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IMPROVEMENT OF MARKETING PERFORMANCE BASED ON PRODUCT INNOVATIVENESS Mulyanto, Kukuh; Firdaus, Firdaus
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 2 No 1 (2020): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0593/jae.v2i1.12

Abstract

The dynamics of business competition is very strict demands that businesses must have a good marketing performance to be able to compete with competitors. One strategy that can be used by businesses to improve marketing performance. Marketing a good performance will facilitate the success of a business, in this case the performance marketing is seen as the spearhead of success in achieving corporate goals for future. The purpose of this research is done in order to investigate the variable product innovativeness, towards differentiation advantage and cost advantage to improve the marketing performance of SMEs in Semarang. This data research using questionnaires. The sampling technique is to use probability sampling, with one of the methods used is purposive sampling.
STRATEGY CREATING POSITIVE WORD OF MOUTH BASED ON RELATIONSHIP QUALITY Firdaus, Firdaus; Mulyanto, Kukuh
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 11, No 3 (2020): Desember 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.113147

Abstract

The development of technology had a great impact on the company in introducing or marketing their products to consumers, marketing has become the world's interest. They market of goods, services, property, people, places, events, information, ideas, and organizations. In order to maintain its position in the eyes of consumers, marketers strive to create an ideas and innovation that can attract the interest of market participants. The purpose of this research is done in order to examine the information of variable quality, assurance and responsiveness to the quality of relationships that affect consumer promotions lazada mouth to mouth in Semarang. This data research using questionnaires with a sample of 148 respondents in the city of Semarang. The sampling technique is to use probability sampling, with one of the methods used is purposive sampling. The data obtained and analyzed by Structural Equation Modeling (SEM) with AMOS application 21. The results of this study are: (1) the quality of information, assurance and responsiveness positive and significant impact on the quality of the relationship. (2) the quality of information, assurance, responsiveness and quality of the relationship positive and significant effect on word of mouth.
The Impact of Brand Image, Price, and Variety Seeking on Brand Switching Behavior Firdaus Firdaus; Budiman Budiman
Journal of Advanced Multidisciplinary Research Vol 2, No 2 (2021): December 2021
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.918 KB) | DOI: 10.30659/jamr.2.2.78-89

Abstract

Brand switching behavior is brand switching behavior by consumers or it is interpreted as a consumer's vulnerability to switch to another brand . The purpose of this study to determine the effect of brand image, price and variety seeking to brand switching behavior of the product Slai O'lai with Oreo products. Slai Olai has decreased significantly, whereas it is inversely proportional to Oreo Products which have experienced an increase. This picture shows the changes in consumer behavior makes the transition brand from Slai O'lai of Oreo Product. The population and research sample are residents of Semarang as many as 100 consumers. The sampling technique was carried out using purposive sampling method, namely the sampling technique used by the researcher if the researcher had certain considerations in taking the sample or determining the sample for certain purposes and processing the data using the SPPS version 21 program . The results showed that the fact that the brand shift of biscuit customers was influenced by the brand image, price and the need to look for variations.
Supply Chain Management on Inventory Indonesian Drug Industry Firdaus Firdaus; Roos Kities Andadari; Hari Murti Mahatma Putra; Sri Sulandjari
Journal of Advanced Multidisciplinary Research Vol 1, No 2 (2020): December 2020
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1304.117 KB) | DOI: 10.30659/jamr.1.2.63-72

