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Pemberdayaan SDM melalui Komunikasi Organisasi: Suatu Pendekatan Subjektivis Chaerowaty, Dede Lilis
Mediator Vol 3, No 2 (2002)
Publisher : FIkom Unisba

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Organisasi, sebagai wadah pemenuhan kebutuhan manusia. semakin berkembangpesat dengan segala kompleksitas pengelolaannya. Sumber-sumber daya organisasipun semakin menuntut perhatian manajer untuk di kelola sebaik-baiknya. karena tingkat persaingan yang semakin ketat, Saat ini, kebanyakan manajer lebih banyak menghabiskan energi dan konsentrasi pada pengelolaan sumber daya mesin serta teknologinya. Dana yang tersedia tidak jarangjuga mengabaikan sumber daya manusia sebagai tulangpunggung organisasi. Yang sebenarnya lebih kreatif dan aktif dibandingkan sumber daya lainnya. Karenanya. sumber daya manusia harus lebih diberdayakan, agar produktivitas meningkat. Salah satu cara yang dapat ditempuh adalah melalui peningkatan proses komunikasi organisasi dengan menggunakan pendekatan subjektivis.

Sosialisasi Anak dalam Majalah “Bobo” Chaerowaty, Dede Lilis
Mediator Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : FIkom Unisba

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As pointed out by Piaget, mass media products are not only an entertainment medium for audience. Mass media—especially for children—become a source of reference. Children learn through media in their developmental age. Media provided materials and children inherited cultural values from media through a series of socialization stages. Bobo, a national children magazine, did the same thing. An analysis toward issue coverage of Bobo revealed that the magazine reported international events more than local events. Bobo, therefore, has ignored a chance to supplant Indonesian children with local wisdom. Another finding showed a Bobo’s high tendency to claim children as consumer and purchaser.

Representasi Simbolik Film Kartun “Dora the Explorer”: Ethnographic Content Analysis Chaerowaty, Dede Lilis
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

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Dora the Explorer marked a new trend in children media throughout the world due to its educational purposes. There weren’t many cartoon nowadays which free from violent materials. Dora the Explorer, made in US but is delivered originally in Spanish, won the hearts of parents and teachers. A textual research employing Ethnographic Content Analysis (ECA) toward Dora the Explorer showed that the story are framed within strong moral values, such as affection, friendship, helping each other, caring and giving. The main characters of Dora the Explorer consisted of Dora and his monkey pet, Boots—representing protagonist characters. Meanwhile, there is Swiper who was cast to represent bad character. The language is translated in Bahasa Indonesia, complete with strong emphasis in positive language to mark Dora’s success enforcing good morals and good behavior. By applying social learning theory, this research further revealed that children do learn Spanish language and mathematical concept from Dora’s.

Voluntarism as Social Capital of Community Radio Management: a Case Study in Jarik III Cirebon Lilis Ch, Dede; Rochim, Mochamad; Yuliati, Nova
KOMUNITAS: INTERNATIONAL JOURNAL OF INDONESIAN SOCIETY AND CULTURE Vol 8, No 1 (2016): Komunitas, March 2016
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v8i1.4516

Community radio networking (Jarik) III Cirebon is the affiliation of community radio in Cirebon, Kuningan, Majalengka and Indramayu regencies. Jarik III consists of 11 community radios. Besides broadcasting, Jarik is active in social action. They have been defending people especially in human trafficking and domestic violence cases. Based on voluntarism perspective, this article elaborates how those radios mitigate the societyâs issue. This article was based on research through qualitative method using case study. The data was obtained through interview, observation, and documentation with three community radio FM administrators, namely Baina FM, Bhuana FM, and Caraka FM. The finding of the study shows that the background of the establishment, purpose and community radio operations are based on socio-demographic condition of their own community; society-based service becomes an administrator community radioâs spirit; and voluntarism underlying administrator performance of community radio helps overcoming peopleâs problem.

