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All Journal Jurnal Pariwisata Pesona JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Poli Bisnis Jurnal Pendidikan dan Keluarga Proceeding Applied Business and Engineering Conference
Alhapen Ruslin Chandra
Politeknik Negeri Padang
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Penggunaan Media Sosial untuk Berbelanja Online Saat Pandemi Covid-19 Alhapen Ruslin Chandra; Afifah Afifah; Yudhytia Wimeina; Abdiani Khairat
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 7, No 1 (2020): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v7i1.4285

Abstract

The spread of the Covid-19 virus has limited consumers face-to-face transactions. It is an opportunity for increasing social media usage for online purchasing. This study aims to determine how consumers use social media applications on their smartphones to purchase groceries online during a period of large-scale social distancing due to the Covid-19 outbreak. By using PLS-SEM, this study examines the influence of usefulness, ease of use, social, and friends on the attitude of using social media applications on smartphones towards intention to purchase groceries online. This study found that perceived usefulness and ease of use had a positive effect on attitudes towards using social media applications on smartphones. There was a positive influence of social on attitudes towards the use of social media applications. However, friends did not affect attitudes towards the use of social media applications on smartphones. Attitudes towards the use of social media applications significantly influenced the intention to purchase online
PENGARUH STRATEGI GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK MOLTO ULTRA SEKALI BILAS DI PADANG Puspita Wulan Dhari; Alhapen Ruslin Chandra; Afifah Afifah
Jurnal Ilmiah Poli Bisnis Vol 10 No 2 (2018): Volume 10 No. 2 Oktober 2018
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.10.2.35

Abstract

Green marketing is a marketing strategy that contains environmentally friendly element. One product that has implemented a green marketing strategy is Molto Ultra Sekali Bilas. The marketer plays a role in environmental preservation processes which is saving water resources. This study aims to determine the effect of the green marketing mix strategy on Molto Ultra Sekali Bilas to consumer purchasing decisions in Padang. Data collection is done by distributing questionnaires. Using multiple linear regression method, known that of the four green marketing variables consisting of green product, green price, green promotion and green place, only green product has significant effect on Molto Ultra sekali bilas consumer purchasing decisions partially. However, all variables of green marketing have a significant effect simultaneously on Molto Ultra's consumer purchasing decisions.
Pengalaman Konsumen, Nilai dan Keinginan untuk Berbelanja Ulang di Kantin Mahasiswa Alhapen Ruslin Chandra
Jurnal Ilmiah Poli Bisnis Volume 12 Nomor 2 Tahun 2020
Publisher : Politeknik Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/jipb.12.2.379

Abstract

This study aims to explore the role of experience of students as consumers on utilitarian and hedonic values ​​towards intention to revisit canteen of students in Politeknik Negeri Padang. Consumer experience are measured using dimensions of sense, feel, think, act, and relate. Data were analysed using partial least square structural equation modelling (PLS-SEM). This study found that consumer experience from dimensions of sense, feel and act have a significant positive impact on utilitarian values. In addition, sense, and act also have a significant positive influence on hedonism value. Furthermore, utilitarian, and hedonic values ​​have a positive and significant impact towards intention to revisit the canteen. Thus, the utilitarian and hedonic values ​​obtained through consumer experience will increase student intention to revisit the canteen.
Pemanfaatan Teknologi Vacuum Frying untuk Mendukung Diversifikasi Produk Olahan Makanan Ringan pada UKM di Kec. Koto Balingka, Kab. Pasaman Barat, Prov. Sumatera Barat Andasuryani Andasuryani; Alhapen Ruslin Chandra; Renny Eka Putri
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 2 No 2 (2018)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1314.743 KB) | DOI: 10.25077/logista.2.2.17-24.2018

