Garuda - Garba Rujukan Digital

Consumer Preferences on Traditional Fisheries Processing Product to Support Sustainable Fisheries Business in Lampung Province Helvi Yanfika; Abdul Mutholib; Siti Amanah; Anna Fatchiya; Pang S. Asngari
Jurnal Penyuluhan Vol. 16 No. 1 (2020): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluh Pertanian Indonesia)

Pilihan strategi pemasaran sangat ditentukan oleh persepsi konsumen. Penelitian bertujuan untuk menganalisis preferensi konsumen terhadap pembelian produk hasil olahan tradisional perikanan dengan jenis hasil olahan penggaraman ikan, pengasapan ikan, fermentasi ikan dan pemindangan ikan. Sampel dalam penelitian ini adalah konsumen di Pasar Kota Agung Kabupaten Tanggamus, Pasar Sukadana Kabupaten Lampung Timur, dan Pasar Gintung Kota Bandar Lampung. Penentuan responden menggunakan metode accindental sampling dengan 99 orang. Penelitian dilaksanakan pada bulan Juli sampai September 2017. Data di analisis dengan pendekatan deskriptif kualitatif.Hasil penelitian memberikan gambaran bahwa konsumen lebih banyak membeli produk hasil olahan tradisional perikanan pada week end (Sabtu-Minggu) dibandingkan week days (Senin-Jumat). Preferensi konsumen dalam memilih mutu hasil olahan tradisional penggaraman ikan, pemindangan ikan, pengasapan ikan, dan fermentasi ikan adalah sama. Secara berturut-turut dari yang paling dipertimbangkan sampai dengan yang kurang dipertimbangkan adalah: rasa, harga, warna produk, jenis kemasan, warna kemasan. Tingginya penilaian konsumen memberikan dampak pada usaha olahan tradisonal perikanan akan berkembang dan berkelanjutan. Konsumen menilai produk olahan rasanya enak, memiliki aromanya harum yang khas, penampakkan produk olahan terlihat segar, warna ikan hasil olahan mengkilat, dan tekstur produk olahan padat.

Kepuasan Pengguna Informasi Pertanian Dan Strategi Diseminasi Teknologi Pertanian Melalui Pemanfaatan Aplikasi Itani Kartika Mayasari; Pudji Muljono; Anna Fatchiya
Jurnal Penyuluhan Vol. 16 No. 1 (2020): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluh Pertanian Indonesia)

Pusat Perpustakaan dan Penyebaran Teknologi Pertanian telah mengembangkan dan meluncurkan aplikasi mobile yang disebut dengan iTani. Aplikasi iTani merupakan aplikasi perpustakaan digital yang dilengkapi dengan eReader untuk membaca ebook dan fitur sosial. Dalam rangka memenuhi harapan pengguna serta untuk mengetahui efektivitas penyediaan informasi pertanian melalui aplikasi iTani, maka perlu dikaji sejauh manakah tingkat kepuasan pengguna aplikasi iTani dan bagaimanakah rumusan strategi diseminasi informasi pertanian melalui aplikasi iTani. Penelitian dilakukan secara purposive yaitu di Pusat Perpustakaan dan Penyebaran Teknologi Pertanian pada bulan Oktober sampai dengan Desember 2019. Metode pengambilan sampel adalah stratifiedrandom sampling dan penetapan jumlah sampel menggunakan rumus Slovin dengan tingkat kesalahan lima persen yaitu sebanyak 390 orang. Tingkat kepuasan pengguna diperoleh berdasarkan persepsi pengguna atas performance (kinerja) aplikasi iTani, instrumen yang digunakan adalah Customer Satisfaction Index (CSI), dan diperoleh hasil 65, 42 persen, dengan kategori cukup puas. Oleh sebab itu, perlu adanya peningkatan kinerja aplikasi iTani sehingga kepuasan pengguna pun akan meningkat. Adapun peningkatan kinerja tersebut hendaknya mempertimbangkan hasil analisis dari IPA (Importance Performance Analysis) sehingga diseminasi teknologi pertanian melalui aplikasi iTani akan lebih tepat sasaran. Dalam memetakan alternatif rumusan strategi diseminasi, pihak pengelola sebaiknya memprioritaskan atribut yang berada di kuadran I, meliputi keragaman informasi dan pengunduhan ebook. Pihak pengelola wajib mengalokasikan sumberdaya yang memadai untuk meningkatkan kinerja pada atribut tersebut agar dapat memenuhi kepuasan pengguna. Implementasinya adalah dengan menyusun jadwal rutin dalam menggunggah materi publikasi, melakukan pendampingan dan supervisi kepada admin di level UK/UPT. Terkait dengan pengunduhan, implementasinya adalah dilakukan pengecekan berkala untuk semua ebook, memberikan fitur agar pengguna dapat berkomunikasi langsung dengan pengelola atau admin e-pustaka, sehingga apabila terjadi masalah, pengguna dapat menghubungi admin di setiap e-pustaka. Kata kunci: Aplikasi, Kepuasan Pengguna, CSI, Analisis Kepentingan Kinerja, Itani

