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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis Matrik: Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Jurnal Praktik Bisnis Jurnal Manajemen Teknologi Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Widyariset MIX : Jurnal Ilmiah Manajemen Jurnal Studi Manajemen dan Bisnis Journal of Consumer Sciences Jurnal Bina Praja Jurnal Ilmu Keluarga & Konsumen International Research Journal of Business Studies (E-Journal) Economac: Jurnal Ilmiah Ilmu Ekonomi JURNAL PANGAN Jurnal Bisnis Darmajaya Jurnal Ilmiah Edunomika (JIE) Widyariset BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

Kirbrandoko Kirbrandoko

Universitas Ibn Khaldun Bogor

Author-ID : 2523352

Aerospace Engineering Agriculture, Biological Sciences & Forestry Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Other

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Factors Affecting Poor Strategy Implementation Pella, Muh. Darmin Ahmad; Sumarwan, Ujang; Daryanto, Arief; Kirbrandoko, .
Gadjah Mada International Journal of Business Vol 15, No 2 (2013): May-August
Publisher : Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.553 KB)

Research on strategy implementation has been developed for three decades, yet only a few studies focus on factors affecting poor strategy implementation. This research evaluates the influence of strategy implementation problems on strategy implementation success and firm performance. This survey was conducted in 60 Indonesian companies and the data were statistically analysed using Structural Equation Modeling Partial Least Square (SEM PLS). The results show significant influence of strategy implementation problems on the degree of successful strategy implementation and perceived firm performance. The seven major obstacles that have impact on poor strategy implementation are: problems related to corporate scorecard, key performance indicators, information technology, competence, performance appraisal, strategy management office, and financial support.Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â

Attribute Perception Mapping Services Domestic Airlines Using Correspondence Analysis Riandarini, Reni Heviandri; Sumarwan, Ujang; Kirbrandoko, Kirbrandoko; Noor, Lilik
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 8, No 1 (2015): April-July 2015
Publisher : Universitas Prasetiya Mulya

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Analisis Proses Keputusan Pembelian, Persepsi dan Sikap Konsumen Terhadap Beras Organik di Jabotabek (An Analysis of Purchasing Decision, Perceptions and Consumer Attitudes Toward Organic Rice in Jabodetabek) Sumarwan, Ujang; Noviandi, Aldi; Kirbrandoko, Kirbrandoko
JURNAL PANGAN Vol 22, No 2 (2013): PANGAN
Publisher : Perum BULOG

Permintaan beras organik terus meningkat, seiring dengan kesadaran konsumen tentang kesehatan. Beberapa penelitian terdahulu telah menyelidiki preferensi dan konsumsi beras organik serta menganalisis faktor-faktor yang mempengaruhi preferensi dan konsumsi beras organik tersebut. Penelitian terdahulu belum menyelidiki bagaimana konsumen melakukan proses keputusan pembelian beras organik, serta bagaimana sikap konsumen terhadap beras organik dan nonorganik. Berdasarkan hal tersebut maka tujuan penelitian ini adalah menganalisis proses keputusan, persepsi dan sikap konsumen dalam pembelian beras organik. Penelitian ini menggunakan teori proses keputusan konsumen, teori persepsi dan sikap konsumen. Sejumlah 115 orang responden diwawancarai di Jakarta, Depok dan Bogor (Jabodetabek). Analisis deskriptif dan Model Sikap Multiatribut Fishbein digunakan untuk analisisnya. Hasil penelitian menunjukkan bahwa proses keputusan pembelian beras organik melalui tahap pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, pembelian, dan evaluasi pasca pembelian. Responden memiliki persepsi bahwa harga beras organik lebih mahal dibandingkan beras nonorganik.Previous studies have shown the preferences and consumptions of organic rice and factors that influenced those preferences and consumptions of organic rice. However, previous studies did not investigate consumers’ decision processes of buying, perceptions and attitudes toward organic rice, Based on the results of previous studies, the objectives of the study were to analyze the consumers’ decision processes of buying organic rice, consumers’ perception and attitudes toward organic rice’s attributes. This study used theory of consumer decision making processes, perceptions and attitudes. The numbers of respondents were 115 who were interviewed in Jakarta, Depok and Bogor areas. Descriptive statistics and Fishbein method were employed to analyze the data. The results of the study showed that the respondents’ decision making of buying organic rices were through five steps: need recognition, information search, alternative evaluation, purchasing, and post purchase evaluation. Respondents also perceived that price of organic rice were more expensive than that of non-organic rice. Respondents also showed their attitudes toward organic rice were higher than that of non-organic rice. The respondents were more likely with organic rice than non-organic rice.