Abstract

ABSTRAK: Potensi hasil pertanian yang ada di kecamatan Koto Balingka,Kab. Pasaman Barattelah dimanfaatkan oleh masyarakat sekitarnya dengan melakukan kegiatan pengolahan hasil pertanian menjadi produk olahan makanan ringan seperti keripik. Pada umumnya, bentuk kegiatan usaha yang dilakukan oleh masyarakat masih dalam skala rumah tangga, seperti yang dikelola oleh UKM Umak Havis dan UKM Umak Buyung. Kedua UKM ini, tepatnya berada di Jorong Lubuk Gadang, kecamatan Koto Balingka.Kedua UKM ini hanya menggunakan komoditi pisang dan ubi kayu sebagai bahan baku pembuatan keripik. Ketergantungan UKM sangat tinggi terhadap komoditi pisang dan ubi kayu. Sementara itu, keberadaan hasil hortikultura lainnya dapat menjadi bahan baku alternatif dalam mendiversifikasikan produk olahan mereka selain pisang dan ubi kayu. Proses produksi dan pengemasan produk yang dilakukan pada kedua UKM ini menunjukkan belum adanya sentuhan teknologi sehingga produk yang dihasilkan memiliki daya saing yang rendah. Melalui kegiatan PKM ini ditawarkan solusi dalam bentuk menyediakan teknologi penggorengan berupa alat vaccum frying dan spinner serta teknologi pengemasan menggunakan hand sealer. Kegiatan ini dilaksanakan dalam beberapa tahapan yang meliputi tahap pembuatan alat vaccum frying dan spinner, tahap evaluasi kinerja alat, dan tahap introduksi alat dan teknologi pengemasan kepada mitra. Kapasitas maksimum alat vacuum frying adalah 1.5 kg dengan dimensi total 470 mm x 390 mm x 940 mm (p x l x t). Sementara itu, spinner dibuat dengan ukuran 450 mm x 390 mm x 800 mm dengan daya motor penggerak 400 watt. Kegiatan introduksi berjalan dengan lancar dan mitra tertarik dan antusis. Kegiatan ini menambah pengetahuan mitra dalam mendiversifikasikan produk olahan dan proses tranfer teknologi pengemasan sehingga dapat membantu mitra dalam melakukan pengemasan produk yang lebih menarik bagi konsumen.Kata kunci: Diversifikasi Produk, Teknologi Pengemasan, Vaccum Frying, Spinner. Utilization of Vacuum Frying Technology to Support Snack Products Diversification of SME in Koto Balingka, Pasaman Barat District, West SumatraABSTRACT: Agricultural products in Koto Balingka sub-district has been used by community by processing the products into snacks such as chips. Generally, the business carried out by the community were in a household scale, such as Small Medium Enterprise (SME) Umak Havis and SME Umak Buyung. These two SMEs, located in Lubuk Gadang vilage, Koto Balingka sub-district. These SMEs only use banana and cassava as a raw material for producing the chips. The dependence of SMEs was very high on the commodity of bananas and cassava. Meanwhile, the presence of other horticultural products could be an alternative raw material in diversifying their processed products. Previously, there is no technology apllied in the production and packaging process carried out on these two SMEs. Therefore, this Community Development Activity offered a solution by providing frying technology consists of a frying and spinner vaccum device and packaging technology using hand sealer. This activity was carried out in several stages which are building the frying and spinner vaccum device, evaluation of devices performance, and introducing the device and packaging technology to partners. The maximum capacity of a vacuum frying device is 1.5 kg with a total dimension of 470 mm x 390 mm x 940 mm (p x l x t). Meanwhile, spinner dimension was 450 mm x 390 mm x 800 mm with a power of 400-watt drive motor. The introduction activities conducted smoothly, and the partners showed their interest and enthusiasm. The activity has broadened the knowledge of partners in diversifying processed products. In addition, it also improves their product packaging become more attractive for the consumer.Keywords: Product Diversification, Packaging Technology, Vaccum Frying, Spinner.
INTRODUKSI ALAT PENGERING HYBRID PADA KELOMPOK JARING APUNG DI DESA SIKAKAP, KEC. SIKAKAP, KAB. KEPULAUAN MENTAWAI Alhapen Ruslin Chandra; Andasuryani Andasuryani; Yudhytia Wimeina
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 1 No 2 (2017)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (534.081 KB) | DOI: 10.25077/logista.1.2.23-32.2017