Bajonesse Fisher’s Behaviour in Utilizing Sustainable the Mangrove Forest in Bungku Selatan, Morowali District Siti Aisa Lamane; Anna Fatchiya; Arif Satria
Jurnal Penyuluhan Vol. 16 No. 2 (2020): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluh Pertanian Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/16202030160

This study aim to analyse (1) the behaviour of Bajonesse Fisher’s in making use of mangrove forest and (2) factors that influence the Bajonesse Fisher’s in utilizing the mangrove forest. This research used survey with individual analysis and conducted in Bungku Selatan District. The number of sample is 89 Bajonesse Fisher’s. The data is analysed by using descriptive statistic and correlational. The result of the study indicated that the behaviour of Bajonesse Fisher’s in utilizing of mangrove forest can be categorized fairly good as they put the sustainability aspect as priority as has been thought by their forefather for generations. Internal characteristics included ages and family size, contributed positive significantly correlated with to their behaviours of knowledge, attitudes, and actions. Socio-cultural environment included figures of adoption of costumary norms gived positive impact to their behaviour. Ecological condition of mangrove forest is moderate.

The Entrepreneurial Capacity of Young Farmers on Agribusiness Activities in West Java Oeng Anwarudin; Sumardjo Sumardjo; Arif Satria; Anna Fatchiya
Jurnal Penyuluhan Vol. 16 No. 2 (2020): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluh Pertanian Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/16202031039

Farmer regeneration is a solution to the declining number of farmers. The research aims to analyze descriptively agribusiness activities, entrepreneurial capacity, the role of agricultural extension workers, government support, family, community, market and characteristics, and analyze the factors that influence the entrepreneurial capacity and agribusiness activities of young farmers. Data collection through interviews using research instruments. The instrument was in the form of a valid and reliable questionnaire. Data analysis was performed descriptively and inferentially using Structural Equation Models (SEM). The results found that young farmers had a better education than adult farmers, most of whom had not yet received training and apprenticeships, had access to Information and Communication Technology (ICT), perceptions of agricultural businesses were in the medium category but the motivation was still low. Likewise, young farmers receive external support, the role of agricultural extension workers is still low and has the capacity and agribusiness activities in the low category. Developing entrepreneurial capacity can be done by strengthening the characteristics of young farmers and the role of agricultural extension workers. The characteristics of young farmers are reflected through formal education, access to ICT, perception, and motivation. The role of the agricultural instructor is reflected as a facilitator, communicator, motivator, and consultant. Strengthening the agribusiness activities of young farmers can be done through their entrepreneurial capacity by increasing the ability of adaptation, leadership, ability to manage businesses, cooperation, and the role of agricultural extension workers as facilitators, communicators, motivators, and consultants. Agribusiness activities of young farmers can also be increased by strengthening external support including support from government, families, communities, and markets.

