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Journal : Community Empowerment

Digital business roadmap webinar: Exploring creative digital business idea Artika Arista; Muhammad Eka Purbaya; Khairun Nisa Meiah Ngafidin
Community Empowerment Vol 6 No 12 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.036 KB) | DOI: 10.31603/ce.6290


In facing the industrial era 4.0, college graduates in information and computer science are required to adapt to the developments and needs of current industrial technology. The link and match between the world of education and industry is the key to optimizing the absorption of skilled labor. To answer these challenges, the Information systems undergraduate study program at Institut Teknologi Telkom Purwokerto, SUHU, and T-Lab held a Webinar Series "Link & Match of Information Technology between Academics and Industrial Needs" with the topic of Digital Business Roadmap: Exploring creative digital business ideas. This webinar activity is carried out using a mentoring method as well as sharing new knowledge with participants about Digital Business Transformation and how to explore creative digital business ideas. The result is that participants can understand digital business transformation and then explore creative digital business ideas to be developed in a business proposal.
Socio-economic empowerment of the Tengkurak Village society through education assistance and social media-based digital marketing training Rudhy Ho Purabaya; Kraugusteeliana Kraugusteeliana; Artika Arista
Community Empowerment Vol 7 No 9 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7853


It is crucial to boost the industry's capabilities and competitiveness in light of the swiftly evolving global market competition. Digital technology is rapidly developing in a variety of fields. Therefore, the service conducts education and training assistance activities for digital-based marketing as a means of concern and implementation of cooperation with partners. The team prepared video tutorials and digital marketing modules with Facebook. After participating in the program, the Tengkurak Village community gained new knowledge and understanding regarding Digital Marketing with Facebook and its use. This is based on the evaluation's finding which revealed thatthere was an increase in understanding of Facebook-based digital marketing by 40%.