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HIPEREALITAS WACANA PERSUASI IKLAN KARTU TELEPON SELULER Rini Damayanti
Buana Bastra Vol 3 No 1 (2016): BUANA BASTRA
Publisher : Universitas PGRI Adi Buana Surabaya

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Abstract

Penelitian ini bertujuan untuk mendeskripsikan wacana persuasi iklan yang digunakan dalam brosur iklan kartu telepon seluler XL dan mendeskripsikan realitas semu yang terbentuk dari brosur iklan kartu telepon seluler XL ditinjau dari sudut pandang hiperealitas. Di tengah-tengah berbagai macam penawaran promosi iklan kartu telepon seluler yang menggiurkan sesungguhnya masyarakat dihadapkan pada suatu realitas yang semu. Realitas yang dimaksud bahwa pesan yang ada di dalam iklan tidak sepenuhnya sesuai dengan realitas sesungguhnya. Penelitian ini diawali dengan penyediaan data. Penelitian ini bersifat deskriptif kualitatif. Objek penelitian ini memfokuskan pada wacana persuasi dan hiperealitas pada brosur iklan kartu telepon seluler. Data yang diperoleh berupa kata dan kalimat pada wacana iklan XL. Metode pengumpulan data yang digunakan adalah metode dokumentasi. Teknik analisis data menggunakan teknik deskriptif kualitatif. Berdasarkan data penelitian dapat disimpulkan bahwa 1) Wacana persuasi pada iklan tersebut digunakan untuk mengubah pikiran konsumen agar tertarik menggunakan produk XL. Pada bagian body copy dan signature line tersebut XL ingin memberikan penawaran yang lebih kepada konsumennya karena tarif murah SMS XL dapat dinikmati setiap hari sampai puas. Pengiklan juga menggunakan ide-ide yang dapat membuat para konsumennya tetap menggunakan produk tersebut, misalnya terlihat pada bagian Rp100/SMS sampe puaasssss. 2) Hiperealitas yang dibangun dalam iklan produk XL tersebut adalah seakan-akan hanya produk XL inilah yang paling murah di antara operator lainnya yang ditujukan dengan slogan ‘tarif termurah’ dan tidak perlu diragukan lagi seperti yang terlihat pada slogan ‘dijamin’. Namun, iklan promosi tarif XL ini tidak sepenuhnya sesuai dengan realitas karena masih banyak terdapat syarat-syarat yang harus dipenuhi konsumen untuk menikmati tarif ini, tetapi tidak tercantum dalam iklan. Kata kunci: iklan, wacana persuasi, dan hiperealitas
Pathological features of malignant catarrhal fever in rabbits with a secondary infection of Encephalitozoon cuniculi Damayanti, Rini
Indonesian Journal of Animal and Veterinary Sciences Vol 1, No 1 (1995)
Publisher : Indonesian Animal Sciences Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.736 KB) | DOI: 10.14334/jitv.v1i1.10

Abstract

Thirty rabbits were used in this study: 22 were infected and eight were used as controls . Fourteen rabbits were inoculated with blood taken from Ongole (Bos indices) cattle or buffalo naturally infected with malignant catarrhal fever (MCF). Another eight rabbits were inoculated with lymphoblastoid cell liras which contain Ovine Herpesvirus-2 (OHV-2), the causal agent of sheep-associated MCF. Various degrees and distributions of histological changes were observed and resembling the lesions developed in MCF. However 17 infected rabbits (77.3%) with non-suppurative meningoencephalitis, eight of them (47.196) were associated with the detection of Encephalhozoon cuniculi histologically . Key words: MCF, Encephalitozoon cuniculi, rabbits
Cases of aspergillosis in Javan Hawk-eagle (Spizaetus bartelst): Isolation of the causative agents and the pathological changes of the diseas Gholib, Djaenudin; Damayanti, Rini; Hastiono, Sukardi
Indonesian Journal of Animal and Veterinary Sciences Vol 1, No 2 (1995)
Publisher : Indonesian Animal Sciences Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.35 KB) | DOI: 10.14334/jitv.v1i2.22

Abstract

Two cases of aspergillosis in Javan Hawk-eagle (Spizaetus banelsi) from Safari Garden of Indonesia, Cisarua, Bogor, have been reported . Specimens of lungs, airsacs, livers, spleens, kidneys, and intestines were examined mycologically and pathologically . Mycological examination revealed in the isolation of the causative agents from lungs and airsacs, ie . Aspergillus niger from one bird, and Aspergillusfianigarus from the other one . Pathological anatomy examination showed formation of yellowish white miliary nodule lesions, especially in the lungs and airsacs, while histopathological examination showed congestion and granulomatous tissue formation in the lungs, ie . specific lesion of mycotic infection with necrotic zone in the centre, surrounded by lymphocytes, macrophages, fibrin, and fungal hyphae . Pathological changes of the other organs were also described . These findings were the first officially description of aspergillosis cases in these carnivorous birds . Key words: Javan Hawk-eagle, Spizaetus battelsi, aspergillosis, Aspergillus niger, Aspergillus fumigatus
Subclinical malignant catarrhal fever cases in Bali cattle detected in some abattoirs by means of histopathological examination Damayanti, Rini
Indonesian Journal of Animal and Veterinary Sciences Vol 1, No 2 (1995)
Publisher : Indonesian Animal Sciences Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (718.943 KB) | DOI: 10.14334/jitv.v1i2.23

