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All Journal Buletin Studi Ekonomi Jurnal Pendidikan dan Pengajaran JEJAK Jurnal Ekonomi Islam I-ECONOMICS: A Research Journal on Islamic Economics DERIVATIF Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Jurnal Perspektif Ekonomi Darussalam Economica: Jurnal Ekonomi Islam Edukasi Islami : Jurnal Pendidikan Islam Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Tasharruf: Journal Economics and Business of Islam Revenue: Jurnal Manajemen Bisnis Islam Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah BASKARA: Journal of Business & Entrepreneurship Mabsya : Jurnal Manajemen Bisnis Syariah Journal of Islamic Business and Economic Review (JIBER) Salam (Islamic Economics Journal) International Research of Economic and Management Education Mabsya: Jurnal Manajemen Bisnis Syariah BUSINESS AND ENTERPREUNERSHIP JOURNAL Journal of Islamic Economics Lariba
Heni Noviarita
UIN Raden Intan Lampung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Journal : Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan

 1 
PENGARUH LABELISASI HALAL DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MUSLIM PADA PRODUK KOSMETIK Siti Rohamah; Moh. Bahruddin; Heni Noviarita
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 3 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.589 KB) | DOI: 10.32670/fairvalue.v4i3.719

Abstract

This study aims to determine the effect of halal labeling and brand image on purchasingdecisions. The research method in this research is using quantitative research methods. Thepopulation in this study are consumers who buy Wardah cosmetic products in Bandar LampungCity. The sampling technique in this study used a purposive sampling method with a sample of100 respondents. The data analysis technique used is multiple linear regression analysis. Thetest results show that halal labeling and brand image have a significant effect on purchasingdecisions. Based on the results of the calculation of the coefficient of determination (R2)obtained a value of 0.772. this can explain that the variable labeling halal and brand image isable to explain the variable purchasing decisions by 77.2%. So it can be said that 77.2% of thepurchasing decision variables can be explained by a temporary model and the remaining22.8% is influenced by other factors not included in this study.
Potensi Dan Strategi Pengembangan Kuliner Halal Dalam Meningkatkan Pertumbuhan Ekonomi Di Kota Bandar Lampung (Studi Pada Sentra Kuliner Keripik Pisang Segala Mider Di Kota Bandar Lampung) Ade Eko Setiawan; Heni Noviarita; Hanif Hanif
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 7 (2023): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Lampung's economic condition, which previously showed recovery after the passing of the crisis that hit the world economy since 2008, was hit by an epidemic in 2020, which resulted in weakening GRDP and economic growth in Lampung in general and Bandar Lampung in particular. The research used was field research, meaning that research was carried out by collecting data and information from the field, namely from the Bandar Lampung city tourism service and the perpetrators of halal culinary tourism, banana chips, Mider, and Bandar Lampung City. The data sources used are primary and secondary. The results of this study concluded that the potential of the banana chip culinary tourist destination KUB Telo Rezeki All Mider Bandar Lampung City has met the standard concept of developing halal tourism. The existence of sharia tourism can support economic growth by reviving the community's creative industries. The marketing strategy implemented by the KUB Telo Rezeki Banana Chips Shop in competition is based on the 4P marketing mix strategy, namely product strategy, price strategy, place strategy, and promotion strategy, and is in accordance with the Sharia marketing concept.
Co-Authors Ade Eko Setiawan Agus Dwiyanto Agus Dwiyanto, Agus Ahmad, Roslee Bin Ana Musta’anah Ananda Hidayat Angel Dwi Satria Anisa Binar Cahyani Anita Anita Ari Kurniyawati Ariza Karina Putri Bedi, Fisman Beni Antomi Beny Sangjaya Chandra Prayoga Dwi Taufiq Aziz Dwitami, Yuska Supra Erike Anggraeni Erike Anggraini Erike Anggraini Erike Anggraini Erike Anggraini Estelee Elora Akbar Fahmi Muhammad Irfan Fakhri, Jamal Fautau, Idzam Gustika Nurmalia Hanif Hanif Idzam Fautau Jamel, Surono Bin Koderi Krismadayanti Krismadayanti Kulup Bina Buono Kurnia Agustina Kurnia Agustina Marendra Marendra Maya Puspita Sari Merisa Oktapianti Moh. Bahruddin Muhammad Kurniawan Nelly Lestari Novia Turmina Umi Nur Wahyu Ningsih Octavia, Sonia Puja Damaskha Rulita Sari Putri Aisha Pasha Putri Melisa Rahma Apriani Rahmat Fajar Ratriana Pundarika Raudhoh Musyifah Ria Atika Roslee Bin Ahmad Sefta Kurniawansyah Siti Patimah Siti Rohamah Sonia Octavia Sulasi Imaniah Surono Bin Jamel Surono surono Surono Surono Syamsul Hilal Tri Amar Prasetyo Tulus Suryanto Wahid, Arfian Nur Weny Rosilawati Winda Anggraini Wiwin Yustina Yuli Astuti Yuli Astuti Yuli Dahlia Saputri Yuska Supra Dwitami