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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Riset Komunikasi JPB ISJOUST
Khairul Syafuddin
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Religion Arts Humanities Astronomy Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Konsumsi Pemberitaan Media Online di Masa Pandemi oleh Ikatan Pelajar Riau Yogyakarta (IPRY-KB) Komisariat Bengkalis Selama Covid-19 Fajar Kurnia Ilahi; Khairul Syafuddin
Jurnal Riset Komunikasi Vol 4 No 2 (2021): Agustus 2021
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v4i2.349

Abstract

The limitations of movement and a lot of free time during the pandemic have an impact on each individual's media consumption. the need for news or new information in various regions makes individuals more intense in surfing various online news media. Thus, everyone's online media consumption has changed and led to new trends during the Covid-19 pandemic. The purpose of this study is to find out how the consumption of news from Ikatan Pelajar Riau Yogyakarta Komisariat Bengkalis (IPRY-KB) through online media on local news in Yogyakarta during the Covid-19 pandemic based on the media used, the duration when consuming it, to the news content that is often consumed. This research uses dependency theory, qualitative method, and purposive sampling technique by selecting 5 IPRY-KB students as informants. The results showed that IPRY-KB students' media consumption regarding local news in Yogyakarta during the Covid-19 pandemic; first, the media used are online media on a national scale and local media in Yogyakarta; second, the duration used to access news is 5 to 20 minutes; third, news about Covid-19 is the most frequently accessed and consumed topic. Reporting in online media is considered more convenient for IPRY-KB students so that they choose information sources from online media. The use of online media has also become part of the millennial generation's culture that wants fast-paced, including getting information.
KOMODIFIKASI RAMADAN & COVID-19 DALAM IKLAN TELKOMSEL EDISI “TERUS JALANKAN KEBAIKAN” Bayujati Prakoso; Khairul Syafuddin
Cakrawala - Jurnal Humaniora Vol 20, No 1 (2020): Maret 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v20i1.8225

Abstract

Nowadays, advertising is not merely having urgency as a means of promotion of commodities, but it has become the commodity itself that is worth selling to get a lot of financial profit. The concentration of advertisers turns into a commodity that sells (commodification). Advertising is a strategic pillar to be utilized by producers, including for producers of telecommunications service providers, Telkomsel. This research aims to uncover the significance of the commodification of Ramadan & Covid-19 in "Terus Jalankan Kebaikan" edition of Telkomsel ads. In this research used a critical paradigm, qualitative approach, and the Semiotics method of Charles Sander Pierce. The object of this research is the "Terus Jalankan Kebaikan" edition of Telkomsel ads in one minute duration. The results showed Telkomsel's advertisement "Terus Jalankan Kebaikan" has carried out the commodification of Muslim activities during Ramadan and the condition of Covid-19. This is demonstrated by the visualization of sending gifts, maintaining the relationship with the video call quota, beneficial to learn to read Al-Qur’an, access a seven-minute lecture video as part of running Ngabuburit Ramadan with the quota of streaming, online shopping in Telkomsel to share to the people in need, and do donation activities using the donation Tukar POIN feature. Meanwhile, we saw in Telkomsel advertisement that with a stable and strong Internet network, the need to gather with family can run smoothly and can run common good activities. The human goodness and need activities for social interaction are important points that are packaged in the advertisement.
KOMIK DIGITAL SEBAGAI MEDIA ADVERTISING DI DUNIA VIRTUAL Khairul Syafuddin
JURNAL PURNAMA BERAZAM Vol 2 No 1 (2020): OKTOBER 2020
Publisher : PROGRAM STUDI ILMU KOMUNIKASI

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Abstract

Consumer culture formed in society cannot be separated from the role of advertising. With the new media, advertising modes have also evolved. One of them is advertising done through social media Instagram in the form of digital comics. Instagram accounts that utilize digital comic content to produce advertisements are @jukihoki and @ghosty_comic. This research focuses on the discussion of digital comic advertisements, specifically those with the theme of Royale Pass Season 12 PUBG Mobile. The theory used in this study is the psychoanalysis of Sigmund Freud and the political economy of social media in the perspective of Christian Fuchs. The purpose of this study is to determine the grammar connection in digital comic advertisements, the process of advertising the entry of advertisements into the minds of consumers that encourage them to consume, and the practice of political economy social media carried out on Instagram. This study uses qualitative methods with a critical paradigm. In addition, the analysis technique used is the analysis of Charles S. Peirce's semiotics model which focuses on the typology of iconic signs. The results of this study see that digital comics that advertise Royale Pass Season 12 from PUBG Mobile contain social class issues. The issue is put to good use to produce advertisements, it can even encourage consumer psychology to consume the products offered. Even so, in the production of these advertisements there are also elements of political economy social media that are piled up.
The Political Economy of Muslim Identity in 411 Action by Online Media : (Semiotic Analysis of Tribunnews Journalists Reports on Youtube) Khairul Syafuddin
Islamic Studies Journal for Social Transformation ISJOUST Vol 7, No 1, 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) IAIN Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/isjoust.v7i1.6825

Abstract

The People's Defenders National Movement (GNPR) held the 411 Action to demand President Jokowi step down from his position. Even though the action was in the name of defending the people, it contained the practice of Muslim identity politics. This Muslim identity can be exploited by the media to reap benefits from the audience. The theory in this research is propaganda and commodification. The purpose of this study is to analyze Tribunnews' efforts to make a profit in the context of political economy. This study uses qualitative methods through semiotic analysis of Rolland Barthes. The results of this study see that Muslim identities tend to be displayed in Tribunnews live reports. Setting the point of view of the journalist's camera makes Muslim identity a spectacle material to be used as a commodity material. In addition, the selection of action images also strengthened the propaganda message of the demonstration. There are various signs displayed in the live report, such as white cloth clothes, caps, and other clothes that symbolize Islamic religious identity. In addition to commodification, there are propaganda practices carried out through this media. Propaganda practices are carried out to build a position between the protagonist and antagonist through broadcasts on Youtube.
Co-Authors Bayujati Prakoso Fajar Kurnia Ilahi