Abstract

Surveys were conducted in Mataram (West Nusa Tenggara), Banyuwangi (East Java), Kendari (South East Sulawesi), and Denpasar (Bali) and 413 histopathological specimens were collected from Bali cattle slaughtered in abattoirs . Subclinical malignant catarrhal fever cases were found histologically with the incidence rates as follows : 22 .9% (Mataram, December 1988), 3 .1 % (Mataram, March 1992), 8.8% (Mataram, March 1993), 11 .1% (Banyuwangi, January 1993), 1 .3 % (Kendari, February 1994), and 4 .6% (Denpasar, August 1994) . Totally, from 413 samples examined, the subclinical MCF cases occurred in 36 cattle (8 .6%) . Key words: Malignant catarrhal fever, subclinical, histopathology, Bali cattle, abattoir
The histopathological prevalence of malignant catarrhal fever in swamp buffaloes slaughtered in the private slaughterhouses in Bogor district Damayanti, Rini
Indonesian Journal of Animal and Veterinary Sciences Vol 1, No 3 (1995)
Publisher : Indonesian Animal Sciences Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.243 KB) | DOI: 10.14334/jitv.v1i3.36

Abstract

Surveys were conducted in five private slaughterhouses in Bogor district to reveal the histopathological prevalence rates of malignant catarrhal fever (MCF) cases in buffaloes . The study was carried out from 1992-1994 in five sub-districts, namely: Ciawi, Caringin, Cijeruk, Megamendung and Cisatua, covering 47 villages . Thirty- two samples (18 .1%) from a total of 177 were histologically being positive for MCF, although the distribution and the severity of lesions were varied amongst them . From those 32 cases examined, lesions observed in the rete mirabile, lung, kidney, liver, urinary bladder, spleen, abomasum, heart, and small intestine were as follows : 84.4%, 77 .3%, 65 .6%, 53 .1%, 28.196, 18 .8%, 9 .4%, 9 .1%, and 3.1% respectively. Keywords : Malignant catarrhal fever, swamp buffalo, prevalence, lession distribution, histopathology
Phenotypic detection ofT lymphocyte subsets in Bali cattle lymph nodes with malignant catarrhal fever by immunohistochemical techniques Damayanti, Rini
Indonesian Journal of Animal and Veterinary Sciences Vol 2, No 2 (1996)
Publisher : Indonesian Animal Sciences Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1038.111 KB) | DOI: 10.14334/jitv.v2i2.57

Abstract

A study was carried out to detect the phenotype ofT cell subsets in six Bali cattle affected with malignant catarrhal fever (MCF). This was performed by means of immunohistochemical technique using avidin-biotin-peroxidase complex methods. Seven monoclonal antibodies against lymphocyte surface antigen were used to detect T cell subsets ie . CD1, CD2, CD4, CD5, CD8, CD45, and WC 1. The results showed that the subsets were all detected either in the MCFor non-MCF infected Bali cattle lymph nodes. However, CD8 was more predominantly occupied in the MCF Bali cattle . This indicated that CD8 was a cytotouic Tlymphocytes and acted as potential mediators for immunopathological process in MCF.   Keywords : Malignant catarrhal fever, Tlymphocyte subsets, Bali cattle, immunohistochemical technique
Mareks Disease in Chicken: Clinico-Pathological Aspect and Diagnosis Damayanti, Rini; Hamid, Helmy
Indonesian Bulletin of Animal and Veterinary Sciences Vol 12, No 2 (2002)
Publisher : Indonesian Animal Sciences Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.426 KB) | DOI: 10.14334/wartazoa.v12i2.770

