Article Per Year (5 Year)
p-Index From 2019 - 2024
1.116
P-Index
This Author published in this journals
All Journal Jurnal Studi Komunikasi dan Media Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Riset Komunikasi Communicology: Jurnal Ilmu Komunikasi International Journal of Business Studies Akrab Juara : Jurnal Ilmu-ilmu Sosial
Udi Rusadi
Unknown Affiliation
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
DUALITAS STRUKTUR DI BALIK RUU PENYIARAN Herman Herman; Udi Rusadi
Jurnal Riset Komunikasi Vol 3 No 2 (2020): Agustus 2020
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v3i2.167

Abstract

Pembahasan digitalisasi bidang penyiaran sebagai pengganti Undang-Undang 32/2002 dilakukan sejak DPR periode 2009-2014 dan 2014-2019. Pembahasan RUU Penyiaran periode tersebut merupakan pembahasan yang sarat kepentingan dan menghabiskan waktu sekitar 10 tahun. Pertanyaan penelitian yang disajikan ialah bagaimana dualitas struktur dan agen dalam penyusunan RUU Penyiaran tersebut yang berangkat dari teori strukturasi Giddens bahwa kepentingan tersebut merupakan gejala sosial yang dapat diurai dan dieksplor apakah kekuatan-kekuatan individu atau kekuatan kelompok dapat membentuk masyarakat, apakah kekuatan individu-individu atau kekuatan kelompok tersebut dapat merubah perubahan sosial, sehingga didapatkan deskripsi jawaban pada penelitian ini. Melalui penelitian studi kasus kualitatif digambarkan kepentingan periode DPR tersebut, sehingga didapatkan perspektif antara LPS, DPR, dan Pemerintah siapa pihak penyelenggara multiplexing. Dengan demikian DPR segera mensahkan RUU tersebut sehingga digitalisasi penyiaran bisa terwujud.
Komodifikasi Politik dan Ekonomi Media Studi Kasus Kehadiran Jokowi di Pernikahan Atta dan Aurel Hilda Yunita Wono; Udi Rusadi
Communicology: Jurnal Ilmu Komunikasi Vol 9 No 2 (2021): Communicology: Jurnal Ilmu Komunikasi, Volume 9 No 2 Desember 2021
Publisher : DIII Prodi Humas Fakultas Ilmu Sosial Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/COMMUNICOLOGY.022.06

Abstract

ABSTRACT The number of television channels entering Indonesia has grown very rapidly. More television stations, too, are increasing the production of television shows. Infotainment is one of the television shows which is an alternative to programs. Television belongs to the culture of the capitalist industry which is basically just for profit. The main purpose of this article or paper is to conceptualize the commodification of politics and the economy of the media related to the issue of President Jokowi's attendance at Atta and Aurel's wedding. This study uses a critical paradigm with a qualitative methodology. The researcher uses the paradigm in addition to being critical to what is meant by observation, it also aims to reveal, find out, and at the same time criticize how the interaction between structure and agency in industrial television is and why it happens. The market is the main target in the work of Indonesian media. In the context of media management, the media uses a market approach in their performance. The market approach is based on the dynamics of demand and supply needs. In the case of Atta-Aurel, this law of supply is evident. Keywords: Commodification; Critical; Media; Political; Youtuber ABSTRAK Jumlah channel televisi yang masuk ke Indonesia telah berkembang sangat pesat. Lebih banyak stasiun televisi, juga meningkatkan produksi acara televisi. Infotainment adalah salah satu tayangan televisi yang merupakan alternatif dari program - program. Televisi adalah milik budaya industri kapitalis yang pada dasarnya hanya mencari keuntungan. Tujuan utama dari artikel atau paper ini adalah untuk mengkonseptualisasikan komodifikasi politik serta ekonomi media yang berhubungan dengan masalah kehadiran Presiden Jokowi ke pernikahan Youtuber terkenal di Indonesia yaitu Atta Halilintar dan Aurel Hermansyah. Penelitian ini menggunakan paradigma kritis dengan metodologi kualitatif. Peneliti menggunakan paradigma untuk selain kritis yang dimaksudkan observasi, juga bertujuan untuk mengungkap, mencari tahu, dan sekaligus mengkritisi bagaimana interaksi tersebut antara struktur dan agensi di televisi industri dan mengapa itu terjadi. Pasar menjadi target utama dalam kerja media Indonesia. Dalam konteks manajemen media, media menggunakan pendekatan pasar dalam kinerjanya. Pendekatan pasar berdasar pada dinamika kebutuhan permintaan dan penawaran. Dalam kasus Atta-Aurel, hukum permintaan penawaran ini nyata terlihat. Kata kunci: Komodifikasi; Kritis; Media; Politik; Youtuber
Giving Unwanted Gifts: Political Economy of Youtube Apology Eka Sri Dana Afriza; Udi Rusadi
International Journal of Business Studies Vol 5 No 3 (2021): International Journal of Business Studies (IJBS)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v5i3.202

