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All Journal Jurnal Bisnis dan Ekonomi Jurnal Manajemen Bisnis Jurnal Manajemen & Keuangan FORUM EKONOMI INOVASI Jurnal Inovasi Bisnis (Inovbiz) ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Warta Penelitian Perhubungan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Manajemen Dirgantara Jurnal Kewarganegaraan Jurnal Multidisiplin Madani (MUDIMA) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia JETISH: Journal of Education Technology Information Social Sciences and Health
Fakhrudin, Arif
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Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Transportation Other

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Pengaruh Kepuasan dan Kepercayaan terhadap Loyalitas Penumpang Maskapai Garuda Indonesia di Bandar Udara Adi Soemarmo Arif Fakhrudin
Jurnal Maksipreneur Vol 10, No 1 (2020)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v10i1.677

Abstract

Increasing customer loyalty has become a popular topic for managers, consultants, and academics. Optimal service quality is expected to meet customer expectations, so that conditions will create customer satisfaction and loyalty. This study aims to determine the effect of satisfaction and trust on Garuda Indonesia airline passengers’ loyalty at Adi Soemarmo Airport, Boyolali. The type of this research is quantitative research. The data used in this study are primary data obtained through distributing questionnaires to Garuda Indonesia airline passengers at Adi Soemarmo Airport, Boyolali. Of the 100 questionnaires distributed to respondents, 68% response rate can be achieved. Analysis of the data used in this study is multiple linear regression analysis using SPSS version 20 as a data processing aid. The results showed that passenger satisfaction and trust significantly influenced the passengers’ loyalty of Garuda Indonesia airline.
5. Penerapan Strategi Bauran Pemasaran Terhadap Peningkatan Frekuensi Penumpang Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 12 No 1 (2019): Jurnal Manajemen Dirgantara, Juli 2019
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.086 KB)

Abstract

Promotion is carried out by the company with the aim of providing information, influencing, persuading and encouraging consumers to make purchases of goods or services that are marketed. With the promotion, the company hopes to increase sales in accordance with the targets set. For this reason, a marketing strategy is needed, namely by implementing the right promotional mix so that the company's goals can be achieved. The writing method used in this study is a qualitative method where the author describes the promotion strategy in increasing the frequency of passengers. The data used in this study are primary data and secondary data taken and reprocessed from interviews by employees of PT. Citilink Palangkaraya and passenger data at the Tjilik Riwut Palangkaraya Air Transportation office based on departures and arrivals every month in 2017 and 2018. The results of this thesis show that there is an increase in passengers per three months, namely in January - March in 2017 and 2018 by the Citilink Indonesia airline Palangkaraya district, with the activities and implementation of promotional strategies namely direct advertising and face-to-face sales get maximum results with these activities, the increase in the frequency of Citilink passengers, namely January-March 2017 and 2018 increased by 14%.
4. Pengaruh Budaya Organisasi, Lingkungan Kerja Dan Motivasi Berprestasi Terhadap Kepuasan Kerja Karyawan Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 11 No 2 (2018): Jurnal Manajemen Dirgantara, Desember 2018
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.513 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi, lingkungan kerja dan motivasi berprestasi terhadap kepuasan kerja karyawan STTKD Yogyakarta. Penelitian dilakukan di STTKD Yogyakarta. Sampel penelitian diambil dengan teknik convenience sampling sebanyak 105 responden. Data dikumpulkan dengan kuesioner. Data dianalisis dengan Regresi Berganda. Hasil penelitian menunjukkan bahwa budaya organisasi, lingkungan kerja dan motivasi berprestasi mempengaruhi kepuasan kerja karyawan STTKD Yogyakarta. Hasil penelitian ini dapat digunakan oleh peneliti berikutnya, sebagai bahan penelitian pada bidang ilmu pengetahuan perilaku organisasi atau ilmu pengetahuan yang sejenisnya.
2. Pengaruh Relationship Marketing Terhadap Quality Of Product Dan Incresed Profitability Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 11 No 1 (2018): Jurnal Manajemen Dirgantara, Juli 2018
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.866 KB)