Model Implementasi Strategi sebagai Determinan Kinerja Perusahaan Pella, Darmin Ahmad; Sumarwan, Ujang; Daryanto, Arief; Kirbrandoko, Kirbrandoko
Jurnal Manajemen Teknologi Vol 12, No 1 (2013)
Publisher : SBM ITB

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Berbagai studi menunjukkan bahwa implementasi strategi jauh lebih penting daripada formulasi strategi.Â Namun demikian, masih sedikit penelitian mengenai kerangka implementasi strategi untuk meningkatkan kesuksesan organisasi.Â Penelitian ini mengembangkan model implementasi strategi yang berperan meningkatkan kualitas implementasi strategi perusahaan. Studi menganalisis pengaruh kualitas implementasi strategi terhadap kesuksesan implementasi strategi dan kinerja perusahaan. Survei dilaksanakan pada 62 perusahaan Indonesia dari berbagai bidang industri.Â Data dianalisis secara statistik dengan Structural Equation Modeling (SEM). Penelitian menemukan pengaruh signifikan tujuh faktor tahapan implementasi dan sembilan faktor kapabilitas pendukung implementasi strategi terhadap kesuksesan implementasi strategi. Selanjutnya kesuksesan implementasi strategi memiliki pengaruh signifikan terhadap kinerja perusahaan.

The Influence of Debtor’s Satisfaction Toward Cross-Selling Readiness and Providing Recommendations Saraswati, Henny; Achsani, Noer Azam; Kirbrandoko, Kirbrandoko
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
Publisher : UI Scholars Hub

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The achievement of the banking sector's lending product is not consistently followed by the same level of achievement of other products. Therefore, it is important to observe customer segmentation, figuring out customer satisfaction, and to find out the influence of customer satisfaction toward the customer's willingness to cross-sell and providing recommendations on each segmentation. The purpose of this research paper is to identify individual debtor segment, identifying the influence of debtor's satisfaction toward cross-selling willingness and providing recommendations, as well as to become a business strategy reference for companies. We investigate the service quality (reliability, responsiveness, assurance, empathy, and tangible) to observe the level of both satisfaction and loyalty of the debtors. The research is conducted with 93 respondents. The analytical method that is applied in this research paper is descriptive statistics, cross tabulation, and regression analysis. The research results indicate that the biggest number of debtors is on the low-interest loan segment on service and trade businesses, while for the medium-interest loan and high-interest loan the biggest number is on the trade businesses. In general, each segmentation is willing to cross-sell. However, the high-interest loan segment is more willing to cross-sell. On both low-interest loan and medium-interest loan segments, the debtors are willing to recommend the company's products to their relations. However, the debtors on the high-interest loan tend to be unwilling to do so. The results of this research also clarifies the theory that debtor's satisfaction has a significant relation with the willingness to cross-sell and providing recommendations (customer's loyalty). This may also help managers to provide a proper service for different debtor's segmentation.

Analisis Strategi Pengembangan Bisnis PT. TAF (Toyota Astra Financial Services) Ari Surya Rusdiono; Alla Asmara; Kirbrandoko Kirbrandoko
Jurnal Manajemen dan Organisasi Vol. 10 No. 1 (2019): Jurnal Manajemen dan Organisasi
Publisher : IPB University

PT.TAF is one of financial company in Indonesia. The business model that has been implemented so far is highly dependent on dealer as business partner. In 2017 and 2018, the company suffered quite a lot of losses that caused of high Non Performing Loan (NPL). This is caused by decrease in existing consumer’s segment so the profit of company decrease more than 80 percent. There were management and organization structure changes in 2018, which lead to the expectation of company’s performance improvement. Therefore, new strategy is needed to enhance company’s performance. Interviews were conducted with interviewess (Director, General Manager, Department Head) selected by purposive sampling to identify company’s internal and external strategic issues. The Internal Factor Evaluation matrix (IFE) and External Factor Evaluation matrix (EFE) are used to evaluate company’s internal and external conditions. Strength, Weaknesses, Opportunities, and Threat (SWOT) matrix is used to find alternative strategies to improve company performance. And then the alternative strategies are selected to find the priority using Quantitative Strategic Planning Matrix (QSPM). There are 6 alternative strategies to improve company performance and from those strategies, two strategies were choosen as main priority that will be executed by the company. The two strategies are create application (digitizing)information, simulations, credit applications for consumer and dealer also increase spred (profit margin) of consumers who will pay off or have paid off (good credit history) with non retail financing program.

