Garuda - Garba Rujukan Digital

HUBUNGAN PENGGUNAAN MEDIA SOSIAL INFO COMMUTER LINE PT KAI DAN SIKAP PENUMPANG DI STASIUN BOJONG GEDE TERHADAP KEPUASAN PELAYANAN PERJALANAN KERETA COMMUTER LINE JABODETABEK Siap Bangun Negara; Mulharnetti Syas
Jurnal Riset Komunikasi Vol 2 No 2 (2019): Agustus 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/jurkom.v2i2.54

Permasalahan kemacetan lalu lintas merupakan masalah besar yang dihadapi oleh sebagian penduduk Indonesia, terutama bagi mereka yang tinggal di Ibu kota Jakarta dan kota-kota yang berbatasan langsung dengan Jakarta seperti: Tangerang, Bogor, Depok, dan Bekasi. Kereta api terutama PT KCJ merupakan alternatif untuk masalah angkutan jalan raya bagi Masyarakat. Tujuan penelitian ini adalah menganalisis hubungan antara penggunaan media sosial Twitter Info Commuter line PT KAI Indonesia dan sikap penumpang di Stasiun Bojong Gede terhadap kepuasan pelayanan perjalanan kereta commuter line Jabodetabek. Pengambilan sampel dengan teknik simple random sampling, yaitu hanya penumpang kereta commuter line yang memperoleh informasi jadwal dan pelayanan kereta commuter line dari media sosial Twitter Info Commuter Line. Metode penelitian dalam penelitian ini adalah pendekatan kuantitatif. Hasil penelitian ini menunjukkan bahwa penggunaan media sosial berpengaruh positif dan signifikan terhadap kepuasan pelayanan, dan sikap penumpang.

KOMODIFIKASI PERTUKARAN PERAN GENDER PADA SINETRON DUNIA TERBALIK DI RCTI Agus Salim; Mulharnetti Syas
Jurnal Ilmu dan Budaya Vol 41, No 64 (2019): Vol. 41, No 64 (2019)
Publisher : Universitas Nasional

Although the development in the field of information technology is so fast, but it doesn’t change the existence of television as a means of entertainment and information for many people in Indonesia. By being proven through the high rating of Dunia Terbalik Soap Operas and being the favorite soap opera of television viewers, it can be a benchmark for the existence of television as a means of entertainment. The high rating can instead be used as a commodification tool for television. The Dunia Terbalik Soap Opera tells about the displacement of gender roles between male and female actors, where the woman who acts as a wife has complete control over her family's economy. The theme of storytelling in Dunia Terbalik Soap Operas is rarely touched by the team worker of soap operas so that the soap opera is in demand by television viewers. This study was designed through a qualitative approach using literature studies, observations and related party interviews in the Dunia Terbalik Soap operas, researchers also sought the meaning of role exchanges in the Dunia Terbalik Soap Opera by using Semiotics Analysis so that it could find that the impact of many entertained television viewers saw an exchange of roles in The World Dunia Terbalik Soap Operas is used to bring advertisements that are part of the story in the Dunia Terbalik Soap Opera, so that proves that the soap opera becomes a political economy tool that is commodification of the contents for the Dunia Terbalik Soap Opera on RCTI.

Konstruksi Realitas Pemberitaan tentang Konflik Indonesia-Malaysia di Surat Kabar Media Indonesia Mulharnetti Syas
Jurnal Ilmu Komunikasi Vol 13, No 2 (2015)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v13i2.1453

Political Economy, Television Industry, and Media Ethics: Case Commodification and structurization in Infotainment Programs in Indonesian Television Mulharnetti Syas
The Indonesian Journal of Communication Studies Vol 3, No 1 (2010)
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v3i1.1337

Since the last 5 years, television in Indonesia has grown very rapidly. The more television stations, is also increasing production of television shows. Infotainment is one of the television program alternatives. The business side of media should not always be in conflict with ethics. There is constant relationship exists between economic and ethical factors. This research study about the commodification and structuration and associated with media ethics. The formulation of research questions about how the commodification and structuration infotainment programs on Indonesian television industry, and how the media ethics apply to these infotainment programs. In this research will study a causal relationship between structure and agency in the production and consumption of infotainment programs on the television industry in the Indonesia media ethics perspective. This research uses critical paradigm with qualitative methodology. Data collection techniques performed by depth interviews, observation, and analysis of the tape and paperwork. Data analysis using intertextuality. The results show, the television industry is the industry capital-intensive mass media so that more priority to profits than the public interest. A television program aired was not representative of the interests of viewers, including infotainment programs. Commodification of audiences who made the television industry is reflected through the rating. Rating is a tool used to offer the viewers to advertisers. Interplay between structure and agency interests occurs. From the perspective of media ethics, many violations committed by the journalist code of ethics infotainment of the Code of Conduct of Journalism also Broadcasting and Press Standards Program.

