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Astari, Anak Agung ELik
Universitas Mahendradatta
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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ANALISIS KELAYAKAN APLIKASI TIKTOK SEBAGAI MEDIA PROMOSI HOME INDUSTRI TINJAUAN ASPEK PEMASARAN Ni Made Peni Priantari; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 2 (2022): Nusantara Hasana Journal, July 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

In the midst of competition for similar businesses that are very tight, being able to fulfill market desires is an expectation for all business actors. The use of the TikTok application as a home industry promotional medium has been very commonly used in the recovery of this pandemic. Based on the results of the research and analysis that the researchers have described, it can be concluded that the sales method carried out with tiktok media has a considerable influence on the increase in revenue at The Nu Mesari Home Industry, compared to the previous year's revenue which only used whatsapp media and direct visits. The proposed promotion through tiktok media at The Nu Mesari Home Industry is feasible to run because it has a positive NPV value, the IRR value is 13.7%, the PI value is greater than 1, namely 1.3%, so it is said that fruit Salad UD NU Mesari innovation is worth investing in and running business operations with a fairly fast return on investment from this business, which is 2 years 5 months 2 days.
KAJIAN PEMANFAATAN PRESIDENSI G20 INDONESIA DITINJAU DARI SEKTOR PERDAGANGAN BILATERAL INDONESIA DAN JEPANG Ida Bagus Made Maha Dwi Putra; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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This study aims to describe the Utilization Analysis of Indonesia's G20 Presidency in terms of the Bilateral Trade Sector of Indonesia and Japan through an IJEPA (Indonesia-Japan Economic Partnership Agreement) agreement in the influence of Indonesia as the Presidency or host of the implementation of the G20. In it’s connection, Indonesia at the G20 forum is an advantage in various international economic systems in increasing Indonesia's economic growth.The research method used in this study is a Qualitative research method. The data collection technique in this study uses literature or literature techniques sourced from online media and print media. The results of this study explain that Indonesia's participation in the official G20 forum greatly affects Indonesia's opportunities in increasing both international and bilateral cooperation in the economic sector, especially trade, namely with the IJEPA (Indonesia-Japan Economic Partnership Agreement) agreement which benefits both countries. The many benefits obtained from Japan and Indonesia also prove that this bilateral relationship runs effectively and has many positive impacts both for the government and for Indonesian citizens themselves.
PERAN ELECTRONIC WORD OF MOUTH DAN TRUST TERHADAP MINAT BERKUNJUNG WISATAWAN DI MASA PANDEMI (Pada Objek Wisata Air Terjun Tegenungan) Muhamad Iqbal Aziz; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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This study took the object of Tegenungan Waterfall with the variables Electronic Word Of Mouth, trust and Tourist Visiting Interests in Mada Pandemic, the purpose of this study was to determine the role of Electronic Word Of Mouth and Trust on Tourist Visiting Interests in the Pandemic Period. Quantitative research methodology with questionnaires, population and sample of 120 respondents. Then analyzed the data obtained by using multiple regression analysis. This analysis includes: validity and reliability, classical assumption test, multiple regression analysis, hypothesis testing through t and F tests, and analysis of the coefficient of determination (R2). Where the variables of Visiting Interest (Y), Electronic Word Of Mouth (X1), Trust (X2) were tested using the t-test indicating that the two independent variables significantly influenced visiting interest, as the dependent variable with a significant value generated of 0.00 from each - each Independent variable. Then through the F test, it shows that the Electronic Word Of Mouth and Trust variables have a significant effect on the visiting interest variable with a significant value of 0.00. The R-square figure of 45.5% indicates that the percent of the variable interest in visiting can be explained through the three independent variables in the regression equation, while the remaining 54.5% comes from or is based on other variables outside the three variables used in this study.
FEASIBILITY STUDY PERKEMBANGAN NFT (NON FUNGIBLE TOKEN) SEBAGAI SALAH SATU INSTRUMEN INVESTASI DI BIDANG TEKNOLOGI Dewa Gede Ari Setyawan; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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The development of digital-based technology in the millennium era has implications for the development of various forms of digital-based investment and digital-based investment instruments. This study aims to determine the feasibility of developing NFT (Non-Fungible Token) as an investment instrument in the technology sector. With the development of NFT (Non Fungible Token) as an investment instrument in the technology sector, it is able to support people's financial problems during the Covid-19 pandemic. NFT (Non Fungible Token) is an investment instrument in the form of crypto assets that are in demand by the millennial generation because it requires minimal capital and large profits. This study uses qualitative data analysis techniques, data obtained through literature studies, interviews, and documentation conducted with investment actors who use NFT (Non-Fungible Token) as an investment instrument. The feasibility analysis uses financial aspects, and non-financial aspects, namely marketing aspects, legal aspects and economic aspects. The results of this study indicate that the development of NFT (Non-Fungible Token) as an investment instrument in the technology sector is feasible to be developed based on a review of aspects of feasibility analysis.
AKTUALISASI PEREKONOMIAN INDONESIA DALAM PRESIDENSI G20 PELUANG BERTUMBUH ATAU TREN? (STUDI ANALISIS EKONOMI) Agus Sukawiyana; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

