Garuda - Garba Rujukan Digital

Routing in Networks using Genetic Algorithm Meenakshi Moza; Suresh Kumar
Bulletin of Electrical Engineering and Informatics Vol 6, No 1: March 2017
Publisher : Institute of Advanced Engineering and Science

With the increase in traffic, internet service providers are trying their best to provide maximum utilization of resources available. The current traffic load has to be taken into account for computation of paths in routing protocols. Network applications; require the shortest paths to be used for communication purposes. Addressing the selection of path, from a known source to destination is the basic aim of this paper. This paper proposes a method of calculating the shortest path for a network using a combination of Open shortest path first and Genetic Algorithm (OSGA). Genetic Algorithm is used in this paper for optimization of routing. It helps in enhancing the performance of the routers.

Routing in Networks using Genetic Algorithm Meenakshi Moza; Suresh Kumar
Bulletin of Electrical Engineering and Informatics Vol 6, No 1: March 2017
Publisher : Institute of Advanced Engineering and Science

With the increase in traffic, internet service providers are trying their best to provide maximum utilization of resources available. The current traffic load has to be taken into account for computation of paths in routing protocols. Network applications; require the shortest paths to be used for communication purposes. Addressing the selection of path, from a known source to destination is the basic aim of this paper. This paper proposes a method of calculating the shortest path for a network using a combination of Open shortest path first and Genetic Algorithm (OSGA). Genetic Algorithm is used in this paper for optimization of routing. It helps in enhancing the performance of the routers.

Intention to Use Credit Card among College Students in Greater Jakarta Suresh Kumar; Lin Karlina
JAAF (Journal of Applied Accounting and Finance) Vol 4, No 1 (2020): JAAF (Journal of Applied Accounting and Finance)
Publisher : President University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/jaaf.v4i1.1227

This study aims to determine the influence of the role of parents, financial knowledge, and customer's attitude towards credit card which are determinants of a person's intention to using a credit card. This study applied quantitative data analysis and used an online survey platform as a medium to distribute questionnaires consisting of 22 item statements. A total of 322 responses were collected with 302 valid responses with purposive sampling technique. Structural equation modelling was applied to test the hypothesis. The results of this study indicate that all hypotheses (parents’ role, financial knowledge, and attitude) toward intention to use credit card are accepted and the model is also very good where the coefficient of determination is close to one. This study provides a better understanding of customer intentions in determining the purchase decision using a credit card in Greater Jakarta area. This study also provides managerial implications for business and recommendations for future research.

The Influence of Product Knowledge, Product Usability and Price toward Customer Preferences: (A Case of Samsung Smartphone Users in President University) Suresh Kumar; Tiraz Aulia Aminin; Vania Vania; Opi Oktaviani
FIRM Journal of Management Studies Vol 1, No 2 (2016): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

The growing smartphone industry makes consumers have more choices in determining which products they want to buy, so that the behavior and the reason in determining the choice will be very different from any individual or group. The aim of the research is to analyze the customer’s preference on Samsung smartphone by using the perspective of university. This research has 3 independent variables which are product knowledge, product usability, and price with dependent variable which is customer preferences. In this research, researcher used quantitative method and working through questionnaire distributed to 300 respondents consist of students, employees, and lecturers. Construct validity was checked through factor analysis and passed the convergent and discriminant validity. Reliability was checked through Cronbach’s alpha and passed (ranging from .688 to .842) , and then Structural Equation Modelling was applied as the method of hypothesis testing. Based on the result of the research, it shows that the most influence factor is product usability, and the second is price. For the product knowledge factor did not have any significant influence toward customer preference of smartphone. It is recommended that Samsung focus more on price and the benefits for its consumers. For future research, it is expected to expand the research to other big cities in Indonesia.

The Relationship between Hotel Rating and Customer Outcomes and Its Implication towards Revisit Intention Suresh Kumar; Miftah Zikri
FIRM Journal of Management Studies Vol 3, No 1 (2018): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

This research aims to examine HOLSERV with three dimensions namely, employee, tangible andreliability, towards its relationship on customer satisfaction and return intention rather thanSERVQUAL because it suits hotel environment. The object analysis was Bandung which proclaimedherself as a tourism city with quiet number of hotels rating as non-star to five-star hotels. From 41three-star hotels, this research managed to cover 29 hotels to conduct this research. Respondents withtotal number of 355 participated to fill the questionnaire with the helped of hotel managers byspreading it to their customers who were checking out of the hotel. Structural equation modeling wasapplied to test the hypothesis and the results show that tangibility and reliability influence customers’satisfaction but not employee. In addition, customer satisfaction influences return intention.

THE INFLUENCE OF CUSTOMER SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION AND ITS IMPLICATION ON LOYALTY: A SURVEY ON MICE CUSTOMERS IN HOTELS Suresh Kumar; Jessica Samtani
FIRM Journal of Management Studies Vol 6, No 2 (2021): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v6i2.1542

This research was conducted to determine the Influence of Customer Service Quality towards Customer Satisfaction and its implication on Loyalty among MICE Customers in Hotels surrounding Bekasi. For service quality, instead of applying the famous SERVQUAL, this study uses the newly build service quality for hotel industry, HOLSERV. Quantitative data analysis was applied to test the relationship among the variables. Prior to that, data were tested for its validity and reliability. Customers of hotels surrounding Bekasi were taken as the respondents with the help of hotel managers who participated in the study. Participants were taken not only those experiencing MICE but also from the employee category assuming the degree of exposure to MICE much higher than students. Structural equation modelling was applied to test the influencing factors among the variables since it has better details in results compare to multiple regression technique. The result shows all the variables in HOLSERV have a significant influence on Customer Satisfaction which leads to Customer loyalty. In addition, customer satisfaction itself has proven to be significant to loyalty.

