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Fakhrudin, Arif
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Kualitas Pelayanan dan Fasilitas Mempengaruhi Kepuasan Konsumen di Bandar Udara Notohadi Negoro Jember Arif Fakhrudin
Jurnal Manajemen dan Keuangan Vol 10 No 1 (2021): JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jmk.v10i1.2611

Abstract

Transportation is a means that acts as a support, impetus and driving force. So thatpeople are more selective in choosing something, because people want servicesand facilities that exceed consumer expectations. This study aims to determine theeffect of service quality and facilities on customer satisfaction at Notohadi NegoroAirport, Jember. This study use two independent variables, namely the qualityservice and facility with a dependent costumer satisfaction. After a literaturereview and a hypothesis, the data for this study was collected through questionnaires with a total of 100 respondens who used the services of NotohadiNegoro Jember Airport as a research sample. The sampling technique used waspurposive sampling. The methods of data analysis used quantitative analysis,validity test, reliablity test, the multiple regression analysis, t test, f test, and test ofdetermining factor.The result of this study indicate that they are valid and reliable.In the hypothesis test, quality service and facility have a significant positive effecton customer satisfaction. The result of the test of the determining coefficient in thisstudy obtained a determining value of 0,168 which means that the amplitude of theinfluence of the variables quality service and facility on the satisfaction variable is16,8%.
PENGARUH CITRA DAN KEAMANAN TERHADAP KEPUTUSAN PENUMPANG MENGGUNAKAN MASKAPAI SRIWIJAYA AIR DI YOGYAKARTA Arif Fakhrudin
Jurnal Bisnis dan Ekonomi Vol 28 No 1 (2021): Vol. 28 No. 1 EDISI MARET 2021
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/jbe.v28i1.8535

Abstract

The purpose of this research was to found the influence of image and security towards on decision passenger using Sriwijaya Air. This reserch was conducted to passengers Sriwijaya Air in Yogyakarta. This research was conducted based on survey research. Population of this research were all passenger Sriwijaya Air. Purposive sampling was used as a sampling method with the total sample of 100 people. Data was colleted through online questionnaire to the respondent that is passengers Sriwijaya Air about image, security and decision. Multipile regression was used as analysis technique. Result have show that security there was positive influence and significance toward decision passengers using Sriwijaya Air. While Image there was positive influence but not significance toward decision passengers using Sriwijaya Air. The variabel service, image and security able to explain decision passenger at 59,5% and th balance 40,5% is explained by other variabels that aren’t included in this research.
Pengaruh Kepuasan dan Kepercayaan terhadap Loyalitas Penumpang Maskapai Garuda Indonesia di Bandar Udara Adi Soemarmo Arif Fakhrudin
Jurnal Maksipreneur Vol 10, No 1 (2020)
Publisher : Universitas Proklamasi 45 Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v10i1.677

Abstract

Increasing customer loyalty has become a popular topic for managers, consultants, and academics. Optimal service quality is expected to meet customer expectations, so that conditions will create customer satisfaction and loyalty. This study aims to determine the effect of satisfaction and trust on Garuda Indonesia airline passengers’ loyalty at Adi Soemarmo Airport, Boyolali. The type of this research is quantitative research. The data used in this study are primary data obtained through distributing questionnaires to Garuda Indonesia airline passengers at Adi Soemarmo Airport, Boyolali. Of the 100 questionnaires distributed to respondents, 68% response rate can be achieved. Analysis of the data used in this study is multiple linear regression analysis using SPSS version 20 as a data processing aid. The results showed that passenger satisfaction and trust significantly influenced the passengers’ loyalty of Garuda Indonesia airline.
The Effect Quality of Service Consumer's for Purchasing Interest on Citilink Airlines at Halim Perdanakusuma International Airport Jakarta Arif Fakhrudin
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 1 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (394.11 KB) | DOI: 10.35314/inovbiz.v8i1.1282

