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All Journal Jurnal Riset Komunikasi Jurnal Ranah Komunikasi (JRK)
Amelia Fernandha
Unknown Affiliation
Arts Languange, Linguistic, Communication & Media Social Sciences

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Digital Campaign Ngobrol Project oleh PT XL Axiata Tbk (Model Audit Evaluasi Terpadu terhadap Digital Campaign Ngobrol Project pada Akun Instagram @myXL) Evi Novianti; Amelia Fernandha
Jurnal Riset Komunikasi Vol 10, No 1 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jrk.v10i1.6015

Abstract

Seperti yang dikatakan oleh Ivy Lee, atau yang biasa dikenal sebagai Father of Public Relations, pada awalnya fungsi seorang Public Relations ditekankan pada aktivitas press agentry dan publisitas. Namun, di samping kedua fungsi utama tersebut, seorang Public Relations juga berfungsi untuk membangun proses engagement dan relationship building terhadap publiknya. Berkaitan erat dengan peran Public Relations dan suatu organisasi yang saling beriringan. Dimana peran Public Relations tidak hanya sebagai komunikator pesan untuk menyampaikan kebijakan organisasi top manajement kepada publik internalnya, tetapi juga kepada masyarakat atau publik eksternal yang mendukung kebijakan organisasi tersebut.
AKTIVITAS MEDIA RELATIONS KEDOKTERAN2019 Amelia Fernandha; Renata Anisa; Suharjo Nugroho
Jurnal Ranah Komunikasi Vol 4 No 1 (2020): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (590.699 KB) | DOI: 10.25077/rk.4.1.113-127.2020

Abstract

The growth of the run community triggered the rise of running events in Indonesia. Ironically in the last year, five running events claimed the death fatality in Indonesia has been widely exposed by the national media. In an effort to reduce the fatality rate in the run, KedokteRAN2019 is aware of the importance of media roles to provide the right health information to the public. Based on this, KedokteRAN2019 selected media relations activities as one of the ideal communication strategy. In the implementation of media relations activities, KedokteRAN2019 chose Imogen PR & Digital as a public relations consulting firm. This research aims to describe the process of media relations activities KedokteRAN2019 based on the stage of public relations activities according to Cutlip, through research, planning, implementation, and evaluation. The study uses a qualitatively descriptive method, where researchers describe the reality that goes into research. This research technique uses interview techniques, documentation, and observation. The results showed that at the research, planning, implementation until the evaluation of KedokteRAN2019 has successfully implemented media relations activities. The results were obtained from several instruments of success (key performance indicator) based on the number of media attendance, media coverage of exposure, and the amount of PR value of the activity KedokteRAN2019.
Co-Authors Evi Novianti Renata Anisa Suharjo Nugroho