This study will describe how the actualization of the Indonesian economy in the G20 Presidency, whether it is a Growth Opportunity or a trend only. At the 2019 G20 Osaka Summit which was attended by the President of the Republic of Indonesia, Indonesia was elected as Chair of the G20 in 2023. The G20 presidency is responsible for leading the direction of decision making at the G20 Forum in response to global economic development. As the chair of the G20 in 2023, Indonesia needs to consider priority agendas that reflect the interests of developing countries and are in line with national interests. The purpose of this analysis is to examine national strategic issues that can become a priority agenda for the Indonesian trade sector and for the success of Indonesia's Presidency in 2023. The methodology used is a policy evaluation analysis method using Fundamental Public Impacts to analyze if public policies succeed or failed by looking at 3 (three) fundamental dimensions: Policy, Legitimacy, and Action. To see if public policies succeed or failed, an assessment is carried out on each of the sub-dimensions with 4 (four) possible categories of assessment results: Strong, Good, Fair, and Weak. Agenda that can be proposed in Indonesia's G20 presidency in 2023 in the trade sector that are in line with national interests, include: (1) Restoring the Role of the WTO as a World Trade Pillar; (2) Transparency and Monitoring of Trade Policy; (3) Protecting and Responding to Developing Country Challenges; (4) Encouraging Economic Growth through Fiscal Stimulus Policy for SMEs; (5) Evaluation of SMEs Policies; (6) Increasing Digital Data Security in E-Commerce; and (7) Evaluation of Digital Service Tax Application in E-Commerce.
ANALISIS PENGGUNAAN CASHLESS (E-WALLET) SEBAGAI SARANA UNTUK MEMUTUS PERKEMBANGAN VIRUS (TINJAUAN ASPEK PEMASARAN KELAYAKAN BISNIS) M. Bahtiar Saputra; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

Indonesian people are starting to get used to cashless payments. Cashless payments became popular in Indonesia in 2014, since Bank Indonesia started the National Non-Cash Movement (GNNT), which was the first step towards realizing a cashless payment society. This research was conducted with the aim of knowing the analysis of the use of cashless (e-wallet) as a means to determine the development of the virus (a review of the marketing aspects of business feasibility). This type of research is a qualitative descriptive research – quantitative research method with observation and documentation techniques. The subject and object of this research is SME trap (Jejak Bali Culinary) with purposive sampling technique. The results of this study are the main function of OVO merchants is an application intended for merchant owners who collaborate with OVO to help manage financial transactions both in terms of income and expenses. Based on competitor analysis, Go-Pay is a digital payment that has the potential to compete with OVO’s presence among consumers. e - money users. based on a SWOT analysis of strengths, weaknesses, opportunities, and threats in the use of OVO merchants in business opportunities in the culinary field at JEBAK (Jejak Bali Kuliner) that the use of the OVO merchant application is in a strong position  and able to continue to grow in market share. The existence of OVO can be used as a forum to seize very profitable business opportunities for businessmen. The opportunities that can be exploited by businessmen when using the OVO merchant application are to simplify the payment system with consumers, payments have been provided through an expedition machine that is easy to use, can streamline time, is flexible, is safe, reduces production costs and helps merchant financial management.  Factor analysis, promotions and cashback from OVO companies are opportunities that are used by business people to increase the number of buyers and the amount of income through the provision of bonuses from each transaction that takes place.
STUDI BISNIS MODEL CANVAS DALAM PENGEMBANGAN USAHA DAN WIRAUSAHA MUDA DI DENPASAR Putu Selviani; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022
Publisher : Nusantara Hasana Berdikari

