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All Journal JDM (Jurnal Dinamika Manajemen) JURNAL MANAJEMEN BISNIS JURNAL ECONOMIC RESOURCE
Santi Budiman
STIE-IEU Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Intention of Adopting Information Technology for SMES in Special Region of Yogyakarta Wijaya, Tony; Budiman, Santi
JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v10i2.19347

Abstract

This study aims to examine the intention of adopting information technology for SMEs in DIY through the expansion of the technology acceptance model. This research continues the previous research related to aspects of obstacles experienced in the development of SME businesses. The research conducted a survey using a sample of SMEs entrepreneurs in DIY. The data analysis technique in this study uses structural equation models that are assisted by the AMOS program. Overall, the expansion model of the technology acceptance model in predicting the intention of adopting SME’s information technology in this study fulfils the model fit rules, which means that the model developed in this study is by existing empirical conditions. In particular, the results of the study prove the influence of business competition pressure on the usefulness of SME owners. It also found that ease of use and perceived usefulness have an effect on the attitudes towards SMEs information technology adoption of SMEs owners, and the attitudes on the adoption of SMEs information technology affect the intention of adopting SME’s information technology.
The Effect of Marketing Mix on Customer Ownership Decisions Savings BRITAMA at PT. Bank BRI Katamso Branch, Yogyakarta Budiman, Santi; Rajindra, R.
JURNAL ECONOMIC RESOURCE Vol 3 No 2 (2021): March
Publisher : Pusat Penerbitan Dan Publikasi Ilmiah Fakultas Ekonomi & Bisnis UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jer.v3i2.738

Abstract

The purpose of this study was to analyze whether the marketing mix strategy in the form of products, prices, promotions, places, employees, physical evidence, and processes had a simultaneous and partial effect on customer decisions in choosing BRITAMA savings at PT. Bank Rakyat Indonesia Katamso Branch, Yogyakarta. Do all antecedent variables (e.g., product, price, place, promotion, employee, physical evidence, and process) partially influence the customer's decision in choosing BRITAMA savings at PT. Bank Rakyat Indonesia Katamso Branch, Yogyakarta. This study analyzes 100 respondents who are customers of PT. Bank BRI Katamso Branch, Yogyakarta. The unit of analysis tool used is multiple linear regression. The results of this study indicate that based on the partial test Product and Place have a positive but insignificant effect while price, promotion, employees, physical evidence and processes have a positive and significant effect, while the results of the simultaneous test of products, prices, places, employees, physical evidence and processes have a positive and significant effect. simultaneous positive and insignificant effect on Customer Decisions.
Effect of Service Quality and Loyalty on Customer Satisfaction Budiman, Santi
JURNAL MANAJEMEN BISNIS Vol 8 No 1 (2021): March - Manajemen Bisnis
Publisher : Pusat Penerbitan dan Publikasi Ilmiah Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.723

Abstract

This research approach is a case study supported by a survey that collects information on factors related to the research variables, namely the variable service quality, customer satisfaction and loyalty. The data sources used are primary data and secondary data. Based on the above calculations, the number of samples taken at the BRI Bank Office Katamso Unit. With a population (N) of 229 people with an error rate (e) = 10%, the sample size (n) is 59 people. Test the requirements of the analysis, before performing statistical calculations on the dependent variable and the independent variable, the data normality, data linearity and homogeneity of the questionnaire results were first tested. Conducting a series of hypothesis testing used predetermined statistical analysis techniques, namely: multiple regression analysis to see the effect of the service quality variable (X1), the satisfaction variable (X2), on the customer loyalty (Y) of BRI. The F test is used to test the effect of variables X1, X2, simultaneously on variable Y. Based on the research results, the results obtained are 1) Service quality has a significant effect on customer satisfaction, this is indicated by looking at the coefficient value of P < 0.05 or P = 0.016; 2) service quality indirectly contributes significantly and positively to customer loyalty; 3) Customer satisfaction, which is the intervening variable, also shows significant and positive results, this is evidenced by looking at the value of the significance coefficient of P <0.05 or P = 0.032. While the results of the R2 value of 31.89% explained that there were still about 60% of the unexplained variables in this study that formed customer loyalty. Improving the company's image is also an important note that needs to be improved to provide added value to customer loyalty at the BRI Bank customers.
Co-Authors Rajindra, Rajindra Tony Wijaya