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hendra cahyadi
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Economics, Econometrics & Finance Education

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pengaruh private brand strategy terhadap brand loyalty pada airmineral 600ml merek alfa di alfamart siwalankerto surabaya cahyadi, hendra
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

 Beberapa penjual eceran (retailer) di Indonesia mencoba untuk mengemas produk yang dijual dengan kemasan dan merek sendiri (private label/private brand). Hal ini dilakukan tentunya dengan pertimbangan perusahaan telah memiliki citra yang baik dalam menjual produk-produk yang berkualitas dan tertanam kuat di benak konsumen. Dengan harapan efisiensi biaya dapat tercapai dan mampu meningkatkan brand loyalty pada keputusan pembelian konsumen.Jenis penelitian ini adalah deskriptif kuantitatif, dengan tipe penelitian kausal. Hasil pengujian studi ini menunjukkan bahwa variabel private brand strategy mempunyai pengaruh terhadap brand loyalty.
EVALUASI IMPLEMENTASI KEBIJAKAN MANAJEMEN RISIKO DALAM RANGKA MANAJEMEN KINERJA DI KEMENTRIAN KEUANGAN (2015) Cahyadi, Hendra
JURNAL INFO ARTHA Vol 1 (2015): EDISI JULI
Publisher : Polytechnic of State Finance STAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2144.522 KB) | DOI: 10.31092/jia.v1i1.110

Abstract

The purpose of this study is to evaluate the implementation of risk management policy at the Inspectorate General of the Ministry of Finance which has been implemented since 2008. The study was conduted with policy research approach. Secondary data of 2011 and 2012 were use. Interview conduted on 9 unit echelon II comprises 24 persons consisting of echelon 2, 3 and 4. Observations also made on to risk management agenda in the unit of echelon I and II.The result of the analysis and interpretation of the data showed that: (1) leadership commitment needed to support the implementation of policu especially in allocating resources more appropriately: (2) the process if umplementation of the policy needed to be put as a system rather than marely in administrative basic and these required knowledge development of the employees; (3) the mitigation activities needed to touched the causes of the risks and needed to encourage innovation in risks handling: (4) the achievement of organizatuinal goals neede to be more associated with risk management.The finding of study recommended to enhance socialization of risk management ,especially to the risk management administratice report and improve the educational training for all emplyee in administrative processes so it can be easily implemented. Improve the methodology for linking the organization with the achievement of the objectives of risk management. Encourage innovation in managing risks so risk management result are useful for the organization.
pengaruh private brand strategy terhadap brand loyalty pada airmineral 600ml merek alfa di alfamart siwalankerto surabaya hendra cahyadi
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.036 KB)

Abstract

 Beberapa penjual eceran (retailer) di Indonesia mencoba untuk mengemas produk yang dijual dengan kemasan dan merek sendiri (private label/private brand). Hal ini dilakukan tentunya dengan pertimbangan perusahaan telah memiliki citra yang baik dalam menjual produk-produk yang berkualitas dan tertanam kuat di benak konsumen. Dengan harapan efisiensi biaya dapat tercapai dan mampu meningkatkan brand loyalty pada keputusan pembelian konsumen.Jenis penelitian ini adalah deskriptif kuantitatif, dengan tipe penelitian kausal. Hasil pengujian studi ini menunjukkan bahwa variabel private brand strategy mempunyai pengaruh terhadap brand loyalty.
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