Abstract

A public apology is a fairly common content found on the YouTube platform to restore the reputation and regain people's trust. At the same time, Youtube can also be used as a commodity-based economic platform that allows organizations, individuals, and Google (the owner of Youtube) to earn revenue either through advertising or direct promotion. These two things reflect the dual benefits of two opposites: genuine demand in the public interest and economic exploitation for the benefit of certain parties. This is well explored by the political economy theory of media which sees the digital platform as a convergence between the moral economy of commodities, the moral economy of gifts, and the moral economy of public goods. This article aims to further explore the three elements of the political economy of the media in the context of apologies on Youtube in five cases that occurred in Indonesia. The five apology cases were analyzed using parameters reflecting the moral economy of commodities, gifts, and public goods. The results of the analysis provide a typology of apology and a model that reflects the interrelation between the three moral economies involved in every apology.
NEWS CONSUMPTION ACROSS CONVENTIONAL MASS MEDIA AND THE INTERNET Udi Rusadi
Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika Vol 4, No 3 (2014): JPPKI
Publisher : Puslitbang Literasi dan Profesi SDM Komunikasi dan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of communication and information technology has provided the audience a new alternative in news consumption, which is not only limited to conventional media e.g. newspaper, television and radio but also includes the internet based media. In order to access the mentioned internet based media, one needs the opportunity and capability to access the internet. The objective of this research is to describe the patterns of the society in terms of consuming news from conventional media and the internet, as seen from their different level of digital literacies. This research was being held with the perspective of post positivistic, using qualitative method through in-depth interviews with respondents categorized in the digital native, settler and immigrant. The result shows that the digital native society consumes more media based internet whilst the digital settler and immigrant, compared to the digital native, still intensely access the conventional media in striking comparison to the internet. The cross news consumption in the media is done as a complement for each other and to assure the truth of a matter. The pattern in news consuming is still influenced by their background and the environment they belong to. Keywords: News, Consumption, Conventional Media, Internet, Digital Literacy
DIGITAL CITIZENSHIP SAFETY AMONG CHILDREN AND ADOLESCENTS IN INDONESIA Gati Gayatri; Udi Rusadi; Siti Meiningsih; Dede Mahmudah; Diana Sari; nfn Kautsarina; nfn Karman
Jurnal Penelitian dan Pengembangan Komunikasi dan Informatika Vol 6, No 1 (2015): JPPKI
Publisher : Puslitbang Literasi dan Profesi SDM Komunikasi dan Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study on Digital Citizenship Safety among Children and Adolescents in Indonesia aims to provide vital knowledge on how children and adolescents in Indonesia use social media and digital technology, and why they use those communication channels as well as the potential risks they might face in doing so. The data collection process of the policy research had been carried out in two years, from 2011 to 2012. Results of the study are expected to guide future policies to protect the rights of children to access information and, and at the same time, to share information and express their views or ideas in digital safety. For this, a randomized sample of children and adolescents aged 10-19 (400 in total) was taken spread across the country and spanning a mixture of urban and rural areas. The study finds that social and digital media use is an integral and growing part of the everyday life of young Indonesians. Almost all of the children and adolescents surveyed know about the Internet and most of them are Internet users. For those who are not Internet users, the number is very small. the most common reasons given are that they do not have the equipment or infrastructure to access the Internet or that they are forbidden by their parents to do so. Children and adolescents tend to use personal computers to access internet at internet cafes/vendors and school computer laboratories; laptops at home; and – above all – mobile phones or smartphones during their daily activities. They have three key motivations to access the Internet: to seek information, to connect to friends (old and new) and to be entertained. Their search for information is often driven by school assignments, while their use of social media and entertainment content is driven by their personal preference. The vast majority of their communication is with their peers, followed by their teachers, and that their communication with family members on the Internet is fairly insignificant.Keywords: Adolescent, Children, Digital citizenship, Digital media
MAKNA DAN MODEL KOMUNIKASI PEMBANGUNAN Udi Rusadi
Jurnal Studi Komunikasi dan Media Vol 18, No 1 (2014): Jurnal Studi Komunikasi dan Media
Publisher : BPSDMP Kominfo Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.075 KB) | DOI: 10.31445/jskm.2014.180105

