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ANALISIS PROSES KEPUTUSAN PEMBELIAN ONLINE PADA SHOPEE MALL INDONESIA Mohammad Sofyan; Novianita Rulandari; Yunita Sari
Jurnal Ilmiah Ekonomi Bisnis Vol 26, No 3 (2021)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.035 KB) | DOI: 10.35760/eb.2021.v26i3.4019

Abstract

Penelitian ini bertujuan untuk mengetahui proses keputusan pembelian online pada Shopee Mall di Indonesia selama Pandemi Covid-19. Metode yang digunakan adalah kualitatif deskriptif dari 262 customer dan seller. Hasil penelitian menunjukkan bahwa, terjadi perubahan proses keputusan pembelian online dari pengenalan kebutuhan sebagai proses pertama menjadi kedua. Hal ini disebabkan karena dimasa pandemi covid-19 dengan diberlakukannya work from home, learning from home, customer dan seller memiliki banyak waktu luang mencari sebanyak mungkin informasi dalam pemenuhan kebutuhannya. Pencarian informasi dalam memutuskan membeli suatu produk, melibatkan upaya dan waktu yang tidak terlalu besar, lebih mengandalkan pengetahuan pribadi dibandingkan dengan informasi dari luar. Peningkatan belanja online oleh customer Wanita yang didominasi mahasiswi yang berada di Provinsi DKI Jakarta untuk pembelian kosmetik, pakaian, dan sepatu. Dengan kemudahan pencarian informasi, perlu adanya edukasi cara berbelanja online yang baik, benar dan aman dari penipuan online shop, serta pemahaman hak-hak dan kewajiban mereka sebagai konsumen.
Faktor-Faktor yang Mempengaruhi Jiwa Kewirausahaan Pegawai Bank Perkreditan Rakyat Mohammad Sofyan
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 4 No 3 (2019): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.449 KB) | DOI: 10.32503/jmk.v4i3.586

Abstract

This study aims to determine the effect of Education and Training, Professionalism, Work Experience, Leadership, and Work Environment on Employee Entrepreneurship. The sample used in this study were 237 respondents from 15 Rural Banks in Bogor Regency and City. Based on the results of the structural equation model, only Professionalism and the Work Environment have a significant effect on the Entrepreneurship of rural banks Employees
RASIO KEUANGAN UNTUK MENILAI KINERJA KEUANGAN MOHAMMAD SOFYAN
Jurnal Akademika Vol 17, No 2 (2019): Agustus 2019
Publisher : STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (923.45 KB) | DOI: 10.51881/jam.v17i2.173

Abstract

Financial Report is anoverview of the company's financial condition at any given moment. The instrument usedfor the analysis of financial condition as follows: Balance Sheet and Income Statement.The aim is to assess the financial performance of Generali Indonesia life insurance. From the analysis of the ratioof annual financial report  Generali Indonesia life insurance illustrate that any analysis of 2012-2017 the ratio is still below theindustry standard ratio. This resulted in financial performance has not been good.Keywowrds: Financial Report, Balance Sheet and Income Statement, financial performance
Magetan Regency MSME Strategy in The New Normal Mohammad Sofyan; Endah Fantini
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 1 (2021): January
Publisher : CV ODIS

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Abstract

This research aims to find problems that often hinder the development of MSMEs in Magetan Regency in the advantage of competing, especially in the face of The New Normal, for that there is a strategy needed in creating competitive advantages in The New Normal. The object of this research is small and medium enterprises in Magetan Regency. Data analysis techniques use descriptive analysis techniques. The results showed that competition between similar companies, the threat of new arrivals, the threat of replacement products, the bargaining power of buyers, and the bargaining power of suppliers are problems faced by small and medium enterprises in Magetan Regency.
ANALYSIS FINANCIAL PERFORMANCE OF RURAL BANKS IN INDONESIA Mohammad Sofyan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 3, No 03 (2019): IJEBAR, VOL. 03 ISSUE 03, SEPTEMBER 2019
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v3i03.588

Abstract

During the period 2006-2019 many rural banks were liquidated by Indonesia Deposit Insurance Corporation (LPS) which have an impact on the performance of rural banks. This study aims to determine the effect of CAR, LDR, OCOI and NPL on the ROA of Rural Banks in Indonesia. The results of the study show that CAR, LDR, and OER have a significant effect on ROA. Every increase in operating costs will result in a decrease in pre-tax profit which results in a decrease in ROA. NPL has no significant effect on ROA. because rural bank has a large CAR ratio to cover credit risk.
Analysis of Customer Satisfaction and Loyalty Using BRImo Mohammad Sofyan; Alian Natision; Tung Tran Minh; Teguh Santoso
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i1.425