Faktor-Faktor yang Memengaruhi Kapasitas dan Kemandirian Belajar Penyuluh melalui E-Learning Pepi Rospina; Sumardjo Sumardjo; Anna Fatchiya; Oos Anwas
Jurnal Penyuluhan Vol. 18 No. 01 (2022): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/18202232739

The independence of learning based on e-learning needs to be owned by extension workers in order to be able to increase their insight and knowledge through accessibility to learning resources from the internet, which is expected to increase their capacity as extension workers. The research objectives are to analyze the factors affecting capacity and independent learning of extension workers through e-learning and to build a strategy to increase the independent learning of extension workers through e-learning. The study was conducted in Cianjur and Bogor Districts, and in the learning area of â€‹â€‹Universitas Terbuka 2019. Respondents are 96 extension workers who take studying at UT in 2019 through census techniques, and 160 extension workers in Bogor and Cianjur Districts who were assigned cluster random sampling. The results show that the dominant factors affecting the capacity and the independent learning of extension workers through e-learning are: the level of ICT utilization and environmental factors. Strategies to strengthen the independent learning of extension workers are: (1) utilizing extension institutions in increasing training and extension activities through the use of ICT, (2) maintaining the facilitation of supporting facilities for extension workers learning through e-learning, (3)Improving the reward system for outstanding extension workers, (4) Increasing the strengthening of the quality and service of the cyber extension website as a reference for extension workers in carrying out the independent learning process, and (5) Providing various communication spaces in a well-managed network. The independence of learning based on e-learning needs to be owned by extension workers in order to be able to increase their insight and knowledge through accessibility to learning resources from the internet, which is expected to increase their capacity as extension workers. The research objectives are to analyze the factors affecting capacity and independent learning of extension workers through e-learning and to build a strategy to increase the independent learning of extension workers through e-learning. The study was conducted in Cianjur and Bogor Districts, and in the learning area of â€‹â€‹Universitas Terbuka 2019. Respondents are 96 extension workers who take studying at UT in 2019 through census techniques, and 160 extension workers in Bogor and Cianjur Districts who were assigned cluster random sampling. The results show that the dominant factors affecting the capacity and the independent learning of extension workers through e-learning are: the level of ICT utilization and environmental factors. Strategies to strengthen the independent learning of extension workers are: (1) utilizing extension institutions in increasing training and extension activities through the use of ICT, (2) maintaining the facilitation of supporting facilities for extension workers learning through e-learning, (3)Improving the reward system for outstanding extension workers, (4) Increasing the strengthening of the quality and service of the cyber extension website as a reference for extension workers in carrying out the independent learning process, and (5) Providing various communication spaces in a well-managed network.

Faktor-Faktor yang Memengaruhi Kompetensi Penyuluh Narkoba dalam Penyuluhan Digital Afib Rizal; Anna Fatchiya; Dwi Sadono
Jurnal Penyuluhan Vol. 17 No. 2 (2021): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/17202135050

Utilization of digital media for an extension is a solution the improvement of the competence of Anti-Narcotics extension agents. This study aims to analyze the influence of the individual characteristics of the extension agents, patterns of digital media use, institutional support, and characteristics of innovation on the competence of Anti-Narcotics extension agents. This research was conducted in October 2020 - January 2021 through a census of 170 (98%) functional officers of Anti-Narcotics extension agents throughout Indonesia who have worked for approximately two years. The research instruments were questions, statements (telephone and message), and interviews which were conducted using the digital application Google Form and WhatsApp. Data were processed using Partial Least Square. The results showed that the use of digital media by extension agents consisting of patterns of digital media use, characteristics of innovation, institutional support, and competence of Anti-Narcotics extension agents in the field of information and communication technology were in the Medium category. The competence of Anti-Narcotics extension agents in the use of digital media was in the medium category. This competence is influenced by factors of digital media utilization patterns, innovation characteristics, and institutional support.

Tingkat Keterdedahan Media Massa dan Perilaku Ber-Kb pada Keluarga Pra-Sejahtera di Pedesaan dan Perkotaan Asri Sulistiawati; Anna Fatchiya; Aditya Rahmadhony; Diah Puspita Sari
Jurnal Penyuluhan Vol. 17 No. 2 (2021): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/17202135542

The service and provision of free family planning (FP) for people belonging to the Pra-Prosperous and Prosperous I is an effort to increase community participation in family planning in order to reduce the TFR figure. In general, this study aims to analyze the behavior of family planning in pre-prosperous and prosperous families, which are divided into two regional characteristics; rural and urban areas. Furthermore, this study seeks to reveal the effect of mass media exposure on behavior change. The research was carried out with a quantitative approach through a survey method which was carried out on 120 households in two different locations: West Bogor District, Bogor City and Gunung Sindur District, Bogor Regency. The results showed that most of the couples of childbearing ages (Pasangan Usia Subur/PUS) had not been exposed to the mass media, especially information regarding family planning. The level of exposure to the mass media did not have a significant effect on changes in the behavior of PUS because respondents still relied on information sourced from extension workers and cadres.