Abstract

ABSTRAK Desa Sikakap berada di Kecamatan Sikakap, Kabupaten Kepulauan Mentawai yang terletak di pulau Pagai Utara dengan potensi perikanan yang sangat tinggi. Salah satu sumber penghasilan bagi masyarakat di desa tersebut adalah usaha ikan kering asin. Selama ini proses pengeraingan hanya mengandalkan energi matahari saja. Namun, karena letaknya yang dikelilingi lautan, maka iklim di wilayah ini sangat dipengaruhi oleh angin musim. Curah hujan berkisar antara 2.500 - 4.700 mm/tahun dengan jumlah hari hujan antara 132 - 267 hari hujan per-tahun. Oleh sebab itu perlu diupayakan adanya teknologi pengeringan dalam mengatasi tingkat curah hujan yang tinggi tersebut. Disamping itu, dalam pengelolaan organisasi khalayak sasaran yang bergabung dalam Kelompok Jaring Apung (KJA) Selat Sikakap dan KJA Saruso Mudo, perlu ditingkatkan kemampuan anggotanya agar dapat menjalankan usaha dengan baik. Melalui program IbM, tim pengabdian melaksanakan kegiatan (1) pembuatan alat pengering hybrid dan evaluasi kinerja alat, (2) introduksi alat ke mitra, dan (3) melakukan pelatihan tentang tata kelola organisasi, pembukuan dan pemasaran. Hasil kegiatan menunjukkan bahwa mitra sangat terbantu dalam melakukan usaha produksi ikan asin dengan adanya alat pengering hybrid. Alat pengering hybrid yang diintroduksikan memiliki ukuran 220 cm x 90 cm x 100 cm (p x l x t) dengan sumber energi matahari dan gas Liquified Petroleum Gas (LPG). Disamping itu, melalui kegiatan ini terjadi peningkatan pengetahuan dan keterampilan kelompok KJA dalam hal tata kelola organisasi dan pengelolaan keuangan serta strategi pemasaran usaha. Kata kunci: Alat pengering hybrid, Ikan kering asin, Organisasi, Pemasaran. ABSTRACT Sikakap Village is in Sikakap District, Regency of Kepulauan Mentawai located on the island of North Pagai with a very high fishery potential. One of the activities undertaken by the community as a source of income in the village is salted dried fish business. However, the process to produce the salted dried fish only relies on solar energy. Due to its location which is surrounded by oceans, the climate in this region is strongly influenced by the wind season. Rainfall ranges from 2,500 - 4,700 mm / year with the number of rainy days between 132 - 267 rain days per year. Therefore, there should be a drying technology in overcoming the high rainfall level. In addition, capabilities of to govern organization of communinity who joint Kelompok Jaring Apung (KJA) Selat Sikakap and KJA Saruso Mudo should be improved to run the business properly. Through the IbM program, team carries out activities: (1) manufacture of hybrid dryers and performance evaluation tools, (2) introduction of tools to partners, and (3) conduct training on organizational governance, bookkeeping and marketing. The results show that the partners are very helpful in doing the business of salted fish production in the presence of hybrid dryers. The introduced hybrid dryers have a size of 220 cm x 90 cm x 100 cm (p x l x t) with solar and Liquified Petroleum Gas (LPG) energy sources. In addition, through this activity there is an increased knowledge and skills of KJA groups in terms of organizational governance and financial management as well as business marketing strategies. Keywords: Hybrid dryer, Salted dried fish, Organization, Marketing.
INTRODUKSI MESIN KOMBINASI PENGIRIS DAN PEMARUT UBI KAYU UNTUK USAHA OLAHAN MAKANAN RINGAN SKALA RUMAH TANGGA Andasuryani -; Renny Eka Putri; Khandra Fahmy; Santosa -; Azrifirwan -; Ashadi Hasan; Alhapen Ruslin Chandra
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 3 No 2 (2019)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (934.42 KB) | DOI: 10.25077/logista.3.2.114-118.2019

