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All Journal Jurnal Dakwah Risalah Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri IJEBA (International Journal of Economic, Business & Applications) Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Jurnal Ekonomi KIAT
Alvi Furwanti Alwie
Universitas Riau
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PERCEIVED QUALITY, DAN PERCEIVED VALUE TERHADAP LOYALTY MELALUI SATISFACTION SEBAGAI VARIABEL INTERVENING PADA KONSUMEN RUMAH MAKAN PADANG DI KECAMATAN RENGAT Rezky Maulana; Alvi Furwanti Alwie; Sri Kartikowati
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol 6 No 2 (2021): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v6i2.1241

Abstract

This study aims to analyze the effect of perceived quality and perceived value on loyalty through satisfaction as an intervening variable for Padang Restaurant consumers in Rengat District. The sample used in this study was 105 people spread over five Padang restaurants, namely the Simple Restaurant, Simpang Raya Restaurant, Fauzan Restaurant, Nanda Restaurant, and Ambo Restaurant. Data collection techniques using a questionnaire. Meanwhile, to analyze the data, the WarpPls program was used. The results showed that: 1) Perceived quality had a positive and significant effect on Satisfaction. 2) Perceived value has a positive and significant effect on Satisfaction. 3) Perceived Quality has a positive and significant effect on Loyalty, 4) Perceived value has a positive and significant effect on Loyalty, 5) Perceived value has a positive and significant effect on Loyalty, 6) Perceived value has a positive and significant effect on Consumer Loyalty through Satisfaction, 7) Satisfaction positive and significant effect on Loyalty on Padang Restaurant Consumers. This study recommends for restaurants to provide food and beverage products that have different characteristics and tastes than Nasi Padang stalls or other restaurants. Always pay attention to eating utensils to keep them neat and clean, and the most important thing is to replace damaged utensils. Penelitian ini bertujuan untuk menganalisis Pengaruh Perceived Quality, dan Perceived Value terhadap Loyalty melalui Satisfaction sebagai variabel intervening pada konsumen Rumah Makan Padang Di Kecamatan Rengat. Sampel yang digunakan dalam penelitian ini adalah 105 orang yang tersebar di lima rumh makan padang, yaitu Rumah Makan Sederhana, Rumah Makan Simpang Raya, Rumah Makan Fauzan, Rumah Makan Nanda, Rumah Makan Ambo. Teknik pengumpulan data dengan menggunakan kuesioner. Sementara itu, untuk menganalisis data, maka digunakan program WarpPls Hasil penelitian menunjukkan bahwa: 1) Perceived quality berpengaruh positif dan signifikan terhadap Satisfaction. 2) Perceived value berpengaruh positif dan signifikan terhadap Satisfaction. 3) Perceived Quality berpengaruh positif dan signifikan terhadap Loyalty, 4) Perceived value berpengaruh positif dan signifikan terhadap Loyalty, 5) Perceived value berpengaruh positif dan signifikan terhadap Loyalty, 6) Perceived value berpengaruh positif dan signifikan Terhadap Loyalitas Konsumen melalui Satisfaction, 7) Satisfaction berpengaruh positif dan signifikan Terhadap Loyalty pada Konsumen Rumah Makan Padang. Penelitian ini merekomendasikan bagi rumah makan untuk memberikan produk makanan dan minuman yang memiliki ciri khas dan cita rasa yang berbeda dari pada warung nasi padang atau rumah makan lainnya. Selalu memperhatikan peralatan makan agar tetap terjaga rapih bersih, dan yang paling penting adalah mengganti peralatan yang rusak.
Pengaruh Promosi dan Kualitas Pelayanan terhadap Kepercayaan dan Loyalitas Donatur Dompet Dhuafa Riau (The Effect of Promotion and Quality of Service on the Trust and Loyalty of Dompet Dhuafa Riau) Andrika Saputra; Alvi Furwanti Alwie; Any Widayatsari
Jurnal Dakwah Risalah Vol 31, No 1 (2020): June 2020
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jdr.v31i1.10040

