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Journal : Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen

PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, KEAMANAN TRANSAKSI, DAN LOYALITAS PERUSAHAAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE PADA APLIKASI TRAVELOKA Dila Damayanti; Gede Elvin Febri Sudarmanto
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 8 No 2 (2021): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v8i2.271

Abstract

Based on the t test results, the quality of service has a significant effect on purchasing decisions with a significance value of 0.008 smaller than 0.05 (0.008 < 0.05), meaning the quality of service has a significant influence on the purchase decision. The price significantly affects the purchase decision with a significance value of 0.000 smaller than 0.05 (0.000 < 0.05), which means that the price has a significant influence on the purchase decision. Promotion significantly affects the purchase decision with a significance value of 0.047 smaller than 0.05 (0.047 < 0.05), meaning the promotion has a significant effect on the purchase decision. Transaction security significantly affects purchase decisions with a significance value of 0.017 less than 0.05 (0.017 < 0.05), meaning transaction security has a significant effect on the purchase decision. Company loyalty significantly affects the purchase decision with a significance value of 0.037 smaller than 0.05 (0.037 < 0.05), meaning company loyalty has a significant influence on purchasing decisions.
PENGARUH PENGEMBANGAN KARIR, MOTIVASI KERJA, DISIPLIN KERJA, DAN KOMITMEN ORGANISASIONAL TERHADAP KINERJA KARYAWAN Dila Damayanti; Muhammad Awal Satrio Nugroho; Shafira Salsabila
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 9 No 2 (2022): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v9i2.459

Abstract

Human resource is very important in a company. The reason for this examination is to examine the impact of profession improvement, work inspiration, work discipline, and authoritative obligation to worker execution. This exploration was led in Koperasi Simpan Pinjam Nasari Yogyakarta. This exploration utilizes a quantitative methodology. The quantity of tests utilized upwards of 32 workers, by the strategy for immersed examining (evaluation). The outcomes showed that the incomplete advancement of the Career and discipline makes a positive difference and critical on representative execution Koperasi Simpan Pinjam Nasari Yogyakarta. In the interim, motivation and Organizational Commitment significantly affects representative execution Koperasi Simpan Pinjam Nasari Yogyakarta. All the while Career development, Motivation, work discipline, and Organizational Commitment influence the Performance.