Abstract

Citilink Indonesia is a low-cost carrier that has a large number of enthusiasts. An increase in public purchasing interest for low-cost airlines, especially for Citilink, is certainly due to Citilink has different characteristics with other low-cost airlines, namely satisfying services. The purpose of this study is to determine whether quality of service affects consumers’ purchasing interest on Citilink Airlines at Halim Perdanakusuma International Airport, Jakarta. This study used data taken from a questionnaire distributed to Citilink customers, in this case passengers who have an official boarding pass from Citilink Airlines in the waiting area of the International Airport. Respondents in this study were service users consisting of 100 respondents. This data is then processed using the SPSS 15.0 program using Simple Linear Regression analysis. The results showed that H0 was rejected and H1 was accepted, which is indicated by F = 399,790 with a 0,000 <0.05, which means there is a significant effect of the quality of service on consumers’ purchasing interest at Citilink Airlines at Halim Perdanakusuma International Airport, Jakarta. The results of simple linear regression analysis using the SPSS program showed an effect of 80.3% which was shown by the Model Summary table and 19.7% was influenced by other factors
Pengaruh Harga, Kualitas Pelayanan, dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Ulang Tiket Pesawat Berbasis Teknologi (Studi Kasus Pengguna Travel Agent Pegipegi.Com di Yogyakarta) Arif Fakhrudin; Habib Darul Aminuddin
Jurnal Multidisiplin Madani Vol. 2 No. 6 (2022): June 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i6.475

Abstract

At this time, globalization has resulted in the existing technology experiencing a fairly rapid development and its sophistication exceeds that of previous years. The rapid growth of globalization can be seen with the use of the internet which gives an active role in activities in human life. Utilization of the internet is used as an intermediary in communication, entertainment facilities, and e-commerce and is also known as electronic commerce. Before there was an online booking service, in the past, the ticket purchase process could only be carried out at travel agents or airline companies located in special places. This will take quite a lot of time spent and the prices provided vary This study aims to determine the effect of price (X1), service quality (X2), consumer trust (X3) on the decision to repurchase (Y) technology-based airline tickets (a case study of pegipegi.com users in Yogyakarta). This research was conducted based on the development of information technology in Indonesia. The number of respondents used were 100 people with purposive sampling method. The analytical method used is multiple linear regression. The results show that price (X1) has a significant effect on online ticket purchasing decisions at pegipegi.com, as well as service quality (X2), and consumer trust (X3) has a significant effect on repurchase decisions. at pegipegi.com. this shows that pegipegi.com consumers already believe that the services and tickets sold are relevant to the price offered. Price (X1) has a significant influence on the decision to re-purchase airline tickets (Y) online at pegipegi.com. Service quality (X2) has a significant influence on the decision to re-purchase airline tickets (Y) online at pegipegi.com
Pengaruh Persepsi Harga dan Pelayanan terhadap Keputusan Penumpang Menggunakan Maskapai Sriwijaya Air Arif Fakhrudin
ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Vol 4, No 2 (2020): Oktober
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/iso.v4i2.450

Abstract

 Penelitian ini bertujuan untuk mengetahui pengaruh harga dan pelayanan terhadap keputusan penumpang menggunakan maskapai Sriwijaya Air. Penelitian ini dilakukan kepada penumpang Sriwijaya Air di Yogyakarta.Penelitian ini merupakan penelitian kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah seluruh pengguna jasa pelayanan maskapai Sriwijaya Air. Metode penelitian yang digunakan metode purposive sampling dengan jumlah responden 100. Untuk mendapatkan data dengan cara memberikan kuesioner secara online kepada responden yaitu penumpang Sriwijaya Air di Yogyakarta tentang harga, pelayanan dan keputusan. Teknik analisis data menggunakan analisis regresi linier berganda dengan menggunakan program statistik SPSS release 16.0 for windows.Hasil pengujian menunjukkan bahwa variabel harga berpengaruh positif dan signifikan terhadap keputusan penumpangsebesar 0,003, sedangkan variabel pelayanan berpengaruh positif tapi tidak signifikan terhadap keputusan penumpang sebesar 0,327 dalam menggunakan maskapai Sriwijaya Air. Variabel harga dan pelayanan mampu menjelaskan variabel keputusan penumpang sebesar 59,5% dan sisanya  40,5% dijelaskan oleh variabel lain yang tidak dimasukkan dalam penelitian ini.Kata Kunci: Harga, Pelayanan, Keputusan.
5. Penerapan Strategi Bauran Pemasaran Terhadap Peningkatan Frekuensi Penumpang Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 12 No 1 (2019): Jurnal Manajemen Dirgantara, Juli 2019
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.086 KB)