Abstract

ABSTRACTThis article is a review towards the communication development theory and practices in Indonesia, to analyze on how the tendencies of the usage of the development model and how it should be. Through the literature study, it illustrates that the participatory development model apparently has not become the main strategy. The linear model through the  dissemination of information and innovation diffusion is still the dominant paradigm. The usage of Communication and Information Technology for development, which focuses more on the provision of infrastructure have not yet been supported by the participatory and continuous model of empowerment model. The Communication and Information Technology has already become the social transformation paradigm which provides opportunities to increase the development capacity more rapidly and effectively. Based on the paradigm, this analysis offers a convergence of communication development model which is hoped to be able to mobilize all resources collaboratively and optimally. Keywords : communication, development, model, technology, convergenceABSTRAKTulisan ini merupakan tinjauan terhadap konsep-konsep teoritik komunikasi pembangunan dan prakteknya di Indonesia, untuk menganalisis bagaimana kecenderungan model pembangunan yang digunakan dan model sebaiknya. Melalui kajian literatur, kajian ini menunjukan   bahwa model komunikasi pembangunan partisipatif tampaknya masih belum menjadi strategi utama. Model linier melalui diseminasi informasi dan difusi inovasi masih menjadi  paradigma dominan. Penggunaan TIK untuk pembangunan  lebih fokus pada penyediaan infrastruktur belum diikuti dengan  pemberdayaan dengan model partisipatif dan berkesimambungan. Teknologi komunikasi dan informasi sudah merupakan paradigma transformasi sosial yang menyediakan peluang peningkatan kapasitas pembangunan yang lebih cepat dan berkualitas. Berbasis paradigma tersebut kajian ini menawarkan model komunikasi pembangunan konvergensi yang diharapkan bisa menggerakkan semua sumberdaya secara kolaboratif dan optimal. Kata-kata Kunci : komunikasi, pembangunan, model, teknologi, konvergensi
KONVERGENSI MEDIA DALAM PROGRAM “AFTER HOURS WITH HELMY YAHYA” DI INEWS Irmawati Oktavianingtyas; Udi Rusadi
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 10, No 3 (2021)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (179.73 KB) | DOI: 10.33366/jisip.v10i3.2360