The Influence of Financial Literacy Towards Financial Behavior and its Implication on Financial Decisions: A survey of President University Students in Cikarang - Bekasi Suresh Kumar; Christalita Watung; Josephine Eunike; Lusianna Liunata
FIRM Journal of Management Studies Vol 2, No 1 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

ABSTRACT Financial literacy consists of financial knowledge, financial attitudes, and financial behavior. To be financially literate is important in order to make a good financial decision. Young adult especially college students are facing tough financial decision in today’s demanding financial environment which will affect their financial behavior. This research objective is to find out the influence of financial literacy on financial behavior and how financial behavior influences on financial decision among college students. The research applied quantitative method with 337 samples as respondents taken from President University students. This research applied convenience sampling technique. The results of this research show that there’s a significant relation between financial literacy to financial behavior and from financial behavior to financial decision. Since parents are the first people for the children, they should give good understanding about financial matter towards their children that may affect to children’s financial behavior and the decision that will be made later in the future. Education institution may consider about students’ ages and economy status in making financial education program. Hence, it will be more effective to increase financial literacy among college students. Due to its limitation, it is recommended for future researchers to add more variables such as race, religion, and culture to have deeper understanding about financial behavior in its implication on financial decision of college students.Keywords: financial literacy, financial behavior, financial decision

HOW ATTITUDINAL AND BEHAVIOURAL LOYALTY IS FORMED? A CASE OF GARUDA INDONESIA’S CUSTOMER SATISFACTION Kunthi A. Kusumawardani; Veronica Elsya; Suresh Kumar
FIRM Journal of Management Studies Vol 2, No 2 (2017): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

The purpose of this research is to examine service quality and perceived price fairness in airline industry and how these variables influences customer satisfaction and attitudinal and behavioural loyalty. The research is based on the sample of 304 Garuda Indonesia’s customers who have completed 37 questions questionnaire. This research uses Structural Equation Modelling (SEM) to analyse the responses. The research concludes that tangibility, assurance, and empathy are factors in service quality that significantly influence customer satisfaction. Furthermore, customer satisfaction and perceived price fairness also influence attitudinal and behavioural loyalty. This research is limited on the evaluation of Garuda Indonesia airlines among Indonesian passengers. Thus, this research cannot be generalised to the other airline passengers, in Indonesia or other countries. This research provides the first insight of Indonesian national airline, Garuda Indonesia, especially in the terms and relationship of perceived price fairness, customer satisfaction, and attitudinal and behavioural loyalty.

Performance Investigation of MIMO Based CO-OFDM FSO Communication Link for BPSK, QPSK and 16-QAM under the Influence of Reed Solomon Codes Suresh Kumar; Payal Payal
Journal of Engineering and Technological Sciences Vol. 53 No. 5 (2021)
Publisher : Institute for Research and Community Services, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.eng.technol.sci.2021.53.5.8

The MIMO based CO-OFDM FSO communication system is emerging as a promising approach to meet the future bandwidth requirements for seamless communication. The atmosphere being the propagation medium is a major hindrance in wide-scale acceptability of FSO technology. For seamless and error-free transmission and reception of data, a novel concept of MIMO integrated with RS code is proposed in this paper. The system performance of an RS 64 (RS (255,127)) coded MIMO-based CO-OFDM FSO communication link was investigated using BPSK, QPSK and 16-QAM under the combined effects of geometric losses, path losses and atmospheric attenuations at a hitherto un-investigated data rate of 40 Gbps and a link distance of 5 km. The modified gamma-gamma distribution was used for modeling a moderately turbulent channel. With link length varying over a range of 1 to 5 km, error correction was maximum in 16-QAM as compared to BPSK and QPSK, with 150 to 167 corrected errors. In terms of PAPR, PSK was more apt than QAM, but with a compromise in BER. The geometric losses were reduced with link length due to an increase in error correction capability for all three modulation cases, with the least losses occurring in 16-QAM. At the target bit error rate (BER), the signal to noise ratio (SNR) required for BPSK and QPSK was higher by 3.98 dB and 6.14 dB compared to 16-QAM.

THE IMPACT OF SERVICE QUALITY, FACILITY, PRICE, EMOTIONAL FACTOR AND LOCATION ON CUSTOMER SATISFACTION AND LOYALTY AT THE 3-STAR HOTELS IN BEKASI Suresh Kumar; Budi Winarto; Mariana Astuti
Buletin Studi Ekonomi VOL.20.NO.1.FEBRUARI 2015 (PP 1-82)
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.564 KB)

The Impact Of Service Quality, Facility, Price, Emotional Factor and Location On Customer Satisfaction And Loyalty At The 3-Star Hotels In Bekasi. Hospitality business is one of the industries that has the greatest impact at which foreign companies are entering, namely telecommunications, air transportations, bankings, hotels, etc. To stay in competition, customer satisfaction must be fulfilled by hoteliers. In order to do that, service quality can be one of the factors to determine satisfaction. Other than service quality, facility, location, emotions, price also play a significant influence on satisafaction which lead to loyalty. Construct validity is checked through correlation and found that the variables were loaded on its respected factor, and reliability result shows higher than 0.7. Service quality was rejected since the results showed negative sign. Factors like facility, location, price and emotions show significant influence on customer satisfaction and customer satisfaction influneces loyalty. Hotel managers can focus on these factors to stay in the competition. Keywords : consumer satisfaction, loyalty, service quality, price, facility, emotional factor, location

Title

Found 23 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 23 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 23 Documents
Search