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All Journal Rekam : Jurnal, Fotografi, Televisi Animasi Acintya Capture : Jurnal Seni Media Rekam Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat PROSIDING: SENI, TEKNOLOGI, DAN MASYARAKAT
Widhi Nugroho
Unknown Affiliation
Arts Humanities Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health

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Journal : Acintya

 1 
EKSPERIMENTASI PENDEKATAN MEDIUM VIDEO SEBAGAI MODEL UNTUK MEMBANGUN BRANDING KOTA MELALUI LANSKAP SIMPANG LIMA SEMARANG Widhi Nugroho
Acintya Vol 6, No 1 (2014)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1751.756 KB) | DOI: 10.33153/acy.v6i1.195

Abstract

Semarang city has twice the city branding efforts. Some studies suggest that both efforts have failedbecause they are not based on research and benchmarking optimally. This study will try to do theexperimental creation of city branding to Semarang with the involvement of public participation throughvisualization method with aids such as visual recording production by targeting Simpanglima regionas an area that is considered to represent the city of Semarang. Visual recording media is expected tobe a help to uncover the public memory of Semarang and their daily practices against Simpanglimaand the surrounding regions in which it is expected to appear visions that can form the key words indetermining city branding that can represent the visions of its citizens.Keywords: Visual Media, visualization, city branding and participation   
Co-Authors Agus Heru Setiawan Cito Yasuki Rahmad Citra Dewi Utami Diana Safinda Asran I Putu Suhada Latief Rakhman Hakim Pius Rino Pungkiawan Purwastya Pratmajaya Adi Lukistyawan