Abstract

The development of the human population in the world, especially Indonesia, to date is approximately 260 million people, making Indonesia in a big challenge where Indonesia must be able to meet the domestic drug supplies needed by the community. The availability of drugs is still an obstacle in the National Health Insurance in Indonesia, this requires the role of the pharmaceutical industry in supporting drug availability by implementing good supply chain management. The focus of this discussion is to look at drug supplies in Indonesia in meeting people's needs and identify factors for production planning, production capacity and raw material procurement for the pharmaceutical industry in supporting the availability of drugs to support the National Health Insurance. This research is a descriptive study by collecting information from various literatures on pharmacy and medicines in Indonesia with a focus on the discussion of production planning, production capacity and raw material procurement and delivery to pharmaceutical companies in supporting drug availability. Because the planning for drug needs used as a basis for drug procurement is inaccurate so that pharmaceutical companies cannot make accurate production plans and the quantity of drugs for the community is inaccurate, time and unavailable at any time, the need for and procurement of materials still depends on imported raw materials from abroad around 95% with a lead time of 1-3 months so that it has the potential to deplete drug supplies and make the National Health Insurance in Indonesia worse.
Pelatihan Pemasaran Produk Dimasa Pandemi Covid 19 Berbasis Social Media Pada UMKM Tahu Bakso Berkah Wijaya Di Batur Sari, Mranggen, Demak, Jawa Tengah Firdaus Firdaus; Muhamad Roby Jatmiko; Wa Ode Sitti Nurrahmah
Society : Jurnal Pengabdian Masyarakat Vol 1, No 3 (2022): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v1i3.95

Abstract

SME’s are one of the bases for supporting the economy of a country that deserves to be empowered. However, in its implementation it is not easy to require cooperation between various elements including the government, the community, and the role of universities. In this community service activity, the collaboration partner, the SME’s Tahu Bakso Berkah Wijaya, is located at jl. Batur sari, mranggen. Along the way, Wijaya's Bakso Blessings experienced various conventional marketing problems, because the owner was not familiar with technology as it is today. The purpose of this service is to teach MSME owners so that in marketing products, not only in the conventional way, but also by using this sata technology development by selling through social media. The method used in this case is in the form of sharing and providing training materials in the form of how to create an online store, how to sell on social media and how to become partners in existing start-up platforms. The results obtained from this service are the establishment of official social media accounts and packaging labels for MSME Tahu Bakso Berkah Wijaya which consists of FB, IG, and start-up partner accounts, namely Gojek and Grab. This also makes these SMEs more existent and easy to find for culinary lovers to know meatballs.
ANALISIS KEPUASAN NASABAH MELALUI KEPRCAYAAN NASABAH, KUALITAS LAYANAN DAN KUALITAS PRODUK (STUDI KASUS PADA KOSPIN JASA CABANG WELERI) Firdaus Firdaus
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 1 No 2 (2019): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0593/jae.v1i1.4

Abstract

The very tight dynamics of business competition requires business actors to prioritize customer satisfaction so that consumers or customers do not move to other companies. One strategy that can be used by business people by increasing customer satisfaction. High customer satisfaction will facilitate business success, in this case customer satisfaction is seen as the spearhead in retaining customers. This study aims to examine the factors that influence customer satisfaction at Kospin Jasa Weleri Branch. This data research uses a questionnaire with a sample of 100 respondents in the Weleri region with a total number of questionnaires as much as 94. This sampling technique uses probability sampling, with one of the methods used is purposive sampling. The data obtained were then analyzed with the SPSS program. The results of this study are: (1) Customer trust has a positive and significant effect on Customer Satisfaction. (2) Service Quality has a positive and significant effect on Customer Satisfaction. (3) Product Quality has a positive and significant effect on Customer Satisfaction. (4) simultaneously customer trust, service quality, and product quality have a positive and significant effect on customer satisfaction in customer service branch Weleri.
THE IMPACT OF PRICE PERCEPTION, PRODUCT QUALITY ON POSITIVE WORD OF MOUTH Firdaus Firdaus; Any Setyarini; Pradipta Risma Rukma Ardi
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 4 No 1 (2022): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini untuk menjelaskan keterkaitan variabel persepsi harga dan kualitas produk terhadap positive word of mouth pada apotek sehat di Kendal. dalam penelitian ini menggunakan kuisioner dengan skala 1-10 serta pengambilan sampel dengan menggunakan sensus dengan jumlah sampel 100 responden. Data yang diperoleh kemudian dianalisis dengan program SPSS versi 23. Hasil pengujian statistik diperoleh kesimpulan bahwa (1) terdapat keterkaitan yang positif dan signifikan antara persepsi harga terhadap positive word of mouth, (2) terdapat keterkaitan yang positif dan signifikan antara kualitas produk terhadap positive word of mouth, yang artinya semakin baik persepsi harga obat di apotek sehat kendal yang dilakukan oleh konsumen maka akan semakin tinggi positive word of mouth, begitupula dengan hubungan kualitas produk terhadap positive word of mouth, semakin baik kualitas produk maka semakin tinggi positive word of mouth yang dilakukan oleh konsumen apotek sehat kendal. Sebaliknya, semakin buruk persepsi harga dan kualitas produk dari konsumen maka akan semakin rendah positive word of mouth yang dilakukan oleh konsumen
Marketing Performance Berbasis Product Innovativeness dan Islamic Differentiation Advantage Firdaus Firdaus
Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Vol 5, No 1 (2020): June 2020
Publisher : Institut Agama Islam Negeri Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/lifalah.v5i1.1737

