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All Journal Inovasi: Jurnal Ilmiah Ilmu Manajemen DEDIKASI PKM
Alvin Praditya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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MENUMBUHKAN KREATIVITAS DAN KEMANDIRIAN GENERASI MUDA DI KELURAHAN PONDOK JAYA KOTA TANGERANG SELATAN Imbron Imbron; Alvin Praditya; Arief Budiyanto; Laura Komala; Wahyu Andri Wibowo
DEDIKASI PKM Vol 1, No 2 (2020): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v1i2.6386

Abstract

Corona Virus atau di sebut juga Covid 19 adalah virus yang mampu menginveksi sistem pernapasan,Virus Corona atau Covid 19 ini mudah sekali menyebar dan sangat cepat penyebaranya,yang berawal dari cina hingga kita ke seluruh Negara di dunia bahkan di Indonesia pun terdampak hanya dalam hitungan bulan, hal ini membuat Indonesia menerapkan kebijakan untuk melakukan lockdown dan kebijakan pembatasan sosial berskala besar  untuk memutus mata rantai virus ini,dampak dari virus ini menyebabkan perputaran ekonomi melemah dan kebutuhan bahan pokok melemah ,hal ini menuntut kita untuk saling berbagi dalam bentuk apapun dan mengerakan apapun untuk lepas dari virus corona ini ,dengan hal demikian kehadiran pemuda atau gerasi muda sangat di harapkan untuk itulah menumbuhkan krativitas dan kemandirian bagi generasi muda sangat berarti dan ini salah satu bentuk berbagi dalam kebaikan. Kata Kunci:  Kreativitas, Kemandirian
EFFECT OF SOCIAL MEDIA ON BUYING INTEREST AND CONSUMER BUYING DECISIONS: A Systematic Literature Review Arief Budiyanto; Ibrahim Bali Pamungkas; Alvin Praditya
Inovasi Vol 9, No 2 (2022): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v9i2.p119-129.27539

Abstract

This study describes how the development of consumer behavior research on social media, the types of research and objects on buying interest and buying decisions on social media, and the determining factors that determine this. All of them are summarized through a systematic literature review of 73 journals that are used as references. In collecting journals, the researcher used the PICO approach to formulate research questions and the use of protocols in the process of inclusion and exclusion of research journals. It was found that the quantitative research approach still dominates research with that theme, the object of research on beauty and fashion, websites and e-commerce, food and beverages, and services, which are the most widely discussed themes in reference journals, while the determinant factors that determine consumer buying interest in the media are, among others, attention, interaction, and communication of members of social media, as well as ease of access. These factors also increase consumer buying interest on social media, while in purchasing decisions, informative factors, consumer social media usage behavior, and convenience are factors that influence consumer buying interest and purchasing decisions on media. social.Keywords:   Systematic Literature Review, SocialMedia, Online Buying Interest, Online Purchase Decisions, Online Consumer Behavior
EFFECT OF SOCIAL MEDIA ON BUYING INTEREST AND CONSUMER BUYING DECISIONS: A Systematic Literature Review Arief Budiyanto; Ibrahim Bali Pamungkas; Alvin Praditya
Inovasi Vol 9, No 2 (2022): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v9i2.p119-129.27539

Abstract

This study describes how the development of consumer behavior research on social media, the types of research and objects on buying interest and buying decisions on social media, and the determining factors that determine this. All of them are summarized through a systematic literature review of 73 journals that are used as references. In collecting journals, the researcher used the PICO approach to formulate research questions and the use of protocols in the process of inclusion and exclusion of research journals. It was found that the quantitative research approach still dominates research with that theme, the object of research on beauty and fashion, websites and e-commerce, food and beverages, and services, which are the most widely discussed themes in reference journals, while the determinant factors that determine consumer buying interest in the media are, among others, attention, interaction, and communication of members of social media, as well as ease of access. These factors also increase consumer buying interest on social media, while in purchasing decisions, informative factors, consumer social media usage behavior, and convenience are factors that influence consumer buying interest and purchasing decisions on media. social.Keywords:   Systematic Literature Review, SocialMedia, Online Buying Interest, Online Purchase Decisions, Online Consumer Behavior
Co-Authors Arief Budiyanto Ibrahim Bali Pamungkas Imbron Imbron Laura Komala Wahyu Andri Wibowo Yoga Yuniadi