Abstract

Promotion is carried out by the company with the aim of providing information, influencing, persuading and encouraging consumers to make purchases of goods or services that are marketed. With the promotion, the company hopes to increase sales in accordance with the targets set. For this reason, a marketing strategy is needed, namely by implementing the right promotional mix so that the company's goals can be achieved. The writing method used in this study is a qualitative method where the author describes the promotion strategy in increasing the frequency of passengers. The data used in this study are primary data and secondary data taken and reprocessed from interviews by employees of PT. Citilink Palangkaraya and passenger data at the Tjilik Riwut Palangkaraya Air Transportation office based on departures and arrivals every month in 2017 and 2018. The results of this thesis show that there is an increase in passengers per three months, namely in January - March in 2017 and 2018 by the Citilink Indonesia airline Palangkaraya district, with the activities and implementation of promotional strategies namely direct advertising and face-to-face sales get maximum results with these activities, the increase in the frequency of Citilink passengers, namely January-March 2017 and 2018 increased by 14%.
4. Pengaruh Budaya Organisasi, Lingkungan Kerja Dan Motivasi Berprestasi Terhadap Kepuasan Kerja Karyawan Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 11 No 2 (2018): Jurnal Manajemen Dirgantara, Desember 2018
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.513 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh budaya organisasi, lingkungan kerja dan motivasi berprestasi terhadap kepuasan kerja karyawan STTKD Yogyakarta. Penelitian dilakukan di STTKD Yogyakarta. Sampel penelitian diambil dengan teknik convenience sampling sebanyak 105 responden. Data dikumpulkan dengan kuesioner. Data dianalisis dengan Regresi Berganda. Hasil penelitian menunjukkan bahwa budaya organisasi, lingkungan kerja dan motivasi berprestasi mempengaruhi kepuasan kerja karyawan STTKD Yogyakarta. Hasil penelitian ini dapat digunakan oleh peneliti berikutnya, sebagai bahan penelitian pada bidang ilmu pengetahuan perilaku organisasi atau ilmu pengetahuan yang sejenisnya.
2. Pengaruh Relationship Marketing Terhadap Quality Of Product Dan Incresed Profitability Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 11 No 1 (2018): Jurnal Manajemen Dirgantara, Juli 2018
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.866 KB)

Abstract

In modern marketing, paradigm of marketing has shifted, not only to create transaction for reaching success of marketing but company also should interact to customer in long term. The paradigm is called relationship marketing, principle thinking in this practice of marketing is to build closer relationship to create two-way communication in managing benefit relationship between customer and firm. This research measured perception of customer on implementation of process in relationship marketing of Waroeng Spesial Sambal Yogyakarta. Independent variables in this research were relationship marketing input including Understanding Customer Expectation (UCE), Building Service Partnership (BSP), Total Quality Management (TQM), and Empowering Employees (EE). Meanwhile dependent variables in this research were Quality of Product (QP), Increased Profitability (IP). From Anova test and F test, it could be found that all variables had significant F value of 0.000, so that probability 0.000 was less than significant level of 0.05. It could be concluded that result of all independent variables has effected significantly on all dependent variables.
4. Pengaruh Retailing Mix Terhadap Citra Merek Arif Fakhrudin
Jurnal Manajemen Dirgantara Vol 10 No 2 (2017): Jurnal Manajemen Dirgantara, Desember 2017
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (366.727 KB)

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh bauran penjualan eceran terhadap department store (studi kasus di Ramai mall kota Yogyakarta) Penelitian ini mensurvei 100 responden yaitu pengunjung Ramai mall department store kota Yogyakarta dengan menggunakan metode convenience sampling dengan data primer diperoleh dengan melakukan observasi, wawancara dan penyebaran kuesioner. Data yang dikumpulkan dianalisis dengan menggunakan metode regresi berganda. Hasil penelitian menunjukkan bahwa secara simultan dan parsial dari bauran penjualan yang dilakukan oleh Ramai mall department store (produk, harga, tempat, promosi, fasilitas fisik, layanan dan tenaga penjualan) berpengaruh signifikan terhadap citra Ramai mall department store kota Yogyakarta.
Co-Authors Aditya Dewantari Affifah Dhiyaa Mahdianah Ananda Zahra Salsabil Awan Awan Ayu Indriyani Cahayani Asira Putri Cindy Chrestina Apriana Tinggam Dhiani Dyahjatmayanti Dian Rahmiyati Andayani Ela Rosada Vebrianti Farah Putri Wenang Lusianingrum Habib Darul Aminuddin Hodi Ika Nurul Qomari Inayah Inayah Indah Fatmawati Kifni Yudianto Kifni Yudianto Liyya Apriliyeendy Maria Komang Devi Bengan Demon Maria Valeria Roellyanti Maria Valeria Roellyanti Meliyani Isnaya Nurul Rahman Safira Fitri Sudirman Hi Umar Talbia Elewarin Wahyu Fajar Suci You She Melly A.D You She Melly A.D You She Melly Anne Dharasta Yudianto, Kifni Yulia Aji Puspitasari Yuliani Yuliani