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All Journal Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha MANAJEMEN DEWANTARA Jurnal Riset Akuntansi dan Bisnis Indonesia Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Suhartono Suhartono
STIE Widya Wiwaha
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI SMARTPHONE ADVAN MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING DI WILAYAH YOGYAKARTA Mbajeng Prastiyani; Suhartono Suhartono
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 7 No 1 (2020): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v7i1.188

Abstract

This study aims to determine (1) the effect of price and product quality on Advan smartphone brand image, (2) the effect of price and product quality on Advan smartphone buying interest, (3) the effect of brand image on buying interest, (4) influence of price and quality products for the interest in buying Advan smartphone through brand image as an intervening variable in the region of Yogyakarta. The population of this study is consumers or who have used or learned about Advan smartphones. Sampling is done using purposive sampling. The research data was obtained by collecting questionnaires about price, product quality, brand image and buying interest for 200 respondents. The analysis technique used for this research is Intervening Variable Regression Analysis with Path Analysis using IBM SPSS Statistics 20. These results indicate that (1) prices do not have a significant effect on brand image, (2) product quality has a significant and positive effect on brand image, (3) price is not significantly related to buying interest, (4) product quality has a significant and positive influence on interest buy, (5) brand image significant and positive influence on buying interest, (6) brand image does not intervene in the interest of prices against buying interest, (7) brand image is interfered with the influence of product quality on buying interest.
ANALISIS PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMILIH REAL PROPERTY MELALUI DIGITAL MARKETING SEBAGAI VARIABEL INTERVENING DI YOGYAKARTA Rufaida Setyawati; Suhartono Suhartono; Pungki Nindia Asmoro
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 9 No 1 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i1.402

Abstract

The research aims: 1) to determine the effect of product quality, price and digital marketing on purchasing decisions of real estate consumers in Yogyakarta. 2) To find out the effect of product quality and price on digital marketing for real estate consumers in Yogyakarta. 3) To find out the effect of product quality and price on purchasing decisions through digital marketing for real estate consumers in Yogyakarta. The variables of this study are product quality, price, digital marketing and purchase decisions. The population in this study were all consumers of Real Property in Yogyakarta. The sampling technique used in this study was purposive sampling. Purposive sampling technique is a technique of determining the sample with certain considerations. The method of collecting data using a questionnaire. The analysis technique used is multiple linear regression with a significance level of 5%. The results showed that product quality has no direct effect on digital marketing. Price has a direct effect on digital marketing. Product quality has a direct effect on purchasing decisions. Price has a direct effect on purchasing decisions. This means that the price is a factor in purchasing decisions for real property consumers in Yogyakarta. Digital marketing has a direct effect on purchasing decisions. Product quality directly affects purchasing decisions through digital marketing. This means that digital marketing can be intervened in the influence of product quality on consumer purchasing decisions for real property in Yogyakarta. Price has a direct effect on purchasing decisions through digital marketing.
STUDI STRATEGI PENANGANAN PINJAMAN/PEMBIAYAAN KSP/KSPPS DI ERA PANDEMI COVID-19 DI DAERAH ISTIMEWA YOGYAKARTA Suhartono Suhartono; Achmad Tjahjono
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 29 No 2 (2021): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (634.323 KB) | DOI: 10.32477/jkb.v29i2.272

Abstract

The objectives of this study are: Mapping short-term and long-term strategies for Koperasi Simpan Pinjam (KSP) and or Koperasi Simpan Pinjam Syari’ah (KSPPS) in handling loans in the Covid-19 pandemic era and mapping KSP/KSPPS strategies in handling non-performing loans. in the era of the covid-19 pandemic. This research is a qualitative descriptive study. The data collected is in the form of data on the handling of loans/financing carried out by KSP and KSPPS. Data collection methods used are documentation, questionnaires and interviews. Documents in the form of RAT reports for 2020 and 2021, questionnaires and interviews were conducted online using google forms and chat, with the research subjects being KSP and KSPPS managers throughout DIY. The results of the study indicate that there are 5 (five) short-term strategies and 4 (four) long-term strategies that need to be implemented, while there are 3 (three) strategies that need to be implemented in handling non-performing loans. The limitation of this study is that in digging up data, it only uses Google Forms which are distributed to several social media groups as well as individual KSP/KSPPS managers and also interviews with online systems so that the sample cannot be large. Meanwhile, recommendations that can be given for future research are that more research samples can be added, and the research area can be expanded.
ANALISIS PENGARUH STORE IMAGE, PRICE ACCURACY (HARGA), DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK GROCERY DI MODEREN MARKET MELALUI POINT OF PURCHASE (POP) SEBAGAI VARIABEL INTERVENING : Studi Pada Carrefour Plaza Ambarrukmo Yogyakarta Suhartono Suhartono
MANAJEMEN DEWANTARA Vol 6 No 1 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i1.11909