Voluntarism as Social Capital of Community Radio Management: a Case Study in Jarik III Cirebon Lilis Ch, Dede; Rochim, Mochamad; Yuliati, Nova
KOMUNITAS: International Journal of Indonesian Society and Culture Vol 8, No 1 (2016): Komunitas, March 2016
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v8i1.4516

Community radio networking (Jarik) III Cirebon is the affiliation of community radio in Cirebon, Kuningan, Majalengka and Indramayu regencies. Jarik III consists of 11 community radios. Besides broadcasting, Jarik is active in social action. They have been defending people especially in human trafficking and domestic violence cases. Based on voluntarism perspective, this article elaborates how those radios mitigate the societyâ€™s issue. This article was based on research through qualitative method using case study. The data was obtained through interview, observation, and documentation with three community radio FM administrators, namely Baina FM, Bhuana FM, and Caraka FM. The finding of the study shows that the background of the establishment, purpose and community radio operations are based on socio-demographic condition of their own community; society-based service becomes an administrator community radioâ€™s spirit; and voluntarism underlying administrator performance of community radio helps overcoming peopleâ€™s problem.

MENGEMBANGKAN RADIO KOMUNITAS UNTUK MENGANGKAT EKONOMI KREATIF MASYARAKAT PEDESAAN Chaerowati, Dede Lilis
Jurnal Bakti Masyarakat Indonesia Vol 1, No 1 (2018): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Community radio has become an alternative media for government and private radio since the reformation in Indonesia. Community radio means being creative, because the sustainability and survival of community radio in an area is very dependent on the creativity of the local actors. Community radio is a form of local creative economy that relies on the thinking, creativity and innovation of the local community. West Java is a province with the highest number of community radios. One of them is Ruyuk FM community radio in Mandalamekar Village, Jatiwaras District, Tasikmalaya Regency. This community radio has survived for a decade and continues to develop even today. This paper explores the state of Ruyuk FM as a media that has the potential to improve the creative economy of rural communities. Based on a qualitative research methodology with a case study approach, data collection techniques include interviews, observations, and document review.The results showed that the orientation of the founding of Ruyuk FM was to open access to information, build democratization and prosper the community. The operationalization of Ruyuk FM is as a medium of conversation and a vessel of knowledge for the community to build a productive imagination. The program is rooted in the community and sets the community as the main actor. As the result, the existence of Ruyuk FM results in the strengthening of community participation, raising community optimism to progress, and sows the seeds of community transformation from traditional farmers to entrepreneur farmers. Therefore, Ruyuk FM Community Radio has carried out community development by raising local community awareness about their ability to develop their villages and environments. Therefore, cultural values also support development. When community-centered and place-based approaches are integrated in development programs, transformational change can occur. Thus, a participatory approach to community radio has the strategic potential to become a catalyst and accelerator to lift the creative economy in the context of rural communitiesABSTRAK: Radio komunitas menjadi media alternatif dari radio pemerintah dan swasta sejak era reformasi di Indonesia. Berbicara radio komunitas berarti berbicara tentang berkreasi, karena keberlangsungan dan survivalitas radio komunitas di suatu daerah sangat bergantung pada kreativitas para aktor lokalnya. Radio komunitas merupakan salah satu bentuk dari ekonomi kreatif lokal yang mengandalkan pemikiran, kreativitas, dan inovasi masyarakat setempat. Jawa Barat merupakan provinsi dengan jumlah radio komunitas terbanyak. Salah satunya radio komunitas Ruyuk FM di Desa Mandalamekar Kecamatan Jatiwaras Kabupaten Tasikmalaya. Radio komunitas ini telah bertahan selama satu dekade dan terus mengembangkan diri hingga kini. Tulisan ini mengeksplorasi keberadaan Ruyuk FM sebagai media yang berpotensi untuk mengangkat ekonomi kreatif masyarakat pedesaan. Berdasarkan pada metodologi penelitian kualitatif dengan pendekatan studi kasus, teknik pengumpulan data dilakukan melalui wawancara, observasi, dan telaah dokumen. Hasil penelitian menunjukkan bahwa orientasi pendirian Ruyuk FM ialah membuka akses informasi, membangun demokratisasi dan memakmurkan masyarakat. Operasionalisasi Ruyuk FM ialah sebagai media perbincangan di udara dan wahana berpengetahuan pada masyarakat untuk membangun imajinasi produktif. Program acara berakar pada masyarakat dan menjadikan masyarakat sebagai pemeran utama. Walhasil, eksistensi Ruyuk FM berimplikasi pada menguatnya partisipasi masyarakat, memunculkan optimisme masyarakat untuk maju, serta menciptakan benih transformasi masyarakat dari petani tradisional menjadi petani wirausahawan. Oleh karenanya, Radio Komunitas Ruyuk FM telah melakukan pengembangan komunitas dengan membangkitkan kesadaran masyarakat lokal mengenai kemampuan mereka untuk membangun desa dan lingkungannya sendiri. Karenanya, nilai budaya juga mendukung pembangunan. Ketika pendekatan yang berpusat-masyarakat dan berbasis-tempat diintegrasikan dalam program pembangunan, maka perubahan transformatif bisa terjadi. Dengan demikian, pendekatan partisipatoris pada radio komunitas berpotensi strategis untuk menjadi katalisator dan akselerator untuk mengangkat ekonomi kreatif dalam konteks masyarakat pedesaan.

