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Pemberdayaan SDM melalui Komunikasi Organisasi: Suatu Pendekatan Subjektivis Dede Lilis Chaerowati
MediaTor (Jurnal Komunikasi) Vol 3, No 2 (2002): Memilih Pendekatan dalam Penelitian: Kuantitatif atau Kualitatif?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v3i2.771

Abstract

Organisasi, sebagai wadah pemenuhan kebutuhan manusia. semakin berkembangpesat dengan segala kompleksitas pengelolaannya. Sumber-sumber daya organisasipun semakin menuntut perhatian manajer untuk di kelola sebaik-baiknya. karena tingkat persaingan yang semakin ketat, Saat ini, kebanyakan manajer lebih banyak menghabiskan energi dan konsentrasi pada pengelolaan sumber daya mesin serta teknologinya. Dana yang tersedia tidak jarangjuga mengabaikan sumber daya manusia sebagai tulangpunggung organisasi. Yang sebenarnya lebih kreatif dan aktif dibandingkan sumber daya lainnya. Karenanya. sumber daya manusia harus lebih diberdayakan, agar produktivitas meningkat. Salah satu cara yang dapat ditempuh adalah melalui peningkatan proses komunikasi organisasi dengan menggunakan pendekatan subjektivis.
Sosialisasi Anak dalam Majalah “Bobo” Dede Lilis Chaerowati
MediaTor (Jurnal Komunikasi) Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v8i1.1235

Abstract

As pointed out by Piaget, mass media products are not only an entertainment medium for audience. Mass media—especially for children—become a source of reference. Children learn through media in their developmental age. Media provided materials and children inherited cultural values from media through a series of socialization stages. Bobo, a national children magazine, did the same thing. An analysis toward issue coverage of Bobo revealed that the magazine reported international events more than local events. Bobo, therefore, has ignored a chance to supplant Indonesian children with local wisdom. Another finding showed a Bobo’s high tendency to claim children as consumer and purchaser.
Mengusung Masyarakat Madani Melalui Radio Komunitas Dede Lilis Chaerowati; Nova Yuliati; Mochamad Rochim
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 29, No. 2, Year 2013 [Accredited by Ristekdikti]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v29i2.399

Abstract

This article is about the phenomenon of community radio in Pantura Area, West Java. Radio communities maganed by, for and about the community are rapidly developing among the farmers and fishermen, including in Pantura Area, West Java. The focus of the study is the formation of civil society by standing firmly on communicative actions of Jürgen Habermas. By using qualitative method with case study design, a finding would be produced that community radios implement participatory paradigm and manage community cohesion. We will discuss in details on: (1) initiators of the establishment of community radio, (2) forms of community participation, (3) the financing source of community radio, and (4) the construction of civil society through community radio. This article also covers about how the people see the world of life, that there is social transformation through emancipatordialogs, which then produce community’s selfconsciousness  as individuals and community members in demanding a domination-free communication process. This reality creates the origination of civil society.
Representasi Simbolik Film Kartun “Dora the Explorer”: Ethnographic Content Analysis Dede Lilis Chaerowati
MediaTor (Jurnal Komunikasi) Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v8i2.1250

Abstract

Dora the Explorer marked a new trend in children media throughout the world due to its educational purposes. There weren’t many cartoon nowadays which free from violent materials. Dora the Explorer, made in US but is delivered originally in Spanish, won the hearts of parents and teachers. A textual research employing Ethnographic Content Analysis (ECA) toward Dora the Explorer showed that the story are framed within strong moral values, such as affection, friendship, helping each other, caring and giving. The main characters of Dora the Explorer consisted of Dora and his monkey pet, Boots—representing protagonist characters. Meanwhile, there is Swiper who was cast to represent bad character. The language is translated in Bahasa Indonesia, complete with strong emphasis in positive language to mark Dora’s success enforcing good morals and good behavior. By applying social learning theory, this research further revealed that children do learn Spanish language and mathematical concept from Dora’s.
MENGEMBANGKAN RADIO KOMUNITAS UNTUK MENGANGKAT EKONOMI KREATIF MASYARAKAT PEDESAAN Chaerowati, Dede Lilis
Jurnal Bakti Masyarakat Indonesia Vol 1, No 1 (2018): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (505.583 KB) | DOI: 10.24912/jbmi.v1i1.1884

