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All Journal Advances in Global Economics and Business Journal Asia Pacific Journal of Management and Education(APJME) International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education

Rajesh Kumar Nair

SIES College of Management Studies

Author-ID : 2522228

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 15 Documents Claim Missing Document

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Articles

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Factors Influencing Consumer Behaviour: A Case of McDonald’s A.A. Gde Satia Utama; Navaneetha Kumar; Sam Jing Wen; Daisy Mui Hung Kee; Tan Min Er; Tan Pei Xin; Yeoh Jun Yuan; Mohideen Hasifa A; Vaishnavi Yadav; Rajesh Kumar Nair; Wulan Ruhiyyih Khanum; Kshitij Shukla; Varsha Ganatra
Advances in Global Economics and Business Journal Vol. 1 No. 2 (2020): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to examine the elements that affect the behaviour of consumer in the fast-food industry (McDonald’s). It also aims to investigate how McDonald’s responds to alter environment and consumer behaviour. The effective recommendation will give after carried out the research. This is relevant to research on such topic as obesity and other health associated problems that currently facing have attracted public attention. As a global fast-food company, McDonald’s has a strong vision of being the best fast-service dining experience in the world fast-food industry. Being the best means offering superior value of product and service in good quantity and quality so that every consumer satisfied with McDonald’s. McDonald’s believe that job satisfaction and motivation are one of the contributing factors to consumer behaviour of McDonald’s. A quantitative approach was adopted and self-administered questionnaire survey was distributed to collect data from the consumer.

A Study on the Winning Steps Maybank Undertake to Gain and Sustain Customers Rajesh Kumar Nair; Varsha Ganatra; Ooi Tian Xiang; Daisy Mui Hung Kee; Ooi Pei Ying; Teh Jing Xuan; Tan Sia Ling; Priyanka Sebastian; Uma Warrier; Amol Sanjay Karkare; Rupesh Sinha; Dian Pratama; A.A. Gde Satia Utama; Vinay Mehta
Advances in Global Economics and Business Journal Vol. 1 No. 2 (2020): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study focuses on customer satisfaction factors. The purpose of this study is to examine the significant factors of the bank that can influence the satisfaction level of the customer. This study also presents how customers rate the factors according to their preferences and demographic factors. Maybank is the largest financial services group and the leading banking group in South East Asia. The goal of Maybank is to humanize financial services across Asia by providing people with access to financial services at reasonable terms and rates and to always be at the heart of the community.

The effect of Starbucks Marketing Campaigns on Consumer Buying Behaviour Rajesh Kumar Nair; Rupesh Sinha; Sheryl George Crasto; Khor Wee Kian; Daisy Mui Hung Kee; Shamin Athirah Binti Abdullah; Siti Nuraliah Ninti Zaidi; Tan Shiaw En; Arun Kumar Jain; Pallavi M Valecha; Varsha Ganatra
Asia Pacific Journal of Management and Education(APJME) Vol 4, No 1 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i1.1052

Starbucks is the global coffee and snack brand which is headquartered in America. Starbucks is a disciplined innovator, and good management of its innovation timeline is one of the primary reasons behind the company’s success. This is also the main reason why Starbucks has been able to improve its store sales. Excellent employee training management and excellent service attitude also attracted a lot of customers and improved customer satisfaction effectively. Over the years, Starbucks has adopted various innovative marketing campaigns globally to attract its potential customers, increasing the sales and impacting the customer buying behaviour. The aim of this research is to understand the effect and impact of Starbucks Marketing campaigns through various channels on its customers. The research will be conducted across the regions of India and Malaysia through survey and observational method.

Factors of Sleep Quality of University Students: A Comparison Between Malaysia and India Daisy Mui Hung Kee; Garry Martin; Felicia Ting; Hannah Tiong; Shi En Hah; Saloni Bokil; Rajesh Kumar Nair
Asia Pacific Journal of Management and Education(APJME) Vol 4, No 3 (2021): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i3.1264

Good sleep quality has a vital role in enhancing cognitive skills. Poor nighttime sleep quality affects the physical and cognitive health of students. This research examined the factors affecting university students' sleep quality between Malaysia and India. This research is quantitative in nature. A total of 81 University students from Malaysia and 74 University students from India responded. The findings revealed that the sleep quality among students was above average. The findings also showed that lifestyle behavior and environment were the important factors affecting the sleep quality of university students. The conclusion was drawn of the factors affecting the sleep quality of university students.

