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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JAM : Jurnal Aplikasi Manajemen
Muhammad Syamsun
Departemen Manajemen, Fakultas Ekonomi dan Manajemen Institut Pertanian Bogor
Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering

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Peran Entrepreneurial Marketing dalam Peningkatan Kinerja Pemasaran pada Industri Rumahan Kabupaten Kendal, Jawa Tengah Bibi Arfanly; Ma'mun Sarma; Muhammad Syamsun
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (726.393 KB) | DOI: 10.29244/mikm.11.2.141-150

Abstract

As a part of Micro Small Medium Enterprises, home industry plays a very important role as new jobs provider that is expected to decrease unemployment and distribute wealth among society. Home industry development needs to be done in Kendal Regency. However in its implementation, this home industry faces many problems, one of them is marketing. It shows that there needs to be right marketing method and strategy to develop home industries. One of the approaches that is used right now by Small Medium Enterprises is entrepreneurial marketing. This research aims to (1) analyze the achievement being practiced by home industry in Kendal, (2) analyze the impact entrepreneurial marketing has towards the marketing performance of Kendal’s home industry. Respondents in this research are 67 home industry entrepreneur in Kaliwangu district and Patebon district, Kendal Regency. Sampling method uses non probability sampling method with convenience sampling technique. The data was analyzed with transformation index analysis and structural equation modeling with partial least square approach (SEM PLS). The result of the research shows that the implementation of entrepreneurial marketing has been quite good and the biggest aspect of entrepreneurial marketing is shown by strategic ability. According to SEM PLS analysis, concept, strategy, and market intelligence variables on entrepreneurial marketing are significant to marketing performance.
Pengaruh Kualitas Pelayanan dan Biaya terhadap Kepuasan dan Loyalitas Pasien RSUD Kota Bogor Adityawarman Adil; Muhammad Syamsun; Mukhamad Najib
Jurnal Aplikasi Manajemen Vol 14, No 3 (2016)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.941 KB) | DOI: 10.18202/jam23026332.14.3.04

Abstract

This study aims to determine the effect of quality of service and hospital’s cost on patient satisfaction and loyalty. This study uses secondary data from hospital’s document and primary data which collected through questionnaire’s survey from the patients of Bogor Public Hospital, Indonesia. The method of analysis using Structural Equation Modeling (SEM) analysis. According to the method of Partial Least Square (PLS), service qualityand hospital’s cost have significant impact on patient satisfaction. Service quality has significantly  impact to the patient loyalty, but the hospital’s cost has no significant impact on patient loyalty. In addition, patient satisfaction significantly affect to the patient loyalty. According to this result, the hospital needs to improve the service quality and set the right cost in order to improve patient satisfaction and at the end, gain patient loyalty.
Co-Authors Adityawarman Adil Bibi Arfanly Ma'mun Sarma Mukhamad Najib