Abstract

This study aims to analyze the effect of promotion and service quality on the trust and loyalty of donors to perform Zakat, Infaq, and Alms in Dompet Dhuafa Riau. This research uses a quantitative approach with a survey method of 312 donors of Dompet Dhuafa Riau. The variable measurement uses a Likert scale with weights from 1 to 5. To analyze the effect of variables X1, X2 on Z through Y using statistical techniques path analysis. To test the level of significance using the t-test. This study found promotion had a positive and significant effect on loyalty, service quality had a positive and significant effect on loyalty, the trust had a positive and significant effect on loyalty, the promotion had an effect on loyalty through trust, and service quality had an effect on loyalty through trust.
The Effect of E-Service Quality and Price on Customer Satisfaction and Loyalty of Traveloka in Pekanbaru Firdaus Josua; Alvi Furwanti Alwie; Susi Hendriani
INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND APPLICATIONS Vol 2, No 1 (2017)
Publisher : INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND APPLICATIONS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (524.02 KB) | DOI: 10.31258/ijeba.2.1.9-22

Abstract

Marketing activities of online services are often seen on the achievement of strategies for achieving customer loyalty through customer satisfaction. Taking heed of e-service quality and price constitutes an appropriate marketing strategies to foster the users of online services’ satisfaction. Providing service and good benefits with a relatively cheap price to meet the expectations and needs of the customers will affect the level of satisfaction of online services users. The consumer satisfaction maintained by online service providers will create loyal customers. The purpose of this study to test how much the e-service quality and prices influences directly to customer satisfaction and loyalty. In addition, this study examine the relationship of satisfaction and customer loyalty. This research was conducted in Pekanbaru to 200 sample respondents from the users of online flight tickets searching service, Traveloka, from September to October, 2016.Data collection techniques used is a questionnaire with Likert scale using non-probability sampling method. Data were analyzed using SEM analysis techniques, which are used as the instrument in testing hypothesis by using AMOS 21 program.The results of this study indicated that the overall dimensions of e-service quality have positive and significant impact on customer satisfaction and loyalty. Price is another factor that gives positive and significant impact directly on the customer satisfaction as well as loyalty. Consumer satisfaction can be a moderator variable between e-service quality and price to customer loyalty.
Marketing Mix and Trust Analysis on Medical Check Up Interest in Eka Hospital Pekanbaru Rosarima Purba; Zulkanain Zulkanain; Alvi Furwanti Alwie
INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND APPLICATIONS Vol 3, No 2 (2018)
Publisher : INTERNATIONAL JOURNAL OF ECONOMICS, BUSINESS AND APPLICATIONS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (478.466 KB) | DOI: 10.31258/ijeba.3.2.35-45

Abstract

One of many ways to prevent diseases to recognize the health condition is through medical check up. It detects early abnormalities in human body functions which potentially cause diseases. Medical check up may also serve as a routine health check for people with chronic diseases. Eka Hospital is one of the private hospitals which provides medical check up services. It is found instability in the number of the medical check up patients from year to year. This research was conducted to analyze marketing mix variables covering product, price, promotion, and place (4P) aspect and trust in the medical check up interest. The used research instrument is a questionnaire distributed to 145 respondents who had never used medical check up service at Eka Hospital. The results of the questionnaire were analyzed using descriptive analysis method and Structural Equation Modeling (SEM) using SmartPLS 3 tools. The result of the analysis showed that the “product” marketing mix did not significantly affect the trust and interest. The “pricing” marketing mix has a significant effect on the interest, however it has no significant effect on the trust. The “promotion” marketing mix has a significant effect on the interest, with no significant effect on the trust. The “place” marketing mix has no significant effect on both interest and trust. It is suggested that medical check up products need to be informed further to the public. Through having more consideration to promotion / communication aspects, it means that more attention is given to product information, price, quality and consumer requirements. This research would be enhanced if a broader community is involved.
Analisis Kualitas Layanan dan Citra Merek terhadap Pembelian Berulang dengan Harga sebagai Variabel Moderasi pada Maskapai Penerbangan Rute Pekanbaru Jakarta Dedi Syahputra; Alvi Furwanti Alwie; Raden Lestari Garnasih
Jurnal Ekonomi KIAT Vol. 30 No. 2 (2019): Desember 2019
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/kiat.2019.vol30(2).5162

