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MALAPRAKTIK DALAM TINDAK TUTUR KESEHATAN: KAJIAN PERSPEKTIF KOMUNIKASI ANTARA DOKTER DENGAN PASIEN Siska Armawati Sufa; Didik Sugeng Widiarto
Jurnal Riset Komunikasi Vol 1 No 1 (2018): Februari 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/jurkom.v1i1.7

Abstract

Health communication has been defined as referring to any type of human communication whose content is concerned with health (Roger, 1996). This study describe about health communication, especially communication between physicians and hospitals as medical providers with their patients, and examines descriptively about how the communication between the doctors of RSUD Sultan Imanuddin Pangkalan Bun to the families of victims, Zacky as a patient. This research uses qualitative approach with the findings of data from interviews. The results conclude that the alleged malpractice case in Zacky's as a victim at RSUD Sultan Imanuddin Pangkalan Bun, is a manifestation of paternalistic model is the most dominant in past time used in health communication between physicians and patients that positioning is dominated by physicians, in this case who put the Zacky family as a passive object who submit all health and safety affairs to medical team. By contrast, the most useful model for healing a patient that the physician should adhere to is the Shared Model, which puts patients as subjects with socio-cultural background, values, hopes, feelings, desires, worries, and also crave for happiness and even save their lives from medical treatment. By using Shared Treatment Decision Making between the physicians and the patients regarding the medical action to be taken, accordingly the story about malpractice would not exist in the history of medicine in Indonesia would.
MASKULINITAS DAN STANDAR KECANTIKAN PADA IKLAN MS GLOW FOR MEN “SEMUA JUGA BISA” Citra Rani Angga Riswari; Didik Sugeng Widiarto
Jurnal Gesi Vol. 1 No. 1 (2022): Oktober 2022
Publisher : Pusat Studi GESI - UWP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In Indonesia, the use of facial care products for men is still considered as a taboo. Normalizing the use of facial care products for men is a form of challenge to the concept of toxic masculinity. MS Glow for Men, an Indonesian facial care product especially created for men, has released a video ad titled “Semua Juga Bisa". This video ad became trending topic because of choosing brand ambassador with Stand-up Comedians Babe Cabita and Marshel Widianto who criticed because do not represent the beauty standards in Indonesia. This is MS Glow for Men’s effort to break the beauty standards. This study analyzed Roland Barthes’ the semiotics of communication using Social Construction of Reality Theory. Through the observation the researcher has found that the video ad is against two things, namely masculinity and the beauty standard that is constructed by society. The implementation of those two things above described in the codes in the video ad. Besides that, this study examined the deconstruction of the meaning of male masculinity in the video ad to discuss the myths and ideologies of representation of male masculinity. The researcher also wanted to find the representation of beauty standards in the video ad.