Hubungan Customer Relationship Management dengan Loyalitas Nasabah (Studi Kasus: PT Bank XYZ Cabang Bogor) Reni Sanjaya; Ujang Sumarwan; - Kirbrandoko
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 10 No. 2 (2015): MANAJEMEN IKM
Publisher : Institut Pertanian Bogor

Purpose of this study is to analyze the relationship between customer relationship management (CRM) which is measured through customer perception with the level of customer loyalty. The models used in this study are recency, frequency and monetary (RFM) that measures loyalty and CRM through people, process and technology. The analysis used is descriptive analysis, correspondence analysis, chi-square analysis and regression analysis. The data used are primary and secondary data. Primary data were collected with a structured interview based on the Likert scale. The population in this study is using purposive sampling, the customers of tabungan SiAga with nominal savings Rp25 million up to <175 million as many as 100 people are taken by the census method. The analyses of CRM the people variable with the indicators consist of enthusiasm, friendliness and ability; the process variables measured by indicators of profile identification, communication, souvenirs, and handling customer complaints and customized; the technology variable which indicators consist of customer database and communication media. While RFM analysis is measured by variables Recency, Frequency and Monetary. Based on segmentation RFM there are five segments; the segments are platinum segment, gold segment, silver segment, blue segment and black segment. The study states that the majority of tabungan SiAga XYZ costumers are in the silver segment (57 percent) with a high degree of recency; while the frequency and monetary aspects tends to be low, while for customers with a level of RFM that are high (platinum segment) about 12 percent. Meanwhile perception of the customers about CRM by Bank XYZ based on people, process and technology produce that the highest perception is in conformity of the customer database (technological aspects). However, customers have not been using the technological facilities and yet feel about the ease of transaction with technology. Based on regression analysis between CRM and loyalty, aspect of the business processes most affect the frequency and monetary, and then followed with the technological aspects that affect monetary. For people aspect does not affect the high or low value of RFM. The more loyal customer, the higher perception about the Bank XYZ is seen from the aspect of people, process and technology

ANALISIS PERSEPSI DEVELOPER TERHADAP PRODUK KREDIT PEMILIKAN RUMAH (KPR) BANK XYZ CABANG BOGOR Yuni Krisnawati; Kirbrandoko Kirbrandoko; MD. Djamaludin
Jurnal Manajemen & Agribisnis Vol. 6 No. 1 (2009): Vol. 6 No. 1 Maret 2009
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The result of the study showed that respondent had difference perception about Bank XYZ Housing loan (KPR) product and other bank. There are eleven attributes as respondent factors in choosing Housing loan (KPR) product applied in this research, the attributes are interest rate, term and conditions loan, down payment, fees and chargers, credit process, product information, services from account officer, sales fee (commision), event of gathering and bank location. According to perception of respondent there are five excellences of mortgage product Bank XYZ, that is having term loan that is sufficiently long, down payment which is light, credit process that is quickly, event of gathering which is good enough and good location. Bank XYZ need strategy to increase Housing loan product, such as increase sales fee or reward to sales developer by giving special program and interesting reward, gives service marketing satisfying, competing interest rate, Meanwhile the management has to maintains good enough have been credit process and more improved again, because according to perception of respondent a real important attributes are sales fee for sales developer, interest rate and credit process. That attributes also becomes main preference according to respondent perception.

ANALISIS EKUITAS BERBAGAI MEREK MINYAK GORENG Ujang Sumarwan; Kirbrandoko Kirbrandoko; Etriya Etriya
Jurnal Manajemen & Agribisnis Vol. 1 No. 2 (2004): Vol. 1 No. 2 Oktober 2004
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The purpose of this study was to analyzethe factors influencing brand equity of branded cooking oil. The data werecollected from 149 households living in Bogor.Cochran test, importance and performance analysis, Markov chain, anddiscriminant were used to analyze the data. The result of this study showedthat Sania position is in brand recall category. The Brand association of Saniawere yellow shine color and good packaging. Branded cooking oil users tend tobe unloyal that showed from high percentage of possibility rate of transition. Theresult suggested that Sari Agrotama Persada as Sania marketing and distributioncompany to strengthen Sania's differentiation on non preservative attribute andits brand image as healty cooking oil, and to keep its availability in alloutlets.

