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INTEGRASI ORKESTRASI PEMASARAN DENGAN FILOSOFI DWI SAPTA PADA KASUS VASELINE HEALING PROJECT Laurensia, Bella; Sitanggang, Hot Junita; Marta, Rustono Farady; Daniar, Agus; Menayang, Alfred Pieter
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.38

Integrated Marketing Communication as a form of marketing communication strategy in order to build trust, maintain relationships with consumers and stakeholders and benefit the brand. This study aims to determine the application of marketing orchestration in Vaseline activities and the application of the Dwi Sapta Philosophy in Vaseline marketing communication. This type of research is descriptive qualitative using the case study method. Vaseline held a "Vaseline Healing Project" to improve the quality of life of people and provide skin care to the community. Vaseline consistently provides the best for its consumers, ranging from product variations, product quality to the services provided through training of medical personnel and also the mission of improving the skin condition of the community.

INTEGRASI ORKESTRASI PEMASARAN DENGAN FILOSOFI DWI SAPTA PADA KASUS VASELINE HEALING PROJECT Laurensia, Bella; Sitanggang, Hot Junita; Marta, Rustono Farady; Daniar, Agus; Menayang, Alfred Pieter
Jurnal Komunikasi Nusantara Vol 2 No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v2i1.38

Integrated Marketing Communication as a form of marketing communication strategy in order to build trust, maintain relationships with consumers and stakeholders and benefit the brand. This study aims to determine the application of marketing orchestration in Vaseline activities and the application of the Dwi Sapta Philosophy in Vaseline marketing communication. This type of research is descriptive qualitative using the case study method. Vaseline held a "Vaseline Healing Project" to improve the quality of life of people and provide skin care to the community. Vaseline consistently provides the best for its consumers, ranging from product variations, product quality to the services provided through training of medical personnel and also the mission of improving the skin condition of the community.

Peran Komunikasi Interpersonal Kepala Sekolah Mendorong Guru Sekolah Alam Bandung dalam Bekerja dan Berprestasi Agus Daniar; Zahra Nurhaniza
Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Vol 5, No 1 (2021)
Publisher : Fakultas Ilmu Sosial UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/komunikologi.v5i1.9313

Asbtrak Model komunikasi interpersonal yang ditegaskan dalam penelitian berkaitan dengan peran kepala sekolah sebagai atasan yang semula adalah guru guru Sekolah Alam Bandung (SAB. Tujuan dari penelitian ini untuk mengungkap hubungan komunikasi interpersonal atasan bahawan terhadap keterlibatan guru SAB. Metode Survei diterapkan dalam riset ini dengan pendekatan kuantitatif yang diimplementasikan dalam teknik analisis Regresi Berganda. Sampling yang digunakan berupa sensus dengan mengambil seluruh sample sejumlah 34 guru. Dari hasil uji Koefisien Determinasi, ditemukan bahwa variabel Employee Engagement Driver memiliki dampak secara simultan baik kepada Engagement Behavior Stay dan Strive, dengan nilai masing-masing sebesar 92,2% dan 83,8%. Hasil perhitungan kombinasi uji-t dan the lowest average score membuktikan bahwa pengaruh komunikasi atasan terhadap kesediaan bawahan untuk tetap bekerja (Stay) dan berprestasi (Strive) di SAB lebih tinggi, dibandingkan dengan drivers lainnya seperti gaji, lingkungan kerja dan beban kerja. Hasil analisis menunjukkan Kepala Sekolah telah memenuhi harapan bawahan dan dinilai mampu menjadi atasan yang menghargai pendapat bawahannya dalam pengambilan keputusan, serta memberikan perhatian terhadap kinerja bawahannya.AsbtractThe interpersonal communication model used in this study is related to the role of the principal as a superior who was originally a teacher at the Bandung Natural School (SAB). The goal of the study is to determine the connection between interpersonal communication from subordinates' superiors towards the involvement of SAB teachers. Quantitative analysis is implemented in the Multiple Regression analysis technique. The study used a census sampling technique by taking a total sample of 34 teachers. The results of the Coefficient of Determination test show that the Employee Engagement Driver variable has a simultaneous effect both on Engagement Behavior Stay and Strive, with scores of 92.2% and 83.8% respectively. The results of the calculation of the combination of the t-test and the lowest average score prove that the influence of superior communication on the willingness of subordinates to keep working (Stay) and excel (Strive) at SAB higher, banded compared with other drivers such as salaries, work environment, and workload. The results of the analysis show that the principal has met the expectations of his subordinates and is considered capable of being a superior who respects the opinions of his subordinates in making decisions and pays attention to the performance of his subordinates.