Metafora sebagai Kekuatan Retorik dalam Editorial Media Massa Mulharnetti Syas; Udi Rusadi
Jurnal Studi Komunikasi dan Media Vol 25, No 1 (2021): Jurnal Studi Komunikasi dan Media
Publisher : BPSDMP Kominfo Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31445/jskm.2021.3663

Editorial as a space of opinion for the media trying to influence its readers both through the structure of editorial anatomy and the use of language. One aspect of language is the use of metaphors. This article reports the results of research about how the rhetorical power of metaphors in the structure of editorial anatomy. The concepts and theories used are about metaphors as thoughts, editorial structures, and persuasive acts of rhetoric, namely: logos, ethos, and pathos. The method used to find the rhetorical meaning of the metaphor is the Metaphor Identification Procedure (MIP) that was presented by the Pragglejaz. The editorial studied is the editorial of the Republika Newspaper and Media Indonesia Newspaper. The results of the study showed that there are two major issues, namely the issue of a new cabinet and the issue of corruption. Metaphors are used in the anatomy of editorial attention, conviction, and direction, but they are not comprehensive. Metaphors become rhetorical powers as part of logos and phatos. The metaphors used in the new cabinet issue give warnings and demands to the elected president about the cabinet being drafted. The metaphors used in the issue of corruption build a picture and thought that the existing parliament does not have legitimacy as people's representatives. Theoretically, this research finds a double metaphorical rhetoric with an editorial anatomical structure that reinforces the persuasive dimensions of rhetoric on the elements of logos and phatos.Keywords: Editorial, Media, Metaphor, Rhetoric, StructureEditorial sebagai ruang opini bagi media berusaha untuk memengaruhi pembacanya, baik melalui struktur anatomi editorial, maupun penggunaan bahasa. Salah satu aspek bahasa adalah penggunaan metafora. Artikel ini melaporkan hasil penelitian tentang bagaimana kekuatan retorik metafora dalam struktur anatomi editorial. Konsep dan teori yang digunakan ialah tentang metafora sebagai pemikiran, struktur editorial, dan tindakan persuasif retorika, yaitu: logos, ethos dan pathos. Metode yang digunakan untuk menemukan makna retorik metafora ialah Metaphor Identification Procedure (MIP) yang dikemukakan Pragglejaz Group. Editorial yang diteliti ialah editorial Suratkabar Republika dan Media Indonesia. Hasil penelitian menunjukkan, terdapat dua isu besar yang mengunakan metafora, yaitu isu kabinet baru dan isu korupsi. Metafora digunakan pada anatomi editorial attention, conviction, dan direction, tetapi tidak menyeluruh. Metafora menjadi kekuatan retorik sebagai bagian dari logos dan phatos. Metafora yang digunakan dalam isu kabinet baru memberikan peringatan dan tuntutan pada presiden terpilih tentang kabinet yang disusun. Metafora yang digunakan dalam isu korupsi membangun gambaran dan pemikiran bahwa parlemen yang ada tidak memiliki legitimasi sebagai wakil rakyat. Secara teoritis, penelitian ini menemukan retorika ganda (double rehoric) metafora dengan struktur anatomi editorial yang memperkuat dimensi persuasif reorika pada unsur logos dan phatos. Kata Kunci: Editorial, Media, Metafora; Retorika, Struktur

KOMODIFIKASI PERNIKAHAN REMAJA PADA SINETRON PENGANTIN DINI DI ANTV Umi Septia Rahayu; Mulharnetti Syas
Jurnal Ranah Komunikasi Vol 4 No 1 (2020): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.799 KB)

This study aims to examine the commodification of adolescent marriages in the Early Bridal soap opera on ANTV. The method used in this study is the semiotic analysis of the Rolland Barthes model with a qualitative approach. This study uses the constructivism paradigm as a research basis for in-depth how ANTV constructs adolescent marriage. This type of research is descriptive. This type of research aims to make a systematic, factual and accurate description of the facts contained in the soap opera of Pengantin Dini and to describe the reality that is built and commodified by ANTV. The theory used in this study is the Vincent Moscow Commodification Theory. In the results of text analysis using the Rolland Barthes semiotic method, ANTV describes married couples who have been married since adolescence as couples who are easily quarreled, mentally immature, and not ready economically, often parents who determine the way out of their children's problems, and students SMA can get married and continue to take formal education. The commodification of teenage marriage content in the Early Bridal soap opera on ANTV, the author of the analysis, is adolescent marriage that is filled with conflict and drama so that it is in demand by the public and has a sale value. This can be seen from the many advertisements embedded in the soap opera shows in various formats, such as running text and squeeze frames.

MEDIAMORFOSIS TV ONE PADA ERA MEDIA BARU Aditya Nugroho; Mulharnetti Syas
Jurnal Ranah Komunikasi Vol 3 No 1 (2019): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Abstract New media is growing so rapidly that it causes the television industry as an old media must have adapt these changes. One of the strategies carried out by the television industry is doing mediamorphosis and convergence to remain competitive. This study aims to examine the mediamorphosis by TV One as the news television industry in Indonesia and the journalistic convergence applied by TV One with other media incorporated in Viva Group, namely ANTV and Viva.co.id. In this study used constructivism paradigm, qualitative methodology, and phenomenological research methods. The results of the study showed that mediamorphosis was implemented by TV One with conducting journalistic convergence which included newsroom convergence newsgathering, and content convergence. TV One Editor collaborates directly with other media who are members of Viva Group. TV One as a news center. The conclusion of this study is that TV One has not implemented all levels of journalistic convergence because there are significant differences in news content among the three media that are incorporated in Viva Group. However, the decision of TV One, as a news television, to conduct journalistic convergence is one step forward to maintain its existence and provide the best service to viewers.