Abstract

Penelitian ini bertujuan untuk menjelaskan sifat dar islamic differentiation advantage (IDA), Cost Advantage (CA) pada kinerja pemasaran UKM. IDA dan CA adalah driver yang dapat menciptakan keunggulan tersendiri yang mampu meningkatkan kinerja pemasaran dalam UKM , sedangkan Product Innovativeness (PI) dianggap sebagai tuas utama keunggulan kompetitif dalam menghadapi dunia bisnis yang dinamis dan lingkungan bisnis yang kompleks. Metodologi survei digunakan untuk mengumpulkan data. Untuk memperjelas hubungan antara kemampuan PI, kemampuan IDA dan CA terhadap MP, tinjauan literatur kualitatif telah dilakukan. Ulasan ini telah mengungkapkan satu model struktural menghadirkan interaksi yang mungkin antara konstruk diamati. Confirmatory factor analisis telah digunakan untuk evaluasi model pengukuran yang diusulkan sementara pemodelan persamaan struktural telah digunakan untuk model struktural ' penilaian dan pengujian hipotesis. Kemampuan Product Innovativeness Meningkatkan kemampuan islamic differentiation advantage and Cost Advantage yang meningkatkan kemampuan Marketing Performance. Akibatnya, kemampuan Product Innovativeness mampu meningkatkan marketing performance melalui kemampuan islamic differentiation advantage and Cost Advantage. Dari uji statistika yang dilakukan ditemukan bahwa cost advantage lebih dominan mempengaruhi kinerja pemasaran dibandingkan islamic differentiation advantage dalam penelitian ini. 
The Impact of Viral Marketing and Destination Image on Visiting Intentions to Semarang City During The Covid-19 Pandemic Firdaus; Rusmiyatun; Muhamad Roby Jatmiko
Neo Journal of economy and social humanities Vol 1 No 2 (2022): Neo Journal of Economy and Social Humanities, June 2022
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.632 KB) | DOI: 10.56403/nejesh.v1i2.7

Abstract

This study aims to explain the relationship between viral marketing and destination image variables on the intention to visit the city of Semarang. The sample in this study was 100 respondents. In comparison, the implementation of sampling in this study uses an accidental sampling technique, namely the technique of taking samples by chance from the respondents. The data analysis technique used multiple regression. The results of statistical tests concluded that (1) there is a positive and significant relationship between viral marketing and the intention to visit, which means that the higher the viral marketing in a city, the higher the intention to visit, and the second result (2) there is a correlation which is positive and significant between destination image and intention to visit, meaning that the better the destination image, the higher the intention to visit made by consumers to visit the city of Semarang. Conversely, the worse the viral marketing and destination image of consumers, the lower the intention to visit made by consumers. Findings : This research proves that with viral content and a good image of a tourist destination, it can make tourists interested in visiting the city of Semarang.
Peran Agama Dalam Peningkatan Minat Berwirausaha : Pengembangan Model Konsep Intensi Berwirausaha Firdaus Firdaus; Asepta Hendriyanto; Kukuh Mulyanto
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 4 No 2 (2022): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sudah diterima secara luas bahwa religiusitas adalah sebuah karakteristik individual yang memiliki peran dan dammpak yang sangat besar dalam pengambilan keputusan sehari-hari. Metode penelitian ini adalah studi kepustakaan. Penelitian ini bertujuan untuk menciptakan model tentang minat berwirausaha. Hasil penelitian menunjukkan bahwa minat berwirausahawan dapat ditingkatkan melalui penanaman nilai agama sehingga mempengaruhi norma social, sikap terhadap aktivitas berwirausaha.