Abstract

In modern marketing, paradigm of marketing has shifted, not only to create transaction for reaching success of marketing but company also should interact to customer in long term. The paradigm is called relationship marketing, principle thinking in this practice of marketing is to build closer relationship to create two-way communication in managing benefit relationship between customer and firm. This research measured perception of customer on implementation of process in relationship marketing of Waroeng Spesial Sambal Yogyakarta. Independent variables in this research were relationship marketing input including Understanding Customer Expectation (UCE), Building Service Partnership (BSP), Total Quality Management (TQM), and Empowering Employees (EE). Meanwhile dependent variables in this research were Quality of Product (QP), Increased Profitability (IP). From Anova test and F test, it could be found that all variables had significant F value of 0.000, so that probability 0.000 was less than significant level of 0.05. It could be concluded that result of all independent variables has effected significantly on all dependent variables.
4. Pengaruh Retailing Mix Terhadap Citra Merek Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 10 No 2 (2017): Jurnal Manajemen Dirgantara, Desember 2017
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.727 KB)

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh bauran penjualan eceran terhadap department store (studi kasus di Ramai mall kota Yogyakarta) Penelitian ini mensurvei 100 responden yaitu pengunjung Ramai mall department store kota Yogyakarta dengan menggunakan metode convenience sampling dengan data primer diperoleh dengan melakukan observasi, wawancara dan penyebaran kuesioner. Data yang dikumpulkan dianalisis dengan menggunakan metode regresi berganda. Hasil penelitian menunjukkan bahwa secara simultan dan parsial dari bauran penjualan yang dilakukan oleh Ramai mall department store (produk, harga, tempat, promosi, fasilitas fisik, layanan dan tenaga penjualan) berpengaruh signifikan terhadap citra Ramai mall department store kota Yogyakarta.
3. Pengaruh Kualitas Customer Service Terhadap Citra Perusahaan Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 10 No 1 (2017): Jurnal Manajemen Dirgantara, Juli 2017
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.094 KB)

Abstract

Pelayanan Customer Service tidak terlepas dari proses komunikasi. Dengan berkomunikasi orang dapat mengerti dirinya sendiri dan mengerti orang lain, juga dapat memahami apa yang dibutuhkannya dan apa yang dibutuhkan orang lain. Melalui komunikasi pula, segala aspek kehidupan manusia memancing timbulnya penelitian secara ilmiah untuk mengetahui jumlah waktu yang digunakan manusia untuk berkomunikasi. Bentuk komunikasi yang begitu akrab di dalam interaksi sesama manusia adalah bentuk komunikasi antar pribadi. Hal ini penting dilakukan sebab hal ini akan mempengaruhi citra perusahaan di mata pelanggan [20]. Penelitian dilakukan di CV. Eria Grafika Yogyakarta. Data yang digunakan dalam penelitian ini didapat dari data primer yaitu data kuesioner. Dalam penelitian ini peneliti menggunakan Microsoft Excel dan aplikasi SPSS untuk mengolah data. Hasil penelitian ini menunjukkan bahwa H0 ditolak dan Ha diterima, yang ditunjukkan dengan nilai signifikansi: 0,000 lebih kecil dari tingkat signifikan 0,05 yang berarti ada pengaruh signifikan variabel kualitas pelayanan terhadap citra perusahaan, studi kasus CV. Eria Grafika Yogyakarta.
Kualitas Pelayanan dan Fasilitas Mempengaruhi Kepuasan Konsumen di Bandar Udara Notohadi Negoro Jember Arif Fakhrudin
Jurnal Manajemen dan Keuangan Vol 10 No 1 (2021): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v10i1.2611

Abstract

Transportation is a means that acts as a support, impetus and driving force. So thatpeople are more selective in choosing something, because people want servicesand facilities that exceed consumer expectations. This study aims to determine theeffect of service quality and facilities on customer satisfaction at Notohadi NegoroAirport, Jember. This study use two independent variables, namely the qualityservice and facility with a dependent costumer satisfaction. After a literaturereview and a hypothesis, the data for this study was collected through questionnaires with a total of 100 respondens who used the services of NotohadiNegoro Jember Airport as a research sample. The sampling technique used waspurposive sampling. The methods of data analysis used quantitative analysis,validity test, reliablity test, the multiple regression analysis, t test, f test, and test ofdetermining factor.The result of this study indicate that they are valid and reliable.In the hypothesis test, quality service and facility have a significant positive effecton customer satisfaction. The result of the test of the determining coefficient in thisstudy obtained a determining value of 0,168 which means that the amplitude of theinfluence of the variables quality service and facility on the satisfaction variable is16,8%.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PERUSAHAAN UMUM PEGADAIAN GODEAN YOGYAKARTA Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 9 No 2 (2016): Jurnal Manajemen Dirgantara, Desember 2016
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.615 KB)