Abstract

Marek’s is a limphoproliferative and oncogenic disease of poultry caused by a serotype 1 herpesvirus.  Chicken  between 10 and 15 weeks of age are the most susceptible although in some outbreaks it also affects other ages. The causal agent consists of  some  virus  strains  with  different  pathotypes  causing  a  variety  of  clinical  and  pathological manifestations. The  main pathological features are neurological lesion and lymphoma formation in some visceral organs. Marek’s disease is clinically classified as classical, acute, peracute and chronic with neurological disorder and superficial tumor. At necropsy the peripheral nerves were enlarged, discoloured and loss of striation. There were formation of lymphoid tumour in various visceral organs. Microscopically Marek’s produced non suppurative encephalitis/neuritis and pleomorphic tumour. The diagnosis is based on the history of the disease, age of affected chicken, clinical and pathological features. A definitive diagnosis is made by virological and serological tests. Some of the Marek’s cases in Indonesia were discussed in this paper, as well as review on clinico- pathological aspects how to confirm the diagnosis of Marek’s.   Key words. Marek’s Disease, chicken, clinical, pathological, diagnosis
The phenotypic detection of surface antigen of B lymphocytes, MHC I and MHC II by immunohistochemical techniques in the lymph nodes of Bali cattle infected with malignant catarrhal fever Damayanti, Rini
Indonesian Journal of Animal and Veterinary Sciences Vol 4, No 4 (1999)
Publisher : Indonesian Animal Sciences Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.368 KB) | DOI: 10.14334/jitv.v4i4.170

Abstract

A study on the phenotypic detection of surface antigen of B lymphocytes, MHC I and MHC II in lymph nodes of Bali cattle affected by malignant catarrhal fever (MCF) was conducted by immunohistochemical techniques using avidin-biotin complex peroxidase methods. A number of monoclonal antibodies against surface antigen of B lymphocytes, MHC I and MHC II were used. The results showed that the surface antigens were all detected either in the MCF or in the non-MCF Bali cattle lymph nodes. MHC I were shown predominantly occupied in the lymph nodes of infected cattle. The surface antigen of B cells and MHC II were less found in the infected ones. This indicates that in the immunopathological processes in MCF infected cattle, B cells were not actively involved in producing antibodies, whereas MHC I may contribute the high degree of susceptibility of Bali cattle to MCF.   Key words : MCF, B cells, MHC I, MHC II, Bali cattle, immunohistochemical technique
Gambaran seroepidemiologi dan histopatologi infeksi virus parainfluenza tipe 3 pada sapi Damayanti, Rini; Syafriati, Tatty; Sendow, Indrawati
Indonesian Journal of Animal and Veterinary Sciences Vol 9, No 2 (2004)
Publisher : Indonesian Animal Sciences Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.606 KB) | DOI: 10.14334/jitv.v9i2.417

Abstract

A study to gain seroepidemiological feature and histopathological changes in order to obtain a viral causative agent had been conducted against parainfluenza virus type 3 (PI-3) in infection cattle in Indonesia. Serological survey was conducted in different areas in Indonesia and from serum Bank to gain the information on the distribution of parainfluenza type 3 (PI-3) in large ruminants. A total of 1334 sera had been tested using serum neutralization test, and the result indicated that prevalence of reactors was varied from 0 to 60 %. The highest prevalence was 60% in sera detected from Bogor abbatoir. Reactors were also found in other areas such as West Java, Central Java, East Java, NTT and Papua. Titration results indicated that the distribution of titre was varied from 4 to 256, and titre of 8 to 32 was the most common. Titre of 128 and 256 was only found in each of 1 sera only. Isolation results indicated that no isolate was obtained from 237 samples processed. Histological examination showed that more than 60% had interstitial pneumonia, which indicated vairal infection had been occurred. This serological result indicated that PI-3 infection was detected in Indonesian large ruminants.   Key words: Parainfluenza type 3 virus, serology, histopathology
The detection of infectious bronchitis viral antigen by means of immunohistochemical technique in broiler chicken infected with I-269 IB isolate or injected with H-120 live vaccine Damayanti, Rini; ., Darminto
Indonesian Journal of Animal and Veterinary Sciences Vol 6, No 4 (2001)
Publisher : Indonesian Animal Sciences Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.179 KB) | DOI: 10.14334/jitv.v6i4.247

Abstract

A study was carried out to detect the antigen of infectious bronchitis vius (IBV) in broiler chicken by means of immunohistochemical technique. A total of 150 - fourteen days old broiler chicken were divided into three groups i.e. 50 chicken were infected with an IB isolate of I-269, 50 chicken were injected with H-120 life vaccine, and 50 chicken served as un-treated control. Clinical signs and gross pathological changes were observed. Each of five chicken of each group were necropsied at 1, 2, 3, 4, 7, 10, 14, 21, 28, and 35 day(s) post infection/vaccination. The antigen could be detected at one day through 35 days post vaccination/infection. In the vaccinated group, histopathological lesions and the detected antigen were minimal. In contrast, the infected chicken showed varied histolopathological lesion in accordance with the numerous antigens. The antigen were observed in the lymphocytes/macrophages in the trachea, lungs and kidney, and in the epithelium of trachea, alveoli, broncheolus and tubular sitoplasm of the kidney of both vaccinated and infected groups. In the infected group, antigen was also detected in the lymphocytes and macrophages of the affected organs.   Key words: Infectious bronchitis, broiler chicken, I-269 IB isolate, immunohistochemistry