Abstract

Community radio has become an alternative media for government and private radio since the reformation in Indonesia. Community radio means being creative, because the sustainability and survival of community radio in an area is very dependent on the creativity of the local actors. Community radio is a form of local creative economy that relies on the thinking, creativity and innovation of the local community. West Java is a province with the highest number of community radios. One of them is Ruyuk FM community radio in Mandalamekar Village, Jatiwaras District, Tasikmalaya Regency. This community radio has survived for a decade and continues to develop even today. This paper explores the state of Ruyuk FM as a media that has the potential to improve the creative economy of rural communities. Based on a qualitative research methodology with a case study approach, data collection techniques include interviews, observations, and document review.The results showed that the orientation of the founding of Ruyuk FM was to open access to information, build democratization and prosper the community. The operationalization of Ruyuk FM is as a medium of conversation and a vessel of knowledge for the community to build a productive imagination. The program is rooted in the community and sets the community as the main actor. As the result, the existence of Ruyuk FM results in the strengthening of community participation, raising community optimism to progress, and sows the seeds of community transformation from traditional farmers to entrepreneur farmers. Therefore, Ruyuk FM Community Radio has carried out community development by raising local community awareness about their ability to develop their villages and environments. Therefore, cultural values also support development. When community-centered and place-based approaches are integrated in development programs, transformational change can occur. Thus, a participatory approach to community radio has the strategic potential to become a catalyst and accelerator to lift the creative economy in the context of rural communitiesABSTRAK: Radio komunitas menjadi media alternatif dari radio pemerintah dan swasta sejak era reformasi di Indonesia. Berbicara radio komunitas berarti berbicara tentang berkreasi, karena keberlangsungan dan survivalitas radio komunitas di suatu daerah sangat bergantung pada kreativitas para aktor lokalnya. Radio komunitas merupakan salah satu bentuk dari ekonomi kreatif lokal yang mengandalkan pemikiran, kreativitas, dan inovasi masyarakat setempat. Jawa Barat merupakan provinsi dengan jumlah radio komunitas terbanyak. Salah satunya radio komunitas Ruyuk FM di Desa Mandalamekar Kecamatan Jatiwaras Kabupaten Tasikmalaya. Radio komunitas ini telah bertahan selama satu dekade dan terus mengembangkan diri hingga kini. Tulisan ini mengeksplorasi keberadaan Ruyuk FM sebagai media yang berpotensi untuk mengangkat ekonomi kreatif masyarakat pedesaan. Berdasarkan pada metodologi penelitian kualitatif dengan pendekatan studi kasus, teknik pengumpulan data dilakukan melalui wawancara, observasi, dan telaah dokumen. Hasil penelitian menunjukkan bahwa orientasi pendirian Ruyuk FM ialah membuka akses informasi, membangun demokratisasi dan memakmurkan masyarakat. Operasionalisasi Ruyuk FM ialah sebagai media perbincangan di udara dan wahana berpengetahuan pada masyarakat untuk membangun imajinasi produktif. Program acara berakar pada masyarakat dan menjadikan masyarakat sebagai pemeran utama. Walhasil, eksistensi Ruyuk FM berimplikasi pada menguatnya partisipasi masyarakat, memunculkan optimisme masyarakat untuk maju, serta menciptakan benih transformasi masyarakat dari petani tradisional menjadi petani wirausahawan. Oleh karenanya, Radio Komunitas Ruyuk FM telah melakukan pengembangan komunitas dengan membangkitkan kesadaran masyarakat lokal mengenai kemampuan mereka untuk membangun desa dan lingkungannya sendiri. Karenanya, nilai budaya juga mendukung pembangunan. Ketika pendekatan yang berpusat-masyarakat dan berbasis-tempat diintegrasikan dalam program pembangunan, maka perubahan transformatif bisa terjadi. Dengan demikian, pendekatan partisipatoris pada radio komunitas berpotensi strategis untuk menjadi katalisator dan akselerator untuk mengangkat ekonomi kreatif dalam konteks masyarakat pedesaan.
Idealisasi Anak dalam Wacana Rubrik Nonfiksi Majalah “Bobo” Dede Lilis Chaerowati
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 25, No. 1, Year 2009
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v25i1.269