Abstract

Struktur ekonomi di Indonesia selama lebih dari tiga puluh tahun telah mengalami beberapa perubahan yang cukup berarti. Perubahan ini antara lain ditandai dengan perubahan yang berarti dari penekanan perekonomian dari sektor manufaktur berkembang ke arah sektor jasa. Sektor jasa adalah sektor bidang jasa yang meliputi jasa perdagangan, jasa perbankan, jasa keuangan non bank, jasa pemerintahan dan jasa swasta lainnya. Salah satu lembaga keuangan non bank adalah pegadaian. Pegadaian adalah salah satu contoh dari banyaknya pelayanan jasa yang dibutuhkan masyarakat dan perlu untuk mengetahui pelayanan yang baik yang diharapkan oleh konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap kepuasan konsumen pada perusahaan umum pegadaian godean yogyakarta. Teknik pengambilan sampel dalam penelitian ini adalah metode convenience sampling dengan menggunakan 100 responden. Selanjutnya, data yang telah terkumpul dianilisis menggunakan analisis regresi berganda. Dari uji ANOVA atau F Test didapat F hitung 206.161 dengan tingkat signifikan 0.000. sehingga probabilitas 0.000 lebih kecil dibanding taraf signifikan sebesar 0.05, maka dapat dikatakan bahwa tangibles, reliability, responsiveness, assurance, dan empathy, secara simultan berpengaruh terhadap kepuasan konsumen.Uji t didapat nilai variabel tangibles sebesar 0.000, variabel reliability sebesar 0.001, variabel responsiveness sebesar 0.001 variabel assurance 0.001 dan variabel empathy sebesar 0.003, sehingga probabilitas pada masing-masing variabel lebih kecil dibanding taraf signifikan sebesar 0.05, maka dapat dikatakan bahwa tangibles, reliability, responsiveness, assurance, dan empathy, secara parsial berpengaruh terhadap kepuasan konsumen.
Analisis Pengaruh Consumer Innovativeness Dan Market Maven Terhadap Opinion Leadership Fakhrudin, Arif
Jurnal Manajemen Bisnis Vol 8, No 2: September 2017
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumer in this time very inovatif conducting a process of product purchasing which they wish, at this situation consumer cope to look for the information as much as possible hitting product which they wish the. The information is obtainable from assorted of source and assorted of media. Usually consumer very paying attention to of problem categorize the product, do not take as problem of to hit the price problem, searching good quality, good model and also recognized brand.This research measure the influence of Consumer Innovativeness and Market Maven to Opinion Leadership on the use of transport service providers. Independent variable in research is Consumer Innovativeness and Market Maven. While variable dependen in this research is Opinion Leadership. Result from test of ANOVA or F Test got by F calculate 269.995 with level signifikan 0.000. so that probabilitas 0.000 compared to smaller level signifikan of equal to 0.05, hence can be said that by variable of Consumer Innovativeness and Market Maven by simultan have an effect on to Opinion Leadership, inferential that independent variable have an effect on the signifikan to variable dependen.
Persepsi Pelanggan terhadap Implementasi Proses Relationship Marketing pada Waroeng Spesial Sambal Yogyakarta Fakhrudin, Arif
Jurnal Manajemen Bisnis Vol 9, No 2: September 2018
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.9257

Abstract

In modern marketing, paradigm of marketing has shifted, not only to create transaction for reaching success of marketing but company also should interact to customer in long term.The paradigm is called relationship marketing, principle thinking in this practice of marketing is to build closer relationship to create two-way communication in managing benefit relationship between customer and firm.This research measured perception of customer on implementation of process in relationship marketing of Waroeng Spesial Sambal Yogyakarta. Independent variables in this research were relationship marketing input including Understanding Customer Expectation (UCE), Building Service Partnership (BSP), Total Quality Management (TQM), and Empowering Employees (EE).Meanwhile dependent variables in this research were Customer Satisfaction (CS), Customer Loyalty (CL).From Anova test and F test, it could be found that all variables had significant F value of 0.000, so that probability 0.000 was less than significant level of 0.05.It could be concluded that result of all independent variables has effected significantly on all dependent variables.
Co-Authors Affifah Dhiyaa Mahdianah Cahayani Asira Putri Cindy Chrestina Apriana Tinggam Dhiani Dyahjatmayanti Farah Putri Wenang Lusianingrum Habib Darul Aminuddin Hodi Inayah Inayah Kifni Yudianto Kifni Yudianto Liyya Apriliyeendy Maria Valeria Roellyanti Meliyani Isnaya Nurul Rahman Sudirman Hi Umar Wahyu Fajar Suci You She Melly A.D You She Melly A.D You She Melly Anne Dharasta Yudianto, Kifni Yulia Aji Puspitasari Yuliani Yuliani