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Through a business feasibility study, business owners can find out whether Goldmine Coffee is feasible to run. The study used quantitative and qualitative data analysis techniques, data obtained through interviews and documentation conducted at Goldmine Coffee Sanur. The feasibility analysis uses non-financial aspect analysis by analyzing market and marketing aspects. To find out the business opportunities for Goldmine Coffee, a SWOT analysis. While the analytical tools used for the feasibility of analyzing the financial aspect use the analysis of Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), and Payback Period (PP). The results showed that Goldmine Coffee is in quadrand IV position with a strong competitive position. Based on the results of the analysis of the financial aspect, the positive Net Present Value (NPV) was Rp. 791,313,749, the Internal Rate of Return (IRR) is 70%, the Profitability Index (PI) is greater than 1, which is 7.5%, with the Payback Period (PP) of this business for 4 months 25 days. For the business model of Goldmine Coffee, which is a player in the beverage industry, it is said to be strategic in an industry. Thus Goldmine Coffee is said to be worth running.
ANALISIS POTENSI USAHA KERAJINAN KULIT MAHATAKSU LEATHER CRAFT DI DESA MARGA DAUH PURI DITINJAU DARI ASPEK KELAYAKAN BISNIS Ni Putu Yunita Putri; Anak Agung Elik Astari; Ni Putu Andini Desiyanti Laksmi
Niagawan Vol 12, No 3 (2023): NIAGAWAN VOL 12 NO 3 November 2023
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v12i3.51114

Abstract

Sektor industri memiliki peranan yang sangat penting sebagai penopang perekonomian di Indonesia. Sektor kerajinan kulit menjadi salah satu bagian dari sektor industri yang menggunakan kulit sebagai bahan baku utama dalam proses produksinya. Kabupaten Tabanan menjadi salah satu sentra kerajinan kulit di Bali yang memiliki potensi besar dan berpeluang untuk melakukan ekspor produk kerajinan kulit. Mahataksu Leather Craft merupakan salah satu pengrajin kulit berskala mikro yang berlokasi di Jalan Ciung Wanara, Desa Marga Dauh Puri, Kecamatan Marga, Kabupaten Tabanan yang memiliki potensi yang besar untuk dikembangkan. Melalui penelitian ini, pemilik usaha dapat mengetahui potensi yang ada dalam usahanya sehingga dapat dilakukan evaluasi dan pengembangan usaha. Penelitian ini dilakukan dengan metode pengumpulan data dengan teknik penelitian langsung (field research). Data diperoleh dari adanya observasi, wawancara, dokumentasi yang dilakukan di tempat produksi usaha Mahataksu Leather Craft. Sedangkan teknik analisis data yang diterapkan dalam penelitian ini yaitu secara deskriptif naratif yang menganalisis kelayakan usaha berdasarkan aspek non finansial seperti aspek pasar dan pemasaran, aspek teknis dan teknologi, serta aspek manajemen dan sumber daya manusia. Berdasarkan hasil analisis dan pembahasan dari penelitian ini, diperoleh hasil bahwa usaha Mahatakasu Leather Craft memiliki potensi yang besar untuk dikembangkan, dilihat dari aspek pasar dan pemasaran yang mampu memasarkan produknya hingga ke luar daerah bahkan telah mendapat pesanan dari luar negeri. Selain itu, dari aspek teknis dan teknologi, usaha ini sudah maksimal dalam penggunaan dan pemanfaatan teknologi digital dalam proses promosi serta adanya standarisasi produksi, namun masih terkendala minimnya jumlah tenaga kerja.Keywords: Kelayakan Bisnis, Kerajinan Kulit, Desa Marga
PENGARUH ECO LABELING DAN GREEN MARKETING MIX TERHADAP GREEN PRODUCT PURCHASE INTENTION (STUDI KASUS PADA AGRO WISATA ABIAN SALAK DESA SIBETAN, BEBANDEM KAB. KARANGASEM) Ni Wayan Kiyana Wati; Anak Agung Elik Astari; Putu Ari Mulyani
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.20064

