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Implementation of Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) in Recommendations for New Position in Companies Mesran M; Eka Pratiwi Sumantri; Supriyanto S; Syafrida Hafni Sahir; Nelly Khairani Daulay
IJISTECH (International Journal of Information System and Technology) Vol 4, No 2 (2021): May
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

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Abstract

This study aims to provide support to management in recommendations for promotion of employee promotions, with the aim of providing motivation to employees. The problem encountered at this time is the number of employees making it difficult for management to choose employees to recommend in promotions for promotions. In this research, the method used is Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) which is a fairly good method in ranking where the best alternative is the alternative that has the closest distance to the best alternative and far from the worst alternative. From the research results, it can be concluded that the A5 alternative is the best with a value of 0.748 and can be recommended in a new position promotion at the company.
Implementation of Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) in Recommendations for New Position in Companies Mesran M; Eka Pratiwi Sumantri; Supriyanto S; Syafrida Hafni Sahir; Nelly Khairani Daulay
IJISTECH (International Journal of Information System and Technology) Vol 4, No 2 (2021): May
Publisher : Sekolah Tinggi Ilmu Komputer (STIKOM) Tunas Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (772.845 KB)

Abstract

This study aims to provide support to management in recommendations for promotion of employee promotions, with the aim of providing motivation to employees. The problem encountered at this time is the number of employees making it difficult for management to choose employees to recommend in promotions for promotions. In this research, the method used is Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) which is a fairly good method in ranking where the best alternative is the alternative that has the closest distance to the best alternative and far from the worst alternative. From the research results, it can be concluded that the A5 alternative is the best with a value of 0.748 and can be recommended in a new position promotion at the company.
Pengaruh E-Service Quality dan Brand Image Terhadap E-Loyalty pada Pengguna Aplikasi Shopee Kornelius Kurniaman Waruwu; Syafrida Hafni Sahir
Journal of Business and Economics Research (JBE) Vol 3 No 3 (2022): October 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i3.2298

Abstract

The purpose of this study was to determine the effect of e-service quality and brand image on e-loyalty of Shopee application users in Kelurahan Pasar Gunungsitoli. In this study using quantitative data analysis methods. The data analysis method used is descriptive statistics and Structural Equation Model (SEM) which is processed through the smart-PLS (partial least square) program. The population of this research is all Shopee application users in Kelurahan Pasar Gunungsitoli. The sampling technique was purposive sampling, the sample size to be used was 140 respondents. From the results of data processing, it is known that the variable e-service quality (X1) has a negative effect on e-loyalty of Shopee application users in Pasar Gunungsitoli village. While Brand image (X2) brand image has a positive and significant effect on e-loyalty of Shopee application users in Pasar Gunungsitoli Village.
Analisa Keputusan Menabung di Bank Mega Syariah di Kota Medan Athifah Zalfa Lesmana; Syafrida Hafni Sahir
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 3 (2023): Maret 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i3.716

Abstract

The purpose of this study is to determine the impact of religiosity, reference groups, and motivation on saving decisions at the Bank Mega Syariah Iskandar Muda Branch in Medan. The research method employed is quantitative, with an explanatory survey approach. The data is obtained directly from the respondents using a primary data collection technique and a questionnaire was used as the research instrument. The data analysis technique used is multiple linear regression which is processed by using SPSS 24. The sampling method used was accidental sampling with a total of 70 Bank Mega Syariah customers. Based on the results of the analyses, religiosity had partially positive and significant effect on the Saving Decision, the Reference Group had no and insignificant effect partially on the Saving Decision, and Motivation had partially positive and significant effect on the Saving Decision.
Pengaruh Green Marketing dan Corporate Social Responsibility Terhadap Keputusan Pembelian Lampu LED Philips Franstama Pardamean; Syafrida Hafni Sahir
Journal of Trends Economics and Accounting Research Vol 3 No 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i3.583

Abstract

The aim of this study was to determine the effect of green marketing and corporate social responsibility on purchasing decisions (a case study of Philips LED lamp consumers in Medan). This type of research is associative quantitative research which aims to determine the relationship between two variables. The research population is consumers of Philips LED lights in Medan City whose number is not known with certainty. The sample size was determined using the unknown population formula and the sample results were determined to be 100 respondents. The research instrument used was a questionnaire distributed online via the Google form. The data analysis used is multiple linear regression method. Based on the results of the t test, the green marketing variable partially has a positive effect on consumer purchasing decisions for Philips LED lights in Medan City and the corporate social responsibility variable partially has a positive effect on consumer purchasing decisions for Philips LED lights in Medan City. Based on the Coefficient Test the determination of purchasing decisions can be explained by green marketing and corporate social responsibility variables.
Pengaruh Strategi Pemanfaatan Media Sosial untuk Meningkatkan Pemasaran Produk UMKM Sekar Handycraft Agung Triayudi; Syafrida Hafni Sahir; Mesran; Suginam
JPM: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): October 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v4i2.1350

Abstract

Understanding the impact of social media utilization strategies that can attract consumer attention in order to increase product marketing is essential. Social media brings various benefits in a business context, such as increasing business exposure, expanding target market reach, building public interest and brand awareness, and providing a tool to measure the success of marketing campaigns. Sekar Handycraft SME are currently not optimizing the use of social media due to limited understanding of attracting consumer attention, which is the main cause. Therefore, to increase the competence of the Sekar Handycraft team, it is necessary to organize workshops or training to deepen understanding of the effects of using social media strategies in increasing product promotion. Through community service efforts at SME Sekar Handycraft, it is hoped that knowledge about social media utilization strategies can become a valuable asset for the SME Sekar Handycraft team so that they can more efficiently use social media to intensify product marketing.