AKUMULASI MODAL DALAM PRODUKSI PROGRAM TELEVISI Mohammad Yozar Putranto; Mulharnetti Syas
Jurnal Ranah Komunikasi Vol 6 No 1 (2022): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Media in the process of producing and delivering information in the form of broadcasting programs to targeted consumers. The facts show that media has grown not only as a social, political and cultural tool but also as a company that emphasizes economic benefits. The production process of broadcast or television involves several elements such as labor, equipment, time and other related resources that require large capital. While the Media as an institution that lives in the public sphere with challenges to realize public space in society. The research method used is a Case Study where researchers collect data, take meaning, and gain understanding from interviews with some of the staff involved. The results showed that the management of Elshinta TV was able to carry out its function as a business institution, as evidenced by the achievement of surplus value which evidenced by the bigger advertising sales revenue than the production costs of the program. But it has not been able to ideally realize the public sphere in the midst of modern society. The suggestion of this research is to encourage TV stations not only to gain profit, but also to seriously answer the challenges of realizing public space in society.

KOMODIFIKASI MISTIS DALAM PROGRAM REALITY SHOW PENCARIAN JODOH GARIS TANGAN DI ANTV Muthmainnah Muthmainnah; Mulharnetti Syas
Scriptura Vol. 10 No. 2 (2020): DESEMBER 2020
Publisher : Institute of Research and Community Outreach - Petra Christian University

Penelitian ini mengkaji makna mistis dan praktik komodifikasi yang disajikan pada program reality show pencarian jodoh Garis Tangan di ANTV. Penelitian ini menggunakan metode analisis semiotika model Roland Barthes dengan pendekatan kualitatif. Pada hasil analisis makna denotasi pada program tersebut, yaitu penggambaran ritual-ritual mistis yang dilakukan oleh kedua expertise yaitu Arbi dan Rudy dalam usaha mereka untuk menjodohkan antara kandidat pria dan wanita. Makna konotasinya adalah ritual-ritual yang dilakukan seperti membaca garis tangan, merasakan aura, dan menghipnotis atau melakukan relaksasi terhadap peserta pencarian jodoh. Sedangkan mitos yang disajikan adalah kepercayaan-kepercayaan mengenai adanya makhluk gaib yang dapat memberikan bantuan terhadap manusia melalui perantara orang pintar (dukun). Masyarakat membutuhkan hiburan mistis untuk menjawab rasa ingin tahu mereka terhadap misteri fisika (mistis). Karena, bagi mereka, itu merupakan sebuah petualangan batin. Hal semacam itu yang mendorong manusia untuk menyukai tayangan-tayangan mistis. ANTV memanfaatkan kebutuhan masyarakat terhadap hiburan mistis sebagai sebuah komoditas, dimana mereka memasukkan unsur mistis dalam program reality show pencarian jodoh “Garis Tangan” sejalan dengan selera pasar yang akan menarik minat penonton dan menaikkan rating.

REPRESENTASI PARIWISATA DI KABUPATEN TOJO UNA-UNA, SULAWESI TENGAH PADA MAJALAH DESTINASI INDONESIA Mita Anggraeni; Mulharnetti Syas
Mediakom : Jurnal Ilmu Komunikasi Vol 3, No 2 (2019)
Publisher : Universitas Gunadarma

Penelitian ini bertujuan untuk mengkaji tentang representasi pariwisata di Kabupaten Tojo Una-Una, Sulawesi Tengah yang digambarkan oleh Majalah Destinasi Indonesia. Penelitian ini menggunakan metodologi penelitian kualitatif, dengan metode analisis semiotika sosial M.A.K. Halliday. Hasil Penelitian: Pada elemen field of discourse (medan wacana), Majalah Destinasi Indonesia menggambarkan semua unsur pariwisata yang terdapat pada Kabupaten Tojo Una-Una, Sulawesi Tengah. Pada elemen tenor of discourse (pelibat wacana), Majalah Destinasi Indonesia hanya mencantumkan satu narasumber untuk setiap feature. Pada elemen mode of discourse (sarana wacana) Majalah Destinasi Indonesia) menggunakan ragam bahasa sastra, gaya bahasa dengan majas penegasan dan majas perbandingan, serta penggunaan istilah asing dan bahasa daerah setempat. Kesimpulan: Majalah Destinasi Indonesia menggambarkan keindahan, keunikan, kekayaan budaya, kelengkapan fasilitas, dan kesiapan masyarakat lokal Kabupaten Tojo Una-Una, Sulawesi Tengah sebagai destinasi wisata yang patut dikunjungi oleh calon wisatawan. Saran: Redaksi Majalah Destinasi Indonesia sebaiknya menambah narasumber pada setiap feature yang disajikan.

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