Abstract

Ubi kayu merupakan produk hasil pertanian yang memiliki potensi sebagai bahan baku berbagai jenis makanan ringan. Proses pengirisan dan pemarutan banyak digunakan untuk mengolah ubi kayu menjadi berbagai macam jenis makanan olahan atau pun sebagai bahan intermediat. Proses pengirisan dan pemarutan menghabiskan waktu dan tenaga yang besar ketika dilakukan secara manual. Proses secara manual ini banyak diterapkan oleh masyarakat yang menjalankan usahanya dalam skala rumah tangga, seperti usaha rumahan Umak Buyung yang terletak di Jorong Lubuk Gadang, kec. Koto Balingka, Pasaman Barat. Proses pengolahan ubi kayu menjadi keripik yang selama ini dijalani oleh UKM Umak Buyung dilakukan dengan cara menggesekkan ubikayu di atas permukaan kayu yang sudah diberi pisau. Disamping itu, produk keripik ubi kayu yang diproduksi oleh UKM Umak Buyung baru sebatas keripik ubi kayu yang diberi cabe serta menggunakan kemasan sederhana tanpa ada label pada kemasan. Melalui kegiatan IbDM ini ditawarkan solusi dengan melakukan introduksi teknologi pengirisan dan pemarutan ubi kayu secara mekanis yang dilakukan dengan menyediakan mesin kombinasi pengiris dan pemarut ubi kayu, pengenalan diversifikasi produk dan kemasan yang marketable. Mesin ini dapat dioperasikan untuk kedua proses (pengirisan dan pemarutan) secara bersamaan dengan satu unit motor listrik 1 HP. Ukuran mesin ini adalah 800 mm x 300 mm x 500mm (p x l xt) dengan kapasitas pengirisan dan pemarutan berturut-turut sebesar 105,252 ± 0,09 kg/jam dan 21,14 ± 0,03 kg/jam. Kegiatan ini memberikan manfaat kepada mitra berupa penambahan pengetahuan dalam proses pengolahan ubi kayu, diversifikasi produk olahan berbahan baku ubi kayu dan pengemasan produk. Kata kunci: Diversifikasi produk, Mesin pengiris dan pemarut, Ubi kayu ABSTRACT Cassava, an agricultural product that can be processed into various kinds of snacks. Slicing and grating, widely used to process cassava into various types of processed foods or as intermediates. Cutting and grating can be done manually, however, its time consume and require a lot of energy. The manual process, widely applied by people who run their businesses on a household scale, such as home business of Umak Buyung, located in Jorong Lubuk Gadang, Koto Balingka District, West Pasaman Municipality, West Sumatra Province. The processing cassava into chips which has been undertaken by UKM Umak Buyung, conducted by swiping cassava on a wooden surface that has been given a knife. In addition, cassava chips, produced by UKM Umak Buyung, only limited taste which is chili cassava chipsand uses simple packaging without any label on the packaging. Through this IbDM activity, solutions, offered by introducing mechanical cassava slicing and grating technology by providing a combination of cassava slicing and grater machines, and introduction product diversification as well as marketable packaging design. The machine can be operated for both processes cutting and grating simultaneously with one unit of 1 HP electric motor. The size of the machine is 800 mm x 300 mm x 500 mm (l x w x h) with incision and grating capacity of 105.252 ± 0.09 kg / hour and 21.14 ± 0.03 kg / hour, respectively. The activity broadens knowledge of partner in cassava processing, diversification of processed products made from cassava, and attractive packaging products. Keywords: Product diversification, Slicing and grater, Cassava
Virtual Tour Design Through Google Street 360° at Pariaman Tourism Object as A Travelling Alternative During Covid Pandemic Outbreak Rafidola Mareta Riesa; Alhapen Ruslin Chandra; Erica Aneysa
JURNAL PENDIDIKAN DAN KELUARGA Vol 14 No 1 (2022): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol14-iss1/987