KEPUASAN PELAKU USAHA TERHADAP KUALITAS LAYANAN PERIZINAN PUPUK DI KEMENTERIAN PERTANIAN Hasim Ashari; Ujang Sumarwan; Kirbrandoko Kirbrandoko
Jurnal Manajemen & Agribisnis Vol. 10 No. 3 (2013): Vol. 10 No. 3, November 2013
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

ABSTRACTThe objectives of this study were: 1) analyze level of satisfaction index, 2) analyze factors that influence the satisfaction of fertilizer license services at the Ministry of Agriculture, 3) analyze the impact of satisfaction that influence recommendation. Data obtained from 86 respondents who were making license at the Pusat Perlindungan Varietas Tanaman dan Perizinan Pertanian (PPVTPP) and Direktorat Jenderal Prasarana dan Sarana Pertanian (Ditjen PSP). The data were processed using Microsoft Office Excel to perform a descriptive cross tabulation analysis for each variable, while the analysis of the direct impact of service satisfaction variable to the recommendation used Path Analysis with LISREL 8.30 program. The conclusion of this study is the reliability and empathy shows direct significant influence to satisfaction but directly all variables are insignificant to recommendation. Indirectly, the variables of tangibility, reliability and responsiveness have significant influence to recommendation.Keywords: servqual model, fertilizer permit service, path analysis, fertilizerABSTRAKTujuan dai penelitian adalah 1) menganlisis tingkat kepuasn, 2) menganalilis faktor-faktor yang mempengaruhi kepuasan terhadap pelayanan perizinan pupuk di Kementerian Pertanian, 3) menganalisis pengaruh kepuasan terhadap pemberian rekomendasi. Pengambilan data terdiri dari 86 responden yang sedang mengurus perizinan di Pusat Perlindungan Varietas Tanaman dan Perizinan Pertanian (PPVTPP) dan Direktorat Jenderal Prasarana dan Sarana Pertanian (Ditjen PSP). Pengolahan data dengan menggunakan Mocrosoft Office Excel untuk menghitung analisis tabulasi silang pada setiap variabel, dan untuk mengetahui pengaruh kepuasan terhadap pemberian rekomendasi menggunakan analisis jalur (path analysis) yang menggunakan program Lisrel 8.30. Kesimpulan pada penelitian ini adalah secara langsung variabel keandalan (reliability) dan empati (empathy) berpengaruh siknifikan terhadap terhadap kepuasan. Secara langsung semua variabel tidak berpengaruh terhadap pemberian rekomendasi. Secara tidak langsung melalui kepuasan, variabel tampilan fisik (tangible), keandalan (reliability) dan ketanggapan (responsiveness) berpengaruh signifikan terhadap pemberian rekomendasi.Kata kunci: model servqual, layanan perizinan pupuk, analisis path, pupuk

Co-Authors . Subhan Adhitya Rahmana Adi Mulyadi Aditya Galih Prihartono Aji Hermawan Aji Hermawan Aldi Noviandi Alla Asmara Annisa Dieni Lestari Anwar Rahim Ari Surya Rusdiono Arief Daryanto Arief Daryanto Arief Daryanto Arief Daryanto Arif Satria Awisal Fasyni Benedictus Permadi Bonar M Sinaga Budi Suharjo Budi Susila Budi Wiharto Citra Fidyani Debi Sarah Djoni Djoni Dwi Intan Widyastutie Eko Subowo Eko Subowo Entus Rahayu Ervina Mela Dewi, Yandra Arkeman, Erliza Noor, Noer Azam Achsani Etriya Etriya Galih Andihka Harianto Harianto Hasim Ashari Hera Laxmi Devi Septiani Hera Laxmi Devi Septiani Imam Zulkarnain Ira Agustina Isbandriyati Mutmainah Kanya Lakshmi Sidarta Khairunnisa Khairunnisa Lilik Noor Lilik Noor Yulianti Lilik Noor Yuliati Lukman M Baga Lukman M. Baga Luthfa Jamilah M Syamsul Maarif M. Syamsul Ma’arif M. Syamsul Ma’arif MD. Djamaludin Megawati Simanjuntak Muh. Darmin Ahmad Pella Muh. Darmin Ahmad Pella Muhammad Irdy Eka Mahendra Mukhamad Najib Noor, Lilik Noviandi, Aldi Pella, Darmin Ahmad Priyo Kus Ambodo Rano Hendranata Reni Heviandri Riandarini Reni Sanjaya Riandarini, Reni Heviandri Rianto Rianto Rina Oktaviani Rina Oktaviani Rita Nurmalina Ruswana Sahara Sahara Saraswati, Henny Sugiarman Sugiarman Suprapto Suprapto Syamsul Maarif Tantry Nugroho Tegar Graha Adiwiguna Tofan Tri Nugroho Tujuan Sanggam Silaen Ujang Sumarwan Ujang Sumarwan Ujang Sumarwan Ujang Sumarwan Ujang Sumarwan Vharessa Aknesia Yandra Arkeman Yandra Arkeman Yuni Krisnawati

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