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Journal : Adbis : Jurnal Administrasi dan Bisnis

PENGARUH ORIENTASI BELANJA DAN PERBEDAAN GENDER TERHADAP PENCARIAN INFORMASI ONLINE DAN BELANJA ONLINE PADA MAHASISWA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI MALANG Dwi Sudjanarti; Umi Khabibah; Tri Istining Wardani
Adbis: Jurnal Administrasi dan Bisnis Vol 12, No 2 (2018): Jurnal Administrasi dan Bisnis
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v12i2.49

Abstract

This study aims to determine the effect of shopping orientation on online information search and online shopping, as well as differences in men and women in shopping orientation. The type of research used in this study is quantitative research with descriptive causal types. The study population was students of the 2017/2018 Academic Year of Malang State Polytechnic who had made an online purchase. Data collection uses a questionnaire to 94 respondents using purposive random sampling technique. Data analysis uses simple regression. The results showed that shopping orientation did not affect the online information search with t count 0.547 t table 1.66159. The simple regression equation obtained is Y1 = 7.898 + 0.013 X and Y2 = 2.492 + 0.082 X. The results of the study show that there is no difference in shopping orientation between men and women.
PENGARUH KUALITAS INFORMASI, KEMAMPUAN INDIVIDU DAN NORMA SUBJEKTIF TERHADAP MINAT MAHASISWA JURUSAN ADMINISTRASI NIAGA POLINEMA Dwi Sudjanarti; Tri Istining Wardani; Umi Khabibah
Adbis: Jurnal Administrasi dan Bisnis Vol 11, No 2 (2017): Jurnal Administrasi dan Bisnis 2017
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v11i2.29

Abstract

This research aims to analyze the influence of information quality, individual ability and subjective norms on student interest in using the internet as a reference source in preparing TA and thesis. This type of research is an explanatory research that shows the causal relationship between research variables by using hypothesis testing. The research population is the students of semester VI and VIII in Academic Year 2016/2017 with a sample of 76 respondents. The technique of collecting samples using random sampling and data collection using questionnaires. Based on the results of research, there is a significant influence between variable quality information, individual ability and subjective norms to behavioral intention in the use of the internet as a reference source simultaneously shown Fhitung value of 1.955> from Ftabel of 1.41. But partially there is no significant influence on the variable ability of the individual against the behavioral intention of internet usage as a reference source. Variable quality of information and subjective norms have significant influence on behavioral intention of internet usage as reference source.
PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP SIKAP PERILAKU PENGGUNA VIDEO PEMBELAJARAN MYOB ACCOUNTING (Studi Pada Mahasiswa D-IV Manajemen Pemasaran Polinema) Umi Khabibah; Heru Utomo; Dwi Sudjanarti
Adbis: Jurnal Administrasi dan Bisnis Vol 16, No 2 (2022): JURNAL ADMINISTRASI DAN BISNIS 2022
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v16i2.160

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh persepsi kegunaan, persepsi kemudahan terhadap sikap perilaku penggunaan video pembelajaran myob accounting. Metodologi yang dipergunakan adalah dengan menyebarkan quisioner kepada 67.responden yang dipilih,kemudian dianalisa dengan metode regresi, dengan menggunakan alat bantu spps. Berdsarakan hasil penelitian yang telah dilakukan, dengan TAM bahwa Persepsi kegunaan secara parsial berpengaruh positif dan signifikan terhadap sikap perilaku penggunaan video pembelajaran myob accounting. Persepsi kemudahan penggunaan secara parsial berpengaruh positif dan signifikan terhadap sikap perilaku penggunaan video pembelajaran myob accounting. Persepsi kemudahan penggunaan dan persepsi kegunan secara simultan berpengaruh positif dan signifikan terhadap sikap perilaku penggunaan video pembelajaran myob accounting.