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All Journal Buletin Studi Ekonomi Jurnal Pendidikan dan Pengajaran JEJAK Jurnal Ekonomi Islam I-ECONOMICS: A Research Journal on Islamic Economics DERIVATIF Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Jurnal Perspektif Ekonomi Darussalam Economica: Jurnal Ekonomi Islam Edukasi Islami : Jurnal Pendidikan Islam Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Tasharruf: Journal Economics and Business of Islam Revenue: Jurnal Manajemen Bisnis Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business & Entrepreneurship Mabsya : Jurnal Manajemen Bisnis Syariah Journal of Islamic Business and Economic Review (JIBER) Salam (Islamic Economics Journal) International Research of Economic and Management Education Mabsya: Jurnal Manajemen Bisnis Syariah BUSINESS AND ENTERPREUNERSHIP JOURNAL Journal of Islamic Economics Lariba
Heni Noviarita
UIN Raden Intan Lampung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Edukasi Islami : Jurnal Pendidikan Islam

 1 
MARKETING STRATEGY TSANAWIYAH MADRASAH IN BANDAR LAMPUNG CITY Bedi, Fisman; Patimah, Siti; Fakhri, Jamal; Noviarita, Heni; Koderi, Koderi
Edukasi Islami : Jurnal Pendidikan Islam Vol 9, No 02 (2020): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v9i02.1925

Abstract

This study focuses on analyzing how the marketing strategy of Madrasah Tsanawiyah in Bandar Lampung City uses a descriptive qualitative approach. The results of the study, Madrasah Tsanawiyah in determining the right product according to community demand will increase the number of student enthusiasts, the costs set must pay attention to purchasing power, affordability of costs, suitability of costs with product quality. In terms of the location of education, the availability of facilities and infrastructure that supports educational products offered with a sense of security and comfort. Promotions are carried out, more effectively by involving the user community as Customer Co-Creation by maximizing alumni and parents who have experienced educational products directly, on the other hand, the power of social media information flow is a separate choice in conducting promotions.
Co-Authors Ade Eko Setiawan Agus Dwiyanto Agus Dwiyanto, Agus Ahmad, Roslee Bin Ana Musta’anah Ananda Hidayat Angel Dwi Satria Anisa Binar Cahyani Anita Anita Ari Kurniyawati Ariza Karina Putri Bedi, Fisman Beni Antomi Beny Sangjaya Chandra Prayoga Dwi Taufiq Aziz Dwitami, Yuska Supra Erike Anggraeni Erike Anggraini Erike Anggraini Erike Anggraini Erike Anggraini Estelee Elora Akbar Fahmi Muhammad Irfan Fakhri, Jamal Fautau, Idzam Gustika Nurmalia Hanif Hanif Idzam Fautau Jamel, Surono Bin Koderi Krismadayanti Krismadayanti Kulup Bina Buono Kurnia Agustina Kurnia Agustina Marendra Marendra Maya Puspita Sari Merisa Oktapianti Moh. Bahruddin Muhammad Kurniawan Nelly Lestari Novia Turmina Umi Nur Wahyu Ningsih Octavia, Sonia Puja Damaskha Rulita Sari Putri Aisha Pasha Putri Melisa Rahma Apriani Rahmat Fajar Ratriana Pundarika Raudhoh Musyifah Ria Atika Roslee Bin Ahmad Sefta Kurniawansyah Siti Patimah Siti Rohamah Sonia Octavia Sulasi Imaniah Surono Bin Jamel Surono surono Surono Surono Syamsul Hilal Tri Amar Prasetyo Tulus Suryanto Wahid, Arfian Nur Weny Rosilawati Winda Anggraini Wiwin Yustina Yuli Astuti Yuli Astuti Yuli Dahlia Saputri Yuska Supra Dwitami