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All Journal Jurnal Logistik Indonesia International Journal of Halal System and Sustainability
Irwansyah Irwansyah
STIE Syariah Gasantara
Decision Sciences, Operations Research & Management Social Sciences Other

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THE BRAND IMAGE OF EXPEDITION COMPANIES IN INDONESIA : A CORRESPONDENCE ANALYSIS Irwansyah Irwansyah; Resista Vikaliana
Jurnal Logistik Indonesia Vol 2, No 2: Oktober 2018
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.901 KB) | DOI: 10.31334/jli.v2i2.297

Abstract

The purpose of this analysis is to determine the relevant attributes that meet the perceived similarity between objects four expedition companies in Indonesia consist of: JNE, Tiki, J&T and PT Posindo, and determine the preference of the category of variables that determine the attributes and categories of objects. The data used in this research is primary data using questionnaire research instrument.Correspondence analysis is used to analyze the data collected.   Correspondence analysis is a technique of data presentation between rows, between columns and between rows and columns of contingency tables (two-way which can then be extended to multi-way contingency table) at a small-dimensional vector space and optimal. This analysis is also designed to be used in the development of groupings that represent the data frequency. The results of correspondence analysis found that the JNE brand is close to the tariff image. The Tiki and J&T brands are close to on time delivery. While the brand Posindo is not close to any image.
Decision to Purchase Local Fruits Based on Halal Traceability: An Evidence in Indonesia Resista Vikaliana; Raja Zuraidah Raja Mohd Rasi; I Nyoman Pujawan; Irwansyah Irwansyah
International Journal of Halal System and Sustainability Vol 1, No 1 (2021)
Publisher : Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/injhss.v1i1.201

Abstract

This study aimed to determine the decision to purchase local Indonesian fruit based on the understanding of the halal traceability of local fruit. This study used a quantitative approach, with a sample of 255 consumers who purchased local fruit in the last 3 months. Regression analysis is used to analyze the data from the questionnaire in this study. The results showed that halal traceability positively and significantly affected local fruit purchasing decisions, as indicated by the equation Y = 14.885 + 0.251X. The results of hypothesis testing also prove that there is an influence between halal traceability and local fruit purchasing decisions. While the correlation coefficient is 0.384, meaning that the effect is weak, and the coefficient of determination is 14.8%. The correlation coefficient and the coefficient of determination indicate that other variables not examined in this study influence the local fruit purchasing decisions, which are recommended for further investigation.
Co-Authors I Nyoman Pujawan Raja Zuraidah Raja Mohd Rasi Vikaliana, Resista