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Analisis Swot Untuk Menentukan Strategi Kompetitif Pada Pd. Bpr. Bank Daerah Lamongan Mohammad Rizal Nur Irawan
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 2, No 1 (2017): April 2017
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.864 KB) | DOI: 10.30737/ekonika.v2i1.17

Abstract

The rising of global competition, the companies must considering the circumstances of market and more competitiveof determine strategy. Competitive strategy is a way to determine the power competitiveness. Use of an effective SWOT analysis for a role in determining the competitive strategy, in order to determine the strengths, weaknesses, opportunities and threats encountered by company to keep going company survive. The Problems which you want to find the answer in this study is "whether the SWOT analysis is an appropriate strategy in order to increase the production of Performance Management and how competitive strategies were implemented company in overcoming the global competition? This research using IFAs analysis method to analyze the internal factors, the analysis of EFAS to external factors. After inserted into quantitative model that is name SWOT.  The Results of analysis showed that analysis of IFAS and EFAS and SWOT analysis, the strategy selected for the achievement goal of the company is "strategy ST". Based on this evidence we can conclude with the SWOT analysis be able to competition  using a competitive strategy, with the strategy of product diversification. Key word: SWOT analysis, competitive strategy Berkaitan dengan meningkatnya persaingan Global,maka perusahaan dituntut untuk memperhatikan keadaan pasar dan bersaing lebih kompetitif dalam menentukan strategi.Strategi kompetitif merupakan salah satu cara untuk mengetahui daya saing disetiap kekuatan.Pengunaan analisis SWOT yang efektif dapat memegang peranan dalam menentukan strategi kompetitif,agar dapat mengetahui kekuatan, kelemahan, peluang dan ancaman yang dihadapi oleh perusaahaan dalam menjaga kelangsungan hidup perusahaan.Masalah yang hendak di cari jawabannya dalam penelitian ini adalah‟apakah analisis SWOT merupakan strategi yang tepat guna meningkatkan produksi perushaan dan bagaimana strategi kompetitif yang di terapkan perusahaan dalam mengatasi persaingan global?‟. penelitian ini dilakukan dengan menggunakan metode analisis IFAS untuk menganalisis faktor internal,analisis EFAS untuk faktor eksternal. Setelah dimasukan kedalam model kuantittif yaitu matrik SWOT.Hasil analisis menunjukan bahwa, menggunakan analisis IFAS dan EFAS serta menggunakan analisis SWOT ,maka strategi yang dipilih guna tercapainya tujuan dari perusahaan adalah‟strategi ST‟.Berdasarkan bukti tersebut dapat disimpulkan bahwa dengan  analisis SWOT dapat mengatasi persaingan yang ditentukan dengan memakai strategi kompetitif yaitu, dengan strategi diversifikasi produk. Kata kunci : Analisis SWOT , Strategi kompetitif
Analisis Swot Untuk Menentukan Strategi Kompetitif Pada Pd. Bpr. Bank Daerah Lamongan Mohammad Rizal Nur Irawan
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 2 No. 1 (2017): April 2017
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v2i1.17