KONTRUKSI MAKNA BANK KONVENSIONAL BAGI UMAT ISLAM Agus Daniar; Nina Winangsih Syam
Sosiohumaniora Vol 14, No 2 (2012): SOSIOHUMANIORA, JULI 2012
Publisher : Universitas Padjadjaran

Dalam suatu komunikasi, pesan yang disampaikan belum tentu diterima dengan benar dan sesuai dengan yang dimaksud oleh pengirim pesan. Demikian juga halnya dengan Fatwa sebagian ulama dan akhli agama yang menyatakan bahwa Bunga Bank adalah haram, ternyata tidak sepenuhnya direspon dengan baik dan bahkan ada yang tidak sependapat. Fenomena ini juga dapat dilihat dari tidak signifikannya peralihan nasabah beragama Islam dari Bank Konvensional yang menganut sistem bunga ke Bank Syariah yang diyakini bebas dari masalah Riba.Tindakan nasabah beragama Islam sebenarnya mencerminkan pikiran dan kebutuhannya, oleh karena itu fenomena ini merupakan suatu hal yang menarik karena Riba memiliki makna yang penting bagi umat Islam. Penelitian ini didasarkan pada penelitian kualitatif dengan perspektif fenomenologi. Informan seluruhnya beragama Islam yang pernah atau sedang menjadi nasabah Bank Syariah dan Bank Konvensional (Floating Mass) yang dipilih secara representatif dengan lokasi pengambilan sampel di Jakarta dan Bandung. Pertanyaan yang diajukan dalam penelitian ini adalah bagaimana nasabah Floating Mass yang beragama Islam memaknai Bank Konvensional. Hasil penelitian menunjukkan bahwa perbedaan interpretasi mengenai Riba menyebabkan perbedaan persepsi dan makna Bunga Bank, selanjutnya menghasilkan perbedaan persepsi dan makna mengenai Bank Konvensional.

ONE-TO-ONE MARKETING CUSTOMIZATION PRODUK MAGNUM TIRAMISU AFFOGATO DENGAN MAXX COFFEE Andres Andres; Riska Audrya; Merline Huangcy; Rustono Farady Marta; Agus Daniar
Widya Komunika Vol 10 No 1 (2020): JURNAL KOMUNIKASI DAN PENDIDIKAN WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2020.10.1.2744

Gaya hidup masa kini yang paling digemari adalah budaya “ngopi” di beberapa kafe terkenal untuk kebutuhan unggahan di media sosial. Selain itu, budaya “ngopi” saat ini menarik beberapa brand lain untuk melakukan beberapa inovasi agar tidak tertinggal dengan trend saat ini. PT Unilever dengan produk makanannya, yaitu Magnum dari inovasi bekerja sama dengan Maxx Coffee membuat Magnum Tiramisu Affogato berbahan dasar tiramisu dengan kombinasi siraman kopi panas affogato. Berdasarkan uraian sebelumnya, maka penelitian ini menjawab rumusan masalah dan tujuan penelitian analisis strategi one-to-one marketing costum dalam produk magnum tiramisu affogato dengan metode penelitian semiotika. Dari hasil analisis, menyatakan Magnum Coffee mengembangkan inovasi berdasarkan keinginan pelanggan yang senang menikmati kopi, menggunakan teknik one-to-one marketing dengan jenis costumization. Dari hasil kolaborasi ini, akhirnya meningkatkan pemasaran bagi kedua merek, sehingga dapat disimpulkan kerjasama yang dilakukan oleh Magnum dan Maxx Coffee juga sebagai peningkatan citra dan meningkatkan penjualan terhadap produk mereka.

DEFINING BRAND IDENTITY OF NOESA WOVEN FABRIC THROUGH TOTAL BRANDING IN ONLINE MEDIA Agus Daniar; Rustono Farady Marta; Angelia Sampurna
Mediakom Vol 3 No 1 (2020): Vol 3 No 1 (2020)
Publisher : Pusat Penelitian dan Pengembangan Aplikasi Informatika, Informasi dan Komunikasi Publik (APTIKA dan IKP) Badan Penelitian dan Pengembangan SDM Kementerian Komunikasi dan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17933/diakom.v3i1.105

Woven fabric is a handicraft product that has been passed down through generation. This fabric commonly used as traditional dance costumes at parties or traditional events. Along with the times, the variety of products produced from woven fabrics are keep growing. The interest and awareness of woven fabrics is gradually increasing, which can serve as an opportunity for industry players to highlight their products. This study aims to explore the brand identity of a local product that uses woven cloth as its basic material, namely Noesa. The method used in this research is a case study in qualitative approach with data collection techniques using observation methods, as well as documentation to obtain primary and secondary data. Data analysis techniques were carried out by reduction, presentation and drawing conclusion. The result shows that the strategy implementation through brand identity applied by Noesa is in line with total branding of marketing communication, which include aspects of Noesa's brand, Watobi craftsmen (suppliers), a variety of products in fulfilling the needs of the consuments (competitors) and various network through social media (distribution) in its marketing

PEMAKNAAN RIBA DAN BUNGA BANK BAGI NASABAH BANK KONVENSIONAL DAN BANK SYARIAH Agus Daniar
Communication Vol 3, No 1 (2012): COMMUNICATION
Publisher : Fakultas Ilmu Komunikasi - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/comm.v3i1.13

The meaning of Riba for Muslim is very important because ti is forbidden by Islam Religion, however the different interpretation of Riba makes different perception of Bank Interest including among Muslim Scholars. The purpose of this research is to uncover the meaning of Bank Interest and Riba by Muslim bank customers who are currently customer of Conventional and Sharia (Islamic) Bank The research uses qualitative approach with phenomenology perspective through in-depth interviews. All Informants are Muslim who have or are currently customers of Conventional and Islamic Bank. Informants were selected by a purposive sampling method, located in Jakarta and Bandung. The results show that the informants interpret Riba negatively. Not all informants agreed that Bank Interest is similar with Riba, therefore there are inconsistent informants who are in one side, they agree the Bank Interest is Riba, but they remains as Conventional Bank customers for various reasons.

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