Gendut Suprayitno
Program Magister Teknik Industri, Institut Sains dan Teknologi Nasional

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Penentuan Produk Unggulan Usaha Mikro Kecil Menengah Sektor Industri Agro di Kabupaten Bogor Driska Nurizizah Fasyah; Heny K Daryanto; Gendut Suprayitno
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.197 KB) | DOI: 10.29244/mikm.11.2.103-110

Abstract

Structure of business in Bogor District dominated by 99.84% Small and Medium Enterprises (SMEs). The SMEs have a wide variety of products. Agro industry sector is the potential sector for increasing value added to agricultural products. The purposes of this study was to determine the main product of SMEs agro industry sector. The criterias were set out in the Regulation of the Ministry of Home Affairs of Republic of Indonesia Number 9 of 2014. The study was conducted by using in-depth interview, fill out questionnaire with experts and secondary data. The tools used to analyze the main product is Analytical Hierarchy Process (AHP) and Exponential Comparative Method (MPE). The result show that the most potential product to be main product of SMEs agro industry sector in Bogor District is nutmeg juice. Implications of this study are; (1) establish nutmeg juice as a main product of small medium agro-industry in medium-term development plan of Bogor Distric; (2) the government need to develop the market availability with intensive marketing and partners cooperation, increase quality and productivity of the plantation through cultivation techniques training to increase efficiency, improve the labour skills by providing training
PERANCANGAN STRATEGI BAURAN PEMASARAN UNTUK MENINGKATKAN KEPUASAN DAN LOYALITAS NASABAH PEMBIAYAAN UMRAH Hendra Kurniawan; Arif Satria; Gendut Suprayitno
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 2 No. 1 (2016): JABM Vol. 2 No. 1, Januari 2016
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.2.1.32

Abstract

A high level of interest among Indonesians in performing Umrah, a religious tourism, creates the opportunity for banking industries, especially XYZ Sharia bank branch which provides Umrah financing services for the Indonesian Muslim community. The objectives of this study were 1) to analyze the influence of mixed marketing on customer loyalty of XYZ Sharia Bank branch; 2) to analyze the influences of the marketing mix to customer satisfaction of XYZ Sharia Bank branch; 3) to analyze the influence of customer satisfaction on customer loyalty of XYZ Sharia Bank branch; 4) to formulate a marketing strategy to increase customer loyalty of XYZ Sharia Bank branch. This study was conducted using a descriptive method through a case study approach. The data were collected through questionnaires with non-probability sampling technique by using a convenience sampling method. The data were analyzed by using Structural Equation Modeling based on partial least square (PLS-SEM). The PLS SEM analysis results indicated that the mixed marketing is influential on customer satisfaction of XYZ Sharia Bank branch with the influential dimensions of products, prices, employees and processes. Besides, mixed marketing also is significantly influential on customer loyalty of XYZ Sharia Bank branch with the influential dimensions of products, prices, employees, physical evidence and processes. The results of the analysis using ANP demonstrated that implementing cooperation with various travels and Umrah Travel Association in Indonesia is the priority key to improve the marketing of Umrah financial products in Syariah Bank branch by the weight score of 56,03%.Keywords: ANP, mixed marketing, consumer satisfaction, consumer loyalty, Structural Equation Modelling (SEM)-PLS
Pemodelan Pengawasan Terpadu Atas Kebijakan Penyaluran dan Penjaminan Kredit Usaha Rakyat Slamet Hariadi; Marimin Marimin; Bunasor Sanim; Gendut Suprayitno
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 5 No. 1 (2019): JABM Vol. 5 No. 1, Januari 2019
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.5.1.1

Abstract

The Credit for Business Program (KUR) has achieved its determined target for delivering credit for micro, small and medium businesses. Besides achieving its target, this program also has some problems such as high non-performance loans on some participant banks. This study will build a model for audit coordination among internal audits, especially from government institutions which involve in the delivery and guarantee processes of credit for business program. The objectives of this research are to review the relevant regulations and procedures, evaluate the capabilities of internal audits involved in the credit program, evaluate the performance of the current processes, and identify determinant factors for audit coordination. The results of the study indicate that some retroactive regulations require special attention to dissemination, and about half of the half of the internal audits that signed the supervision forum are in the integrated level or even higher, based on the internal audit capability model (IACM). Sub-elements from each element of audit coordination in the independent sector were obtained by using the Interpretive Structural Modeling (ISM). These sub-elements should be prioritized before other sub-elements in designing audit coordination model.Keywords: audit coordination, internal audit, IACM, ISM, Micro creditAbstrak: Kredit usaha rakyat (KUR) telah mencapai target yang ditetapkan, yaitu menyalurkan kredit bagi usaha mikro, kecil dan menengah (UMKM). Selain mencapai target yang ditetapkan, dalam operasionalnya KUR juga mempunyai permasalahan, diantaranya adalah non performance loans tinggi pada beberapa bank pelaksana. Penelitian ini untuk membangun suatu model pengawasan terpadu antara audit internal, khususnya audit internal pada entitas pemerintah yang terlibat dalam proses penyaluran dan penjaminan KUR. Tujuan dari penelitian ini adalah mereviu regulasi dan prosedur yang relevan, mengevaluasi kapabilitas audit internal yang terlibat dalam program KUR, mengevaluasi kinerja dari penyaluran dan penjaminan KUR, mengidentifikasi faktor penentu keberhasilan dalam membangun model pengawasan terpadu. Hasil penelitian menunjukkan bahwa beberapa regulasi yang berlaku surut memerlukan perhatian khusus untuk diseminasi, sekitar setengah dari setengah dari audit internal penandatangan forum pengawasan berada dalam level integrated atau lebih baik, berdasarkan internal audit capability model (IACM). Menggunakan Interpretive Structural Modelling (ISM) diperoleh sub elemen dari setiap elemen koordinasi audit yang berada di sektor independen. Dalam membangun model pengawasan terpadu, sub elemen tersebut menjadi prioritas dibandingkan sub elemen yang berada di sektor lainnya.Kata kunci: pengawasan terpadu, audit internal, IACM, ISM, KUR