A Study on Consumer Behaviour: Transition from Traditional Shopping to Online Shopping During the COVID-19 Pandemic Dwi Nita Aryani; Rajesh Kumar Nair; Dana Xing Yue Hoo; Daisy Kee Mui Hung; Deborah Hong Ru Lim; Dharaniya A/P Ravi Chandran; Wei Ping Chew; Amey Desai
International Journal of Applied Business and International Management (IJABIM) Vol 6, No 2 (2021): IJABIM VOL. 6 NO. 2
Publisher : AIBPM Publisher

This study aims to investigate Malaysian and Indian consumers’ preferred ways of shopping, the reasons behind their choices, and problems of transactions they faced during the pandemic. Data were primarily collected through a survey distributed to 200 respondents. The study concluded that it is unlikely for online shopping to replace traditional shopping as many consumers remain value physical examination of the products prior to purchase. However, many have opted for online shopping for its various advantages. Regardless of which method of shopping, respondents face similar problems in their transactions. The findings of this study may serve as a guideline for businesses to integrate into online shopping platforms for potential future development.

Impact of Covid-19 on Business Performance: A Case Study of Starbucks Rupesh Sinha; Varsha Ganatra; Priya Pandey; Deepaa Darshanie Lim A/P Arumugan; Daisy Mui Hung Kee; Gopalam Sree Lekha; Navaneetha Kumar; Sin Dee Kew; Asha Dhupad; Rajesh Kumar Nair; Ying Ying Tenh; Haoran Yue
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 2 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

The purpose of this study is to determine the impact of Covid-19 on business performance of Starbucks. Plenty research of the impact of Covid-19 on the world economy has been done, but this research will focus more on the food and beverage industry, especially one of the famous brands called Starbucks. Qualitative and quantitative research methods such as online research and questionnaires were carried out to ensure the evaluation of the research is fresh, valid and reliable. It is assumed that the impact of Covid-19 has influence the Starbucks financially, economically and socially, which includes the behaviour of consumers towards the company. However, Starbucks was able to remain optimistic and position itself well to overcome the pandemic crisis.

Factors that Lead Amazon.com to A Successful Online Shopping Platform Uma Warrier; Padmalini Singh; Chuah Wei Jien; Daisy Mui Hung Kee; Goi Zi Yi; Tan Woei Jiann; Tan Yong Liang; Gopika SB; Suji Nair; Rajesh Kumar Nair; Swapnil Digambar Lokhande; Varsha Ganatra
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 1 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

The online shopping method has replaced the traditional shopping method. Amazon.com as one of the largest online shopping platforms has adopted a number of strategies which has contributed to its success. It includes innovation, outstanding customer service, execution, and diversification. The purpose of this study is to investigate the factors that lead Amazon.com to be a successful online shopping platform. This study explored what made Amazon today by gauging some factors such as the level of customer awareness, sources of awareness, customer perception, customer satisfaction, competitor analysis, competitive advantage, etc. It also investigates the opportunity Amazon gained in the market. This study proves there is a positive relationship between the factors and the success of Amazon.com.

How Does Social Media Platforms Help to Improve Business Performances during the COVID-19 Pandemic? A Study of TikTok Rajesh Kumar Nair; Varsha Ganatra; Hareeprriya A/P Sugumaran; Daisy Mui Hung Kee; Siew Wvy Heng; Hilari Mei; Chumengyao Huang; Vrutika Doshi
Journal of The Community Development in Asia Vol 5, No 1 (2022): Journal of The Community Development in Asia (JCDA)
Publisher : AIBPM Publisher

The study investigates to which extent social media platforms, specifically TikTok, have driven usersâ€™ satisfaction and lead to business performance improvements. Entrepreneurs, such as small business owners, agents, and drop shippers were facing tremendous challenges to carry out their businesses during the COVID-19 pandemic. The existence of social media applications has allowed them to promote their products or services in various forms despite the failure to conduct businesses physically. However, they tend to use certain social media application only if it satisfies their business needs. This study employs 100 samples of data from students in Universiti Sains Malaysia collected through an online questionnaire. Subsequently, SPSS analysis was conducted and generated descriptive, Pearson correlation, and regression analysis to support the hypotheses. The findings of this study revealed that usersâ€™ satisfaction towards social media, specifically TikTok, have led to customer engagement, personal branding, and effective promotion. Thus, entrepreneurs shall first adopt social media application that provides the highest level of satisfaction to motivate continuous usage of the application which then gradually improves their business performance.Â Â Â