Kapasitas Petani Penangkar Benih Padi di Kabupaten Majalengka: Peran Penyuluhan dan Kelompok Tani Atang Muhammad Safei; Siti Amanah; Anna Fatchiya
Jurnal Penyuluhan Vol. 17 No. 2 (2021): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/17202135543

The availability of certified rice seeds is still limited because the limited number of rice seed breeder farmers.The capacity of farmers in seed assessment and seed production determine the succes of the rice seed breeding. The research using the census method (112 breeder farmers) was conducted in Majalengka Regency. Interviews and observations were carried out to obtain data on extension and breeding of rice seeds by farmers. Partial Least Square (PLS-Path Modeling) was used to analyze the data. The results showed that the suitability of the materials, extension methods and ability of the extension agents were in the medium category, the intensity of extension was still low. Extension officers visit farmer groups once a month. The role of farmer groups and farmer capacity is in the medium category. Farmer groups are able to carry out the learning process and seed production even though the marketing is not continuous. The implementation of extension services and farmer groups has a positive effect on the farmer capacity. The use of social media by breeder farmers for seed marketing and obtaining marketing partners and business capital can be increased through increasing the intensity of extension by involving farmer groups.

Karakteristik Sosiodemografis dan Ketenagakerjaan Perempuan di Perkebunan Sawit, Provinsi Lampung Anna Fatchiya; Asri Sulistyawati; Fredian Tonny; Mahmudi Siwi; Julio Adisantoso; Tri Budiarto; Kunandar Prasetyo
Jurnal Penyuluhan Vol. 18 No. 01 (2022): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/18202236894

As a contributor to the country's economy, the oil palm plantation sector is also expected to absorb female workers who have often been marginalized. This study tries to reveal the extent of the role of women in the process of managing oil palm plantations in Penawar Tama District, Tulang Bawang Regency, Lampung Province. The study was conducted quantitatively on 121 female respondents with the status of: independent smallholders, family camps, casual daily laborers and employees of oil palm companies. The results showed that activities in the management of oil palm plantations were still dominated by men. The role of women in this case is only involved in the process of fertilization and leaf maintenance. Regarding the division of labor in the household, the majority of women have a double workload where domestic work such as cooking, washing and cleaning the house is the main job that must be done by women.

Efektivitas Penggunaan Media Sosial sebagai Media Promosi Wisata Umbul Ponggok, Kabupaten Klaten Wanda Fazriah Oktaviani; Anna Fatchiya
Jurnal Komunikasi Pembangunan Vol. 17 No. 1 (2019): Februari 2019
Publisher : Institut Pertanian Bogor

Umbul Ponggok tourism manager conducts promotional activities through social media such as instagram and website. Managers hope that utilizing social media as a media campaign can attract public to visit. The purpose of this study is to analyze the characteristics of respondents and social media, to analyze the extent of the effectiveness of social media, also what factors influence the effectiveness of promotion. The location of this study is in Ponggok Village, Polanharjo District, Klaten Regency, Central Java with total number of respondents was 30 from website and 85 from instagram. This study uses a quantitative approach with an online questionnaire instrument and is supported by qualitative data. The results showed the majority of respondents who accessed social media of Umbul Ponggok namely women, average 21 years old as S1 students with an average expenditure of Rp 2,756,000 per month and originating from West Java / DKI Jakarta. Respondents considered information on social media was clear and complete. The use of social media is very effective at the stage of interest and desire. The factors that influence the effectiveness of promotion at interest level are income and completeness of information, in desire level are information clarity and attractiveness, while on action level are the level of income and completeness of information.

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