Abstract

This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.
Analysis of Customer Satisfaction and Loyalty Using BRImo Mohammad Sofyan; Alian Natision; Tung Tran Minh; Teguh Santoso
Ilomata International Journal of Management Vol 3 No 1 (2022): January 2022
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v3i1.425

Abstract

This research aims to analyze the customer satisfaction of BRImo app users. Descriptive qualitative research design describes systematically and accurately the facts and characteristics of customer satisfaction and loyalty of BRImo app users. The results showed that dominant customers were also satisfied and were most likely to tell positive things about the BRImo application. Bank BRI needs to evaluate customers who feel dissatisfied and disloyal.
Optimalisasi Sosial Media Sebagai Sarana Promosi Usaha Kecil Menengah Meningkatkan Penjualan di Masa Pandemi Covid-19 Endah Fantini; Mohammad Sofyan; Ade Suryana
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 1 No. 2 (2021): Februari
Publisher : CV ODIS

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Abstract

This research aims to know the development and role of social media as an effort to market online businesses, business motivation to increase sales during the Covad-19 pandemic. Optimization of social media as a business strategy of SMEs, constraints of SMEs in optimizing social media for online businesses. The method used is descriptive qualitative with literature study. Based on the results of the study shows that internet use during the covid-19 pandemic is increasing rapidly, 3 social media are often visited, namely Facebook, Instagram, and youtube. In online marketing, social media has several important roles including effective branding and promotion. Factors that motivate SMEs to start a business include economic success drive, confidence in self-capability,  self-esteem,  social responsibility, freedom to manage a business,  fondness for the work pursued; and, and role model. Optimization of social media as an SME business strategy, among others, is consistently doing business every day to increase sales. While the obstacles faced by SMEs in optimizing social media for online businesses are cost-leadership, differentiation,  and focus. This research aims to know the development and role of social media as an effort to market online businesses, business motivation to increase sales during the Covad-19 pandemic. Optimization of social media as a business strategy of SMEs, constraints of SMEs in optimizing social media for online businesses. The method used is descriptive qualitative with literature study. Based on the results of the study shows that internet use during the covid-19 pandemic is increasing rapidly, 3 social media are often visited, namely Facebook, Instagram, and youtube. In online marketing, social media has several important roles including effective branding and promotion. Factors that motivate SMEs to start a business include economic success drive, confidence in self-capability,  self-esteem,  social responsibility, freedom to manage a business,  fondness for the work pursued; and, and role model. Optimization of social media as an SME business strategy, among others, is consistently doing business every day to increase sales. While the obstacles faced by SMEs in optimizing social media for online businesses are cost-leadership, differentiation,  and focus.
Implementasi Kebijakan PPh 21 Selama Pandemi Covid-19 di Provinsi DKI Jakarta Hardita Rahma Safitri; Nelfi Afri Yanty; Siska Adelia; Tasya Kusumaningtyas; Mohammad Sofyan
JURNAL ILMU ADMINISTRASI PUBLIK DAN BISNIS Vol. 1 No. 4 (2021): Maret
Publisher : Klak Klik Inovasi Digital

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Abstract

Penelitian ini bertujuan untuk mengetahui Implementasi Kebijakan PPh 21 Selama Pandemi Covid-19 di Provinsi DKI Jakarta. Dengan pendekatan studi kasus, diketahui bahwa Pemerintah melalui Provinsi DKI Jakarta akan menanggung 100% pajak atas penghasilan tersebut sehingga tidak membebani perusahaan maupun karyawan. Pembebasan pungutan pajak dari gaji karyawan setiap bulan ini bertujuan mempertahankan daya beli masyarakat sebagai antisipasi melambatnya perekonomian nasional.
CUSTOMER RELATIONSHIP MARKETING DI RAMAYANA DEPARTEMENT STORE PADA MASA PANDEMIC COVID-19 Nur Fitri Rahmawati; Rangga Dalu Aji Toana; Mohammad Sofyan
Jurnal Apresiasi Ekonomi Vol 9, No 3 (2021)
Publisher : STIE Pasaman, Simpang Empat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v9i3.425

Abstract

he Covid 19 pandemic has hit the economy and business globally, one of which is the Ramayana Department Store where sales have decreased. It is necessary to have a customer relationship marketing strategy to maintain customer loyalty which leads to increased sales. The purpose of this study is to analyze the customer relationship marketing strategy implemented by the Ramaya Department Store. The method used is a qualitative method. The results of the research show that member loyalty programs are less attractive due to lack of promotion and slow customer service response.