Abstract

After Hours with Helmy Yahya is a talk show program produced by Inews TV, under the auspices of the MNC Group. But unfortunately the program was terminated after airing for no more than 2 months. Convergence as a strategy for media companies to survive in the digital era has been applied to the program, but apparently this does not affect the success of the program. Therefore, the author wants to know the application of media convergence in the "After Hours with Helmy Yahya" program and also to know the extent to which convergence contributes to the success of the program, especially in terms of the political economy of the media. The results of the study indicate that most of the program's income comes from After Hours with Helmy Yahya which broadcasted via analog TV. It can be concluded that the convergence strategy has not contributed significantly to the success of the program, especially in terms of income for the company.Keywords: The Political economy of media, Media Convergence, Inews.Abstrack: After Hours with Helmy Yahya merupakan program talkshow besutan Inews TV, dibawah naungan MNC Group. Namun sayangnya program tersebut diberhentikan setelah tayang tidak lebih dari 2 bulan. Konvergensi yang digadang-gadang sebagai sebuah strategi perusahaan media untuk bertahan di Era digital telah diterapkan pada program tersebut, namun tampakhnya hal ini tidak mempengaruhi keberhasilan program. Oleh karena itulah penulis ingin mengetahui penerapan konvergensi Media Dalam Program “After Hours with Helmy Yahya” dan sejauh mana konvergensi berkontribusi pada keberhasilan program, terutama dari sisi ekonomi politik media. Hasil penelitian menunjukkah bahwa Sebagian besar pendapan program masih berasal dari tayangan After Hours with Helmy Yahya yang disiarkan melalui TV analog, dengan begitu strategi konvergensi yang dilakukan belum berkontribusi secara signifikan dalam keberhasilan program tersebut, terutama dari sisi pemasukan untuk perusahaan.Kata Kunci: Ekonomi Politik Media, Konvergensi Media, Inews.
Hypercapitalism Pesan Komunikasi Pemasaran “Paylater” Indra Novianto Adibayu Pamungkas; Udi Rusadi
Lingkar Studi Komunikasi (LISKI) Vol 8 No 1 (2022): FEBRUARI 2022
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v8i1.3782

Abstract

Penelitian ini bertujuan untuk menemukan bagaimana konten dari produk kapitalisme dibentuk dalam aktivitas komunikasi pemasaran di era digital melalu brand Paylater. Produk kapitasime dipasarkan melalui konten-konten yang berkenaan dengan perilaku millennials melalui jalan cerita. Penelitian ini menggunakan analisis teks yang mengintegrasikan pengetahuan yang tersedia seperti sumber kajiuan komunikasi pemasaran. Penelitian ini menghadirkan objek Paylater adalah salah satu produk kapitalis yang bekerjasama dengan berbagai macam merchant e-commerce. Masing-masing e-commers membuat program komunikasi pemasarannya masing-masing untuk program tersebut. Hasil penelitian menunjukan bahwa bisnis “PayLater” mengemas pesan dengan melibatkan mediasi perpindahan makna “Paylater” menjadi “solusi” bagi manusia melalui propaganda. Hal ini berlaku pada setiap e-commerce yang bekerja sama dengan program “Paylater” dalam setiap promosinya. Pesan propaganda menggunakan sudut pandang kehidupan manusia millennials sebagai komoditas seperti gaya hidup, kebutuhan harian diatas kemampuan, rasionalitas, dan status sosial. Komoditas tersebut mendukung pesan utama yaitu “beli sekarang, bayar kemudian” dengan makna denotasinya adalah “berhutang”. Kata Kunci: Digital, Hypercapitalism, Komunikasi, Pemasaran, Propaganda
RELASI ELITE POLITIK DENGAN MEDIA (STUDI REPRESENTASI PROSES PENCALONAN AHOK SEBAGAI CALON GUBERNUR DI PILKADA DKI JAKARTA 2017 DI TEMPO.CO) Ali Imron Hamid; Udi Rusadi
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 2 (2020): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Objective : (1) to find the relation between Ahok with the media and how far Ahok use the media in getting public support to advance further in the nomination of the governor in the 2017 elections; (2) to explore how media Ahok utilize in order to get the number of readers or visitors is high and thus can get revenue from advertising (3) to analyze how the strategy of media in producing news, especially about Ahok so they can get revenue(4) to uncover what interests were behind the relationship between the media Ahok. Method : critical discourse analysis. Results: based on the results of the study found a relation between Ahok with the media in order to support the nomination process as Governor of Jakarta at the local elections in 2017. Media utilizes Ahok to get high visitor from some news about Ahok.The strategy that media do is make controversy news of Ahok and some news about his leadership in managing Jakarta. Both relations between Ahok and media are economicinterest and political image. Conclusion: News about Ahok in the media is to increase his political image in public. And media using Ahok for economic purposes.
Co-Authors Ali Imron Hamid Dede Mahmudah Diana Sari Eka Sri Dana Afriza Gati Gayatri Hilda Yunita Wono Indra Novianto Adibayu Pamungkas Irmawati Oktavianingtyas nfn Karman nfn Kautsarina Siti Meiningsih Yundari, Yundari