Abstract

Penelitian ini bertujuan untuk melihat dan mengetahui pengaruh langsung dari Analisis Kualitas Layanan dan Citra Merek terhadap Pembelian Berulang dengan Harga sebagai variabel Moderasi. Populasi dalam penelitian ini adalah semua penumpang maskapai di rute Pekanbaru–Jakarta yang telah melakukan pembelian berulang pada maskapai yang sama menggunakan Moderated Regression Analysis. Sampel penelitian ini menggunakan teknik Non Probability Sampling menggunakan metode purposive sampling yaitu pengambilan sampel yang membatasi karakteristik spesifik seseorang yang memberikan informasi yang dibutuhkan. Hasil penelitian ini menemukan bahwa kualitas layanan dan citra merek memiliki pengaruh positif yang signifikan terhadap pembelian berulang pada maskapai. Harga memiliki pengaruh positif yang signifikan terhadap kualitas layanan yang dapat meningkatkan keinginan konsumen untuk melakukan pembelian berulang. Harga memiliki efek positif tetapi tidak signifikan pada citra merek yang dapat meningkatkan keinginan konsumen untuk melakukan pembelian berulang.
PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN SISWA DAN LOYALITAS SISWA PADA LEMBAGA TOEFL INDONESIA (LTI) PEKANBARU Mely Annisa; Alvi Furwanti Alwie; Eka Armas Pailis
Procuratio : Jurnal Ilmiah Manajemen Vol 10 No 3 (2022): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v10i3.1662

Abstract

This study aims to determine the effect of service quality and corporation image on student satisfaction and student loyalty at the Lembaga TOEFL Indonesia (LTI) Pekanbaru. The population in this study were students who were registered and directly involved in the teaching and learning process and received facilities in the TOEFL ITP preparation program at LTI Pekanbaru. The sampling technique used is simple random sampling technique with a sample size of 160 respondents. Data analysis using PLS – SEM (Partial Least Square - Sturctural Equation Modeling) with the help of the SmartPLS program. The results of this study indicate that service quality affects student satisfaction and student loyalty at LTI Pekanbaru. Then the corporation's image has an effect on student satisfaction and student loyalty at LTI Pekanbaru. Student satisfaction has an effect on student loyalty at LTI Pekanbaru. Increasing student satisfaction and student loyalty is needed in various ways, especially providing immediate and fast service and acting quickly in handling requests and complaints so that students feel satisfied and loyal with the services provided by LTI Pekanbaru. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan citra perusahaan terhadap kepuasan siswa dan loyalitas siswa pada Lembaga TOEFL Indonesia (LTI) Pekanbaru. Populasi pada penelitian ini siswa yang terdaftar dan terlibat secara langsung dalam proses belajar mengajar dan menerima fasilitas pada program TOEFL ITP preparation di LTI Pekanbaru. Teknik pengambilan sampel yang digunakan adalah teknik simple random sampling dengan jumlah sampel 160 responden. Analisis data menggunakan PLS – SEM (Partial Least Square - Sturctural Equation Modeling) dengan bantuan program SmartPLS. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan berpengaruh terhadap kepuasan siswa dan loyalitas siswa di LTI Pekanbaru. Kemudian citra perusahaan berpengaruh terhadap kepuasan siswa dan loyalitas siswa di LTI Pekanbaru. Kepuasan siswa berpengaruh terhadap loyalitas siswa di LTI Pekanbaru. Peningkatan kepuasan siswa dan loyalitas siswa diperlukan dengan berbagai cara terutama memberikan layanan yang segera dan cepat serta bertindak cepat tanggap dalam menangani permintaan dan keluhan sehingga siswa merasa puas dan loyal dengan layanan yang diberikan LTI Pekanbaru.
PENGARUH KUALITAS PRODUK, HARGA DAN COUNTRY OF ORIGIN TERHADAP PREFERENSI MEREK DENGAN CITRA MEREK SEBAGAI VARIABEL MEDIASI PADA SMARTPHONE SAMSUNG DI KOTA PEKANBARU Annisa Ahmad; Alvi Furwanti Alwie; Sri Endang Kornita
Procuratio : Jurnal Ilmiah Manajemen Vol 10 No 2 (2022): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v10i2.1661