Mengusung Masyarakat Madani Melalui Radio Komunitas Dede Lilis Chaerowati; Nova Yuliati; Mochamad Rochim
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 29, No. 2, Year 2013 [Accredited by Ristekdikti]
Publisher : Universitas Islam Bandung

This article is about the phenomenon of community radio in Pantura Area, West Java. Radio communities maganed by, for and about the community are rapidly developing among the farmers and fishermen, including in Pantura Area, West Java. The focus of the study is the formation of civil society by standing firmly on communicative actions of Jürgen Habermas. By using qualitative method with case study design, a finding would be produced that community radios implement participatory paradigm and manage community cohesion. We will discuss in details on: (1) initiators of the establishment of community radio, (2) forms of community participation, (3) the financing source of community radio, and (4) the construction of civil society through community radio. This article also covers about how the people see the world of life, that there is social transformation through emancipatordialogs, which then produce community’s selfconsciousness as individuals and community members in demanding a domination-free communication process. This reality creates the origination of civil society.

Idealisasi Anak dalam Wacana Rubrik Nonfiksi Majalah “Bobo” Dede Lilis Chaerowati
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 25, No. 1, Year 2009
Publisher : Universitas Islam Bandung

Children magazine poses itself as an important source in comprehending how children idealizing was constructed. By employing Norman Fairclough model of critical discourse analysis, this study has unpacked some facts. At first stage of analysis, an examination toward magazine texts has spotted a tendency of child commodification. In the second stage, it is found that text production mechanism has strengthening the process of commodification. Finally, at the last stage of analysis, this study concluded that magazine’s issues is dominated by television issues. In other word, children magazine has posed itself merely as an extention of television, instead of education resource.

Sosialisasi Anak dalam Majalah “Bobo” Dede Lilis Chaerowati
MediaTor (Jurnal Komunikasi) Vol 8, No 1 (2007): Berkomunikasi dengan Anak
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v8i1.1235

As pointed out by Piaget, mass media products are not only an entertainment medium for audience. Mass media—especially for children—become a source of reference. Children learn through media in their developmental age. Media provided materials and children inherited cultural values from media through a series of socialization stages. Bobo, a national children magazine, did the same thing. An analysis toward issue coverage of Bobo revealed that the magazine reported international events more than local events. Bobo, therefore, has ignored a chance to supplant Indonesian children with local wisdom. Another finding showed a Bobo’s high tendency to claim children as consumer and purchaser.

Pemberdayaan SDM melalui Komunikasi Organisasi: Suatu Pendekatan Subjektivis Dede Lilis Chaerowati
MediaTor (Jurnal Komunikasi) Vol 3, No 2 (2002): Memilih Pendekatan dalam Penelitian: Kuantitatif atau Kualitatif?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v3i2.771

Organisasi, sebagai wadah pemenuhan kebutuhan manusia. semakin berkembangpesat dengan segala kompleksitas pengelolaannya. Sumber-sumber daya organisasipun semakin menuntut perhatian manajer untuk di kelola sebaik-baiknya. karena tingkat persaingan yang semakin ketat, Saat ini, kebanyakan manajer lebih banyak menghabiskan energi dan konsentrasi pada pengelolaan sumber daya mesin serta teknologinya. Dana yang tersedia tidak jarangjuga mengabaikan sumber daya manusia sebagai tulangpunggung organisasi. Yang sebenarnya lebih kreatif dan aktif dibandingkan sumber daya lainnya. Karenanya. sumber daya manusia harus lebih diberdayakan, agar produktivitas meningkat. Salah satu cara yang dapat ditempuh adalah melalui peningkatan proses komunikasi organisasi dengan menggunakan pendekatan subjektivis.

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