Abstract

Children magazine poses itself as an important source in comprehending how children idealizing was constructed. By employing Norman Fairclough model of critical discourse analysis, this study has unpacked some facts. At first stage of analysis, an examination toward magazine texts has spotted a tendency of child commodification. In the second stage, it is found that text production mechanism has strengthening the process of commodification. Finally, at the last stage of analysis,  this study concluded that magazine’s issues is dominated by television issues. In other word, children magazine has posed itself merely as an extention of television, instead of education resource.
Perempuan, Media Digital, dan Penguatan Ekonomi di Masa Pandemi Covid 19 Yulianti Yulianti; Andalusia Neneng Permatasari; Muthiah Umar; Dede Lilis Chaerowati
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 7 No 1 (2022): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v7i1.2286

Abstract

The Covid 19 virus outbreak has affected all aspects of life without exception. The economic crisis is in sight and requires the cooperation of all parties, including women. There will be no sustainable empowerment without involving women. In line with this, the Bandung City Aisyiyah Organization appears as the vanguard to strengthen the women's economy. The approach used in this empowerment is Asset Based Community Development (ABCD). The focus of empowerment is focused on optimizing the potential for economic empowerment, especially for women in the city of Bandung. Training and assistance, starting from the importance of understanding the function of digital media for business development, creating content for networking and promotion, to the practice of using digital media optimally. The empowerment results show a significant increase in cognition in Aisyiyah women in Bandung. Empowerment like this should be made sustainable.
Pemasaran Interaktif melalui Media Sosial sebagai Sarana Promosi Applecoast Clothing Surya Ramadiansyah; Dede Lilis Chaerowati
Jurnal Riset Manajemen Komunikasi Volume 1, No.1, Juli 2021, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.361 KB) | DOI: 10.29313/jrmk.v1i1.64

Abstract

Abstract. Social media in marketing is useful as a medium for promoting brands, building preferences and increasing sales through various digital marketing techniques. Applecoast is a retail and e-commerce based fashion company. In its marketing activities, Applecoast does a variety of ways and one of them uses social media as one of its main promotional media. This research uses a quantitative approach with descriptive methods. The population is 11,900 Applecoast Instagram followers who live in the city of Bandung. A sample of 100 respondents were selected through the Systematic Random Sampling technique. Data collection techniques are done through questionnaires, interviews, and literature study. Data analysis techniques consisted of validity and reliability tests. The results showed that the application of social media marketing 4C (context, communication, collaboration, and connection) conducted by Applecoast had not been maximized. Based on the results of the study, the application of the context or use of language and message content is in the unfavorable category. The application of communication or the process of delivering information is quite well done. Implementation of collaboration or forms of collaboration are quite good. And the application of the connection or in maintaining relationships that have been established quite well done. The research method used is descriptive-quantitative because research is conducted to determine the existence of an independent variable, only on one variable. The population is collected through questionnaires. The data analysis technique uses quantitative analysis of interval assessments. Abstrak. Media sosial dalam pemasaran berguna sebagai media untuk mempromosikan merek, membangun prefensi dan meningkatkan penjualan melalui berbagai macam teknik pemasaran digital. Applecoast merupakan salah satu perusahaan fashion berbasis retail dan e-commerce. Dalam Kegiatan pemasaranya, Applecoast melakukan berbagai cara dan salah satunya menggunakan media sosial sebagai salah satu media promosi utamanya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Populasi berjumlah 117.00 followers instagram Applecoast yang berdomisili di Kota Bandung. Sample berjumlah 100 orang responden yang dipilih melalui teknik Systematic Random Sampling. Teknik pengumpulan data dilakukan melalui kuesioner, wawancara, dan studi pustaka. Teknik analisis data terdiri dari uji validitas dan uji reliabilitas.Hasil penelitian menunjukan bahwa penerapan sosial media marketing 4C(context, communication, collaboration, dan connection) yang dilakukan Applecoast belum maksimal. Berdasarkan dari hasil penelitian, penerapan context atau penggunaan bahasa dan isi pesan berada dalam dalam kategori kurang baik. Penerapan communication atau proses penyampaian informasi cukup baik dilakukan. Penerapan collaboration atau bentuk kerjasama yang dilakukan cukup baik. Dan penerapan connection atau dalam memelihara hubungan yang sudah terjalin cukup baik dilakukan. Metode penelitian yang digunakan yaitu deskriptif-kuantitatif karena penelitian yang dilakukan untuk mengetahui keberadaan variabel mandiri, hanya pada satu variabel. Populasinya dengan teknik pengumpulan melalui kuesioner. Teknik analisis data menggunakan analisis kuantitatif interval penilaian.