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All Journal BHIRAWA ADVANCE
Erna Tiningrum
STIE-AUB Surakarta
Economics, Econometrics & Finance Education

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Journal : BHIRAWA

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APRESIASI MASYARAKAT TERHADAP MAKANAN DAN MINUMAN KAKI LIMA (STUDI KASUS MASYARAKAT DI SURAKARTA) Nani Irma Susanti; Erna Tiningrum
BHIRAWA Vol 1, No 2 (2013): April
Publisher : STIE AUB Surakarta

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Abstract

Foodandbeverages soldby PKL(street vendors) was onecontributor toa regionaleconomicturnaround. Although thebusinessunitwas smallbutwouldbe collectedwhenthe street vendorshada high valuefor the development ofregional.The data usedin this studywereprimary data takenwith a list ofquestions providedto the communityas asampleof 100 respondents.Testinstrumentanalyzingused, AnalysisRegression, t test, F test, testR2, and classical assumptionInstrumenttest resultsshowedallthe datawere valid and reliable. OfVariableRegressionanalysisSocial, Personaland Psychologicalshoweda positive influence onthe purchase decisionvariables. Variables thatmoststronglyinfluencedthepurchase decisionFoodandBeverageStreetinSurakartawasprivatevariable. Culturalvariableswhilenegativeaffect.Of thet testconcludedthat thevariableSocial, Personaland Psychologicalpositive and significant impactonFoodandBeveragePurchasingDecisionsStreetinSurakarta. Culturalvariableshad an influencewhile thenegativeandnot significant to theFoodandBeveragePurchasing DecisionsStreetinSurakarta. Keywords: Cultural, Social, andPsychologicalPersonalPurchase Decision
Co-Authors Nani Irma Susanti