Abstract

Green marketing kemudian muncul sebagai solusi yang dikembangkan oleh pemasar untuk mendukung terwujudnya green economy dan sustainable economy. Green marketing merupakan salah satu strategi alternatif bagi perusahaan untuk menjalankan bisnis yang menguntungkan dan berorientasi keuntungan dengan tetap berwawasan lingkungan. Tujuan akhir dari pemasaran ramah lingkungan adalah menciptakan dua garis dasar; yang pertama untuk keuntungan dan yang kedua untuk tanggung jawab sosial. Sebaliknya konsumen yang menunjukkan tingkat kesadaran lingkungan yang lebih tinggi akan membuat keputusan pembelian terhadap produk ramah lingkungan lebih meningkat dibandingkan dengan produk yang kurang memperhatikan isu tersebut. Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Ecolabeling dan Green Marketing Mix terhadap Green Product Purchase Intention (Studi Kasus pada Agro Wisata Abian Salak Desa Sibetan, Bebandem Kab. Karangasem). Penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan kuesioner dengan skala likert 1-5. Populasi dalam penelitian ini Masyarakat di Karangasem yang pernah berkunjung Agro Wisata Abian Salak Desa Sibetan, Bebandem. Teknik pengambilan datanya menggunakan teknik non probability sampling yaitu dengan teknik purposive sampling. Sampel dalam penelitian ini berjumlah 140 responden. Teknik analisis data menggunakan uji instrumen penelitian, uji asumsi klasik, uji ketepatan model, uji analisis regresi berganda, dan uji t. Uji instrumen dalam penelitian ini adalah uji validitas dan uji reliabilitas. Sebagai bahan pengumpulan data yang dianalisis dengan bantuan software IBM SPSS Statistik versi 22. Hasil penelitian ini menunjukkan bahwa ecolabeling, berpengaruh signifikan terhadap green purchase intention, green product berpengaruh signifikan terhadap green purchase intention, green price dan green place berpengaruh signifikan terhadap green purchase intention baik secara parsial maupun simultan..
PENGARUH CORPORATE SOCIAL RESPOSINBILITY (CSR) DAN PERSEPSI KONSUMEN TERHADAP CITRA PERUSAHAAN DI PT PEGADAIAN DENPASAR WILAYAH VII Ade Prastiyo Putra; Anak Agung Elik Astari; Putu Ari Mulyani
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.20756

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Corporate Social Responsibility (CSR) dan persepsi konsumen secara parsial dan simultan terhadap citra Perusahaan (Studi kasus CSR PT Pegadaian Denpasar). Adapun yang menjadi populasi dalam penelitian ini adalah masyarakat yang menerima program CSR PT Pegadaian Denpasar wilayah VII. Sampel dalam penelitan ini menggunakan dengan purposive sampling. Jumlah sampel dalam penelitian ini adalah 112 responden. Pengumpulan data penelitian ini dilakukan dengan angket (kuesioner), wawancara dan observasi. Data kuesioner yang sudah dikumpulkan dianalisis menggunakan Analisis Regresi Linier Berganda (multiple regression) dengan program SPSS 23 for Windows. Hasil analisis menujukkan bahwa Corporate social responsibility (CSR) danp ersepsi konsumen secara parsial dan secara simultan berpengaruh positif dan signifikan terhadap citra perusahaan PT Pegadaian Denpasar wilayah VII. Hal ini berarti bahwa semakin baik pelaksanaan corporate social responsibility (CSR) dan semakin baik persepsi konsumen maka citra perusahaan PT. Pegadaian Denpasar wilayah VII tersebut akan semakin meningkat.
Co-Authors Ade Prastiyo Putra Agus Sukawiyana Arga Teriyan Denok Sunarsi Dewa Gede Ari Setyawan I Dewa Nyoman Usadha I Ketut Merta Ida Bagus Made Maha Dwi Putra Kharisma Danang Yuangga M. Bahtiar Saputra Muhamad Iqbal Aziz Ni Kadek Ernawati Kertagam Ni Ketut Budiani Ni Ketut Murdani Ni Luh Indiani Ni Luh Indiani Ni Luh Kardini Ni Luh Putu Damayanti Ni Luh Putu Pande Sukarini Ni Luh Putu Ratna Sari Ni Made Peni Priantari Ni Made Yudhaningsih Ni Putu Andini Desiyanti Laksmi Ni Putu Ari Setiawati Ni Putu Yunita Putri Ni Wayan Ari Sudiartini Ni Wayan Eva Santhi Ni Wayan Kiyana Wati Ni Wayan Suartini Putu Ari Mulyani Putu Selviani Sudiartini, Ni Wayan Ari