Abstract

This study aims to determine the effect of product quality, price and country of origin on brand preferences with brand image as a mediating variable on Samsung smartphones in Pekanbaru City. The population in this study were students of the University of Riau, Pekanbaru City. The sampling technique used is purposive sampling technique with a sample of 119 respondents. Data analysis using SEM with the help of Smart PLS program. The results of this study indicate that product quality, price and country of origin affect the brand image and brand preferences of Samsung smartphone users in Pekanbaru City. Then the brand image affects the brand preferences of Samsung smartphone users in Pekanbaru City. Indirectly, brand image has a mediating role on the influence of product quality, price and country of origin on the brand preferences of Samsung smartphone users in Pekanbaru City. Improvement of brand image and brand preference is needed in various ways, especially improving product functionality, offering prices that are in accordance with the added value provided, and increasing product innovation so that consumers have confidence and choose Samsung smartphones. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga dan country of origin terhadap preferensi merek dengan citra merek sebagai variabel mediasi pada smartphone Samsung di Kota Pekanbaru. Populasi pada penelitian ini mahasiswa Universitas Riau Kota Pekanbaru. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling dengan jumlah sampel 119 responden. Analisis data menggunakan SEM dengan bantuan program Smart PLS. Hasil penelitian ini menunjukkan bahwa kualitas produk, harga dan country of origin berpengaruh terhadap citra merek dan preferensi merek pengguna smartphone Samsung di Kota Pekanbaru. Kemudian citra merek berpengaruh terhadap preferensi merek pengguna smartphone Samsung di Kota Pekanbaru. Secara tidak langsung citra merek memiliki peran mediasi terhadap pengaruh kualitas produk, harga dan country of origin terhadap preferensi merek pengguna smartphone Samsung di Kota Pekanbaru. Peningkatan citra merek dan preferensi merek diperlukan dengan berbagai cara terutama meningkatkan fungsional produk, menawarkan harga yang sesuai dengan nilai tambah yang diberikan, serta meningkatkan inovasi produk sehingga konsumen memiliki kepercayaan dan memilih smartphone Samsung.
Analisis Perceived risk, Perceived Value dan Online Consumer Review Terhadap Online Repurchase Intention Produk Fashion di Kabupaten Kampar di Moderasi Kepercayaan Irsan Nuari Riandika; Alvi Furwanti Alwie; Syapsan Syapsan
JTI: Jurnal Teknik Industri Vol 8, No 2 (2022): DESEMBER 2022
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jti.v8i2.17967

Abstract

Belanja online pada saat ini merupakan aktivitas yang sering dilakukan terutama penggunanya mengalami peningkatan sejak pendemi Covid-19. Belanja secara online bisa alternatif yang memudahkan pola perilaku belanja yang menawarkan kebutuhan sehari-hari tanpa harus meninggalkan rumah. Generasi Z merupakan Generasi yang dekat dengan dunia digital. Umumnya di daerah cenderung kelengkapan produknya lebih sedikit dibandingkan di provinsi yang menyediakan kebutuhan produk yang bervariasi karena banyak beridiriya mall. Data dikumpulkan terhadap 270 responden  melalui kuesioner dengan teknik analisa menggunakan structural equation model – Amos. Hasil penelitian menunjukan tidak terdapat pengaruh perceived risk terhadap kepercayaan, terdapat pengaruh perceived value dan online consumer review terhadap kepercayaan, terdapat pengaruh (perceived risk, perceived value dan online consumer review) terhadap online repurchase intention, kepercayaan mempengaruhi online repurchase intention, kepercayaan mampu memoderasi (perceived value dan online consumer review terhadap online repurchase intention  sedangkan perceived risk tidak. Penelitian selanjutnya diharapkan mampu memperluas cakupan yang mampu membahas online repurchase intention  seperti perilaku impulse buying.
Co-Authors Andrika Saputra Annisa Ahmad Any Widayatsari Dedi Syahputra Eka Armas Pailis Firdaus Josua Irsan Nuari Riandika Mely Annisa Raden Lestari Garnasih Rezky Maulana Rosarima Purba Sri Endang Kornita Sri Kartikowati Susi Hendriani Syapsan Syapsan Zulkanain Zulkanain