Abstract

The rising of global competition, the companies must considering the circumstances of market and more competitiveof determine strategy. Competitive strategy is a way to determine the power competitiveness. Use of an effective SWOT analysis for a role in determining the competitive strategy, in order to determine the strengths, weaknesses, opportunities and threats encountered by company to keep going company survive. The Problems which you want to find the answer in this study is "whether the SWOT analysis is an appropriate strategy in order to increase the production of Performance Management and how competitive strategies were implemented company in overcoming the global competition? This research using IFAs analysis method to analyze the internal factors, the analysis of EFAS to external factors. After inserted into quantitative model that is name SWOT.  The Results of analysis showed that analysis of IFAS and EFAS and SWOT analysis, the strategy selected for the achievement goal of the company is "strategy ST". Based on this evidence we can conclude with the SWOT analysis be able to competition  using a competitive strategy, with the strategy of product diversification. Key word: SWOT analysis, competitive strategy Berkaitan dengan meningkatnya persaingan Global,maka perusahaan dituntut untuk memperhatikan keadaan pasar dan bersaing lebih kompetitif dalam menentukan strategi.Strategi kompetitif merupakan salah satu cara untuk mengetahui daya saing disetiap kekuatan.Pengunaan analisis SWOT yang efektif dapat memegang peranan dalam menentukan strategi kompetitif,agar dapat mengetahui kekuatan, kelemahan, peluang dan ancaman yang dihadapi oleh perusaahaan dalam menjaga kelangsungan hidup perusahaan.Masalah yang hendak di cari jawabannya dalam penelitian ini adalah‟apakah analisis SWOT merupakan strategi yang tepat guna meningkatkan produksi perushaan dan bagaimana strategi kompetitif yang di terapkan perusahaan dalam mengatasi persaingan global?‟. penelitian ini dilakukan dengan menggunakan metode analisis IFAS untuk menganalisis faktor internal,analisis EFAS untuk faktor eksternal. Setelah dimasukan kedalam model kuantittif yaitu matrik SWOT.Hasil analisis menunjukan bahwa, menggunakan analisis IFAS dan EFAS serta menggunakan analisis SWOT ,maka strategi yang dipilih guna tercapainya tujuan dari perusahaan adalah‟strategi ST‟.Berdasarkan bukti tersebut dapat disimpulkan bahwa dengan  analisis SWOT dapat mengatasi persaingan yang ditentukan dengan memakai strategi kompetitif yaitu, dengan strategi diversifikasi produk. Kata kunci : Analisis SWOT , Strategi kompetitif
PENGARUH JUMLAH PRODUKSI DAN KUALITAS SDM TERHADAP PENDAPATAN KARYAWAN PADA KONVEKSI HIJAB AL – VIETA TUNGGUL PACIRAN Abdul Ghofur; Mohammad Rizal Nur Irawan; Andi Farouq Hasan
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.189

Abstract

Community income becomes a reference that an area is considered prosperous. The existence of the industrial revolution 4.0 makes the spirit for the community to compete to improve the quality of community resources so that they are not colonized by technological sophistication. This study aims to analyze and discuss the effect of the amount of production and quality of human resources on employee income in the Al-Vieta hijab convection. The research method used is quantitative research. The sample used is a saturated sampling of production employees with 25 respondents. Analysis of the data used is validity, reliability, classic assumption test and multiple linear regression using SPSS 20. The mathematical model as a representation of the effect of the number of production and quality of HR on employee income in hijab convection Al-Vieta. The results showed that there was an effect simultaneously on the amount of production and the quality of human resources on employee income at the Al-Vieta hijab convection. The results of the coefficient of determination (R ^ 2) of 0.725, meaning that the amount of production and quality of human resources contribute to affect employee income by 72.5% while the remaining 27.5% is influenced by other variables outside the variables studied by researchers.
PENENTUAN STRATEGI PEMASARAN DALAM MEMPERTAHANKAN EKSISTENSI DAN MENGADAPI PERSAINGAN (Studi Kasus Pada Gemilang Art Glass Di Modo) Zulkifli Lubis; Kemal Farouq Mauladi; Mohammad Rizal Nur Irawan
Media Mahardhika Vol. 19 No. 1 (2020): September 2020
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v19i1.197

Abstract

Appropriate marketing strategies are needed to increase sales and achieve the goals of a company. This research was conducted to determine marketing strategies using SWOT analysis so that a company is able to maintain its existence and face competition and what is the most appropriate strategy that can be applied to a company. The research was conducted at Gemilang Art Glass Company in Modo. From the results of the SWOT analysis showed that the strength (strength) 3.66, and weakness (weakness) 0.76, opportunity (opportunity) 2.86, and the threat (threatr) 1.28. From the SWOT diagram above can be seen from the difference in strength (strength) and weakness (weakness) score higher strength (strength) with a difference (+) 2.9, while the difference in the opportunity (opportunity) and threat (threat) score value is higher the opportunity (opportunity) with a difference (+) 1.58. So that it clearly shows that Gemilang Art Glass has been dealing with the right path by continuing to carry out aggressive strategies to increase sales. Based on the above results it can be concluded that an aggressive strategy that can be done is the S-O strategy. The strategy includes improving quality and service so that consumers feel satisfied and comfortable and attract new customers, increase company capacity by utilizing the ability of teamwork and company experience to reach potential markets, provide information about new products to consumers by using internet technology, and by treating employees well and establish a sense of brotherhood will make employees always professional and disciplined in carrying out the work.