Abstract

This research aimed to determine the effect of the marketing mix, specifically the analysis of the effects of store image, price accuracy (price), and product completeness on grocery products purchase decisions in the modern market through point of purchase (pop) as intervening variables. This research used 200 respondents as samples by applying a purposive sampling approach of which the sampling method based on certain considerations. The data collection method applied is a questionnaire using a Likert scale. Based on the test result, it claimed that store image, product completeness have a positive and significant effect on the point of purchase, while price accuracy had not. Store image, price accuracy, product completeness and point of purchase also had a positive and significant effect on the purchasing decisions. With path analysis, the magnitude of the indirect effect was greater than the direct effect so that the point of purchase was able to mediate between the effects of store image, price accuracy, and product completeness on purchase decisions.
STRATEGI PENINGKATAN KOMPETENSI PERSONEL/PENYIDIK DI SATUAN KERJA SATRESKRIM POLRES BANTUL Brimantoro Supriyadi; Suhartono Suhartono
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 1 No 1 (2021): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.222 KB) | DOI: 10.32477/jrabi.v1i1.322

Abstract

This study aims to 1) Identify the factors that cause the competence of personnel/investigators in the Bantul Police Satreskrim not optimal. 2) Formulating strategies to improve the competence of personnel/investigators in the Bantul Police Satreskrim work unit. This research uses a descriptive qualitative approach. Based on the research results, it can be concluded that: 1) The factors that cause the competence of personnel/investigators at the Bantul Police Criminal Investigation Unit to be not optimal are the lack of personnel and the inaccuracy of the placement system at the Bantul Police Criminal Research Unit. 2) The strategy to increase the competence of personnel/investigators in the Bantul Police Satreskrim work unit is the aspect of skills related to the ability of teamwork, planning and organizing in completing their work; aspects of attitude related to personnel integrity.
PENINGKATAN KAPASITAS SUMBER DAYA MANUSIA MELALUI SERTIFIKASI KONSULTAN PERKOPERASIAN Suhartono Suhartono; Awal Satrio Nugroho; Meidi Syaflan; Sulalatul Mawaddah; Refika Dewi Carneli; Farhan Alfreldo; Suryanita Suryanita
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 1 (2023): Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam perkembangan jaman seperti saat ini para pekerja dituntut untuk dapat berkerja secara profesional tidak terkecuali pekerja dalam bidang perkoperasian. Pekerja dari yang paling bawah seperti Kasir, Juru Buku sampai Manajer bahkan konsultannya juga dituntut untuk bekerja profesional. Dalam hal pembuktian profesionalisme dalam pekerjaannya atau juga sering disebut sebagai pekerja yang kompeten Negara telah membentuk sebuah Lembaga atau badan yang diberi nama Badang Nasional Sertifikasi Profesi (BNSP). Lembaga ini yang berhak mengeluarkan sertifikat pada seseorang yang telah lulus uji dan dinyatakan kompeten dalam bidang tertentu dalam hal ini Konsultan Perkoperasian
Co-Authors Awal Satrio Nugroho Brimantoro Supriyadi Farhan Alfreldo Mbajeng Prastiyani Meidi Syaflan, Meidi Pungki Nindia Asmoro Refika Dewi Carneli Setyawati, Rufaida Sulalatul Mawaddah Suryanita Suryanita Tjahjono, Achmad