Abstract

This study aims to produce a virtual video tour of tourist attractions in Pariaman City via Google Street 360°. The research method used in this study is a qualitative approach with a design method that uses data collection techniques obtained from several journals published on the internet and also uses several library sources from electronic media. Based on research using Multimedia Development Life Cycle (MDLC) as a design method, a product is produced in the form of a video One-day virtual tour of Kota Pariaman using several stages. The first stage is determining the concept, the second stage is determining the design, the third stage is the collection of materials, the fourth stage is assembly, the fifth stage is testing and the sixth stage is distribution.
Pengaruh Electronic Word of Mouth, Kemudahan Penggunaan Teknologi, Manfaat dan Kepercayaan Terhadap Keputusan Pembelian pada Marketplace Shopee Adeani Suryani; Alhapen Ruslin Chandra; Nurhayati
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of technology and information and the increasing use of the internet have changed the situation to be completely instantaneous, one of which is in terms of meeting needs by shopping online through the marketplace. Shopee is the marketplace with the second most traffic usage in Indonesia. One of Shopee's customer segments comes from generation Z who have various considerations that make them confident in making purchasing decisions on the marketplace. This study aims to determine the effect of Electronic Word of Mouth, Ease of Use of Technology, Benefits, and Trust on purchasing decisions on the Shopee marketplace by students in Padang City. The population of this study is students in the city of Padang who use Shopee to do online shopping, with a sample of 100 respondents obtained using convenience sampling techniques. Data collection using an online questionnaire. Data were analyzed using multiple linear regression analysis. The results of the study show that electronic word of mouth, benefits and trust have a positive and significant effect on purchasing decisions on the Shopee marketplace by students in Padang City, while the ease of use of technology does not have a positive and significant effect on purchasing decisions on the Shopee marketplace by students in Padang City. Simultaneously, Electronic Word of Mouth, Ease of Use of Technology, Benefits, and Trust have a significant effect on Purchase Decisions on the Shopee marketplace by Students in Padang City.
Pengaruh Gaya Hidup, Citra Merek dan Harga terhadap Keputusan Pembelian Kosmetik Merek Wardah Noni Sekarwati; Alhapen Ruslin Chandra; Yenida
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Appearance is a matter of concern to each individual. Good looks, clean, attractive and decent can boost confidence. The use of cosmetic products provides one option to promote one's appearance in order to boost one's confidence. Among the most popular brands of cosmetics in Indonesia today are wardah. The wardah product has a good brand image among communities at prices as well. It can also contribute to one's appearance in order to meet the requirements of a lifestyle in carrying out one's activities. The study aims to find out how lifestyle, brand image and price-perceptions impact the decision to purchase cosmetics in desert city students. Data collection is done with an online questionnaire's instrument to prairies. Partial research suggests that lifestyle variables, brand image and price perceptions have both a positive and significant impact on purchasing decision variables. While research with simultaneous lifestyle variables, brand image and price perception have significant impact on purchasing decisions.
Pengaruh Citra Merek, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Paket Data Internet Telkomsel pada Mahasiswa Annisa Amanda; Alhapen Ruslin Chandra; Tuti Azra
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

The Internet is an electronic communication network that connects computer networks with computer facilities around the world. The use of data packages is an option to have access in cyberspace or the internet. One of the most popular brands of internet data package products today is the Telkomsel brand. Telkomsel internet data packages have a good brand image among the public with the prices offered vary according to the number of quotas. This study aims to determine how the influence of brand image, price, and product quality on students' decision to purchase Telkomsel internet data packages. The population in this study were Padang State Polytechnic students who had purchased and used Telkomsel internet data packages with a sample of 129 respondents. The sampling technique used in this research is accidental sampling. Data was collected using a questionnaire instrument which was distributed online to Padang State Polytechnic students. Data analysis in this study used multiple linear regression models. The results of this study partially indicate that the price and product quality variables have a positive and significant effect on purchasing decisions for Telkomsel internet data packages, while brand image variables have a positive and insignificant effect on purchasing decisions for Telkomsel internet data packages. Meanwhile, it simultaneously shows that the variables of brand image, price, and product quality have a significant effect on the decision to purchase Telkomsel's internet data package.
Co-Authors - Andasuryani Abdiani Khairat Adeani Suryani Afifah, Afifah Alfatah Haries Annisa Amanda Ashadi Hasan Azrifirwan, Azrifirwan Erica Aneysa Khandra Fahmy Noni Sekarwati Nurhayati Puspita Wulan Dhari Rafidola Mareta Riesa Renny Eka Putri, Renny Eka Santosa - Tuti Azra Yenida Yenida Yudhytia Wimeina