas, uji reliabilitas, uji normalitas data, analisis jalur, uji asumsi klasik dan uji hipotesis.Hasil dari penelitian yang telah dilakukan menunjukkan bahwa kualitas layanan berpengaruhsignifikan terhadap kepuasan pelanggan Matahari DepartmentStore di Jember, brandimageberpengaruh signifikan terhadap kepuasan pelanggan Matahari Department Store diJember, kualitas layanan berpengaruh signifikan terhadap loyalitas Matahari Department Storedi Jember, brand image berpengaruh signifikan terhadap loyalitas Matahari Department Storedi Jember, kepuasan pelanggan berpengaruh signifikan terhadap loyalitas Matahari DepartmentStore di Jember.Kata Kunci: Kualitas Layanan, Brand Image, Kepuasaan Pelanggan, Loyalitas.
PENINGKATAN PRODUKTIVITAS MELALUI IMPLEMENTASI MANAJEMEN USAHA KECIL KULINER AYAM ORIENTAL SAUCE HOMEMADE JEMBER Intan Nurul Awwaliyah; Gusti Ayu Wulandari; Markus Apriono
Batara Wisnu : Indonesian Journal of Community Services Vol. 2 No. 2 (2022): Batara Wisnu | Mei - Agustus 2022
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v2i2.82

Abstract

The increasing public interest in processed chicken cuisine in Jember Regency encourages an increased number of chicken cuisine entrepreneurs with various spices and flavors. One of these processed chicken culinary businesses is Ayam Oriental Sauce Homemade Jember. This culinary business was pioneered at the beginning of the 2020 pandemic by offering processed Korean. Due to limited capital, equipment, and labor, products are made of order. Capital limitations lead to a lack of production capacity; Chicken Oriental Sauce Homemade currently lacks the marketing knowledge to remain competitive. The marketing is still limited to neighbors and close friends. Business partners do not yet have a dedicated social network for product marketing and promotion. In addition, business and family finances are still related because partners lack the knowledge and skills to compile simple financial statements. Through the mentoring activities carried out, it is expected that this culinary Mitra will be able to integrate into the business through service activities in the form of management support and business development, resulting in quantitative and qualitative improvement of culinary chicken products.  With the increased knowledge and skills of marketing partners, including product packaging and online promotion through social media, wider marketing reach and higher product sales will be achieved, improving partner well-being
Pengembangan Kemampuan Manajemen Guna Peningkatan Produktivitas Usaha Kuliner Jember Gusti Ayu Wulandari; Ema Desia Prajitiasari; Fivien Muslihatiningsih
Madaniya Vol. 3 No. 2 (2022)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.180

Abstract

Kuliner adalah usaha yang paling banyak memberikan peluang bagi pengusaha masa kini khususnya di masa pandemi. Pelaku usaha pada bisnis ini dituntut untuk banyak belajar tentang proses pengelolaan usaha yang mencakup kegiatan proses produksi, pengelolaan keuangan serta kegiatan pemasaran guna mempertahankan dan mengembangkan usaha kuliner hasil olahan ayam UMKM di Jember. Pengabdian ini bertujuan untuk memberikan pendampingan dan membantu memberi solusi terhadap permasalahan riil yang dihadapi mitra di bidang manajemen produksi, pemasaran dan keuangan secara sederhana untuk meningkatkan produktivitas penjualan dan pemasaran usaha kuliner itu sendiri. Tim pengabdian memberikan pendampingan bagaimana kegiatan produksi yang efektif dan efisien, pemanfaatan sosial media sebagai sarana promosi dan pemasaran, serta pencatatan keuangan sederhana. Dengan adanya pendampingan dan pemberian bantuan alat produksi sesuai kebutuhan mitra, kini mitra dapat berproduksi lebih banyak, memiliki akun sosial media sebagai sarana promosi dan pemasaran, serta membuat pencatatan keuangan sederhana agar mitra sendiri dapat mengetahui posisi modal dan laba usaha dengan lebih tepat.