Thai Airways Restructuring Plan to Avert Bankruptcy Rupesh Sinha; Navaneetha Kumar; Chinmay Gandre; Rajesh Kumar Nair; Finn Alessandrino; Daisy Mui Hung Kee; Jullia Deol; Khairunraihani Mohd Samuddin; Nor Asyiqin Rosmadi; Rif’atul Muna; A.A. Gde Satia Utama
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) February
Publisher : AIBPM Publisher

For the past ten years, Thai Airways International Public Company Limited (THAI) has been suffering successive losses year after year. In 2014, THAI implemented a restructuring plan to improve its revenue streams, yet to no avail as it has been reporting losses. This study aims to determine the impacts of the restructuring plan on profitability ratios in the company and to determine which variable contributes the most towards their profits or losses. The data used were THAI financial statements of 2010 to 2019. As the results show, THAI's profitability ratios show no significant changes before and after the implementation of the restructuring plan, and the largest contributors to their losses are fuel and oil expenses and impairment losses of aircraft.

Influences of Advertisement on Buying Behaviour A.A. Gde Satia Utama; Rajesh Kumar Nair; Wan En Cheng; Daisy Mui Hung Kee; ZeXian Chen; Min Ru Cheng; ZiHang Cheng; Shruti Talesara
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): International Journal of Accounting & Finance in Asia Pasific (IJAFAP) October 2
Publisher : AIBPM Publisher

In this era of advanced technology, sellers are provided with different methods, platforms, and designs to prepare their advertisements. This study examines the ways advertisement influences consumer buying behavior in Malaysia and India. A total of 100 responses were collected from surveys to 51 Malaysian respondents and 49 Indian respondents from universities’ groups, personal friends, and families. The findings indicate that advertising is highly persuasive. Also, we identify that social media ad achieve the most affecting advertising channels. We have also identified the difference of view about the influences of advertisement before and after the pandemic.

Co-Authors A.A. Gde Satia Utama Amey Desai Amol Sanjay Karkare Arun Kumar Jain Asha Dhupad Ashwin Ravindra Kamble Chinmay Gandre Chuah Wei Jien Chumengyao Huang Daisy Kee Mui Hung Daisy Mui Hung Kee Daisy Mui Hung Kee Daisy Mui Hung Kee Dana Xing Yue Hoo Deborah Hong Ru Lim Deepaa Darshanie Lim A/P Arumugan Devika Nair Dharaniya A/P Ravi Chandran Dian Pratama Dwi Nita Aryani Eleanor Hazel Davis Farhatin Nurjannah Fatin Athirah Felicia Ting Finn Alessandrino Garry Martin Goi Zi Yi Gopalam Sree Lekha Gopika SB Hannah Tiong Haoran Yue Hareeprriya A/P Sugumaran Hilari Mei Ishaan Modawal Jullia Deol Khairunraihani Mohd Samuddin Khor Wee Kian Kshitij Shukla L. Sudershan Reddy Liem Gai Sin Min Ru Cheng Mohideen Hasifa A Navaneetha Kumar Navaneetha Kumar Nor Asyiqin Rosmadi Ooi Pei Ying Ooi Tian Xiang Ooi Xin Gee Padmalini Singh Padmalini Singh Pallavi M Valecha Prarthana Singri Priya Pandey Priyanka Sebastian Priyanka Verma Rif’atul Muna Rishikaysh Kaakandikar Rudresh Pandey Rupesh Sinha Rupesh Sinha Rupesh Sinha Saloni Bokil Sam Jing Wen Shamin Athirah Binti Abdullah Sheryl George Crasto Shi En Hah Shruti Talesara Sienly Yuwono Siew Wvy Heng Sin Dee Kew Sirisha KJ Siti Nuraliah Ninti Zaidi Suji Nair Swapnil Digambar Lokhande Tammy Wong Shao Ing Tan Min Er Tan Pei Xin Tan Pei Yu Tan Shiaw En Tan Sia Ling Tan Woei Jiann Tan Yong Liang Teh Jing Xuan Uma Warrier Uma Warrier Vaishnavi Yadav Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Veena Naik Vinay Mehta Vrutika Doshi Wan En Cheng Wei Khee Eng Wei Ping Chew Wong Yun Qi Wulan Ruhiyyih Khanum Yeoh Jun Yuan Ying Ying Tenh ZeXian Chen ZiHang Cheng

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